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Hey, it's Marie Forleo and welcome to another episode of MarieTV and the Marie Forleo Podcast.
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Now, if you've been itching to start a business, but you are overwhelmed with how to actually get started, this one is for you.
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Today's question comes from Adina who writes, Hey Marie, I recently left my job as a school counselor to become a parenting coach.
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Now it's time to actually get out there and do it, but I feel tremendously overwhelmed and have no clue how to sign a client.
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I understand you say to start before you're ready, but there's only so much brainstorming and strategizing I can do.
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I feel like I'm in a catch-22 where I can't sign clients without good marketing, but I can't tweak my marketing without clients.
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Help!
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Adina, this is a fantastic question.
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So first, a little bit of clarification here.
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Starting before you're ready does not mean spending weeks or months brainstorming or or strategizing.
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No, it doesn't.
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What it does mean is training yourself to get out there and do the actual work with real humans.
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And I gotta be honest with you, love, you do not need fancy marketing to get yourself some clients.
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And sorry, you are not in a catch 22.
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I think you're just a little scared.
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And my darling, that is okay.
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Look, we humans often learn best by example.
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So here are two entrepreneurs who started before they were ready, so to speak, so you can see exactly what that looks like in real life.
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You up for it?
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Good.
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Let's go.
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So first, let's look at Lisa Price, who's the founder of the natural hair care brand Carol's Daughter.
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So Lisa got her start in the 80s.
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She was playing with fragrances and essential oils in her kitchen in Brooklyn.
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Now, at first, she gave what she made away to her friends and family, but her mom smartly encouraged her to start selling her goods at at her church's flea market.
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Now, Lisa never planned to really even start a business, but she thought, hey, why not?
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Worst case scenario, she'd have a fun day out.
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Well guess what happened?
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She sold out of every single thing and then she spent the rest of the summer going to craft festivals.
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So she slowly started to build a following and her customers actually started to ask if she had anything for their hair.
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Now initially she didn't, so she went home and guess what she did?
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She figured out how to make hair products because yes, everything is figureoutable.
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Now, Lisa then gave those hair products to hairdressers, she got their feedback, and then she started to make improvements.
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So little by little, Lisa kept growing her business until eventually, guess what?
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Her business was not so little anymore.
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Fast forward to 2014 and Lisa's company was acquired by L'Oreal.
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Now look, Lisa started before she was ready.
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She didn't start off with any fancy marketing.
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She didn't have any marketing whatsoever.
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But she took action.
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She gave away her products.
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She got feedback.
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She kept iterating and adjusting from there.
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Now the next example is Brandon Stanton, the photographer behind the amazing blog Humans of New York.
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So here's what happened.
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Brandon lost his job in the financial industry.
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So he had always had this interest in photography, but he didn't have any experience and he didn't even own a camera.
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But here's one thing he did know.
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He did not want to go back to that job, back to that industry, which made him so unhappy.
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His goal was really to simplify.
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He just wanted to earn enough money to keep a roof over his head
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so that he could do what he really wanted to do, which was take photos.
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So he moved to New York City and he committed to this, taking 10,000 photos of people on the street and plotting them on the map.
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And while he was doing this, he ate Cheerios, he ate turkey sandwiches, and he slept on a mattress on the floor.
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This guy spent thousands and thousands of hours editing thousands and thousands of photos, learning what worked and what didn't,
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and he also started getting really comfortable talking with and interviewing strangers on the street while he was photographing him,
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which eventually transformed into Humans of New York, the beloved brand and business that we all know about today.
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So Brandon's got over 25 million followers.
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He created two bestselling books too.
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Now, just like Lisa, he didn't start off with any fancy marketing, right?
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He just started before he was ready.
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He started taking action.
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He allowed himself to learn and really grow along the way.
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So for you, Adina, if you want to be a parenting coach, guess what?
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You need to start coaching some damn parents, woman.
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You need to get out there and do the work, even if you got to do it for free.
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So if I were you, I would make a list of every single parent that I knew, and I would send them an email or a text message or a smoke signal,
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whatever, and I would tell them that I could help them solve their parenting problems
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and then I was willing to do it for free.
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Or guess what?
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You could pull a lease up.
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You could go get a booth at your local flea market and make a big sign that says, free parenting advice, and you could give your card to anybody who walks up to you.
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Or guess what?
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You could pull a Brandon, right?
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And you could go on the streets and you could stop people.
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Anybody who has a kid, you could say, hey, are you a parent?
