Shadowing Practice: Why Amazon's Marketplace Failed In China - Learn English Speaking with Video
בחר מצב תרגול
כל מצב פותח חדר תרגול במסך מלא.
68 משפטים
אם המשפטים קצרים או ארוכים מדי, לחץ על ערוך כדי להתאים אותם.
1
These are some of the biggest and most recognizable brands in the U.S.
2
What do they all have in common?
3
None survived in China.
4
And you might be surprised to see this e-commerce giant on that list, despite China's enormous $2 trillion e-commerce market.
5
Amazon arrived in the country through a $75 million acquisition of Joyo.com, an online book and media seller, back in 2004.
6
The company bet big on its e-reader and tablet product offerings, but it took years thanks to China's infamously tricky regulatory approval process.
7
"Some companies thought their competitive advantages can be transferred to China.
8
Unfortunately, they couldn't." China is home to the largest and fastest growing e-commerce market in the world.
9
Competition includes the likes of billionaire and multi-hyphenate Jack Ma's Alibaba, TaoBao and JD.
10
It also has a massive middle class, having grown from a measly 4% of urban households in 2000 to 76% in 2022, making for an attractive market.
11
"China's a very tech savvy and mobile first market, and the Chinese consumer's always in to the latest technology and into the latest trends.
12
On top of that, Chinese consumers still love and are attracted to a lot of foreign brands.
13
So that presents an interesting opportunity." So why did Amazon, a global e-commerce force, lose its footing in a country that so readily embraces e-commerce?
14
Like many U.S. company failures in China, Amazon's was a lesson in overconfidence.
15
It thought its domestic success story could translate . In North America, net sales more than doubled from 2004 to 2008. Amazon Prime launched in 2005.
16
In China, the company began its expansion by acquiring Joyo, a domestic online shopping market, in 2004.
17
Joyo rebranded to Amazon China in 2011.
18
"At that time, the e-commerce market in China was just taking shape. There were only a few players out there, including eBay, Alibaba, JD, Dongdong and Joyo. For the first few years, Amazon was kind of market leader, so it was taking 12% of the market share, only after Dong Dong." "When Amazon entered the market in 2004 through the acquisition of Joyo, it was very much seen as a platform for... that Chinese consumers could trust for authentic products, not only domestic products, but also products from abroad." In later years, the company bet on its full suite of e-reader and tablet products, but regulatory approval for wireless products were required from three different government agencies, which caused years-long delays and a lot of valuable time lost.
19
Between 2011 and 2012, Amazon's market share held at a little over 15%.
20
But by the end of 2019, that number plunged to less than 1%.
21
"Alibaba, through Tmall and Taobao and JD.com, another rival, began to expand aggressively.
22
And that edge, that unique proposition that Amazon had, started to erode because JD.com, as well as Alibaba's e-commerce platforms, began to partner with brands, they brought foreign brands onto their platform, luxury goods and foreign clothing, brands, electronics, etc., etc.
23
And so they become- they became also trusted platforms for Chinese consumers to get a lot of these products." Amazon's failure was, for the most part, a gradual ordeal.
24
After all, the company managed a 15-year tenure in China. Given the wealth of China's e-commerce segment, the assumption is that a global conglomerate of Amazon's pedigree would fit right in, somewhere in that $2 trillion. But the reality is that the market is saturated and exceptionally competitive.
25
Amazon was up against billion-dollar behemoths.
26
Alibaba's China commerce revenue was $15.6 billion in 2012. Tmall, another Alibaba-owned B2C site, controlled 53.7% of the B2C China market, and JD held 17.1% in 2012 as well.
27
Amazon trailed behind by a measly 2.7%.
28
Alibaba was founded by Jack Ma in 1999 and operates some of the largest third-party platforms and marketplaces in China, including Taobao, Tmall and Juhuasuan.
29
In 2013, it was the world's largest online and mobile commerce company. Alibaba and JD are two of the largest e-commerce players in China.
30
Aside from their positive reputations among Chinese consumers, their long-standing presence advantageously informs their business decisions and acumen.
31
Put more simply, they understand the Chinese consumer better.
32
"It's important to talk a little bit here about Singles Day. This happens every year on November the 11th, and it's a huge day where e-commerce companies offer massive discounts and big promotions.
33
Alibaba, JD and some of the domestic e-commerce players are very aggressive in their marketing around this, but over the years, you haven't really seen Amazon take a huge role in marketing around this.
34
And this is the big marketing event of the year.
35
So I think that really highlights the way that Amazon hasn't been as forthcoming when it comes to advertising for its business in China." In other words, price wars broke out.
