跟讀練習: Why 7-Eleven Failed In Indonesia - 通過影片學習英語口語
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There are more than 60,000 7-Elevens across the planet, but there is one country where the convenience store chain flopped.
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Indonesia.
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In 2017, the chain of mini markets closed all of its stores there.
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Here's why 7-Eleven failed in Indonesia.
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Let's go back to 2009 when 7-Eleven got its start in the country.
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7-Eleven's Indonesian rollout was run by a local operator, PT Modern International.
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Contrary to its American counterpart that capitalized on to-go items and late-night munchies, 7-Eleven in Indonesia became a trendy hangout spot for locals.
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It offered traditional 7-Eleven items like Slurpees and snacks, but also fresh local food and alcohol.
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and alcohol.
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7-Eleven was very popular with university students, we have the 18 to 25 age range.
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It was a place for them to hang out at all hours of the day, all hours of the night, before the alcohol ban that was imposed in 2015.
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This was a very popular spot to hang out, have a beer after class or after work, have free Wi-Fi, have a bite to eat.
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As the business took off, Modern soon started to expand within the capital, Jakarta.
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It opened its 21st store by 2010, and it hit 100 locations in 2012.
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In 2014, the company hit peak sales of around 78 million with 190 stores.
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The future of 7-Eleven in Indonesia seemed promising.
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The stores remained crowded, but there was one problem.
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People weren't spending money.
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where actually there are some comments that, yes, there's a huge crowd in 7-Eleven, but they might just buy one drink, one fret and sit for three hours.
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The company also attributed its lack of sales to intense competition from existing and new competitors.
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By 2016, the number of retail outlets in Indonesia had grown from 12,000 to 40,000 in just under a decade, with many markets being the sector's fastest growing segment.
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Two of 7-Eleven's biggest competitors were Indonesian convenience stores Indomerit and Alphamart.
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Both chains have a long history in the country and are top players in Indonesia's convenience store market.
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7-Eleven had 190 stores in the country, but its competitor store count absolutely squashed that.
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As of 2017, there were more than 10,000 Alphamarts and roughly 15,000 Indomerits in Indonesia, giving Alphamart a 38% share of the market and Indomerit 47%.
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That was the year 7-Eleven closed all of its shops.
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But before that, it held just 0.7% of the market.
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Regulatory issues also posed a major problem for 7-Eleven.
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In 2015, Indonesia banned the sale of alcoholic beverages in convenience stores and minimarts.
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After the alcohol ban took effect, 7-Eleven's net sales dropped by nearly 24 percent over the next year.
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Unlike 7-Eleven, its rivals Indomerit and Alphamart actually reported revenue gains that year.
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Alphamart and Indomerit were able to withstand the ban because they offered a wider range of products and services.
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7-Eleven's geographic reach posed another big problem.
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The convenience store chain never managed to expand beyond Jakarta and its surrounding cities, but its rivals did.
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They are located in Jakarta, whereas other mini-marties can expand outside Jakarta.
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One is, I think, the regulations for foreign ownership or foreign franchise of convenience stores.
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Because Inumar and Alphamart, Alphamart and Inumar are basically local brands.
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So they have less restriction in terms of expansion to other cities and regions.
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Modern also cited Indonesia's economic slowdown as a reason for its diminishing revenue.
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The chain closed down 25 underperforming stores in 2016 to cut down operation losses.
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And Modern closed the remainder of its 7-Eleven stores in 2017.
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However, a spokesperson from 7-Eleven said, Indonesia is an important country for us.
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This is not the end for 7-Eleven's business.
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The company is hoping to find a new partner to renew its efforts, and it has good reason to believe the right international partner will make all the difference.
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Take Japan.
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7-Eleven entered the country in 1974.
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It partnered with Japanese chain Ito Yukato, forming York 7 Company to operate its stores.
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It was so successful that in 2005 it bought out the company.
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7 & I Holdings became the global owner of the American chain.
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Today, there are more than 20,000 7-Elevens in Japan.
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The U.S.
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has less than 9,000.
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So seeking a new international partner may be the key to its success.
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Indonesian consumers will just have to wait and see.
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背景與情境
在全球有超過60,000家7-Eleven便利店，但在印度尼西亞卻獲得了失敗的結局。2017年，這家便利店連鎖關閉了在印度尼西亞的所有門店。7-Eleven於2009年進入印度尼西亞，由當地運營商PT Modern International負責，但在本土市場的表現卻與美國截然不同。在初期，7-Eleven吸引了許多大學生，成為他們聚會的地方。然而，隨著競爭的激烈和市場環境的變化，這一切都發生了改變。
日常交流的五個重要短語
- “我們可以去喝酒嗎？” - 這個短語在社交場合非常實用。
- “這附近有什麼好吃的？” - 用於詢問餐飲選擇。
- “你喜歡在這裡待多久？” - 用於瞭解他人的消費習慣。
- “你有沒有嘗試過這個？” - 在店內推薦食物或飲品時使用。
- “這裡的Wi-Fi密碼是什麼？” - 在需要上網時詢問。
逐步模仿練習指南
要提高你的英語會話能力，尤其是在像這樣的情境中，可以採用“shadow speak”技巧。下面是如何在這個影片中進行逐步模仿的具體方法：
- 收聽影片 - 首先，仔細收聽影片內容，特別注意發音與語調。
- 逐句重複 - 向影片中說出的每一句話進行重複，儘量模擬說話者的語音和表情。
- 識別關鍵用詞 - 注意日常交流短語的使用，並在之後的對話中運用。
- 在社交場合練習 - 找朋友一起練習，使用你在影片中學到的短語進行對話。
- 反覆練習 - 反覆觀看影片並進行模仿，讓你的口語更流利。
通過這些步驟，你不僅可以提高口語表達能力，還可以增強在類似社會情境中的溝通訊心。利用shadowspeak技術來提升你的語言能力，努力實現每一次的shadow speech練習都更加強大！
什麼是跟讀法？
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。