Shadowing Practice: Why 7-Eleven Failed In Indonesia - Learn English Speaking with Video
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There are more than 60,000 7-Elevens across the planet, but there is one country where the convenience store chain flopped.
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Indonesia.
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In 2017, the chain of mini markets closed all of its stores there.
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Here's why 7-Eleven failed in Indonesia.
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Let's go back to 2009 when 7-Eleven got its start in the country.
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7-Eleven's Indonesian rollout was run by a local operator, PT Modern International.
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Contrary to its American counterpart that capitalized on to-go items and late-night munchies, 7-Eleven in Indonesia became a trendy hangout spot for locals.
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It offered traditional 7-Eleven items like Slurpees and snacks, but also fresh local food and alcohol.
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and alcohol.
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7-Eleven was very popular with university students, we have the 18 to 25 age range.
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It was a place for them to hang out at all hours of the day, all hours of the night, before the alcohol ban that was imposed in 2015.
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This was a very popular spot to hang out, have a beer after class or after work, have free Wi-Fi, have a bite to eat.
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As the business took off, Modern soon started to expand within the capital, Jakarta.
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It opened its 21st store by 2010, and it hit 100 locations in 2012.
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In 2014, the company hit peak sales of around 78 million with 190 stores.
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The future of 7-Eleven in Indonesia seemed promising.
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The stores remained crowded, but there was one problem.
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People weren't spending money.
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where actually there are some comments that, yes, there's a huge crowd in 7-Eleven, but they might just buy one drink, one fret and sit for three hours.
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The company also attributed its lack of sales to intense competition from existing and new competitors.
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By 2016, the number of retail outlets in Indonesia had grown from 12,000 to 40,000 in just under a decade, with many markets being the sector's fastest growing segment.
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Two of 7-Eleven's biggest competitors were Indonesian convenience stores Indomerit and Alphamart.
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Both chains have a long history in the country and are top players in Indonesia's convenience store market.
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7-Eleven had 190 stores in the country, but its competitor store count absolutely squashed that.
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As of 2017, there were more than 10,000 Alphamarts and roughly 15,000 Indomerits in Indonesia, giving Alphamart a 38% share of the market and Indomerit 47%.
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That was the year 7-Eleven closed all of its shops.
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But before that, it held just 0.7% of the market.
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Regulatory issues also posed a major problem for 7-Eleven.
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In 2015, Indonesia banned the sale of alcoholic beverages in convenience stores and minimarts.
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After the alcohol ban took effect, 7-Eleven's net sales dropped by nearly 24 percent over the next year.
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Unlike 7-Eleven, its rivals Indomerit and Alphamart actually reported revenue gains that year.
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Alphamart and Indomerit were able to withstand the ban because they offered a wider range of products and services.
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7-Eleven's geographic reach posed another big problem.
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The convenience store chain never managed to expand beyond Jakarta and its surrounding cities, but its rivals did.
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They are located in Jakarta, whereas other mini-marties can expand outside Jakarta.
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One is, I think, the regulations for foreign ownership or foreign franchise of convenience stores.
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Because Inumar and Alphamart, Alphamart and Inumar are basically local brands.
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So they have less restriction in terms of expansion to other cities and regions.
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Modern also cited Indonesia's economic slowdown as a reason for its diminishing revenue.
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The chain closed down 25 underperforming stores in 2016 to cut down operation losses.
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And Modern closed the remainder of its 7-Eleven stores in 2017.
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However, a spokesperson from 7-Eleven said, Indonesia is an important country for us.
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This is not the end for 7-Eleven's business.
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The company is hoping to find a new partner to renew its efforts, and it has good reason to believe the right international partner will make all the difference.
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Take Japan.
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7-Eleven entered the country in 1974.
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It partnered with Japanese chain Ito Yukato, forming York 7 Company to operate its stores.
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It was so successful that in 2005 it bought out the company.
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7 & I Holdings became the global owner of the American chain.
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Today, there are more than 20,000 7-Elevens in Japan.
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The U.S.
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has less than 9,000.
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So seeking a new international partner may be the key to its success.
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Indonesian consumers will just have to wait and see.
