跟讀練習: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees - 通過影片學習英語口語
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If you think about digital shelf labels, what we're doing here is trying to make things super easy for associates and the customer.
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And as you think about technology in general, that's what we're doing.
當你從整體上思考技術時,這就是我們正在做的事情。
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These are Walmart's new digital shelf labels, or DSLs.
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They're used in more than 4 ,300 U .S stores already
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and expected to be chain -wide by the end of the year.
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With DSLs, employees update prices using a mobile app rather than using paper tags, which can otherwise take all day.
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Before we had digital tax, every single time that you would do like a modular that is new, you're going to have to use everything in paper.
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So we're going to have to look back and forth to see where it belongs.
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Other than helping staff with stocking and returns, they also speed up the time it takes the consumer to find an item.
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A Walmart store typically carries around 120 ,000 items.
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It's all about, are we taking away tasks that associates don't find value at?
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If you took the customer's position on that, they want to see the price.
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They want it clearly visible.
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And then if they're struggling trying to find an item, they want to be able to get in and get out with speed.
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DSLs are a part of Walmart's recent focus on improving the in -store experience.
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Sales were lower than expected in its latest quarter.
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In fact, it was the company's smallest sales gain in more than six years.
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Analysts say it has less to do with Walmart and more to do with Americans' finances.
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Shoppers across the country are spending cautiously as the war in Iran and inflation continue to drive up prices.
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That's put pressure on Walmart's stock since May.
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But Walmart's new tech also comes as consumer anxiety over dynamic pricing is front and center.
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Shoppers worry the system will mimic rideshare apps or airlines' ability to increase prices based on demand, though the company has pushed back.
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Walmart is going all in on technology right now.
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I'm at a store outside of New York to take a closer look at some of these new features.
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Walmart has been trying to enhance its customer experience for years, from delivery times and drone delivery to inside its stores.
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Since 2024, it's spent billions on modernizing hundreds of locations and building dozens of new ones.
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Its latest 20 stores have features like QR codes and DSLs.
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The biggest priority that we had is how do we continue to accelerate from a speed standpoint?
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We have a Walmart store located within 10 miles of 90 % of the U .S population.
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And so our focus is how do we get goods to the consumer faster than ever before?
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So we're in the pharmacy section.
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I'm looking for magnesium.
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OK, so we'll hit magnesium.
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This first one looks great.
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Should tell us aisle G9.
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And then we will say flash the price tag.
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There it is.
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And there it is.
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So this is the one you want.
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Cathy says the feature has been used 5 million times since its rollout this year.
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Staff has their own version called the pick -to -light feature.
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Their other tool is called Stock -to -Light, which shows which shelves are empty or low on inventory.
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How do these digital shelf labels fit into Walmart's broader technology strategy?
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What we're doing here is trying to make things super easy for associates and the customer.
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Walmart is also expanding its radio frequency identification, or RFID technology, which it's used for decades.
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These are smart chips that use radio waves to track products throughout the store and supply chain.
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Almost all of our items in apparel have electronic product codes in them.
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We would spend all of our time counting this to make sure we had the right amount of stock on the floor.
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Now you can use that RFID just to scan this and you capture all of that data.
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For a retailer that's constantly managing price and inventory, these small changes could have a big impact and further set it apart from competitors.
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Especially as inflation remains high and spending slow.
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Analysts say Walmart is winning and retaining customers in part because of its rollbacks, what it calls temporary price drops, and deals.
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It more than doubled the markdowns in its most recent quarter.
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Now it'll have an easier time managing them at a time when consumers need them the most.
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Dynamic pricing, which is when businesses change prices in real time based on market demand, is controversial.
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States like Connecticut, Maryland, and New Jersey have enacted laws that restrict the use of personal data to set individualized prices.
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This is a form of dynamic pricing called surveillance pricing.
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The FTC is considering a ban, too.
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New Jersey went a step further in July, implementing a one -year pause on any new electronic shelf labels while the state studies them.
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Walmart told CNBC in a statement
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that its DSL technology has already been installed in its New Jersey stores and that its labels are,
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quote, not a tool for surveillance pricing and are simply a modern way to display a price.
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DSLs operate on a closed system and do not interact with shoppers or collect any information about them.
