ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees

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72 ประโยค
หากประโยคสั้นหรือยาวเกินไป กดที่ Edit เพื่อปรับแก้
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If you think about digital shelf labels, what we're doing here is trying to make things super easy for associates and the customer.
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And as you think about technology in general, that's what we're doing.
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These are Walmart's new digital shelf labels, or DSLs.
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They're used in more than 4 ,300 U .S stores already
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and expected to be chain -wide by the end of the year.
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With DSLs, employees update prices using a mobile app rather than using paper tags, which can otherwise take all day.
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Before we had digital tax, every single time that you would do like a modular that is new, you're going to have to use everything in paper.
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So we're going to have to look back and forth to see where it belongs.
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Other than helping staff with stocking and returns, they also speed up the time it takes the consumer to find an item.
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A Walmart store typically carries around 120 ,000 items.
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It's all about, are we taking away tasks that associates don't find value at?
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If you took the customer's position on that, they want to see the price.
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They want it clearly visible.
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And then if they're struggling trying to find an item, they want to be able to get in and get out with speed.
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DSLs are a part of Walmart's recent focus on improving the in -store experience.
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Sales were lower than expected in its latest quarter.
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In fact, it was the company's smallest sales gain in more than six years.
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Analysts say it has less to do with Walmart and more to do with Americans' finances.
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Shoppers across the country are spending cautiously as the war in Iran and inflation continue to drive up prices.
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That's put pressure on Walmart's stock since May.
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But Walmart's new tech also comes as consumer anxiety over dynamic pricing is front and center.
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Shoppers worry the system will mimic rideshare apps or airlines' ability to increase prices based on demand, though the company has pushed back.
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Walmart is going all in on technology right now.
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I'm at a store outside of New York to take a closer look at some of these new features.
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Walmart has been trying to enhance its customer experience for years, from delivery times and drone delivery to inside its stores.
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Since 2024, it's spent billions on modernizing hundreds of locations and building dozens of new ones.
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Its latest 20 stores have features like QR codes and DSLs.
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The biggest priority that we had is how do we continue to accelerate from a speed standpoint?
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We have a Walmart store located within 10 miles of 90 % of the U .S population.
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And so our focus is how do we get goods to the consumer faster than ever before?
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So we're in the pharmacy section.
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I'm looking for magnesium.
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OK, so we'll hit magnesium.
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This first one looks great.
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Should tell us aisle G9.
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And then we will say flash the price tag.
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There it is.
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And there it is.
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So this is the one you want.
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Cathy says the feature has been used 5 million times since its rollout this year.
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Staff has their own version called the pick -to -light feature.
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Their other tool is called Stock -to -Light, which shows which shelves are empty or low on inventory.
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How do these digital shelf labels fit into Walmart's broader technology strategy?
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What we're doing here is trying to make things super easy for associates and the customer.
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Walmart is also expanding its radio frequency identification, or RFID technology, which it's used for decades.
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These are smart chips that use radio waves to track products throughout the store and supply chain.
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Almost all of our items in apparel have electronic product codes in them.
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We would spend all of our time counting this to make sure we had the right amount of stock on the floor.
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Now you can use that RFID just to scan this and you capture all of that data.
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For a retailer that's constantly managing price and inventory, these small changes could have a big impact and further set it apart from competitors.
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Especially as inflation remains high and spending slow.
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Analysts say Walmart is winning and retaining customers in part because of its rollbacks, what it calls temporary price drops, and deals.
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It more than doubled the markdowns in its most recent quarter.
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Now it'll have an easier time managing them at a time when consumers need them the most.
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Dynamic pricing, which is when businesses change prices in real time based on market demand, is controversial.
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States like Connecticut, Maryland, and New Jersey have enacted laws that restrict the use of personal data to set individualized prices.
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This is a form of dynamic pricing called surveillance pricing.
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The FTC is considering a ban, too.
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New Jersey went a step further in July, implementing a one -year pause on any new electronic shelf labels while the state studies them.
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Walmart told CNBC in a statement
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that its DSL technology has already been installed in its New Jersey stores and that its labels are,
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quote, not a tool for surveillance pricing and are simply a modern way to display a price.
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DSLs operate on a closed system and do not interact with shoppers or collect any information about them.
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Walmart's price changes are mostly planned ahead of time
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and done overnight there's a person not a robot making the
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pricing decisions although the system is what implements them plus some
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store managers will still be able to lower prices for customers
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in real time to remain competitive digital shelf labels have been around for a long time
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so this is actually not new technology
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but we designed it to display a price
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and to be able to identify
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and flash for a customer associate that's what we designed this technology to do and and that's what the technology is doing.