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Woordenschat en spreektips bij deze les
Deze spreekles op niveau B2 is gebaseerd op de video “Why 7-Eleven Failed In Indonesia”. Deze woorden komen het vaakst terug: Eleven, store, Indonesia, Alphamart, chain. Deze video bevat 54 zinnen en 695 woorden om na te spreken. Het gesproken deel duurt 4:38. De spreker praat in een natuurlijk tempo van ongeveer 150 woorden per minuut, dicht bij een alledaags gesprek. Slechts 78% van de woorden hoort bij de 3.000 meest gebruikte Engelse woorden, dus de woordenschat is pittig.
Belangrijke woorden in deze video
De 15 moeilijkste woorden uit de video, met uitspraak en betekenis:
| Woord | Uitspraak | Betekenis |
|---|---|---|
| convenience zelfstandig naamwoord | /kənˈvinjəns/ | wanneer het goed uitkomt |
| competitor zelfstandig naamwoord | /kəmˈpɛt.ɪ.tɚ/ | concurrent, concurent |
| rival zelfstandig naamwoord | /ˈɹaɪvəl/ | tegenstander, rivaal |
| diminish werkwoord | /dɪˈmɪnɪʃ/ | verkleinen, verminderen |
| flop werkwoord | /flɑp/ | instorten, inzakken |
| squash zelfstandig naamwoord | /skwɔʃ/ | kalebas |
| spokesperson zelfstandig naamwoord | /ˈspoʊksˌpɝsən/ | woordvoerder, woordvoerster |
| withstand werkwoord | /wɪðˈstænd/ | weerstaan |
| beverage zelfstandig naamwoord | /ˈbɛv(ə)ɹɪd͡ʒ/ | drankje, drank |
| counterpart zelfstandig naamwoord | /ˈkaʊntɚˌpɑɹt/ | tegenhanger, complement |
| renew werkwoord | /ɹɪˈnjuː/ | hernieuwen, vernieuwen |
| restriction zelfstandig naamwoord | /ɹɪˈstɹɪkʃən/ | beperking |
| attribute zelfstandig naamwoord | /ˈæt.ɹɪˌbjut/ | attribuut, eigenschap |
| surround werkwoord | /səˈɹaʊnd/ | omgeven, omringen |
| snack zelfstandig naamwoord | /snæk/ | tussendoortje |
Phrasal verbs die je zult horen
| Woord | Betekenis |
|---|---|
| cut down werkwoord | vellen |
| take off werkwoord | uittrekken, afzetten |
Uitspraak om op te letten
- De klanken “sh” en “zh”: diminish /dɪˈmɪnɪʃ/, squash /skwɔʃ/, restriction /ɹɪˈstɹɪkʃən/
- Lange woorden — let op de klemtoon: competitor /kəmˈpɛt.ɪ.tɚ/, capitalize /ˈkæpətəˌlaɪz/, alcoholic /ˌæl.kəˈhɔ.lɪk/
Klanken die Nederlandstaligen lastig vinden:
- Stemhebbende eindmedeklinker — /b/, /d/, /g/, /z/, /v/ niet verscherpen: pose /poʊz/, capitalize /ˈkæpətəˌlaɪz/, withstand /wɪðˈstænd/, beverage /ˈbɛv(ə)ɹɪd͡ʒ/, surround /səˈɹaʊnd/
- /æ/ — opener dan de Nederlandse “e”: capitalize /ˈkæpətəˌlaɪz/, withstand /wɪðˈstænd/, attribute /ˈæt.ɹɪˌbjut/, snack /snæk/, alcoholic /ˌæl.kəˈhɔ.lɪk/
- /w/ — met ronde lippen: squash /skwɔʃ/, withstand /wɪðˈstænd/
Zo oefen je met deze video
- Luister de hele video één keer zonder te spreken en noteer de woorden die je niet kent.
- Begin op 0,75× snelheid, spreek zin voor zin na en ga terug naar normale snelheid zodra het makkelijk gaat.
- Neem jezelf op en vergelijk met het origineel; let daarbij op woorden als convenience, competitor, rival.
Wat is de Shadowing-techniek?
Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.