Pratique du Shadowing: How To Get An Unfair Advantage In Graphic Design (FULL GUIDE) - Apprendre l'anglais à l'oral avec la vidéo
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and the first part of today's video is the advantage over ai
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and in case you're wondering why my voice is like this
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and where i've been i'll talk about
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that later in the video you've probably heard it a thousand
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times by now ai is coming for your cushy design job
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you see the incredible designs it generates in seconds the interfaces it mocks up in minutes
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and the voice inside your head tells you
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that you're going to be replaced
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and let's be honest here it's not entirely wrong is it i mean for a certain kind of designer anyway
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but here's what you might have missed
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and something i missed for a long time too for every skill
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that ai can do there are deeper human abilities
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that it cannot even get close to we're not just yet anyway these are the skills
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that great designers have been using for decades to create work
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that connects that persuades and
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that actually matters the other end first let's be clear ai
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is a beast in of itself it gives us speed volume
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and a level of consistency no human can actually possibly match
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it's an amazing brainstorming partner it spits out hundreds of concepts
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and visual directions faster than you can finish your iced macchiato it can kill tedious repetitive tasks
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that used to drain our will to live you know resizing
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a million assets basic color tweaks you name it on that front it does it
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that is all true
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and any designer who refuses to learn the new workflows are going to get left behind in the dust
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but that's where the power ends
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and your advantage begins think of it this way ai is an engine
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but there's no one really in the driver's seat it can generate options
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but it has no opinion it can mimic patterns but it has no real fundamental purpose or crux
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the mistake is thinking that design is merely the act of production of producing something
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when it's not design is the act of discernment and in that arena ai is completely out of its league
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so let's break down the skills
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that give you the edge these are the abilities ai can't just copy
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and they're your new currency in this creative modern future world the first
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and maybe the most important unfair advantage you have is taste but it goes probably deeper than you think
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an ai can generate a thousand technically good designs you can follow entry -level rules of composition color theory
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and layout perfectly not always perfectly but it cannot tell you
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which of these feels right or
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which one of these works it has no way of understanding
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that subtle almost invisible line between a design that is merely correct
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and one that is truly compelling
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and functional now taste isn't some kind of just mystical ability
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that you're born with it is a collection of experience as a graphic designer
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and as you move through this world of design
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it's built from watching real people get frustrated with an app you designed
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it's built from launching a campaign
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that completely flopped where you spent weeks figuring out why it's
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the muscle you build after hundreds of clients call you
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when you finally learn to translate make it better into a
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smart design direction ai has none of this it has no memory
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or fighting for good ideas in an email thread or the intuition
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that comes from seeing your work fail in the real world it's a machine trained on the past so
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while it can create an excellent remix of what's been done before it does struggle to create something genuinely new
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and contextually perfect for right now novel and new being the operative words here
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and as ai floods the market with generic good enough aesthetics
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what people are calling ai slop the value of genuine human curated taste skyrockets your ability to discern to choose
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and to look at 100 options
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and say hey this is the one based on a deep understanding of the brand target audience
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and the culture that is a skill no machine can automate it's your first
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and most powerful advantage so next up is the power of deep critique
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and iterating with intent because it sounds like a mouthful
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but let's get into it an ai can generate variations
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but a human designer iterates with actual real memory
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when we refine a concept every change is built on the last one we remember what works what didn't
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and most importantly why that's why does actually compound
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and then that leads to a final product that is more coherent
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and more smart
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while modern ai tools are getting better at remembering context in
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a single conversation they don't truly understand the intent behind your
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choices they're just kind of responding to new inputs really
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and this brings us to critique a human's critique goes way beyond the surface we can look at our design
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and analyze how its hierarchy the typography of negative space all work together to achieve a specific goal
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and we also ask questions such as, does this actually guide the user's eye where we want it to go?
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Does this font actually truly feel like the brand's voice?
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Is this call to action clear enough to get someone to buy this thing?
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An AI can't ask these questions with real understanding.
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Its feedback is based on data patterns alone.
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They can tell you if your color contrast meets accessibility standards, which is helpful, sure, but it cannot tell you if your color palette is going to resonate with
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that specific subculture that you're trying to target with your design work.
