シャドーイング練習: Steve Jobs on Marketing - YouTubeで英語スピーキングを学ぶ
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To me, marketing is about values.
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To me, marketing is about values.
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This is a very complicated world.
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It's a very noisy world.
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And we're not going to get a chance to get people to remember much about us.
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No company is.
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And so we have to be really clear on what we want them to know about us.
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Now, Apple, fortunately, is one of the half a dozen best brands in the whole world,
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right up there with Nike, Disney, Coke, Sony.
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It is one of the greats of the greats,
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not just in this country,
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but all around the globe.
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And, but even a great brand needs investment and caring if it's going to retain its relevance and vitality.
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The Apple brand has clearly suffered from neglect in this area in the last few years.
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And we need to bring it back.
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The way to do that is not to talk about speeds and feeds.
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It's not to talk about nips and megahertz.
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It's not to talk about why we're better than windows.
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The dairy industry tried for 20 years to convince you that milk was good for you.
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It's a lie, but they tried anyway.
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And the sales were going like this.
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And then they tried Got Milk,
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and the sales are going like this.
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Got Milk doesn't even talk about the product.
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Matter of fact, it focuses on the absence of the product.
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But the best example of all,
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and one of the greatest jobs of marketing in the universe has ever seen is Nike.
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Remember, Nike sells a commodity.
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They sell shoes.
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And yet, when you think of Nike,
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you feel something different than a shoe company.
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In their ads, as you know,
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they don't ever talk about the product.
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They don't ever tell you about their air soles and why they're better than Reebok's air soles.
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What does Nike do in their advertising?
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They honor great athletes, and they honor great athletics.
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that's who they are that's what they are about
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Apple spends a fortune on advertising you'd never know it you'd never know it
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so when I got here we Apple just fired their agency we're doing a competition with 23 agencies
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that you know four years from now we picked one and we blew that up and we we hired Shite Day,
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the ad agency that I was fortunate enough to work with years ago.
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We created some award-winning work including the commercial voted the best ad ever made 1984
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by advertising professionals and we started working about eight weeks ago
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and what we the question we asked was our customers want to know who is Apple
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and what is it that we stand for?
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Where do we fit in this world?
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And what we're about isn't making boxes for people to get their jobs done,
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although we do that well.
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We do that better than almost anybody in some cases.
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But Apple's about something more than that.
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Apple at the core, its core value,
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is that we believe that people with passion can change the world for the better.
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That's what we believe.
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And we've had the opportunity to work with people like that.
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We've had an opportunity to work with people like you,
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with software developers, with customers who have done it in some big and some small ways.
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And we believe that in this world.
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People can change it for the better.
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and that those people that are crazy enough to think they can change the world are the ones that actually do.
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And so what we're going to do in our first brand marketing campaign in several years
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is to get back to that core value.
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A lot of things have changed.
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The market's a totally different place than it was a decade ago.
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And Apple's totally different, and Apple's place in it is totally different.
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And believe me, the products and the distribution strategy and the manufacturing are totally different,
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and we understand that.
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But values and core values, those things shouldn't change.
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The things that Apple believed in at its core are the same things that Apple really stands for today.
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And so we wanted to find a way to communicate this.
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And what we have is something that I am very moved by.
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It honors those people who have changed the world.
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Some of them are living,
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some of them are not.
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But the ones that aren't,
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as you'll see, you know that if they'd ever used a computer,
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it would have been a Mac.
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And the theme of the campaign is think different.
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is the people, honoring the people who think different and who move this world forward.
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And it is what we are about.
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It touches the soul of this company.
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So I'm going to go ahead and roll it,
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and I hope that you feel the same way about it I do.
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Here's to the crazy ones.
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The misfits, the rebels, the troublemakers,
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the round pegs in the square holes,
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the ones who see things differently.
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They're not fond of rules,
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and they have no respect for the status quo.
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You can quote them, disagree with them,
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glorify or vilify them, but the only thing you can't do is ignore them.
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because they change things.
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They push the human race forward.
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And while some may see them as the crazy ones, we see genius.
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Because the people who are crazy enough to think they can change the world are the ones who do.
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コンテキストと背景
スティーブ・ジョブズは、マーケティングについて独自の見解を持ち、ブランドの価値が如何に重要かを強調しています。彼の言葉は、特に現代のビジネス環境において、顧客との関係を築く上で大切なポイントを示しています。このトランスクリプトは、競争が激しい世界で覚えてもらうためには、明確なメッセージが必要だという意義を語っています。彼は、成功するブランドがどのように顧客にアプローチし、感情を引き出すことが求められるのかを考察しています。
日常会話のためのトップ5フレーズ
- 関心を持つことが重要です。 - 価値観や信念が消費者に共感を呼ぶ。
- 我々が何を代表しているのか。 - ブランドの核心を理解する。
- これが私たちの世界における役割です。 - 自社の位置付けを明確にする。
- 競争相手とは違う点は何か。 - ユニークな特徴をアピールする。
- 感情を大切にしましょう。 - 製品やサービス以上の体験を提供する。
ステップバイステップシャドウイングガイド
この動画でのスティーブ・ジョブズの発言は、英語を学ぶ上で多くのインスピレーションを与えます。シャドウイングを通じて、彼の伝え方や発音、リズムを学ぶことができます。以下はその方法です：
- 動画を視聴し、内容を理解する。 - 最初に全体の流れを把握しましょう。
- 聞き取りやすいセクションを選ぶ。 - 短いフレーズから始めると良いでしょう。
- フレーズを一時停止して繰り返す。 - スティーブの発音やイントネーションを真似してみます。
- 録音して確認する。 - 自分の声を録音し、原音と比べてみましょう。
- 定期的に練習する。 - IELTSスピーキング対策にも役立つ英語スピーキング練習を継続することで、スキルが向上します。
このように、スティーブ・ジョブズの言葉を通じて、ただのシャドウスピーキングではなく、実際の会話に役立つ表現を学ぶことができます。regularly practice shadowspeaksを通して、より自然に英語を使えるようになるでしょう。
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。