Shadowing Practice: Steve Jobs on Marketing - Learn English Speaking with Video
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To me, marketing is about values.
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This is a very complicated world.
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It's a very noisy world.
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And we're not going to get a chance to get people to remember much about us.
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No company is.
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And so we have to be really clear on what we want them to know about us.
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Now, Apple, fortunately, is one of the half a dozen best brands in the whole world,
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right up there with Nike, Disney, Coke, Sony.
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It is one of the greats of the greats,
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not just in this country,
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but all around the globe.
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And, but even a great brand needs investment and caring if it's going to retain its relevance and vitality.
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The Apple brand has clearly suffered from neglect in this area in the last few years.
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And we need to bring it back.
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The way to do that is not to talk about speeds and feeds.
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It's not to talk about nips and megahertz.
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It's not to talk about why we're better than windows.
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The dairy industry tried for 20 years to convince you that milk was good for you.
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It's a lie, but they tried anyway.
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And the sales were going like this.
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And then they tried Got Milk,
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and the sales are going like this.
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Got Milk doesn't even talk about the product.
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Matter of fact, it focuses on the absence of the product.
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But the best example of all,
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and one of the greatest jobs of marketing in the universe has ever seen is Nike.
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Remember, Nike sells a commodity.
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They sell shoes.
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And yet, when you think of Nike,
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you feel something different than a shoe company.
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In their ads, as you know,
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they don't ever talk about the product.
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They don't ever tell you about their air soles and why they're better than Reebok's air soles.
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What does Nike do in their advertising?
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They honor great athletes, and they honor great athletics.
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that's who they are that's what they are about
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Apple spends a fortune on advertising you'd never know it you'd never know it
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so when I got here we Apple just fired their agency we're doing a competition with 23 agencies
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that you know four years from now we picked one and we blew that up and we we hired Shite Day,
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the ad agency that I was fortunate enough to work with years ago.
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We created some award-winning work including the commercial voted the best ad ever made 1984
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by advertising professionals and we started working about eight weeks ago
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and what we the question we asked was our customers want to know who is Apple
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and what is it that we stand for?
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Where do we fit in this world?
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And what we're about isn't making boxes for people to get their jobs done,
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although we do that well.
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We do that better than almost anybody in some cases.
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But Apple's about something more than that.
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Apple at the core, its core value,
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is that we believe that people with passion can change the world for the better.
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That's what we believe.
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And we've had the opportunity to work with people like that.
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We've had an opportunity to work with people like you,
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with software developers, with customers who have done it in some big and some small ways.
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And we believe that in this world.
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People can change it for the better.
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and that those people that are crazy enough to think they can change the world are the ones that actually do.
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And so what we're going to do in our first brand marketing campaign in several years
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is to get back to that core value.
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A lot of things have changed.
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The market's a totally different place than it was a decade ago.
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And Apple's totally different, and Apple's place in it is totally different.
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And believe me, the products and the distribution strategy and the manufacturing are totally different,
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and we understand that.
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But values and core values, those things shouldn't change.
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The things that Apple believed in at its core are the same things that Apple really stands for today.
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And so we wanted to find a way to communicate this.
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And what we have is something that I am very moved by.
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It honors those people who have changed the world.
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Some of them are living,
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some of them are not.
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But the ones that aren't,
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as you'll see, you know that if they'd ever used a computer,
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it would have been a Mac.
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And the theme of the campaign is think different.
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is the people, honoring the people who think different and who move this world forward.
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And it is what we are about.
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It touches the soul of this company.
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So I'm going to go ahead and roll it,
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and I hope that you feel the same way about it I do.
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Here's to the crazy ones.
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The misfits, the rebels, the troublemakers,
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the round pegs in the square holes,
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the ones who see things differently.
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They're not fond of rules,
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and they have no respect for the status quo.
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You can quote them, disagree with them,
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glorify or vilify them, but the only thing you can't do is ignore them.
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because they change things.
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They push the human race forward.
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And while some may see them as the crazy ones, we see genius.
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Because the people who are crazy enough to think they can change the world are the ones who do.
Uygulamayı İndir
Akıcı konuşmak için ihtiyacınız olan her şey
AI TelaffuzHer cümleyi puanla
IPA AlıştırmasıHer sesi ustalaştır
Kelime BilgisiKelime bankanızı oluşturun
Kelime OyunuOynarken öğrenin
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Bu dersin kelimeleri ve konuşma notları
Bu C1 seviyesindeki konuşma dersi “Steve Jobs on Marketing” videosuna dayanıyor. En çok tekrarlanan kelimeler: Apple, Nike, core, value, totally. Bu videoda gölgeleme çalışması için 93 cümle ve 913 kelime var. Konuşma bölümü 6:45 sürüyor. Konuşmacı dakikada yaklaşık 135 kelimelik dengeli bir hızla konuşuyor; gölgeleme için rahat bir tempo. Kelimelerin %90’i İngilizcede en sık kullanılan 3.000 kelime arasında; geri kalanına başlamadan önce bakmakta fayda var.
Bu videodaki önemli kelimeler
Videodaki en ileri düzey 8 kelime, telaffuzu ve anlamıyla:
| Kelime | Telaffuz | Anlam |
|---|---|---|
| troublemaker isim | /ˈtɹʌbəlˌmeɪkə(ɹ)/ | başağrısı, baş belası |
| vilify fiil | /ˈvɪl.ɪ.faɪ/ | yermek |
| noisy sıfat | /ˈnɔɪzi/ | gürültülü |
| relevance isim | /ˈɹɛl.ɪ.vən(t)s/ | ilgililik |
| commodity isim | /kəˈmɑdəti/ | mal, emtia |
| fortunately zarf | /ˈfɔɹ.t͡ʃə.nɪt.li/ | neyse ki, Allah'tan |
| fortunate sıfat | /ˈfɔɹ.t͡ʃə.nɪt/ | kutlu, uğurlu |
| rebel isim | /ˈɹɛb.əl/ | isyancı |
Bu videodaki dil bilgisi
Konuşmacının en çok kullandığı yapılar, videodaki sözcüklerin aynısıyla:
| Yapı | Videoda |
|---|---|
| Present perfect have/has + fiilin üçüncü hâli — geçmişte olan ama şimdi de önemli olan bir eylem | has ever seen · we've had · have done |
| İlgi cümlecikleri who / which + cümle — bir kişi ya da şey hakkında ek bilgi | people who have · people who think · ones who see |
Dikkat edilecek telaffuzlar
Konuşmacı we're, don't, they're gibi kısaltılmış biçimleri 21 kez kullanıyor. Bunları duyduğunuz gibi kısa söyleyin.
- Uzun kelimeler — vurguyu doğru yere koyun: troublemaker /ˈtɹʌbəlˌmeɪkə(ɹ)/, vitality /vaɪˈtælɪti/, commodity /kəˈmɑdəti/, fortunately /ˈfɔɹ.t͡ʃə.nɪt.li/
Türkçe konuşanların zorlandığı sesler:
- Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: glorify /ˈɡlɔːɹɪfaɪ/, troublemaker /ˈtɹʌbəlˌmeɪkə(ɹ)/
Bu videoyla nasıl çalışılır
- Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
- Normal hızda cümle cümle tekrar edin; ritminiz konuşmacıyla aynı olana kadar her cümleyi yineleyin.
- Kendinizi kaydedin ve orijinaliyle karşılaştırın; troublemaker, vilify, noisy gibi kelimelere özellikle dikkat edin.
Gölgeleme Tekniği Nedir?
Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.