Shadowing Practice: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees - Learn English Speaking with Video
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1
If you think about digital shelf labels, what we're doing here is trying to make things super easy for associates and the customer.
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And as you think about technology in general, that's what we're doing.
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These are Walmart's new digital shelf labels, or DSLs.
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They're used in more than 4 ,300 U .S stores already
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and expected to be chain -wide by the end of the year.
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With DSLs, employees update prices using a mobile app rather than using paper tags, which can otherwise take all day.
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Before we had digital tax, every single time that you would do like a modular that is new, you're going to have to use everything in paper.
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So we're going to have to look back and forth to see where it belongs.
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Other than helping staff with stocking and returns, they also speed up the time it takes the consumer to find an item.
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A Walmart store typically carries around 120 ,000 items.
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It's all about, are we taking away tasks that associates don't find value at?
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If you took the customer's position on that, they want to see the price.
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They want it clearly visible.
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And then if they're struggling trying to find an item, they want to be able to get in and get out with speed.
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DSLs are a part of Walmart's recent focus on improving the in -store experience.
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Sales were lower than expected in its latest quarter.
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In fact, it was the company's smallest sales gain in more than six years.
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Analysts say it has less to do with Walmart and more to do with Americans' finances.
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Shoppers across the country are spending cautiously as the war in Iran and inflation continue to drive up prices.
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That's put pressure on Walmart's stock since May.
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But Walmart's new tech also comes as consumer anxiety over dynamic pricing is front and center.
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Shoppers worry the system will mimic rideshare apps or airlines' ability to increase prices based on demand, though the company has pushed back.
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Walmart is going all in on technology right now.
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I'm at a store outside of New York to take a closer look at some of these new features.
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Walmart has been trying to enhance its customer experience for years, from delivery times and drone delivery to inside its stores.
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Since 2024, it's spent billions on modernizing hundreds of locations and building dozens of new ones.
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Its latest 20 stores have features like QR codes and DSLs.
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The biggest priority that we had is how do we continue to accelerate from a speed standpoint?
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We have a Walmart store located within 10 miles of 90 % of the U .S population.
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And so our focus is how do we get goods to the consumer faster than ever before?
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So we're in the pharmacy section.
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I'm looking for magnesium.
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OK, so we'll hit magnesium.
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This first one looks great.
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Should tell us aisle G9.
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And then we will say flash the price tag.
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There it is.
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And there it is.
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So this is the one you want.
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Cathy says the feature has been used 5 million times since its rollout this year.
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Staff has their own version called the pick -to -light feature.
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Their other tool is called Stock -to -Light, which shows which shelves are empty or low on inventory.
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How do these digital shelf labels fit into Walmart's broader technology strategy?
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What we're doing here is trying to make things super easy for associates and the customer.
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Walmart is also expanding its radio frequency identification, or RFID technology, which it's used for decades.
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These are smart chips that use radio waves to track products throughout the store and supply chain.
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Almost all of our items in apparel have electronic product codes in them.
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We would spend all of our time counting this to make sure we had the right amount of stock on the floor.
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Now you can use that RFID just to scan this and you capture all of that data.
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For a retailer that's constantly managing price and inventory, these small changes could have a big impact and further set it apart from competitors.
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Especially as inflation remains high and spending slow.
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Analysts say Walmart is winning and retaining customers in part because of its rollbacks, what it calls temporary price drops, and deals.
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It more than doubled the markdowns in its most recent quarter.
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Now it'll have an easier time managing them at a time when consumers need them the most.
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Dynamic pricing, which is when businesses change prices in real time based on market demand, is controversial.
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States like Connecticut, Maryland, and New Jersey have enacted laws that restrict the use of personal data to set individualized prices.
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This is a form of dynamic pricing called surveillance pricing.
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The FTC is considering a ban, too.
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New Jersey went a step further in July, implementing a one -year pause on any new electronic shelf labels while the state studies them.
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Walmart told CNBC in a statement
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that its DSL technology has already been installed in its New Jersey stores and that its labels are,
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quote, not a tool for surveillance pricing and are simply a modern way to display a price.
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DSLs operate on a closed system and do not interact with shoppers or collect any information about them.
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Walmart's price changes are mostly planned ahead of time
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and done overnight there's a person not a robot making the
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pricing decisions although the system is what implements them plus some
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store managers will still be able to lower prices for customers
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in real time to remain competitive digital shelf labels have been around for a long time
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so this is actually not new technology
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but we designed it to display a price
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and to be able to identify
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and flash for a customer associate that's what we designed this technology to do and and that's what the technology is doing.
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אוצר מילים והערות הגייה לשיעור הזה
שיעור הדיבור הזה ברמה B2 מבוסס על הסרטון “How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees”. המילים שחוזרות הכי הרבה: price, store, Walmart, technology, Dsl. בסרטון הזה יש 72 משפטים ו-978 מילים לתרגול Shadowing. הדיבור נמשך 5:52. הדובר מדבר בקצב טבעי של כ-167 מילים בדקה, קרוב לשיחה יומיומית. 83% מהמילים נמצאות בין 3,000 המילים הנפוצות ביותר באנגלית; כדאי ללמוד את השאר לפני שמתחילים.