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that requires a human perspective i .e your brain
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and by the way if you are finding this breakdown valuable
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and you want to go deeper on the future proofing of
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your career i put together an entire playlist for designers in
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this age of ai it's all about staying ahead of the curve
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and that link is in the top right corner now here's a massive advantage
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that almost any algorithm will find impossible to replicate we're talking about context politics
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and also people
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so great design design has always been born from navigating a
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complex messy web of human factors just think about it for
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a second how many times has the best design on paper being killed
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because it doesn't really fit the true agenda of the brief
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how often have you had to read the room in the presentation
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and completely change your pitch on the fly this is the world of human dynamics
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and AI isn't built for it it cannot model the subtle
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power structures in a client's office it cannot grab a coffee
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with head of marketing to truly understand their fears about a
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project these aren't soft skills as such they are really core
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strategic competencies ai also lacks a true business context it doesn't know about the budget cuts
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that just happened the internal rivalries
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or the unwritten rules of a company culture a human designer
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learns to work within these constraints turning them into creative challenges
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instead of just roadblocks we have the emotional intelligence to give tough feedback without crushing someone's spirits
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and the storytelling skills to frame a design so
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that everyone in the room gets excited
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and on board as the execution of design gets cheaper
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and also faster with ai your ability to communicate the why becomes one of your most valuable asset skills
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now that brings us to the final and arguably one of the most important
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or powerful advantages you can have and
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that is strategic problem framing ai is an incredible answer engine
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but it can't tell you
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if you're asking the right questions the most valuable designers are
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the ones being paid to help to find the problem in the first place
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and your role is evolving from make this design get accepted
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by your client to what should we even be building
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and why this requires a strategic mind
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and something i keep coming back to on this channel
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and that's because
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if you are serious about design this is going to be
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a huge part of your future it means doing the research
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to find unmet user needs analyzing the market for a gap somewhere in there
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and working with products
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and business leaders to set a vision a true bona fide
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vision AI can support this work sure it can summarize research data
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or transcribe interviews but it cannot lead the charge
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that is your job
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and problem framing is about empathy feeling the weight of a user's frustration it's about navigating the ambiguity
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when no one knows the right way forward
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and it's also about having the business sense to connect a design choice directly to a business goal
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or goals many companies are realizing their biggest risk right now
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is around building the wrong thing entirely the designer who can set up
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and help to find the right problems to solve becomes indispensable
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so is ai actually coming for your job well in some cases yes
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and definitely live designers who you know they're just doing repetitive tasks mindless non -thinking design
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but if you are someone who leans into
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that unique human side of design design thinking the strategy and the psychology then you are going to become
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less replaceable you're going to have more of an advantage over ai and other designers
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let's say there are 1000 beginner graphic designers all with an eagerness
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and a passion to excel in this industry if you understand
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and start to develop the theory of emotion as i'm about
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to explain you will likely be in a one to two
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percent group of those first 1000 designers who actually understand this stuff
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and thus you're going to be ahead of the game from
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the very beginning here are two designs take a look at these designs
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and ask yourself which design feels more energetic which one seems more peaceful
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and more relaxing now it should be really obvious right
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and the only reason it is obvious is
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because the creators of these designs understood the theory of emotion
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so this floral hello design is obviously more peaceful and more calm
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but can you actually determine why from a design point of view.
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firstly the colors used are desaturated and muted washed out pastel
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and desaturated colors automatically appear more calming contrast
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that with the vibrant lime green on the other design
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which is energetic also on this floral design we have well flowers
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and nature this kind of imagery is automatically peaceful and calming
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because it triggers the nature side of emotion there is a
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lot of open white space on this design as well
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which allows everything to breathe and to have peace on the design itself
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and then also we have that freehand cursive fonts on the word hello
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and this is very organic and very personal and
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that just adds to the more peaceful nature and
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so as you can see each aspect of this design can be linked back to emotion in some way shape
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or form if it's a typography the color the imagery whatever it is it's all emotional based
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this process has three simple steps
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and the first step is to identify the emotions you want to evoke on your design
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and to do this just simply take your design brief
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and then gauge what emotions you want the audience to feel from design brief
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and to show you how
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that works let's take this video game poster design brief as
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an example a lot of designers will look at this and they're
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and miss the crucial key points on this brief the emotions notice in the brief it says excitement
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and also fomo
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or fear of missing out these two golden nuggets of information
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are what we're looking for in this first step next step write down somewhere four categories of color typography imagery
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and layouts these are the main essential building blocks of your design
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or any design for matter the third step is to write
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down ways you can express the emotions within those four categories
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so for color we might want to use reds
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or possibly vibrant bold colors this is because these colors are hard -hitting
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and exciting which leads back to
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that emotion of excitement for typography we might want to go with futuristic bold sans serifs
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and that's again leading back to excitement
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when it comes to imagery we could maybe include a countdown timer on the poster
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and this would make the audience feel like they don't have much time left to buy the game
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or to wait for it to launch.
