Shadowing Practice: Why 7-Eleven Failed In Indonesia - Learn English Speaking with Video
Bir pratik modu seçin
Her mod tam ekran bir pratik odası açar.
54 cümleler
Cümleler çok kısa veya çok uzun ise, ayarlamak için Düzenle'ye tıklayın.
1
There are more than 60,000 7-Elevens across the planet, but there is one country where the convenience store chain flopped.
2
Indonesia.
3
In 2017, the chain of mini markets closed all of its stores there.
4
Here's why 7-Eleven failed in Indonesia.
5
Let's go back to 2009 when 7-Eleven got its start in the country.
6
7-Eleven's Indonesian rollout was run by a local operator, PT Modern International.
7
Contrary to its American counterpart that capitalized on to-go items and late-night munchies, 7-Eleven in Indonesia became a trendy hangout spot for locals.
8
It offered traditional 7-Eleven items like Slurpees and snacks, but also fresh local food and alcohol.
9
and alcohol.
10
7-Eleven was very popular with university students, we have the 18 to 25 age range.
11
It was a place for them to hang out at all hours of the day, all hours of the night, before the alcohol ban that was imposed in 2015.
12
This was a very popular spot to hang out, have a beer after class or after work, have free Wi-Fi, have a bite to eat.
13
As the business took off, Modern soon started to expand within the capital, Jakarta.
14
It opened its 21st store by 2010, and it hit 100 locations in 2012.
15
In 2014, the company hit peak sales of around 78 million with 190 stores.
16
The future of 7-Eleven in Indonesia seemed promising.
17
The stores remained crowded, but there was one problem.
18
People weren't spending money.
19
where actually there are some comments that, yes, there's a huge crowd in 7-Eleven, but they might just buy one drink, one fret and sit for three hours.
20
The company also attributed its lack of sales to intense competition from existing and new competitors.
21
By 2016, the number of retail outlets in Indonesia had grown from 12,000 to 40,000 in just under a decade, with many markets being the sector's fastest growing segment.
22
Two of 7-Eleven's biggest competitors were Indonesian convenience stores Indomerit and Alphamart.
23
Both chains have a long history in the country and are top players in Indonesia's convenience store market.
24
7-Eleven had 190 stores in the country, but its competitor store count absolutely squashed that.
25
As of 2017, there were more than 10,000 Alphamarts and roughly 15,000 Indomerits in Indonesia, giving Alphamart a 38% share of the market and Indomerit 47%.
26
That was the year 7-Eleven closed all of its shops.
27
But before that, it held just 0.7% of the market.
28
Regulatory issues also posed a major problem for 7-Eleven.
29
In 2015, Indonesia banned the sale of alcoholic beverages in convenience stores and minimarts.
30
After the alcohol ban took effect, 7-Eleven's net sales dropped by nearly 24 percent over the next year.
31
Unlike 7-Eleven, its rivals Indomerit and Alphamart actually reported revenue gains that year.
32
Alphamart and Indomerit were able to withstand the ban because they offered a wider range of products and services.
33
7-Eleven's geographic reach posed another big problem.
34
The convenience store chain never managed to expand beyond Jakarta and its surrounding cities, but its rivals did.
35
They are located in Jakarta, whereas other mini-marties can expand outside Jakarta.
36
One is, I think, the regulations for foreign ownership or foreign franchise of convenience stores.
37
Because Inumar and Alphamart, Alphamart and Inumar are basically local brands.
38
So they have less restriction in terms of expansion to other cities and regions.
39
Modern also cited Indonesia's economic slowdown as a reason for its diminishing revenue.
40
The chain closed down 25 underperforming stores in 2016 to cut down operation losses.
41
And Modern closed the remainder of its 7-Eleven stores in 2017.
42
However, a spokesperson from 7-Eleven said, Indonesia is an important country for us.
43
This is not the end for 7-Eleven's business.
44
The company is hoping to find a new partner to renew its efforts, and it has good reason to believe the right international partner will make all the difference.