אוצר מילים מרכזי בסרטון הזה
15 המילים המתקדמות ביותר בסרטון, עם ההגייה והמשמעות שלהן:
| מילה | הגייה | משמעות |
|---|---|---|
| shelf שם עצם | /ʃɛlf/ | מַדָּף |
| magnesium שם עצם | /ˌmæɡˈnizi.əm/ | מגנזיום |
| inventory שם עצם | /ˈɪn.vən.tɹi/ | מְלַאי |
| inflation שם עצם | /ɪnˈfleɪ.ʃən/ | אִינְפְלַצְיָה |
| surveillance שם עצם | /sɚˈveɪ.ləns/ | מעקב סמוי |
| implement פועל | /ˈɪmpləmənt/ | יישם, מימש |
| accelerate פועל | /ɪkˈsɛl.əˌɹeɪt/ | האיץ |
| apparel שם עצם | /əˈpæ.ɹəl/ | ביגוד |
| restrict פועל | /ɹɪˈstɹɪkt/ | הִגְבִּיל |
| competitor שם עצם | /kəmˈpɛt.ɪ.tɚ/ | מִתְחָרֶה, מתחרה |
| pharmacy שם עצם | /ˈfɑɹməsi/ | בֵּית מִרְקַחַת |
| pause שם עצם | /pɔːz/ | אתנח |
| airline שם עצם | /ˈɛɹˌlaɪn/ | חֶבְרַת תְּעוּפָה |
| scan פועל | /skæn/ | סָרַק |
| overnight תואר הפועל | /əʊvə(ɹ)ˈnaɪt/ | בִּן לַיְלָה |
דקדוק בסרטון הזה
המבנים שהדובר משתמש בהם הכי הרבה, עם המילים המדויקות מהסרטון:
| מבנה | בסרטון |
|---|---|
| הווה מושלם (Present perfect) have/has + past participle — פעולה שקרתה בעבר ועדיין יש לה חשיבות או השפעה עכשיו | has pushed · has been · have enacted |
| סביל (Passive voice) be + past participle — הדגש הוא על מה שקורה, לא על מי שעושה את הפעולה | has been used · is called · been installed |
| משפטי זיקה (Relative clauses) who / which + clause — מידע נוסף על אדם או דבר | tags, which can · pricing, which is |
הגייה ששווה לשים לב אליה
הדובר משתמש ב-13 קיצורים וצורות מקוצרות, כמו we're, I'm, they're. אמרו אותם בצורה הקצרה, כפי שאתם שומעים אותם.
- הצלילים של “sh” ו-“zh”: shelf /ʃɛlf/, shopper /ˈʃɑ.pɚ/, inflation /ɪnˈfleɪ.ʃən/, cautiously /ˈkɔːʃəsli/, identification /aɪˌdɛn(t)ɪfɪˈkeɪʃn̩/
- מילים ארוכות — שימו לב להטעמה: magnesium /ˌmæɡˈnizi.əm/, individualize /ˌɪn.dɪˈvɪd͡ʒ(.u).əl.aɪz/, accelerate /ɪkˈsɛl.əˌɹeɪt/, competitor /kəmˈpɛt.ɪ.tɚ/, identification /aɪˌdɛn(t)ɪfɪˈkeɪʃn̩/
צלילים שדוברי עברית מתקשים בהם:
- /æ/ — פתוח יותר מה-“אֶ” העברית, לא כמו “a” ב-“cup”: magnesium /ˌmæɡˈnizi.əm/, analyst /ˈænəlɪst/, standpoint /ˈstændpɔɪnt/, apparel /əˈpæ.ɹəl/, enhance /ɪnˈhæns/
- /r/ — הלשון לא נוגעת בשום מקום, לא ה-“ר” הגרונית: inventory /ˈɪn.vən.tɹi/, accelerate /ɪkˈsɛl.əˌɹeɪt/, apparel /əˈpæ.ɹəl/, retailer /ˈɹiteɪlɚ/, restrict /ɹɪˈstɹɪkt/
- עיצור קולי בסוף מילה — /b/, /d/, /g/, /z/, /v/ בלי להפוך אותם לאטומים: individualize /ˌɪn.dɪˈvɪd͡ʒ(.u).əl.aɪz/, modernize /ˈmɑdɚnaɪz/, pause /pɔːz/
איך לתרגל עם הסרטון הזה
- הקשיבו לכל הסרטון פעם אחת בלי לדבר, ורשמו את המילים שאתם לא מכירים.
- התחילו במהירות 0.75×, תרגלו Shadowing משפט אחר משפט, וחזרו למהירות רגילה כשזה מרגיש קל.
- הקליטו את עצמכם והשוו למקור, תוך תשומת לב למילים כמו shelf, magnesium, inventory.
מהי טכניקת השאדואינג?
שאדואינג היא טכניקת למידת שפה מבוססת מדע שפותחה במקור להכשרת מתורגמנים מקצועיים ופופולרית על ידי הפוליגלוט ד"ר אלכסנדר ארגואלס. השיטה פשוטה אך עוצמתית: אתה מקשיב לאודיו באנגלית ילידית וחוזר עליו בקול רם מיד — כמו צל העוקב אחרי הדובר עם עיכוב של 1–2 שניות בלבד. בניגוד להאזנה פסיבית או תרגילי דקדוק, שאדואינג מכריח את המוח והשרירים בפה לעבד ולשחזר דפוסי דיבור אמיתיים בו זמנית. מחקרים מראים שזה משפר משמעותית את דיוק ההגייה, האינטונציה, הקצב, הדיבור המחובר, הבנת השמיעה ושטף הדיבור — מה שהופך אותו לאחת השיטות היעילות ביותר להכנה לIELTS Speaking ולתקשורת באנגלית בעולם האמיתי.