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Are your kids giving you any problems?
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I was a school counselor for 10 years
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and I'm starting a new business as a parenting coach
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and I'd be happy to help you solve any problems you got with your kids and I'll do it for free.
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Now, Adina, obviously I'm having a little fun with these ideas, but all the points are valid.
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Starting before you're ready means doing the work.
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Now, if you want a little more structure for how to actually do this, meaning how to attract ideal clients, how to know what to charge,
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how to set up your business so that it's sustainable, you my darling need to get your butt into B-School.
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We show you how to do all of this step by step, and of course the program comes with a risk free guarantee.
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But honestly, even if you don't do B-School, you could use some of the ideas we just talked about and get your business going right freaking now.
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Adina, let me tell you, if you went for this, I mean actually went for this with your full heart,
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I guarantee you, you would have three to five new clients within a week.
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And if you ever forget what starting before you're ready means, don't forget what my dear friend Steven Pressfield says, put your ass where your heart wants to be.
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That was my A to your Q, Adina.
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I really do hope it helps.
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Now I would love to hear from you.
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We got a two-parter today.
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So first, what's one action step that you can take to start before you're ready?
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What's the one thing that immediately pops into your mind and your heart?
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I want you to write it down and most importantly, do it.
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Now second, I want you to leave an encouraging reply to someone else's comment here and cheer them on.
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You know, all of us go a lot further, a lot faster when we feel like someone believes in us and you have a chance to do that right now.
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Now, this will just take you a few minutes
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and I promise you it'll make a huge difference both to you and the person receiving it.
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Let me know what you thought of today's episode.
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I want you to come say hi to me on social media, at Marie Forleo on all the platforms, or tell me over in the comments at MarieForleo.com.
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Once you're there, be sure to subscribe to our email list and become an MF Insider.
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You're going to get a jolt of love and positivity and action-based learning every single week.
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Until next time, stay on your game and keep going for your dreams
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because the world needs that very special gift that only you have.
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Thank you so much for tuning in to MarieTV and the Marie Forleo Podcast, and I'll catch you next time.
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Vocabolario e note di pronuncia per questa lezione
Questo video contiene 107 frasi e 1453 parole da ripetere con lo shadowing. Il parlato dura 7:25. Chi parla va veloce, circa 196 parole al minuto: aspettati suoni legati e ridotti. Il 85% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| fancy sostantivo | /ˈfæn.si/ | fantasia, immaginazione |
| encourage verbo | /ɪnˈkʌɹ.ɪd͡ʒ/ | incoraggiare, raccomandare |
| guarantee sostantivo | /ˌɡæɹ.ənˈtiː/ | garanzia |
| solve verbo | /sɒlv/ | risolvere |
| feedback sostantivo | /ˈfiːdˌbæk/ | valutazione, riscontro |
| darling sostantivo | /ˈdɑɹlɪŋ/ | amore, tesoro |
| earn verbo | /ɝn/ | guadagnare |
| founder sostantivo | /ˈfaʊ̯n.dəː/ | fondatore, creatore |
| photography sostantivo | /fəˈtɑ.ɡɹə.fi/ | fotografia |
| ideal aggettivo | /aɪˈdi(ə)l/ | ideale |
| valid aggettivo | /ˈvælɪd/ | valido |
| commit verbo | /kəˈmɪt/ | affidare, impegnarsi |
| edit verbo | /ˈɛdɪt/ | redigere, elaborare |
| butt sostantivo | /bʌt/ | culo, sedere |
| photographer sostantivo | /fəˈtɑ.ɡɹə.fɚ/ | fotografo, fotografa |
I phrasal verb che sentirai
| Parola | Pronuncia | Significato |
|---|---|---|
| figure out verbo | scoprire, rendersi conto | |
| get over verbo | superare, vincere | |
| give away verbo | regalare, dare via | |
| set up verbo | /ˌsɛt ˈʌp/ | preparare, installare |
Pronuncia a cui fare attenzione
Chi parla usa 30 contrazioni e forme ridotte, come you're, didn't, I'm. Pronunciale nella forma breve, così come le senti.
- Parole lunghe — attenzione all’accento: photography /fəˈtɑ.ɡɹə.fi/, photographer /fəˈtɑ.ɡɹə.fɚ/, sustainable /səˈsteɪnəbəl/, importantly /ɪmˈpɔɹ.tənt.li/, entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come fancy, encourage, guarantee.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.