45
Take Japan.
46
7-Eleven entered the country in 1974.
47
It partnered with Japanese chain Ito Yukato, forming York 7 Company to operate its stores.
48
It was so successful that in 2005 it bought out the company.
49
7 & I Holdings became the global owner of the American chain.
50
Today, there are more than 20,000 7-Elevens in Japan.
51
The U.S.
52
has less than 9,000.
53
So seeking a new international partner may be the key to its success.
54
Indonesian consumers will just have to wait and see.
Uygulamayı İndir
Akıcı konuşmak için ihtiyacınız olan her şey
AI TelaffuzHer cümleyi puanla
IPA AlıştırmasıHer sesi ustalaştır
Kelime BilgisiKelime bankanızı oluşturun
Kelime OyunuOynarken öğrenin
Aynı Kanal
C11
The Race To Power AI Is Reshaping America's Electric Grid
Daily ConversationWorking Adults
B21
How Cheap Mortgages Are Backfiring On Homeowners
Daily ConversationWorking Adults
B21
Watch AI Dock A Boat
Daily ConversationWorking Adults
B21
Why Retailers Are Shrinking Their Assortments
Daily ConversationWorking Adults
B217
How AI Is Killing The Value Of A College Degree
Business EnglishInterview EnglishUniversity Students
B21
Why Corporate America Is Spending More On Security
Business EnglishWorking Adults
B22
Inside Bracket22, A Trading Firm Powered By Al Agents
Business EnglishWorking Adults
B24
Why The Airline Business Is Broken
Business EnglishUniversity StudentsWorking Adults
B21
Why Hyundai’s Investing $26B In The U.S.
Business EnglishWorking Adults
B22
Why Even High Earners Are Living Paycheck To Paycheck
Business EnglishWorking Adults
B24
How Walmart Is Beating Everyone In Groceries
Business EnglishWorking Adults
B25
Inside The Real Estate Rush Behind AI
Business EnglishDaily ConversationUniversity Students
B23
How Working For Google, Amazon, And Microsoft Lost 'Dream Job' Status
Business EnglishInterview EnglishUniversity Students
B27
How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees
Daily ConversationWorking Adults
B26
How Chinese EVs Won Brazil — And Left U.S. Automakers Behind
Business EnglishUniversity StudentsWorking Adults
B22
Why Airline Ticket Prices Are Unlikely To Go Down
Travel EnglishWorking Adults
B21
Where Did Americans’ Savings Go?
Business EnglishUniversity StudentsWorking Adults
B22
How Chinese Luckin Is Taking On Starbucks In the U.S.
Business EnglishUniversity StudentsWorking Adults
B26
How Amazon Delivers On One-Day Shipping
Business EnglishUniversity StudentsWorking Adults
B21
Why Timeshares Aren’t Worth It
Business EnglishWorking Adults
FOR YOU
Video Öner
C150 cümleler
C1 T1 TEST1 PART4
Daily ConversationUniversity StudentsWorking Adults
B21
92 cümleler
Why Even Harvard’s Smartest Graduates Can’t Get a Job Now
Daily ConversationUniversity StudentsWorking Adults
B21
79 cümleler
The Secret Behind Coca-Cola Marketing Strategy
Daily ConversationUniversity StudentsWorking Adults
B26
92 cümleler
Why Stockfish Is So Expensive | So Expensive Food | Business Insider
Business EnglishUniversity StudentsWorking Adults
B21
94 cümleler
Why Jakarta is sinking
IELTS PrepTOEFL PrepUniversity Students
B23
96 cümleler
Which Countries Will Win the 21st Century?
