Shadowing-Übung: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees - Englisch Sprechen Lernen mit Video
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If you think about digital shelf labels, what we're doing here is trying to make things super easy for associates and the customer.
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And as you think about technology in general, that's what we're doing.
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These are Walmart's new digital shelf labels, or DSLs.
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They're used in more than 4 ,300 U .S stores already
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and expected to be chain -wide by the end of the year.
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With DSLs, employees update prices using a mobile app rather than using paper tags, which can otherwise take all day.
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Before we had digital tax, every single time that you would do like a modular that is new, you're going to have to use everything in paper.
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So we're going to have to look back and forth to see where it belongs.
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Other than helping staff with stocking and returns, they also speed up the time it takes the consumer to find an item.
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A Walmart store typically carries around 120 ,000 items.
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It's all about, are we taking away tasks that associates don't find value at?
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If you took the customer's position on that, they want to see the price.
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They want it clearly visible.
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And then if they're struggling trying to find an item, they want to be able to get in and get out with speed.
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DSLs are a part of Walmart's recent focus on improving the in -store experience.
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Sales were lower than expected in its latest quarter.
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In fact, it was the company's smallest sales gain in more than six years.
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Analysts say it has less to do with Walmart and more to do with Americans' finances.
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Shoppers across the country are spending cautiously as the war in Iran and inflation continue to drive up prices.
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That's put pressure on Walmart's stock since May.
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But Walmart's new tech also comes as consumer anxiety over dynamic pricing is front and center.
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Shoppers worry the system will mimic rideshare apps or airlines' ability to increase prices based on demand, though the company has pushed back.
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Walmart is going all in on technology right now.
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I'm at a store outside of New York to take a closer look at some of these new features.
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Walmart has been trying to enhance its customer experience for years, from delivery times and drone delivery to inside its stores.
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Since 2024, it's spent billions on modernizing hundreds of locations and building dozens of new ones.
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Its latest 20 stores have features like QR codes and DSLs.
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The biggest priority that we had is how do we continue to accelerate from a speed standpoint?
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We have a Walmart store located within 10 miles of 90 % of the U .S population.
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And so our focus is how do we get goods to the consumer faster than ever before?
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So we're in the pharmacy section.
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I'm looking for magnesium.
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OK, so we'll hit magnesium.
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This first one looks great.
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Should tell us aisle G9.
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And then we will say flash the price tag.
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There it is.
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And there it is.
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So this is the one you want.
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Cathy says the feature has been used 5 million times since its rollout this year.
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Staff has their own version called the pick -to -light feature.
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Their other tool is called Stock -to -Light, which shows which shelves are empty or low on inventory.
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How do these digital shelf labels fit into Walmart's broader technology strategy?
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What we're doing here is trying to make things super easy for associates and the customer.
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Walmart is also expanding its radio frequency identification, or RFID technology, which it's used for decades.
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These are smart chips that use radio waves to track products throughout the store and supply chain.
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Almost all of our items in apparel have electronic product codes in them.
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We would spend all of our time counting this to make sure we had the right amount of stock on the floor.
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Now you can use that RFID just to scan this and you capture all of that data.
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For a retailer that's constantly managing price and inventory, these small changes could have a big impact and further set it apart from competitors.
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Especially as inflation remains high and spending slow.
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Analysts say Walmart is winning and retaining customers in part because of its rollbacks, what it calls temporary price drops, and deals.
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It more than doubled the markdowns in its most recent quarter.
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Now it'll have an easier time managing them at a time when consumers need them the most.
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Dynamic pricing, which is when businesses change prices in real time based on market demand, is controversial.
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States like Connecticut, Maryland, and New Jersey have enacted laws that restrict the use of personal data to set individualized prices.
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This is a form of dynamic pricing called surveillance pricing.
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The FTC is considering a ban, too.
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New Jersey went a step further in July, implementing a one -year pause on any new electronic shelf labels while the state studies them.
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Walmart told CNBC in a statement
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that its DSL technology has already been installed in its New Jersey stores and that its labels are,
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quote, not a tool for surveillance pricing and are simply a modern way to display a price.
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DSLs operate on a closed system and do not interact with shoppers or collect any information about them.
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Walmart's price changes are mostly planned ahead of time
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and done overnight there's a person not a robot making the
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pricing decisions although the system is what implements them plus some
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store managers will still be able to lower prices for customers
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in real time to remain competitive digital shelf labels have been around for a long time
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so this is actually not new technology
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but we designed it to display a price
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and to be able to identify
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and flash for a customer associate that's what we designed this technology to do and and that's what the technology is doing.
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Wortschatz und Sprechhinweise zu dieser Lektion
Dieses Video enthält 72 Sätze und 978 Wörter zum Nachsprechen. Der gesprochene Teil dauert 5:52. Der Sprecher spricht in natürlichem Tempo, etwa 167 Wörter pro Minute, ähnlich wie im Alltagsgespräch. 83 % der Wörter gehören zu den 3.000 häufigsten im Englischen; den Rest solltest du dir vor dem Üben ansehen.
