跟讀練習: C1 T1 TEST1 PART4 - 通過影片學習英語口語
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50 句
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There are more than 60 ,000 7 -Elevens across the planet.
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But there is one country where the convenience store chain flopped.
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Indonesia.
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In 2017, the chain of mini markets closed all of its stores there.
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Here's why 7 -Eleven failed in Indonesia.
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Let's go back to 2009, when 7 -Eleven got its start in the country.
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7 -Eleven's Indonesian rollout was run by a local operator, PT Modern International.
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Contrary to its American counterpart that capitalized on to -go items and late -night munchies, 7 -Eleven in Indonesia became a trendy hangout spot for locals.
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It offered traditional 7 -Eleven items like Slurpees and snacks, but also fresh local food and alcohol.
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7 -Eleven was very popular with university students, clearly the 18 to 25 age range.
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It was a place for them to hang out at all hours of the day, all hours of the night, Before the alcohol ban that was imposed in 2015,
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this was a very popular spot to hang out, have a beer after class or after work, have free Wi -Fi, have a bite to eat.
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As the business took off, Modern soon started to expand within the capital, Jakarta.
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It opened its 21st store by 2010, and it hit 100 locations in 2012.
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In 2014, the company hit peak sales of around 78 million with 190 stores.
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The future of 7 -Eleven in Indonesia seemed promising.
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The stores remained crowded, but there was one problem.
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People weren't spending money.
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Well, actually, there are some comments that, yes, there's a huge crowd in 7 -Eleven, but they might just buy one drink, one fret, and sit for three hours.
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The company also attributed its lack of sales to intense competition from existing and new competitors.
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By 2016, the number of retail outlets in Indonesia had grown from 12 ,000 to 40 ,000 in just under a decade,
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with many markets being the sector's fastest -growing segment.
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Two of 7 -Eleven's biggest competitors were Indonesian convenience stores Indomerit and Alphamart.
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Both chains have a long history in the country and are top players in Indonesia's convenience store market.
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7 -Eleven had 190 stores in the country, but its competitor store count absolutely squashed that.
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As of 2017, there were more than 10 ,000 Alphamarts and roughly 15 ,000 Indomerits in Indonesia,
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giving Alphamart a 38 % share of the market and Indomerit 47%.
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That was the year 7 -Eleven closed all of its shops, but before that, it held just 0 .7 % of the market.
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Regulatory issues also posed a major problem for 7 -Eleven.
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In 2015, Indonesia banned the sale of alcoholic beverages in convenience stores and mini -marts.
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After the alcohol ban took effect, 7 -Eleven's net sales dropped by nearly 24 % over the next year.
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Unlike 7 -Eleven, its rivals Indomerit and Alphamart actually reported revenue gains that year.
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Alphamart and Indomerit were able to withstand the ban because they offered a wider range of products and services.
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7 -Eleven's geographic reach posed another big problem.
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The convenience store chain never managed to expand beyond Jakarta and its surrounding cities, but its rivals did.
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of expansions to other cities and regions.
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Modern also cited Indonesia's economic slowdown as a reason for its diminishing revenue.
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The chain closed down 25 underperforming stores in 2016 to cut down operation losses, and Modern closed the remainder of its 7 -Eleven stores in 2017.
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However, a spokesperson from 7 -Eleven said, Indonesia is an important country for us.
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This is not the end for 7 -Eleven's business.
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The company is hoping to find a new partner to renew its efforts, And it has good reason to believe the right international partner will make all the difference.
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Take Japan.
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7 -Eleven entered the country in 1974.
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It partnered with Japanese chain Ido Yukato, forming York 7 Company, to operate its stores.
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It was so successful that in 2005, it bought out the company.
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7 &I Holdings became the global owner of the American chain.
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Today, there are more than 20 ,000 7 -Elevens in Japan.
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The U .S has less than 9 ,000.
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So seeking a new international partner may be the key to its success.
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Indonesian consumers will just have to wait and see.
同頻道
FOR YOU
推薦影片
背景與情境
影片講述了7 - Eleven在印度尼西亞市場的興衰歷程,涵蓋商業策略、市場競爭與政策影響等內容。這樣的真實案例對話不僅能幫助學習者瞭解商業語境,還能熟悉複雜句的表達,適合用於英語口語練習。
日常交流高頻短語5則
- flop:失敗(例:這家連鎖店在當地市場flop了)
- rollout:推廣(例:品牌的印尼rollout由當地運營商負責)
- hit peak sales:銷售額達峰值(例:2014年公司hit peak sales)
- withstand the ban:承受禁令影響(例:競爭對手成功withstand the ban)
- cut down operation losses:減少運營虧損(例:關閉門店以cut down operation losses)
影子跟讀分步指南
針對影片中較多的長句與商業術語,可通過以下步驟提升英語影子跟讀效果:
1. 先逐句聽寫關鍵資訊(如數字、時間),熟悉shadow speech的節奏。例如“2014年銷售額達7800萬,擁有190家門店”,注意數字的連讀與重音。
2. 模仿語氣變化。影片中提到“未來看似光明”時用升調,“但人們不花錢”時用降調,通過看影片學英語感受情感表達。
3. 針對複雜邏輯句(如“日本案例的成功源於合作”),拆分主句與從句,重複跟讀直到流暢。
4. 使用shadowing site進行對比練習,錄製自己的跟讀音訊,對比原文的語速與停頓。
通過以上方法,既能掌握實用短語,又能提升口語流暢度。
什麼是跟讀法?
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧,最初開發用於專業口譯員的培訓,並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大:您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同,跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性,語調,節奏,連讀,聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。
































