Prática de Shadowing: Steve Jobs on Marketing - Aprenda a falar inglês com o YouTube

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To me, marketing is about values.
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To me, marketing is about values.
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This is a very complicated world.
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It's a very noisy world.
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And we're not going to get a chance to get people to remember much about us.
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No company is.
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And so we have to be really clear on what we want them to know about us.
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Now, Apple, fortunately, is one of the half a dozen best brands in the whole world,
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right up there with Nike, Disney, Coke, Sony.
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It is one of the greats of the greats,
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not just in this country,
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but all around the globe.
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And, but even a great brand needs investment and caring if it's going to retain its relevance and vitality.
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The Apple brand has clearly suffered from neglect in this area in the last few years.
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And we need to bring it back.
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The way to do that is not to talk about speeds and feeds.
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It's not to talk about nips and megahertz.
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It's not to talk about why we're better than windows.
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The dairy industry tried for 20 years to convince you that milk was good for you.
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It's a lie, but they tried anyway.
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And the sales were going like this.
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And then they tried Got Milk,
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and the sales are going like this.
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Got Milk doesn't even talk about the product.
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Matter of fact, it focuses on the absence of the product.
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But the best example of all,
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and one of the greatest jobs of marketing in the universe has ever seen is Nike.
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Remember, Nike sells a commodity.
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They sell shoes.
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And yet, when you think of Nike,
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you feel something different than a shoe company.
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In their ads, as you know,
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they don't ever talk about the product.
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They don't ever tell you about their air soles and why they're better than Reebok's air soles.
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What does Nike do in their advertising?
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They honor great athletes, and they honor great athletics.
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that's who they are that's what they are about
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Apple spends a fortune on advertising you'd never know it you'd never know it
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so when I got here we Apple just fired their agency we're doing a competition with 23 agencies
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that you know four years from now we picked one and we blew that up and we we hired Shite Day,
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the ad agency that I was fortunate enough to work with years ago.
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We created some award-winning work including the commercial voted the best ad ever made 1984
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by advertising professionals and we started working about eight weeks ago
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and what we the question we asked was our customers want to know who is Apple
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and what is it that we stand for?
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Where do we fit in this world?
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And what we're about isn't making boxes for people to get their jobs done,
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although we do that well.
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We do that better than almost anybody in some cases.
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But Apple's about something more than that.
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Apple at the core, its core value,
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is that we believe that people with passion can change the world for the better.
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That's what we believe.
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And we've had the opportunity to work with people like that.
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We've had an opportunity to work with people like you,
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with software developers, with customers who have done it in some big and some small ways.
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And we believe that in this world.
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People can change it for the better.
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and that those people that are crazy enough to think they can change the world are the ones that actually do.
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And so what we're going to do in our first brand marketing campaign in several years
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is to get back to that core value.
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A lot of things have changed.
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The market's a totally different place than it was a decade ago.
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And Apple's totally different, and Apple's place in it is totally different.
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And believe me, the products and the distribution strategy and the manufacturing are totally different,
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and we understand that.
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But values and core values, those things shouldn't change.
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The things that Apple believed in at its core are the same things that Apple really stands for today.
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And so we wanted to find a way to communicate this.
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And what we have is something that I am very moved by.
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It honors those people who have changed the world.
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Some of them are living,
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some of them are not.
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But the ones that aren't,
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as you'll see, you know that if they'd ever used a computer,
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it would have been a Mac.
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And the theme of the campaign is think different.
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is the people, honoring the people who think different and who move this world forward.
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And it is what we are about.
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It touches the soul of this company.
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So I'm going to go ahead and roll it,
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and I hope that you feel the same way about it I do.
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Here's to the crazy ones.
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The misfits, the rebels, the troublemakers,
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the round pegs in the square holes,
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the ones who see things differently.
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They're not fond of rules,
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and they have no respect for the status quo.
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You can quote them, disagree with them,
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glorify or vilify them, but the only thing you can't do is ignore them.
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because they change things.
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They push the human race forward.
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And while some may see them as the crazy ones, we see genius.
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Because the people who are crazy enough to think they can change the world are the ones who do.

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Por que praticar a fala com este vídeo?

Praticar sua fala com o vídeo de Steve Jobs sobre marketing é uma oportunidade excelente para desenvolver suas habilidades de prática de conversação em inglês. Assistir a esse tipo de conteúdo permite que você não apenas escute a pronúncia autêntica, mas também entenda o contexto no qual determinadas expressões são usadas. Ao tentar shadow speak ou shadow speech, você imita a fala de Steve, aumentando sua confiança e fluência. Essa técnica ajuda a internalizar estruturas gramaticais e vocabulário, facilitando a memorização e a aplicação em situações reais de conversação.

Gramática & Expressões no Contexto

No discurso de Steve Jobs, várias estruturas gramaticais e expressões se destacam. Aqui estão algumas:

  • “It's about values” – Esta frase simples destaca a importância de valores centrais, uma expressão útil em discussões sobre ética e propósito.
  • “We need to be really clear on what we want them to know” – Essa construção enfatiza a necessidade de clareza na comunicação, essencial para qualquer prática de conversação em inglês.
  • “Apple's about something more than that” – O uso de “about” aqui para introduzir um assunto mais profundo é uma estrutura que pode ser aplicada em diversas situações para discutir temas complexos.
  • “We're not going to get a chance to get people to remember much about us” – Essa negativa é fundamental para conversas sobre desafios e oportunidades. Praticar essa forma de negar informações pode ser muito útil.

Armadilhas Comuns de Pronúncia

Durante o vídeo, algumas palavras e expressões podem apresentar desafios de pronúncia:

  • "Marketing" – A pronúncia correta desta palavra é frequentemente mal interpretada; preste atenção na entonação.
  • "Values" – Muitas vezes, falantes não nativos pronunciam essa palavra de maneira incorreta. Pratique a sonoridade do “v” e a ênfase na primeira sílaba.
  • "Nike" – Certifique-se de pronunciar corretamente como “naique”, já que uma pronúncia inadequada pode causar confusão.
  • "Athletics" – Esta palavra pode ser difícil devido à combinação de letras e sons. Enfatize a segunda sílaba para melhorar sua fluência.

Usar o shadowing em inglês com este vídeo não só torna o aprendizado mais envolvente, mas também te ajuda a melhorar na fala e compreensão auditiva. Experimente assistir ao vídeo, pausar e repetir as falas de Steve Jobs para aprimorar suas habilidades na língua inglesa!

O que é a Técnica de Shadowing?

Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.

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