Business EnglishUniversity StudentsWorking Adults
B22
28 cümleler
Bean and gone: Tokyo cafés
Travel EnglishDaily ConversationUniversity Students
B26
45 cümleler
RE3 Unit 6A
Daily ConversationUniversity Students
B26
165 cümleler
My 5 LEAST Favorite Countries (After Visiting Them All)
Travel EnglishDaily ConversationUniversity Students
B24
97 cümleler
The 1973 Stock Market Crash that Nobody Remembers
Business EnglishUniversity StudentsWorking Adults
B2266 cümleler
How Happy Are Singaporeans Really in 2025? | Street Interview
Daily ConversationUniversity StudentsWorking Adults
Bu dersin kelimeleri ve konuşma notları
Bu B2 seviyesindeki konuşma dersi “Why 7-Eleven Failed In Indonesia” videosuna dayanıyor. En çok tekrarlanan kelimeler: Eleven, store, Indonesia, Alphamart, chain. Bu videoda gölgeleme çalışması için 54 cümle ve 695 kelime var. Konuşma bölümü 4:38 sürüyor. Konuşmacı dakikada yaklaşık 150 kelimeyle, günlük konuşmaya yakın doğal bir hızda konuşuyor. Kelimelerin yalnızca %78’i İngilizcede en sık kullanılan 3.000 kelime arasında, bu yüzden kelime dağarcığı zorlayıcı.
Bu videodaki önemli kelimeler
Videodaki en ileri düzey 13 kelime, telaffuzu ve anlamıyla:
| Kelime | Telaffuz | Anlam |
|---|---|---|
| convenience isim | /kənˈvinjəns/ | konfor |
| competitor isim | /kəmˈpɛt.ɪ.tɚ/ | rakip |
| rival isim | /ˈɹaɪvəl/ | rakip |
| squash isim | /skwɔʃ/ | kabak, helvacı kabağı |
| spokesperson isim | /ˈspoʊksˌpɝsən/ | sözcü |
| withstand fiil | /wɪðˈstænd/ | direnmek, karşı koymak |
| beverage isim | /ˈbɛv(ə)ɹɪd͡ʒ/ | içecek, meşrubat |
| restriction isim | /ɹɪˈstɹɪkʃən/ | kısıtlama, sınırlama |
| snack isim | /snæk/ | atıştırmalık, çerez |
| alcoholic isim | /ˌæl.kəˈhɔ.lɪk/ | alkolik, ayyaş |
| locate fiil | /ˈloʊˌkeɪt/ | yerleştirmek |
| geographic sıfat | /d͡ʒiəˈɡɹæfɪk/ | coğrafi |
| remainder isim | /ɹəˈmeɪndɚ/ | kalan |
Dikkat edilecek telaffuzlar
- “sh” ve “zh” sesleri: diminish /dɪˈmɪnɪʃ/, squash /skwɔʃ/, restriction /ɹɪˈstɹɪkʃən/
- Uzun kelimeler — vurguyu doğru yere koyun: competitor /kəmˈpɛt.ɪ.tɚ/, capitalize /ˈkæpətəˌlaɪz/, alcoholic /ˌæl.kəˈhɔ.lɪk/
Türkçe konuşanların zorlandığı sesler:
- /w/ — dudaklar yuvarlak, /v/ değil: squash /skwɔʃ/, withstand /wɪðˈstænd/
- Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: slowdown /ˈsloʊˌdaʊn/, trendy /ˈtɹɛndi/, flop /flɑp/, squash /skwɔʃ/, spokesperson /ˈspoʊksˌpɝsən/
- /æ/ — “e”den daha açık: capitalize /ˈkæpətəˌlaɪz/, withstand /wɪðˈstænd/, attribute /ˈæt.ɹɪˌbjut/, snack /snæk/, alcoholic /ˌæl.kəˈhɔ.lɪk/
Bu videoyla nasıl çalışılır
- Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
- 0,75× hızla başlayın, cümle cümle tekrar edin ve kolaylaşınca normal hıza dönün.
- Kendinizi kaydedin ve orijinaliyle karşılaştırın; convenience, competitor, rival gibi kelimelere özellikle dikkat edin.
Gölgeleme Tekniği Nedir?
Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.