Практика Shadowing: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees - Изучайте разговорный английский по видео

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If you think about digital shelf labels, what we're doing here is trying to make things super easy for associates and the customer.

And as you think about technology in general, that's what we're doing.

These are Walmart's new digital shelf labels, or DSLs.

They're used in more than 4 ,300 U .S stores already

and expected to be chain -wide by the end of the year.

With DSLs, employees update prices using a mobile app rather than using paper tags, which can otherwise take all day.

Before we had digital tax, every single time that you would do like a modular that is new, you're going to have to use everything in paper.

So we're going to have to look back and forth to see where it belongs.

Other than helping staff with stocking and returns, they also speed up the time it takes the consumer to find an item.

A Walmart store typically carries around 120 ,000 items.

It's all about, are we taking away tasks that associates don't find value at?

If you took the customer's position on that, they want to see the price.

They want it clearly visible.

And then if they're struggling trying to find an item, they want to be able to get in and get out with speed.

DSLs are a part of Walmart's recent focus on improving the in -store experience.

Sales were lower than expected in its latest quarter.

In fact, it was the company's smallest sales gain in more than six years.

Analysts say it has less to do with Walmart and more to do with Americans' finances.

Shoppers across the country are spending cautiously as the war in Iran and inflation continue to drive up prices.

That's put pressure on Walmart's stock since May.

But Walmart's new tech also comes as consumer anxiety over dynamic pricing is front and center.

Shoppers worry the system will mimic rideshare apps or airlines' ability to increase prices based on demand, though the company has pushed back.

Walmart is going all in on technology right now.

I'm at a store outside of New York to take a closer look at some of these new features.

Walmart has been trying to enhance its customer experience for years, from delivery times and drone delivery to inside its stores.

Since 2024, it's spent billions on modernizing hundreds of locations and building dozens of new ones.

Its latest 20 stores have features like QR codes and DSLs.

The biggest priority that we had is how do we continue to accelerate from a speed standpoint?

We have a Walmart store located within 10 miles of 90 % of the U .S population.

And so our focus is how do we get goods to the consumer faster than ever before?

So we're in the pharmacy section.

I'm looking for magnesium.

OK, so we'll hit magnesium.

This first one looks great.

Should tell us aisle G9.

And then we will say flash the price tag.

There it is.

And there it is.

So this is the one you want.

Cathy says the feature has been used 5 million times since its rollout this year.

Staff has their own version called the pick -to -light feature.

Their other tool is called Stock -to -Light, which shows which shelves are empty or low on inventory.

How do these digital shelf labels fit into Walmart's broader technology strategy?

What we're doing here is trying to make things super easy for associates and the customer.

Walmart is also expanding its radio frequency identification, or RFID technology, which it's used for decades.

These are smart chips that use radio waves to track products throughout the store and supply chain.

Almost all of our items in apparel have electronic product codes in them.

We would spend all of our time counting this to make sure we had the right amount of stock on the floor.

Now you can use that RFID just to scan this and you capture all of that data.

For a retailer that's constantly managing price and inventory, these small changes could have a big impact and further set it apart from competitors.

Especially as inflation remains high and spending slow.

Analysts say Walmart is winning and retaining customers in part because of its rollbacks, what it calls temporary price drops, and deals.

It more than doubled the markdowns in its most recent quarter.

Now it'll have an easier time managing them at a time when consumers need them the most.

Dynamic pricing, which is when businesses change prices in real time based on market demand, is controversial.

States like Connecticut, Maryland, and New Jersey have enacted laws that restrict the use of personal data to set individualized prices.

This is a form of dynamic pricing called surveillance pricing.

The FTC is considering a ban, too.

New Jersey went a step further in July, implementing a one -year pause on any new electronic shelf labels while the state studies them.

Walmart told CNBC in a statement

that its DSL technology has already been installed in its New Jersey stores and that its labels are,

quote, not a tool for surveillance pricing and are simply a modern way to display a price.