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Or we could even make the poster look like it's a really crowded virtual world of many different players.
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See it's simply about linking emotion to design choices
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and yes you will need to learn about the basics of things like different typefaces and how they evoke different psychological attributes.
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But stuff like that does come with experience.
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The emotion is the key factor
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or fabric of a design however there is a trick i've got on my sleeve
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that you will want to see now this is chat sonic it's kind of like chat gpt
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but some would say it's better and hashtag not sponsored it could bring up articles
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and information all the way up to the present day something chat gpt cannot do
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but for today's video here's the trick
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that you can use for any design project using this thing now here i'm explaining to the ai
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that i'm working on a poster design project for an electrical gadget store
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and like we saw in today's video i want to leverage emotion within those four categories of color typography imagery
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and layout a chat sonic is free by the way
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and as you can see here it gives us some guidelines
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for the design in regard to those four categories now importantly as you can see it explains every single suggestion
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and it backs it up with some theory this is great for those who want to learn
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but also it gives you ammunition in any design pitch to
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a client it allows you to back up your reasoning
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and your design choices now i can take things a step further
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and i can ask it to expand on the typography section
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and suggest some actual typefaces for my poster design
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and with these results coming in we can see some suggestions for headlines
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and key messages and then some typeface suggestions for the body text
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and so on these suggestions should be considered
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and thought over by the designer rather than just blindly following
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them also at the bottom here chat sonic has other further suggestions
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that you might want to explore for example some color palette suggestions yeah this tool is really cool
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and again i'm not sponsored by this i just think it's a really cool thing to use
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when working on design projects let's reverse engineer a design using
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that three step system we looked at earlier and this is just
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so you're very crystal clear on how to use it on next project
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so we have a branding project by vadim karazhan and
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that is netrunner now i do love this branding project
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and before we reverse engineer it as i briefly scroll through
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the project think about everything we spoke about in today's video
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in regard to emotion this is what professional graphic design is
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all about consider what emotions this design might want to leverage
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and evoke and why does it want to do that how has a designer made sure this design does leverage emotion
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but yeah this branding project is really neat
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and let's just scroll back up to the top
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and actually talk about it so we know the first category is color
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but what do you get from the color palette in terms of emotion on this design
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so it's mainly blue purple and a kind of black and
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when considering emotion typically what do these colors represent well blues
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and purples do represent a lot of peace calmness and trust
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and that makes a whole lot of sense when we read here
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that the brand deals with healthcare insurance
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and biotech industry sectors the emotions of peace calmness
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and trust are perfect reflections needed in those niches the color palette here isn't a fluke
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or just a random choice that should be obvious
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but hey let's move on to typography
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which might be a bit more complicated looking at the typeface what can we notice here in terms of emotion
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for me firstly it's the recognition that this is a sans -serif font
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and it's an ultra sleek sans -serif at
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that this helps evoke emotions of modernity which plays into the biotech industry
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but also it's quite clean which helps point to healthcare as well
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furthermore the logo is seen in lowercase letters the designer could have easily used uppercase here
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but the use of lowercase letters is more informal and more soft
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which does help evoke trust again that's great for the insurance
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industry sector also notice how the clean curves on the typeface mimic the style of the logo
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and speaking of the logo
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if we look down here we can see the logo is slanted it's almost italic
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and also it's split up which according to the designer evokes a sense of speed and movement
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that plays into the modern approach of this logo in terms of layouts we have a very clean
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and a very minimal layout and this helps reinforce the other emotional connotations we mentioned earlier
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and when looking at the imagery it plays right into the modern
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and the cutting edge industry sectors so yeah it's not a fluke
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that this brand new project is a success
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and it works well the designer has used the theory of emotion to make design choices
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and has excelled in their role of brand visionary.