36
Amazon did have Prime Day, a day-long event featuring special discounts and deals, as it does in the U.S.
37
But the other platforms' connection with consumers was just stronger.
38
Both JD and Alibaba break their sales records nearly every year.
39
In America, Amazon's competitive pricing is what attracts many consumers.
40
But in China, the playing ground was leveled.
41
The consumer experience between shopping, ordering and delivery was also lackluster by comparison.
42
Amazon's selection, previously seen as expansive, proved to be narrower than competitors in later years.
43
Alibaba's exclusive payment system, Alipay, was not only convenient and favored by consumers, but has existed in China since 2004, and on top of charging for delivery, Amazon's delivery times lagged behind competitors in China.
44
"Consumers value speed more than anything else.
45
Amazon still relied on third-party couriers for the last mile delivery.
46
But JD already built its own in-house delivery team, so those drivers would ride on three-wheeled electric bikes and get the goods very fast to consumers." Amazon's leadership was also ill-equipped to compete with Chinese entrepreneurs.
47
The local team in China was actually aware of the company's missteps, but unable to get on the same page with Amazon's domestic leadership.
48
"We know Amazon is a global company.
49
It generates more than half of its revenue from international markets.
50
But JD or Alibaba, they are local companies.
51
The majority of their revenue comes from the Chinese market, so they couldn't afford to lose China.
52
So the Chinese entrepreneurs are much more aggressive than their counterparts in the West.
53
For them, it's a life or death battle." Despite a strong logistics network and familiar name, according to some China-based analysts, Amazon's insistence on implementing Western business practices ultimately led to an unsustainable operation.
54
With no sign of growth or profitability, it decided to withdraw most of its marketplace efforts in 2019 and refocused its China business on cross-border operations.
55
"It allowed Chinese consumers to buy products from some of its foreign sites.
56
Now that business is tiny, and by this point, it really lost the battle. JD.com and Alibaba's e-commerce sites still dominate, particularly as well, in that cross-border part of the business." It's worth noting that Amazon itself recognized all of these challenges in its 2012 report and yet were unable to overcome them anyway.
57
Today, Amazon's presence in China is led by its cloud and selling services.
58
Amazon Web Services operates in the Beijing and Ningxia regions.
59
To be clear, Amazon's presence in China has not dissolved to a full absence.
60
The company continues to operate cross-border services and announced plans to open a front-end bonded warehouse in the Ningbo, Zhejiang province in 2023.
61
Other services include Amazon Global Selling, Amazon Advertising, Amazon Global Logistics, among others.
62
On the other hand, Amazon struggles in China persist.
63
In summer 2022, it announced the closure of its Kindle e-book store.
64
In Q3 2022, Amazon's international segment sales decreased 5% year-over-year to $27.7 billion from $29.1 billion.
65
The international segment operating loss was $2.5 billion. Despite its China marketplace closure, Amazon's international scope otherwise hasn't ceased to expand.
66
Germany and Britain are Amazon's biggest markets after the U.S. This year, Amazon announced a plan to launch new Amazon Web Services local zones in 32 new metropolitan areas in 26 countries globally.
67
AWS is a multi-service cloud platform that provides compute, storage and data functionalities, among others.
68
Amazon provided CNBC the following statement: "We have become much more than an online store in China and will continue to expand the services we offer to our Chinese customers." For now, Amazon has shown no intentions of reinstating its China market, but given that it still has operations in the largest e-commerce market in the world, it remains to be seen whether or not Amazon will attempt a revival in the future.
הורד אפליקציה
כל מה שאתה צריך כדי לדבר בשטף
הגיית AIציון לכל משפט
תרגול IPAשלוט בכל צליל
אוצר מיליםבנה את מאגר המילים שלך
משחק אוצר מיליםלמד תוך כדי משחק
אותו ערוץ
C11
Why Bonds Are Back On Investors’ Radar
Daily ConversationUniversity StudentsWorking Adults
B23
How Cheap Mortgages Are Backfiring On Homeowners
Daily ConversationWorking Adults
B21
Watch AI Dock A Boat
Daily ConversationWorking Adults
B21
Why Retailers Are Shrinking Their Assortments
Daily ConversationWorking Adults
C14
The Rise Of Open-Source Software
Daily ConversationUniversity StudentsWorking Adults
B27
Why Diamond Prices Are Falling So Fast
Business EnglishDaily ConversationUniversity Students
C11
The Race To Power AI Is Reshaping America's Electric Grid
Daily ConversationWorking Adults
B25
Why Investors Are Living Through President Trump's Stock Market
Business EnglishWorking Adults
B22
Why 7-Eleven Failed In Indonesia
University Students
B21
Why Corporate America Is Spending More On Security
Business EnglishWorking Adults
B22
Inside Bracket22, A Trading Firm Powered By Al Agents
Business EnglishWorking Adults
B24
Why The Airline Business Is Broken
Business EnglishUniversity StudentsWorking Adults
B21
Why Hyundai’s Investing $26B In The U.S.