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คำศัพท์และข้อสังเกตด้านการพูดสำหรับบทเรียนนี้

วิดีโอนี้มี 72 ประโยค และ 978 คำ สำหรับฝึกพูดตาม ช่วงที่มีเสียงพูดยาว 5:52 ผู้พูดพูดด้วยความเร็วเป็นธรรมชาติ ประมาณ 167 คำต่อนาที ใกล้เคียงกับบทสนทนาในชีวิตประจำวัน 83% ของคำอยู่ใน 3,000 คำที่ใช้บ่อยที่สุดในภาษาอังกฤษ ส่วนที่เหลือควรดูไว้ก่อนเริ่มฝึก

คำศัพท์สำคัญในวิดีโอนี้

คำที่ควรเรียนรู้ 15 คำจากวิดีโอ พร้อมคำอ่านและความหมาย:

คำศัพท์คำอ่านความหมาย
label คำนาม/ˈleɪ.bəl/ฉลาก
shelf คำนาม/ʃɛlf/หิ้ง
inflation คำนาม/ɪnˈfleɪ.ʃən/เงินเฟ้อ, ภาวะเงินเฟ้อ
anxiety คำนาม/æŋˈzaɪ.əti/ความวิตกกังวล
capture คำกริยา/ˈkæp.(t)ʃɚ/ยึด
priority คำนาม/pɹaɪˈɒɹɪti/สิทธิไปก่อน, ความสำคัญ
collect คำกริยา/ˈkɑlɪkt/เก็บ, สะสม
frequency คำนาม/ˈfɹiːkwənsi/ความถี่
expand คำกริยา/ɪkˈspænd/ขยาย
robot คำนาม/ˈɹoʊ.bɑt/หุ่นยนต์, โรบอต
airline คำนาม/ˈɛɹˌlaɪn/สายการบิน
pharmacy คำนาม/ˈfɑɹməsi/ร้านขายยา
accelerate คำกริยา/ɪkˈsɛl.əˌɹeɪt/เร่ง
magnesium คำนาม/ˌmæɡˈnizi.əm/แมกนีเซียม
mimic คำกริยา/ˈmɪm.ɪk/เลียน

ไวยากรณ์ในวิดีโอนี้

โครงสร้างที่ผู้พูดใช้บ่อยที่สุด พร้อมคำพูดจริงจากวิดีโอ:

โครงสร้างในวิดีโอ
Present perfect have/has + กริยาช่อง 3 — เหตุการณ์ในอดีตที่ยังเกี่ยวข้องกับปัจจุบันhas pushed · has been · have enacted
Passive voice be + กริยาช่อง 3 — เน้นสิ่งที่เกิดขึ้น ไม่ใช่ผู้กระทำis called · been installed
Relative clauses who / which + อนุประโยค — ข้อมูลเพิ่มเติมเกี่ยวกับคนหรือสิ่งของtags, which can · pricing, which is

การออกเสียงที่ควรระวัง

ผู้พูดใช้รูปย่อและรูปลดเสียง 13 ครั้ง เช่น we're, I'm, they're ให้พูดแบบสั้นตามที่ได้ยิน

  • เสียง “sh” และ “zh”: shelf /ʃɛlf/, associate /əˈsoʊʃi.ət/, flash /flæʃ/, inflation /ɪnˈfleɪ.ʃən/, capture /ˈkæp.(t)ʃɚ/
  • คำยาว — ลงเสียงหนักให้ถูกพยางค์: associate /əˈsoʊʃi.ət/, temporary /ˈtɛmp(əˌɹ)ɛɹi/, anxiety /æŋˈzaɪ.əti/, priority /pɹaɪˈɒɹɪti/, controversial /ˌkɑn.tɹəˈvɝ.ʃəl/

วิธีฝึกกับวิดีโอนี้

  1. ฟังวิดีโอให้จบหนึ่งรอบโดยยังไม่ต้องพูด แล้วจดคำที่ยังไม่รู้จัก
  2. เริ่มที่ความเร็ว 0.75× พูดตามทีละประโยค แล้วกลับไปใช้ความเร็วปกติเมื่อเริ่มคล่อง
  3. อัดเสียงตัวเองแล้วเทียบกับต้นฉบับ โดยสังเกตคำอย่าง label, shelf, inflation เป็นพิเศษ

เทคนิค Shadowing คืออะไร?

Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ

เทคนิค shadowing: อ่านคู่มือฉบับเต็มทีละขั้นตอน →