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Walmart's price changes are mostly planned ahead of time
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and done overnight there's a person not a robot making the
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pricing decisions although the system is what implements them plus some
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store managers will still be able to lower prices for customers
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in real time to remain competitive digital shelf labels have been around for a long time
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so this is actually not new technology
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but we designed it to display a price
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and to be able to identify
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and flash for a customer associate that's what we designed this technology to do and and that's what the technology is doing.
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推薦影片
本課的詞彙與口語要點
這段影片共有 72 個句子、978 個單詞可供跟讀。 講話部分時長為 5:52。 說話人語速自然,每分鐘約 167 個詞,接近日常對話。 83% 的單詞屬於英語最常用的 3,000 詞,其餘的詞建議在練習前先學一下。
影片中的重點詞彙
影片中 15 個值得學習的單詞,附發音和釋義:
| 單詞 | 發音 | 釋義 |
|---|---|---|
| label 名詞 | /ˈleɪ.bəl/ | 標籤 /標籤, 簽條 /籤條 |
| shelf 名詞 | /ʃɛlf/ | 架子 |
| associate 名詞 | /əˈsoʊʃi.ət/ | 同行, 同事 |
| flash 動詞 | /flæʃ/ | 閃光 /閃光 |
| implement 動詞 | /ˈɪmpləmənt/ | 實施 /實施, 執行 /執行 |
| surveillance 名詞 | /sɚˈveɪ.ləns/ | 監測 /監測, 監視 /監視 |
| inflation 名詞 | /ɪnˈfleɪ.ʃən/ | 通貨膨脹 /通貨膨脹, 通脹 /通脹 |
| inventory 名詞 | /ˈɪn.vən.tɹi/ | 庫存 /庫存, 儲存 /儲存 |
| temporary 形容詞 | /ˈtɛmp(əˌɹ)ɛɹi/ | 暫時 /暫時 |
| anxiety 名詞 | /æŋˈzaɪ.əti/ | 焦慮 /焦慮, 擔心 |
| tag 名詞 | /tæɡ/ | 標簽 /標籤 |
| capture 動詞 | /ˈkæp.(t)ʃɚ/ | 捕獲 /捕獲, 佔領 /佔領 |
| priority 名詞 | /pɹaɪˈɒɹɪti/ | 優先權 /優先權, 更重要的事 |
| visible 形容詞 | /ˈvɪzɪb(ə)l/ | 看得見 /看得見, 可看見的 /可看見的 |
| belong 動詞 | /bɪˈlɒŋ/ | 屬於 /屬於 |
影片中出現的短語動詞
| 單詞 | 發音 | 釋義 |
|---|---|---|
| look back 動詞 | 回顧 /回顧 | |
| speed up 動詞 | /spiːdˈʌp/ | 加速, 加快 |
影片中的語法
說話人最常用的結構,並附上影片中的原話:
| 結構 | 影片中的用法 |
|---|---|
| 現在完成時 have/has + 過去分詞 — 過去發生但與現在仍有關聯的事 | has pushed · has been · have enacted |
| 被動語態 be + 過去分詞 — 強調發生了什麼,而不是誰做的 | has been used · is called · been installed |
| 定語從句 who / which + 從句 — 補充說明人或事物 | tags, which can · pricing, which is |
需要注意的發音
說話人用了 13 次縮略和弱讀形式,例如 we're, I'm, they're。請按聽到的簡短形式來說。
- “sh” 和 “zh” 音: shelf /ʃɛlf/, associate /əˈsoʊʃi.ət/, flash /flæʃ/, inflation /ɪnˈfleɪ.ʃən/, capture /ˈkæp.(t)ʃɚ/
- 長單詞——注意重音位置: associate /əˈsoʊʃi.ət/, temporary /ˈtɛmp(əˌɹ)ɛɹi/, anxiety /æŋˈzaɪ.əti/, priority /pɹaɪˈɒɹɪti/, controversial /ˌkɑn.tɹəˈvɝ.ʃəl/
如何用這段影片練習
- 先完整聽一遍影片,不要開口,記下不認識的單詞。
- 先用 0.75 倍速逐句跟讀,熟練之後再回到正常速度。
- 錄下自己的聲音並與原聲對比,特別注意 label, shelf, associate 這類單詞。
什麼是跟讀法?
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧,最初開發用於專業口譯員的培訓,並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大:您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同,跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性,語調,節奏,連讀,聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。































