シャドーイング練習: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees - 動画で英語スピーキングを学ぶ

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If you think about digital shelf labels, what we're doing here is trying to make things super easy for associates and the customer.

And as you think about technology in general, that's what we're doing.

These are Walmart's new digital shelf labels, or DSLs.

They're used in more than 4 ,300 U .S stores already

and expected to be chain -wide by the end of the year.

With DSLs, employees update prices using a mobile app rather than using paper tags, which can otherwise take all day.

Before we had digital tax, every single time that you would do like a modular that is new, you're going to have to use everything in paper.

So we're going to have to look back and forth to see where it belongs.

Other than helping staff with stocking and returns, they also speed up the time it takes the consumer to find an item.

A Walmart store typically carries around 120 ,000 items.

It's all about, are we taking away tasks that associates don't find value at?

If you took the customer's position on that, they want to see the price.

They want it clearly visible.

And then if they're struggling trying to find an item, they want to be able to get in and get out with speed.

DSLs are a part of Walmart's recent focus on improving the in -store experience.

Sales were lower than expected in its latest quarter.

In fact, it was the company's smallest sales gain in more than six years.

Analysts say it has less to do with Walmart and more to do with Americans' finances.

Shoppers across the country are spending cautiously as the war in Iran and inflation continue to drive up prices.

That's put pressure on Walmart's stock since May.

But Walmart's new tech also comes as consumer anxiety over dynamic pricing is front and center.

Shoppers worry the system will mimic rideshare apps or airlines' ability to increase prices based on demand, though the company has pushed back.

Walmart is going all in on technology right now.

I'm at a store outside of New York to take a closer look at some of these new features.

Walmart has been trying to enhance its customer experience for years, from delivery times and drone delivery to inside its stores.

Since 2024, it's spent billions on modernizing hundreds of locations and building dozens of new ones.

Its latest 20 stores have features like QR codes and DSLs.

The biggest priority that we had is how do we continue to accelerate from a speed standpoint?

We have a Walmart store located within 10 miles of 90 % of the U .S population.

And so our focus is how do we get goods to the consumer faster than ever before?

So we're in the pharmacy section.

I'm looking for magnesium.

OK, so we'll hit magnesium.

This first one looks great.

Should tell us aisle G9.

And then we will say flash the price tag.

There it is.

And there it is.

So this is the one you want.

Cathy says the feature has been used 5 million times since its rollout this year.

Staff has their own version called the pick -to -light feature.

Their other tool is called Stock -to -Light, which shows which shelves are empty or low on inventory.

How do these digital shelf labels fit into Walmart's broader technology strategy?

What we're doing here is trying to make things super easy for associates and the customer.

Walmart is also expanding its radio frequency identification, or RFID technology, which it's used for decades.

These are smart chips that use radio waves to track products throughout the store and supply chain.

Almost all of our items in apparel have electronic product codes in them.

We would spend all of our time counting this to make sure we had the right amount of stock on the floor.

Now you can use that RFID just to scan this and you capture all of that data.

For a retailer that's constantly managing price and inventory, these small changes could have a big impact and further set it apart from competitors.

Especially as inflation remains high and spending slow.

Analysts say Walmart is winning and retaining customers in part because of its rollbacks, what it calls temporary price drops, and deals.

It more than doubled the markdowns in its most recent quarter.

Now it'll have an easier time managing them at a time when consumers need them the most.

Dynamic pricing, which is when businesses change prices in real time based on market demand, is controversial.

States like Connecticut, Maryland, and New Jersey have enacted laws that restrict the use of personal data to set individualized prices.

This is a form of dynamic pricing called surveillance pricing.

The FTC is considering a ban, too.

New Jersey went a step further in July, implementing a one -year pause on any new electronic shelf labels while the state studies them.

Walmart told CNBC in a statement

that its DSL technology has already been installed in its New Jersey stores and that its labels are,

quote, not a tool for surveillance pricing and are simply a modern way to display a price.