Business EnglishWorking Adults
B22
Why Even High Earners Are Living Paycheck To Paycheck
Business EnglishWorking Adults
B24
How Walmart Is Beating Everyone In Groceries
Business EnglishWorking Adults
B25
Inside The Real Estate Rush Behind AI
Business EnglishDaily ConversationUniversity Students
B23
How Working For Google, Amazon, And Microsoft Lost 'Dream Job' Status
Business EnglishInterview EnglishUniversity Students
B27
How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees
Daily ConversationWorking Adults
B26
How Chinese EVs Won Brazil — And Left U.S. Automakers Behind
Business EnglishUniversity StudentsWorking Adults
B22
Why Airline Ticket Prices Are Unlikely To Go Down
Travel EnglishWorking Adults
FOR YOU
המלץ על סרטון
B21
77 משפטים
How I Overcame Failure | Jack Ma | 馬雲/马云
Business EnglishUniversity StudentsWorking Adults
B26
195 משפטים
How Amazon Delivers On One-Day Shipping
Business EnglishUniversity StudentsWorking Adults
B23
301 משפטים
Watch CNBC's full interview with former Secretary of State Antony Blinken
Business EnglishDaily ConversationUniversity Students
B23
53 משפטים
The Rise And Fall Of Forever 21 | Rise And Fall | Business Insider
Business EnglishUniversity StudentsWorking Adults
B22
132 משפטים
Something Feels Off About 2026...
Business EnglishUniversity StudentsWorking Adults
C1116 משפטים
Performance Marketer Interview Questions and Answers
Business EnglishUniversity StudentsWorking Adults
B21
267 משפטים
ALL OF BUSINESS Explained in 20 Minutes
Business EnglishUniversity StudentsWorking Adults
B29
22 משפטים
The rise of China’s global brands
Business EnglishUniversity StudentsWorking Adults
B27
166 משפטים
UNRELENTING: Tom Cotton Unflinchingly Grills TikTok's CEO At Senate Hearing On Child Online Safety
Business EnglishDaily ConversationUniversity Students
B25
205 משפטים
The New American Housing Crisis Has Landed
Business EnglishUniversity StudentsWorking Adults
C13
95 משפטים
Container Market Report in June 2023 by EF International Ltd.
Business EnglishUniversity StudentsWorking Adults
אוצר מילים והערות הגייה לשיעור הזה
שיעור הדיבור הזה ברמה B2 מבוסס על הסרטון “Why Amazon's Marketplace Failed In China”. המילים שחוזרות הכי הרבה: China, Amazon, commerce, consumer, Chinese. בסרטון הזה יש 68 משפטים ו-1436 מילים לתרגול Shadowing. הדיבור נמשך 10:42. הדובר שומר על קצב יציב של כ-134 מילים בדקה, קצב נוח לתרגול Shadowing. רק 79% מהמילים נמצאות בין 3,000 המילים הנפוצות ביותר באנגלית, כך שאוצר המילים מאתגר.
אוצר מילים מרכזי בסרטון הזה
15 המילים המתקדמות ביותר בסרטון, עם ההגייה והמשמעות שלהן:
| מילה | הגייה | משמעות |
|---|---|---|
| competitor שם עצם | /kəmˈpɛt.ɪ.tɚ/ | מִתְחָרֶה, מתחרה |
| logistics שם עצם | /ləˈd͡ʒɪstɪks/ | לוֹגִיסטִיקָה |
| entrepreneur שם עצם | /ˌɑn.tɹə.pɹəˈnɝ/ | יַזָּם |
| tablet שם עצם | /ˈtæblət/ | לוּחַ |
| behemoth שם עצם | /bəˈhi(ː).məθ/ | בְּהֵמוֹת |
| pedigree שם עצם | /ˈpɛd.ɪ.ɡɹi/ | יִחוּס |
| cellar שם עצם | /ˈsɛləɹ/ | מַרְתֵּף |
| courier שם עצם | /ˈkʊɹ.i.ɚ/ | שליח, שליחה |
| billionaire שם עצם | /ˌbɪl.jəˈnɛɚ/ | מיליארדר, מיליארדרית |
| translate פועל | /tɹænzˈleɪt/ | תִּרְגֵּם |
| tenure שם עצם | /ˈtɛn.jʊə/ | קביעות |
| revival שם עצם | /ɹɪˈvaɪ̯vəl/ | תחייה |
| tricky שם תואר | /ˈtɹɪk.i/ | טְרִיקִי |
| cease פועל | /sis/ | חדל |
| authentic שם תואר | /ɔˈθɛn.tɪk/ | אוֹתֶנְטִי |
דקדוק בסרטון הזה
המבנים שהדובר משתמש בהם הכי הרבה, עם המילים המדויקות מהסרטון:
| מבנה | בסרטון |
|---|---|
| סביל (Passive voice) be + past participle — הדגש הוא על מה שקורה, לא על מי שעושה את הפעולה | can be transferred · are attracted · were required |
| הווה מושלם (Present perfect) have/has + past participle — פעולה שקרתה בעבר ועדיין יש לה חשיבות או השפעה עכשיו | haven't really seen · hasn't been · has existed |
הגייה ששווה לשים לב אליה
הדובר משתמש ב-5 קיצורים וצורות מקוצרות, כמו couldn't, hasn't, haven't. אמרו אותם בצורה הקצרה, כפי שאתם שומעים אותם.