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I'm about to show you the websites
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that will give you an unfair advantage as a graphic designer
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so get that mouse ready to click and bookmark these hidden gems.
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The first site is called Product Hunt
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and it will keep you updated with the latest design tools exactly on the day they launch
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and as you can see here there are the design tools
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and products launching today as of making this video now you
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can see how many likes each one has as well as
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browse over the comments to see what the design community is thinking about each product
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but importantly check this out at the top we can browse the best products
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and skip into certain categories so perhaps simply graphic design tools
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and the cool thing here is that we can filter the results
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if we want to but crucially we can arrange them from top rated
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so now we can see the relevant icons here showing just how acclaimed each tool is
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and this list just goes on and on and on guys
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and so it really does keep you informed in the design community
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and later in the video i'm going to show you what
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i think is the best ever design related website i've ever found i found it
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while making this video next however something i have dreamed about for a long time in my life as designer
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and that is filtering out typefaces based on psychology the cool thing is
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that the filter here is in real time
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and you don't need to use every filter option in the list i find this very quick
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and it does narrow down the selection really well and
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if you can't find the font you want it does give
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you a good idea of the kind of direction you want
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to be heading in also you can play with this screen ui settings right here
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and they also have a list of the best fonts
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and the newest ones or the freshest ones shall i say
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but yeah for me the psychology filter really is neat
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and it does work quite well too we're now going to
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take a look at what is coined as the google for color schemes
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this is another tool that lets you narrow down a design choice in lightning speed
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and for example you might be working on a project for an insurance company
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so let's drop that into this search
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and yeah we immediately get some good results what i like here is
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that the cohesion that shows us that the pattern
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or trends of blues and pastel colors does run throughout the insurance company niche
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but we can click one result and then simply click to copy the hex code.
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The downside here is that you need to copy each individual color instead of the entire group.
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You can always save the image or just screenshot it
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but this is a good way to get a read on the industry standards
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and the norms in terms of color psychology and color schemes that you're working in right now.
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but next up we have a really in -depth icon library
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from streamline hq now this is a freemium service meaning we have a bunch of free icon sets
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but also some that are exclusive to paid users
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but there are a ton of free icons to snag here
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and they are all quite good quality as well the paint sets are obviously larger
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and are labeled as pro you can also browse the newest icon releases
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and other categories as well at the very top overall it's
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a resource you probably want bookmark as like many of the
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websites in today's video it will save you time now the next website is completely free
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and it's a great glimpse
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and insight into the most professional depths of the design world
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with brand book you do need to sign up with your email
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but it is completely free you can see the latest brand books
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or search and filter your results as you need to
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but you can get a look at how the best
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and top brands have arranged their brands and branding guidelines
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which as a branding a logo designer it can give you inspiration
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and show you how to fully lay out a brand style
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guide i mean like right here citron have gone into great
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detail on how the logo should be used even on dealership signages and
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so on seeing how the top level brands do things can
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translate into your own work very very easily now i really really love this next website
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and it has some of the best curated inspiration specifically speaking for web
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and ui designers but you have categories at the very top
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and as you can see we have some of the most creative ideas