DSLs operate on a closed system and do not interact with shoppers or collect any information about them.

Walmart's price changes are mostly planned ahead of time

and done overnight there's a person not a robot making the

pricing decisions although the system is what implements them plus some

store managers will still be able to lower prices for customers

in real time to remain competitive digital shelf labels have been around for a long time

so this is actually not new technology

but we designed it to display a price

and to be able to identify

and flash for a customer associate that's what we designed this technology to do and and that's what the technology is doing.

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このレッスンの語彙とスピーキングのポイント

この動画には、シャドーイング用の文が72文、単語が978語あります。音声の長さは5:52です。話す速さは1分あたり約167語で、日常会話に近い自然なペースです。単語の83%は英語の頻出3,000語に含まれます。残りは練習の前に確認しておきましょう。

この動画の重要語彙

動画に出てくる覚えておきたい単語15語を、発音と意味つきで紹介します。

単語	発音	意味
label 名詞	/ˈleɪ.bəl/	荷札, 貼り札
shelf 名詞	/ʃɛlf/	棚
associate 名詞	/əˈsoʊʃi.ət/	提携者
dynamic 形容詞	/daɪˈnæm.ɪk/	動的
implement 動詞	/ˈɪmpləmənt/	実行する, 実現する
surveillance 名詞	/sɚˈveɪ.ləns/	監視, サーベイランス
inflation 名詞	/ɪnˈfleɪ.ʃən/	インフレ, インフレーション
inventory 名詞	/ˈɪn.vən.tɹi/	在庫
temporary 形容詞	/ˈtɛmp(əˌɹ)ɛɹi/	暫くの, 暫時の
anxiety 名詞	/æŋˈzaɪ.əti/	心配, 不安
capture 動詞	/ˈkæp.(t)ʃɚ/	捕獲する
priority 名詞	/pɹaɪˈɒɹɪti/	優先, 優先権
visible 形容詞	/ˈvɪzɪb(ə)l/	見える, 目に見える
belong 動詞	/bɪˈlɒŋ/	所属する, 属する
collect 動詞	/ˈkɑlɪkt/	集める, 収集する

動画に出てくる句動詞

単語	発音	意味
look back 動詞		振り返る
speed up 動詞	/spiːdˈʌp/	スピードを出す

この動画の文法

話し手がよく使っている文型を、動画の実際の表現とともに紹介します。

文型	動画での表現
現在完了形 have/has + 過去分詞 — 過去の出来事が今も関係している	has pushed · has been · have enacted
受動態 be + 過去分詞 — 誰がするかより、何が起きるかに焦点を当てる	is called · been installed
関係詞節 who / which + 節 — 人や物について情報を加える	tags, which can · pricing, which is

注意したい発音

話し手はwe're, I'm, they'reなど、短縮形や弱形を13回使っています。聞こえたとおりの短い形で発音しましょう。

「sh」と「zh」の音: shelf /ʃɛlf/, associate /əˈsoʊʃi.ət/, flash /flæʃ/, inflation /ɪnˈfleɪ.ʃən/, capture /ˈkæp.(t)ʃɚ/
長い単語（アクセントの位置に注意）: associate /əˈsoʊʃi.ət/, temporary /ˈtɛmp(əˌɹ)ɛɹi/, anxiety /æŋˈzaɪ.əti/, priority /pɹaɪˈɒɹɪti/, controversial /ˌkɑn.tɹəˈvɝ.ʃəl/

この動画での練習方法

まず声を出さずに動画を最後まで聞き、知らない単語をメモします。
まず0.75倍速で一文ずつシャドーイングし、慣れてきたら通常の速度に戻します。
自分の声を録音して元の音声と比べます。label, shelf, associateなどの単語に特に注意しましょう。

シャドーイングとは？英語上達に効果的な理由

シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。

シャドーイングのやり方: ステップ別の完全ガイドを読む →

シャドーイング練習: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees - 動画で英語スピーキングを学ぶ

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