Wichtiger Wortschatz in diesem Video
15 lernenswerte Wörter aus dem Video, mit Aussprache und Bedeutung:
| Wort | Aussprache | Bedeutung |
|---|---|---|
| label Substantiv | /ˈleɪ.bəl/ | Etikett, Etikette |
| shelf Substantiv | /ʃɛlf/ | Regal, Brett |
| associate Substantiv | /əˈsoʊʃi.ət/ | Weggefährte |
| dynamic Adjektiv | /daɪˈnæm.ɪk/ | dynamisch |
| flash Verb | /flæʃ/ | blinken |
| implement Verb | /ˈɪmpləmənt/ | vollziehen, durchführen |
| surveillance Substantiv | /sɚˈveɪ.ləns/ | Überwachung |
| inflation Substantiv | /ɪnˈfleɪ.ʃən/ | Inflation, Geldentwertung |
| inventory Substantiv | /ˈɪn.vən.tɹi/ | Inventar, Lager |
| temporary Adjektiv | /ˈtɛmp(əˌɹ)ɛɹi/ | zeitweilig, temporär |
| anxiety Substantiv | /æŋˈzaɪ.əti/ | Unbehagen, Nervosität |
| tag Substantiv | /tæɡ/ | Etikett, Marke |
| capture Verb | /ˈkæp.(t)ʃɚ/ | fangen, einfangen |
| priority Substantiv | /pɹaɪˈɒɹɪti/ | Priorität, Vorrang |
| visible Adjektiv | /ˈvɪzɪb(ə)l/ | sichtbar |
Phrasal Verbs, die du hören wirst
| Wort | Aussprache | Bedeutung |
|---|---|---|
| look back Verb | zurückschauen, zurückblicken | |
| speed up Verb | /spiːdˈʌp/ | beschleunigen |
| take away Verb | /ˌteɪk əˈweɪ/ | wegnehmen |
Grammatik in diesem Video
Die Strukturen, die der Sprecher am häufigsten verwendet, mit den genauen Worten aus dem Video:
| Struktur | Im Video |
|---|---|
| Present Perfect have/has + Partizip Perfekt – eine vergangene Handlung, die jetzt noch wichtig ist | has pushed · has been · have enacted |
| Passiv be + Partizip Perfekt – wichtig ist, was geschieht, nicht wer es tut | is called · been installed |
| Relativsätze who / which + Satz – eine Zusatzinformation über eine Person oder Sache | tags, which can · pricing, which is |
Aussprache, auf die du achten solltest
Der Sprecher verwendet 13 Kurzformen und abgeschwächte Formen, zum Beispiel we're, I'm, they're. Sprich sie in der kurzen Form, so wie du sie hörst.
- Die Laute „sh“ und „zh“: shelf /ʃɛlf/, associate /əˈsoʊʃi.ət/, flash /flæʃ/, inflation /ɪnˈfleɪ.ʃən/, capture /ˈkæp.(t)ʃɚ/
- Lange Wörter – auf die Betonung achten: associate /əˈsoʊʃi.ət/, temporary /ˈtɛmp(əˌɹ)ɛɹi/, anxiety /æŋˈzaɪ.əti/, priority /pɹaɪˈɒɹɪti/, controversial /ˌkɑn.tɹəˈvɝ.ʃəl/
So übst du mit diesem Video
- Höre dir das ganze Video einmal an, ohne zu sprechen, und notiere die Wörter, die du nicht kennst.
- Beginne mit 0,75-facher Geschwindigkeit, sprich Satz für Satz nach und wechsle zur normalen Geschwindigkeit, sobald es leichtfällt.
- Nimm dich auf und vergleiche mit dem Original; achte dabei auf Wörter wie label, shelf, associate.
Was ist die Shadowing-Technik?
Shadowing ist eine wissenschaftlich fundierte Sprachlerntechnik, die ursprünglich für die professionelle Dolmetscherausbildung entwickelt und durch den Polyglotten Dr. Alexander Arguelles populär gemacht wurde. Die Methode ist einfach aber wirkungsvoll: Du hörst englisches Audio von Muttersprachlern und wiederholst es sofort laut — wie ein Schatten, der dem Sprecher mit nur 1–2 Sekunden Verzögerung folgt. Anders als passives Hören oder Grammatikübungen zwingt Shadowing dein Gehirn und deine Mundmuskulatur, gleichzeitig echte Sprachmuster zu verarbeiten und zu reproduzieren. Studien zeigen, dass es Aussprachegenauigkeit, Intonation, Rhythmus, verbundene Sprache, Hörverständnis und Sprechflüssigkeit signifikant verbessert — was es zu einer der effektivsten Methoden für die IELTS Speaking-Vorbereitung und reale englische Kommunikation macht.