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that make websites and apps that much more interesting
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and more functional like here on the 404 page results these are some really neat ways to make a boring
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and annoying web experience become a bit more interesting
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and a bit more of a joke
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and then here we have some apple website easter eggs
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and i just love seeing the creativity in these results here
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but hang on a minute someone has seriously put a six
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seven easter egg in the age form on an app now i don't really know what to think about that honestly
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but next on this channel i always talk about design psychology
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and design thinking well this gem of a website appeared on my radar very recently
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and it literally goes into detail on teaching you every psychological design principle there is
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or the vast majority of them anyway now it approaches the teaching from a ui
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or web design point of view but the content does translate
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and education is very very on point
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and it is an amazing resource to bookmark that is
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if you want to improve your knowledge of the deeper style of graphic design something ai cannot touch
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but most of these are still coming up soon
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so it shouldn't be too long before they can finish up this list
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and now the granddaddy of graphic design websites that will give you an unfair advantage
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as i said at the race starts i found a website
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that truly is the best resource i've ever found and
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that is tools .design it's like a giant search engine
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that has most of the resources
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that exist on the internet in one place you have a ton of categories to search over
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and each resource is shown as free paid or freemium
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and really there is
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so much to go over on this website it would take all day realistically
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but here for example some free open source fonts
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and how can i actually say know and already i found something
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that i love about house archive i'm going to be downloading
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that one later for sure but yeah this website has
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so much stuff to look over
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so i do actually urge you to go take a look none of these advantage websites are sponsored today
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and they are linked in the description box for today's video
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but do make sure to bookmark this video
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so you can refer back to it any time in the future
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so i hope you found that video useful
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and you now have an unfair advantage
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but going back to where i've been well i've been traveling
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and in doing so i called a sinus infection hence my voice is like this
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but next week we'll have new and fresh content
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so kind of sorry for the clip show but yeah until next time guys design your future today peace
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau B2 s’appuie sur la vidéo « How To Get An Unfair Advantage In Graphic Design ». Les mots qui reviennent le plus souvent : design, designer, color, emotion. Cette vidéo contient 363 phrases et 4345 mots à répéter en shadowing. La partie parlée dure 23:57. Le locuteur parle vite, environ 181 mots par minute : attendez-vous à des liaisons et à des sons réduits. 83 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| emotion nom | /ɪˈməʊ.ʃən/ | émotion |
| typography nom | /taɪˈpɑɡɹəfi/ | typographie |
| typeface nom | /ˈtaɪpˌfeɪs/ | fonte de caractères, police d’écriture |
| font nom | /fɑnt/ | fonte, police |
| evoke verbe | /ɪˈvoʊk/ | évoquer, remémorer |
| layout nom | /ˈleɪ.aʊt/ | disposition, schéma |
| icon nom | /ˈaɪ.kɑn/ | icône |
| poster nom | /ˈpoʊstɚ/ | poster, affiche |
| bookmark nom | /ˈbʊkmɑːɹk/ | marque-page, signet |
| palette nom | /ˈpælɪt/ | palette |
| unfair adjectif | /ʌnˈfɛɚ/ | injuste, déloyal |
| browse verbe | /bɹaʊz/ | feuilleter, parcourir |
| leverage nom | /ˈlɛv.(ə.)ɹɪd͡ʒ/ | effet de levier |
| translate verbe | /tɹænzˈleɪt/ | traduire |
| sonic adjectif | /ˈsɑnɪk/ | sonore, sonique |
Les verbes à particule que vous entendrez
| Mot | Sens |
|---|---|
| back up verbe | reculer |
| break down verbe | tomber en panne |
| bring up verbe | élever |
| come up verbe | se montrer, sortir du bois |
| figure out verbe | cerner |
| finish up verbe | fignoler |
| miss out verbe | manquer, perdre |
| put together verbe | assembler |
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Present perfect continu have/has been + -ing — une action commencée avant et toujours en cours | have been using · i've been traveling |
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | i've been · you've probably heard · what's been done |
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | be replaced · been done · is built |
| Propositions relatives who / which + proposition — une précision sur une personne ou une chose | standards, which is · someone who leans · those who want |
Prononciation à surveiller
Le locuteur utilise 49 contractions et formes réduites, comme you're, I'm, I've. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: emotion /ɪˈməʊ.ʃən/, ammunition /ˌæmjuˈnɪʃən/, frustration /fɹʌsˈtɹeɪ.ʃən/, variation /ˌvɛəɹiˈeɪʃn̩/
- Mots longs — placez bien l’accent: typography /taɪˈpɑɡɹəfi/, importantly /ɪmˈpɔɹ.tənt.li/, desaturate /diːˈsætʃəɹeɪt/, repetitive /ɹɪˈpɛtɪtɪv/, energetic /ˌɛn.əɹˈdʒɛt.ɪk/
Les sons difficiles pour les francophones :
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: imagery /ˈɪmɪd͡ʒɹi/, leverage /ˈlɛv.(ə.)ɹɪd͡ʒ/, desaturate /diːˈsætʃəɹeɪt/, energetic /ˌɛn.əɹˈdʒɛt.ɪk/, arrange /əˈɹeɪnd͡ʒ/
- /r/ anglais — langue recourbée, sans frotter la gorge: typography /taɪˈpɑɡɹəfi/, imagery /ˈɪmɪd͡ʒɹi/, bookmark /ˈbʊkmɑːɹk/, browse /bɹaʊz/, leverage /ˈlɛv.(ə.)ɹɪd͡ʒ/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme emotion, typography, typeface.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.