- הצלילים של “th”: behemoth /bəˈhi(ː).məθ/, forthcoming /fɔɹθˈkʌmɪŋ/, authentic /ɔˈθɛn.tɪk/, withdraw /wɪðˈdɹɔ/
- הצלילים של “sh” ו-“zh”: closure /ˈkloʊ.ʒɚ/, exceptionally /ɪkˈsɛp(t)ʃənəli/, proposition /ˌpɹɑpəˈzɪʃən/, assumption /əˈsʌm(p).ʃ(ə)n/, intentions /ɪnˈtɛnʃənz/
- מילים ארוכות — שימו לב להטעמה: competitor /kəmˈpɛt.ɪ.tɚ/, entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, conglomerate /kənˈɡlɑ.mɚ.ət/, overconfidence /oʊvɚˈkɑnfɪdənts/, profitability /ˌpɹɑ.fɪ.təˈbɪl.ɪ.ti/
צלילים שדוברי עברית מתקשים בהם:
- /w/ — שפתיים מעוגלות, לא /v/: equip /ɪˈkwɪp/, withdraw /wɪðˈdɹɔ/, warehouse /ˈwɛə(ɹ)haʊs/, acquire /əˈkwaɪɚ/, suite /swiːt/
- /æ/ — פתוח יותר מה-“אֶ” העברית, לא כמו “a” ב-“cup”: tablet /ˈtæblət/, acumen /ˈækjəmən/, expansive /ɪkˈspænsɪv/, lackluster /ˈlæklʌstə/, rebrand /ɹiːˈbɹænd/
- /r/ — הלשון לא נוגעת בשום מקום, לא ה-“ר” הגרונית: entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, pedigree /ˈpɛd.ɪ.ɡɹi/, profitability /ˌpɹɑ.fɪ.təˈbɪl.ɪ.ti/, rebrand /ɹiːˈbɹænd/, reinstate /ɹiː.ɪnˈsteɪt/
איך לתרגל עם הסרטון הזה
- הקשיבו לכל הסרטון פעם אחת בלי לדבר, ורשמו את המילים שאתם לא מכירים.
- תרגלו Shadowing משפט אחר משפט במהירות רגילה, וחזרו על כל משפט עד שהקצב שלכם תואם את הדובר.
- הקליטו את עצמכם והשוו למקור, תוך תשומת לב למילים כמו competitor, logistics, entrepreneur.
מהי טכניקת השאדואינג?
שאדואינג היא טכניקת למידת שפה מבוססת מדע שפותחה במקור להכשרת מתורגמנים מקצועיים ופופולרית על ידי הפוליגלוט ד"ר אלכסנדר ארגואלס. השיטה פשוטה אך עוצמתית: אתה מקשיב לאודיו באנגלית ילידית וחוזר עליו בקול רם מיד — כמו צל העוקב אחרי הדובר עם עיכוב של 1–2 שניות בלבד. בניגוד להאזנה פסיבית או תרגילי דקדוק, שאדואינג מכריח את המוח והשרירים בפה לעבד ולשחזר דפוסי דיבור אמיתיים בו זמנית. מחקרים מראים שזה משפר משמעותית את דיוק ההגייה, האינטונציה, הקצב, הדיבור המחובר, הבנת השמיעה ושטף הדיבור — מה שהופך אותו לאחת השיטות היעילות ביותר להכנה לIELTS Speaking ולתקשורת באנגלית בעולם האמיתי.