Shadowing Practice: Steve Jobs on Marketing - Learn English Speaking with Video

Elige un modo de práctica

Cada modo abre una sala de práctica a pantalla completa.

93 oraciones

Si las oraciones son demasiado cortas o largas, haz clic en Editar para ajustarlas.

To me, marketing is about values.

This is a very complicated world.

It's a very noisy world.

And we're not going to get a chance to get people to remember much about us.

No company is.

And so we have to be really clear on what we want them to know about us.

Now, Apple, fortunately, is one of the half a dozen best brands in the whole world,

right up there with Nike, Disney, Coke, Sony.

It is one of the greats of the greats,

not just in this country,

but all around the globe.

And, but even a great brand needs investment and caring if it's going to retain its relevance and vitality.

The Apple brand has clearly suffered from neglect in this area in the last few years.

And we need to bring it back.

The way to do that is not to talk about speeds and feeds.

It's not to talk about nips and megahertz.

It's not to talk about why we're better than windows.

The dairy industry tried for 20 years to convince you that milk was good for you.

It's a lie, but they tried anyway.

And the sales were going like this.

And then they tried Got Milk,

and the sales are going like this.

Got Milk doesn't even talk about the product.

Matter of fact, it focuses on the absence of the product.

But the best example of all,

and one of the greatest jobs of marketing in the universe has ever seen is Nike.

Remember, Nike sells a commodity.

They sell shoes.

And yet, when you think of Nike,

you feel something different than a shoe company.

In their ads, as you know,

they don't ever talk about the product.

They don't ever tell you about their air soles and why they're better than Reebok's air soles.

What does Nike do in their advertising?

They honor great athletes, and they honor great athletics.

that's who they are that's what they are about

Apple spends a fortune on advertising you'd never know it you'd never know it

so when I got here we Apple just fired their agency we're doing a competition with 23 agencies

that you know four years from now we picked one and we blew that up and we we hired Shite Day,

the ad agency that I was fortunate enough to work with years ago.

We created some award-winning work including the commercial voted the best ad ever made 1984

by advertising professionals and we started working about eight weeks ago

and what we the question we asked was our customers want to know who is Apple

and what is it that we stand for?

Where do we fit in this world?

And what we're about isn't making boxes for people to get their jobs done,

although we do that well.

We do that better than almost anybody in some cases.

But Apple's about something more than that.

Apple at the core, its core value,

is that we believe that people with passion can change the world for the better.

That's what we believe.

And we've had the opportunity to work with people like that.

We've had an opportunity to work with people like you,

with software developers, with customers who have done it in some big and some small ways.

And we believe that in this world.

People can change it for the better.

and that those people that are crazy enough to think they can change the world are the ones that actually do.

And so what we're going to do in our first brand marketing campaign in several years

is to get back to that core value.

A lot of things have changed.

The market's a totally different place than it was a decade ago.

And Apple's totally different, and Apple's place in it is totally different.

And believe me, the products and the distribution strategy and the manufacturing are totally different,

and we understand that.

But values and core values, those things shouldn't change.

The things that Apple believed in at its core are the same things that Apple really stands for today.

And so we wanted to find a way to communicate this.

And what we have is something that I am very moved by.

It honors those people who have changed the world.

Some of them are living,

some of them are not.

But the ones that aren't,

as you'll see, you know that if they'd ever used a computer,

it would have been a Mac.

And the theme of the campaign is think different.

is the people, honoring the people who think different and who move this world forward.

And it is what we are about.

It touches the soul of this company.

So I'm going to go ahead and roll it,

and I hope that you feel the same way about it I do.

Here's to the crazy ones.

The misfits, the rebels, the troublemakers,

the round pegs in the square holes,

the ones who see things differently.

They're not fond of rules,

and they have no respect for the status quo.

You can quote them, disagree with them,

glorify or vilify them, but the only thing you can't do is ignore them.

because they change things.

They push the human race forward.

And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world are the ones who do.

Descargar app

Todo lo que necesitas para hablar con fluidez

Pronunciación con IAEvalúa cada oración

Práctica de IPADomina cada sonido

VocabularioConstruye tu banco de palabras

Juego de vocabularioAprende mientras juegas

Escanea el QR

Download on theApp Store Get it onGoogle Play

FOR YOU

Recomendar Video

62 oraciones

Steve Jobs Insult Response - Highest Quality

Business EnglishWorking Adults

335 oraciones

PerfectTed's LinkedIn Culture, Currys' Employee Content and Grace Beverley's Personal Brand Empire

Business EnglishWorking Adults

480 oraciones

Vocabulario y notas de pronunciación para esta lección

Esta lección de conversación de nivel C1 se basa en el vídeo “Steve Jobs on Marketing”. Las palabras que más se repiten: Apple, Nike, core, value, totally. Este vídeo tiene 93 frases y 913 palabras para practicar shadowing. La parte hablada dura 6:45. El hablante mantiene un ritmo constante de unas 135 palabras por minuto, cómodo para el shadowing. El 90 % de las palabras está entre las 3.000 más comunes del inglés; conviene repasar el resto antes de empezar.