DSLs operate on a closed system and do not interact with shoppers or collect any information about them.

Walmart's price changes are mostly planned ahead of time

and done overnight there's a person not a robot making the

pricing decisions although the system is what implements them plus some

store managers will still be able to lower prices for customers

in real time to remain competitive digital shelf labels have been around for a long time

so this is actually not new technology

but we designed it to display a price

and to be able to identify

and flash for a customer associate that's what we designed this technology to do and and that's what the technology is doing.

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Лексика и советы по произношению к этому уроку

В этом видео 72 предложений и 978 слов для шедоуинга. Речь длится 5:52. Говорящий говорит в естественном темпе, около 167 слов в минуту, близком к повседневной речи. 83% слов входят в 3000 самых частых слов английского языка; остальные стоит разобрать перед занятием.

Ключевая лексика этого видео

15 слов из видео, которые стоит выучить, с произношением и значением:

Слово	Произношение	Значение
label существительное	/ˈleɪ.bəl/	ярлы́к, этике́тка
shelf существительное	/ʃɛlf/	по́лка
associate существительное	/əˈsoʊʃi.ət/	партнёр, партнёрша
dynamic прилагательное	/daɪˈnæm.ɪk/	динами́чный
flash глагол	/flæʃ/	вспы́хивать, вспы́хнуть
implement глагол	/ˈɪmpləmənt/	выполня́ть, осуществля́ть
surveillance существительное	/sɚˈveɪ.ləns/	надзо́р, наблюде́ние
inflation существительное	/ɪnˈfleɪ.ʃən/	инфля́ция
inventory существительное	/ˈɪn.vən.tɹi/	инвента́рь, запа́сы
temporary прилагательное	/ˈtɛmp(əˌɹ)ɛɹi/	вре́менный
anxiety существительное	/æŋˈzaɪ.əti/	беспоко́йство, трево́га
tag существительное	/tæɡ/	ярлы́к, би́рка
capture глагол	/ˈkæp.(t)ʃɚ/	захва́тывать, захвати́ть
priority существительное	/pɹaɪˈɒɹɪti/	приорите́т
visible прилагательное	/ˈvɪzɪb(ə)l/	ви́димый

Фразовые глаголы, которые вы услышите

Слово	Произношение	Значение
look back глагол		огля́дываться, огляну́ться
speed up глагол	/spiːdˈʌp/	ускоря́ться, уско́риться

Грамматика в этом видео

Конструкции, которые говорящий использует чаще всего, с точными словами из видео:

Конструкция	В видео
Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас	has pushed · has been · have enacted
Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает	is called · been installed
Придаточные определительные who / which + предложение — уточнение о человеке или предмете	tags, which can · pricing, which is

Произношение, на которое стоит обратить внимание

Говорящий использует 13 сокращённых и редуцированных форм, например we're, I'm, they're. Произносите их коротко, так, как слышите.

Звуки «sh» и «zh»: shelf /ʃɛlf/, associate /əˈsoʊʃi.ət/, flash /flæʃ/, inflation /ɪnˈfleɪ.ʃən/, capture /ˈkæp.(t)ʃɚ/
Длинные слова — следите за ударением: associate /əˈsoʊʃi.ət/, temporary /ˈtɛmp(əˌɹ)ɛɹi/, anxiety /æŋˈzaɪ.əti/, priority /pɹaɪˈɒɹɪti/, controversial /ˌkɑn.tɹəˈvɝ.ʃəl/

Как заниматься с этим видео

Прослушайте всё видео один раз молча и выпишите незнакомые слова.
Начните со скорости 0,75×, повторяйте предложение за предложением и вернитесь к обычной скорости, когда станет легко.
Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как label, shelf, associate.

Что такое техника Shadowing?

Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.

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Практика Shadowing: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees - Изучайте разговорный английский по видео

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