Pratica di Shadowing: C1 T1 TEST1 PART4 - Impara a parlare inglese con i video

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There are more than 60 ,000 7 -Elevens across the planet.
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But there is one country where the convenience store chain flopped.
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Indonesia.
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In 2017, the chain of mini markets closed all of its stores there.
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Here's why 7 -Eleven failed in Indonesia.
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Let's go back to 2009, when 7 -Eleven got its start in the country.
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7 -Eleven's Indonesian rollout was run by a local operator, PT Modern International.
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Contrary to its American counterpart that capitalized on to -go items and late -night munchies, 7 -Eleven in Indonesia became a trendy hangout spot for locals.
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It offered traditional 7 -Eleven items like Slurpees and snacks, but also fresh local food and alcohol.
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7 -Eleven was very popular with university students, clearly the 18 to 25 age range.
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It was a place for them to hang out at all hours of the day, all hours of the night, Before the alcohol ban that was imposed in 2015,
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this was a very popular spot to hang out, have a beer after class or after work, have free Wi -Fi, have a bite to eat.
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As the business took off, Modern soon started to expand within the capital, Jakarta.
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It opened its 21st store by 2010, and it hit 100 locations in 2012.
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In 2014, the company hit peak sales of around 78 million with 190 stores.
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The future of 7 -Eleven in Indonesia seemed promising.
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The stores remained crowded, but there was one problem.
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People weren't spending money.
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Well, actually, there are some comments that, yes, there's a huge crowd in 7 -Eleven, but they might just buy one drink, one fret, and sit for three hours.
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The company also attributed its lack of sales to intense competition from existing and new competitors.
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By 2016, the number of retail outlets in Indonesia had grown from 12 ,000 to 40 ,000 in just under a decade,
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with many markets being the sector's fastest -growing segment.
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Two of 7 -Eleven's biggest competitors were Indonesian convenience stores Indomerit and Alphamart.
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Both chains have a long history in the country and are top players in Indonesia's convenience store market.
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7 -Eleven had 190 stores in the country, but its competitor store count absolutely squashed that.
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As of 2017, there were more than 10 ,000 Alphamarts and roughly 15 ,000 Indomerits in Indonesia,
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giving Alphamart a 38 % share of the market and Indomerit 47%.
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That was the year 7 -Eleven closed all of its shops, but before that, it held just 0 .7 % of the market.
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Regulatory issues also posed a major problem for 7 -Eleven.
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In 2015, Indonesia banned the sale of alcoholic beverages in convenience stores and mini -marts.
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After the alcohol ban took effect, 7 -Eleven's net sales dropped by nearly 24 % over the next year.
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Unlike 7 -Eleven, its rivals Indomerit and Alphamart actually reported revenue gains that year.
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Alphamart and Indomerit were able to withstand the ban because they offered a wider range of products and services.
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7 -Eleven's geographic reach posed another big problem.
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The convenience store chain never managed to expand beyond Jakarta and its surrounding cities, but its rivals did.
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of expansions to other cities and regions.
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Modern also cited Indonesia's economic slowdown as a reason for its diminishing revenue.
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The chain closed down 25 underperforming stores in 2016 to cut down operation losses, and Modern closed the remainder of its 7 -Eleven stores in 2017.
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However, a spokesperson from 7 -Eleven said, Indonesia is an important country for us.
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This is not the end for 7 -Eleven's business.
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The company is hoping to find a new partner to renew its efforts, And it has good reason to believe the right international partner will make all the difference.
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Take Japan.
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7 -Eleven entered the country in 1974.
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It partnered with Japanese chain Ido Yukato, forming York 7 Company, to operate its stores.
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It was so successful that in 2005, it bought out the company.
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7 &I Holdings became the global owner of the American chain.
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Today, there are more than 20 ,000 7 -Elevens in Japan.
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The U .S has less than 9 ,000.
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So seeking a new international partner may be the key to its success.
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Indonesian consumers will just have to wait and see.

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Il contesto: Perché 7-Eleven è fallita in Indonesia

Il video racconta una storia reale di business internazionale: la catena di minimarket 7-Eleven, presente in oltre 60.000 punti nel mondo, ha chiuso tutte le sue sedi in Indonesia nel 2017. La causa? Una combinazione di fattori come la concorrenza feroce, problematiche normative e un modello di business che non si è adattato alle abitudini dei consumatori. Questo contesto non è solo affascinante, ma anche un'ottima occasione per esercitare l'ascolto e la pronuncia in inglese, soprattutto con tecniche come lo shadowing in inglese.

Frasi e collocazioni utili da memorizzare

  • To flop: "Fallire" (es. "La catena è floppata in Indonesia").
  • Rollout: "Lancio" (es. "Il rollout in Indonesia è stato gestito da un operatore locale").
  • To capitalize on: "Sfruttare" (es. "La controparte americana ha capitalizzato sugli articoli da portare via").
  • Underperforming stores: "Negozi con risultati scarsi" (es. "Hanno chiuso 25 underperforming stores").
  • To withstand the ban: "Resistere al divieto" (es. "I concorrenti hanno withstood the ban").

La tua sfida di shadowing: Ripeti e imita

Ora è il momento di mettere in pratica il shadowing in inglese. Segui questi passaggi: 1) Riproduci un frammento del video (es. la parte su "People weren't spending money"). 2) Ascolta attentamente l'intonazione e il ritmo. 3) Ripeti immediatamente dopo, cercando di imitare ogni dettaglio. Usa un shadowing site o semplicemente il video: l'importante è la pratica costante. Questo esercizio aiuta a migliorare la pronuncia e la fluidità, come nei metodi shadowspeaks o shadowspeak. Prova con 5 minuti al giorno: noterai i risultati in poche settimane! Ricorda: imparare l'inglese con i video è divertente e efficace, soprattutto se combini l'ascolto con la ripetizione attiva.

Cos'è la tecnica dello Shadowing?

Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.

Tecnica dello shadowing: leggi la guida completa passo dopo passo →