Vocabulario clave de este vídeo

Las 14 palabras más avanzadas del vídeo, con su pronunciación y significado:

Palabra	Pronunciación	Significado
glorify verbo	/ˈɡlɔːɹɪfaɪ/	glorificar
misfit sustantivo	/ˈmɪs.fɪt/	desajuste, desentono
troublemaker sustantivo	/ˈtɹʌbəlˌmeɪkə(ɹ)/	alborotador, bullanguero
vilify verbo	/ˈvɪl.ɪ.faɪ/	vilipendiar
vitality sustantivo	/vaɪˈtælɪti/	vitalidad
noisy adjetivo	/ˈnɔɪzi/	ruidoso
relevance sustantivo	/ˈɹɛl.ɪ.vən(t)s/	relevancia
neglect verbo	/nɪˈɡlɛkt/	descuidar, negligir
commodity sustantivo	/kəˈmɑdəti/	bien, artículo de consumo
fond adjetivo	/fɑnd/	afectuoso
fortunately adverbio	/ˈfɔɹ.t͡ʃə.nɪt.li/	afortunadamente, dichosamente
fortunate adjetivo	/ˈfɔɹ.t͡ʃə.nɪt/	afortunado, propicio
rebel sustantivo	/ˈɹɛb.əl/	rebelde
disagree verbo	/dɪsəˈɡɹi/	no estar de acuerdo, desacordar

Phrasal verbs que vas a escuchar

Palabra	Pronunciación	Significado
get back to verbo		responder / contestar (en un rato), volver / tornar a contactar
go ahead verbo	/ˌɡoʊ əˈhɛd/	venga, adelante

Gramática en este vídeo

Las estructuras que más usa el hablante, con las palabras exactas del vídeo:

Estructura	En el vídeo
Present perfect have/has + participio pasado — una acción pasada que sigue importando ahora	has ever seen · we've had · have done
Oraciones de relativo who / which + oración — información extra sobre una persona o cosa	people who have · people who think · ones who see

Pronunciación a tener en cuenta

El hablante usa 21 contracciones y formas reducidas, como we're, don't, they're. Dilas en su forma corta, tal como las oyes.

Palabras largas — cuida el acento: troublemaker /ˈtɹʌbəlˌmeɪkə(ɹ)/, vitality /vaɪˈtælɪti/, commodity /kəˈmɑdəti/, fortunately /ˈfɔɹ.t͡ʃə.nɪt.li/

Sonidos difíciles para hispanohablantes:

/v/ — no es /b/: los dientes tocan el labio inferior: vilify /ˈvɪl.ɪ.faɪ/, vitality /vaɪˈtælɪti/, relevance /ˈɹɛl.ɪ.vən(t)s/

Cómo practicar con este vídeo

Escucha el vídeo entero una vez sin hablar y anota las palabras que no conoces.
Haz shadowing frase por frase a velocidad normal, repitiendo cada una hasta que tu ritmo coincida con el del hablante.
Grábate y compara con el original, prestando atención a palabras como glorify, misfit, troublemaker.

¿Qué es la Técnica de Shadowing?

Shadowing es una técnica de aprendizaje de idiomas respaldada por la ciencia, desarrollada originalmente para la formación de intérpretes profesionales y popularizada por el políglota Dr. Alexander Arguelles. El método es simple pero poderoso: escuchas audio en inglés nativo y lo repites en voz alta de inmediato, como una sombra que sigue al hablante con solo 1-2 segundos de retraso. A diferencia de la escucha pasiva o los ejercicios de gramática, el shadowing obliga a tu cerebro y músculos de la boca a procesar y reproducir simultáneamente patrones de habla reales. Las investigaciones muestran que mejora significativamente la precisión de la pronunciación, la entonación, el ritmo, el habla conectada, la comprensión auditiva y la fluidez al hablar, convirtiéndola en una de las metodologías más efectivas para la preparación del IELTS Speaking y la comunicación en inglés en el mundo real.

Técnica de shadowing: lee la guía completa paso a paso →

Shadowing Practice: Steve Jobs on Marketing - Learn English Speaking with Video

Elige un modo de práctica

Descargar app

Steve Jobs Insult Response - Highest Quality

PerfectTed's LinkedIn Culture, Currys' Employee Content and Grace Beverley's Personal Brand Empire

Everything Valuable from an MBA in 25 minutes

What Should Marketers Do If Social Media Disappears Tomorrow? l Keynote In 5

케빈 시스트롬: 행동의 열매

How To Speak Like A Top 1% CEO

Simon Sinek | Start with WHY to inspire action (Super Quick Version)

Is Amazon Too Big?

How to Stand Out in a Saturated Market (Brand Playbook)

How Apple and Nike have branded your brain | Your Brain on Money | Big Think

What ACTUALLY Makes People Buy Things (Pricing Psychology Explained)

I MADE $15B WITH CHAT GPT