쉐도잉 연습: Englishpod day 10 - 영상으로 영어 말하기 배우기
레슨 만드는 중...
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Welcome back English learners.
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My name is Marco and I am joined by...
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Erika.
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How are you Erika?
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I'm doing great Marco and you?
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Excellent.
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I'm doing really well and I'm really excited about our lesson for today.
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That's right.
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We've got an intermediate lesson today and we're gonna study some real English.
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English that you use every day, right?
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That's right.
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English that native speakers really use.
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Exactly.
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And today, as Erica mentioned, we have an intermediate lesson.
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And not only is it intermediate, but it's a business lesson.
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Yeah.
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So today we're listening in to a sales meeting
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and we're going to learn some great useful English to talk about sales strategies.
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So we're going to learn English for sales strategies, for making suggestions and for responding to suggestions.
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Great.
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So why don't we take a look at our vocabulary preview for today?
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vocabulary preview so our vocabulary preview is a part of our lesson
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when we teach you some really important words
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that will help you to understand the dialogue better okay great
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so that is what vocabulary preview is we have two words for you today
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and we can start off by looking at the first one
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our first word today is drive sales drive sales drive sales to drive sales
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and that means to increase sales right to sell more exactly
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so to drive sales okay so now let's look at our second word
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and it's an interesting one it's promotion promotion promotion promotion so erica what is a promotion exactly?
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Okay, so here we're not really talking about getting a better job, right?
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Okay, not like a job promotion.
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No, we're talking about a marketing strategy.
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Okay, so I can give you an example.
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Suppose that I want to buy shampoo.
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Uh-huh.
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And if I go to the supermarket and I see buy one and get one free.
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So that's a two for one.
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That's a two for one promotion.
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Yeah, okay.
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That's a sales promotion
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or perhaps the shampoo in the supermarket is less expensive than usual maybe yeah usually maybe it costs five dollars
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but today it costs four dollars that's a sales promotion great
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so that's a really good marketing strategy exactly
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and we'll hear this word in our dialogue today great
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so we are ready to listen to our dialogue it's gonna be pretty fast
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so it might be a little bit difficult to understand
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but don't worry if you don't understand everything
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because later in this lesson we're going to explain all the important words and phrases
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all right people we're holding this meeting today
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because we've got to do something about our sales and we need to do it now.
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I want concrete solutions.
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How do you plan to drive sales?
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Roger.
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Well, in fact, we're the most expensive in the market, so maybe we need to lower our prices to match the competitors?
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Lower our prices.
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Not very creative.
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It'll never fly with Swan.
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What kind of thinking is that, jeez?
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Anyone have a better plan?
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Natalie.
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Um, perhaps a promotion.
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Maybe a two-for-one offer or something like that.
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What?
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It's the same thing.
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Bad idea.
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Really bad idea.
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Damn it, people, come on.
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Think.
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The CEO will be here any minute.
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Hello, Mr. Swan.
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Oh, Mr. Swan.
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Hello, Mr. Swan.
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Do we have any ideas yet?
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Yes, Mr. Swan.
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We were kind of considering a two-for-one offer to get more competitive.
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A two-for-one promotion.
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Hmm.
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I kind of like the sound of that.
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It sounds like something we should consider.
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Yeah, exactly.
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That's just what I was thinking.
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In fact, it's a brilliant idea.
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I'm glad we thought of that.
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Very creative.
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OK, so an interesting manager, right?
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I don't know about interesting.
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Maybe I would think bad manager.
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We're going to talk about him later on in the show.
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But now let's take a look at our language takeaway.
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Language takeaway.
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Okay, so language takeaway is the part of our lesson where we teach you the most important words from the dialogue.
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All these words that we are going to focus on can be found in today's dialogue.
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Exactly.
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So we have three words for you today.
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Let's look at the first one.
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Match the competitors.
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Match the competitors.
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Match the competitors.
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Match the competitors.
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Great.
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So we have some examples for you so you can listen
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and try and see if you can figure out what match the competitors really means.
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Example one.
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We guarantee that we can match the competitors' lowest price.
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Example 2 It's impossible for us to match the competitors.
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Our costs are just too high.
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Example 3.
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Do you think we can match our competitors' prices and still keep our quality high?
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Ah, okay.
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So I see that match the competitors means to be as good as or better than other companies in the same industry.
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Exactly.
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Match the competitors.
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All right, so let's move to our second word today for language takeaways, and it is in the market.
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In the market.
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In the market.
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In the market.
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We heard this phrase in the dialogue, and it means in the industry.
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Exactly.
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I can say, for example, EnglishPod is the best language pod in the market.
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So, of all the podcasts that teach English, EnglishPod is the best.
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Of course, no doubt about it.
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I totally agree.
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Right.
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Or I can give you another example.
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iPods are the most popular MP3 players in the market.
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So of all the MP3 players in the world, iPods are the most popular.
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So let's move to our final word for today.
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And it is...
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It'll never fly.
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It'll never fly.
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It'll never fly.
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It will never fly.
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So this phrase sounds a little bit strange.
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I know.
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Fly?
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Are we talking about an airplane here?
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What's going on?
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Exactly, but we're not.
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So we're going to give you some examples and try and guess what It'll Never Fly really means.
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Example one.
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This marketing plan will never fly.
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It's just too expensive.
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Example two.
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What?
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You want to sell bikinis in Alaska?
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That'll never fly.
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Example 3.
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Brad told me his idea for a film script, but the story will never fly.
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It's not interesting enough.
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So it means it won't work.
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It won't work.
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It's not a good idea.
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They'll never agree.
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Exactly.
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Great.
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So now we've seen a lot of useful phrases, and we are ready to listen to our dialogue a second time.
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But this time it's going to be slow.
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So you'll be able to understand a little bit better, and you'll be able to hear the words and phrases we were just talking about.
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All right, people, we're holding this meeting today
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because we've got to do something about our sales and we need to do it now.
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I want concrete solutions.
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How do you plan to drive sales, Roger?
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Well, um, in fact, we're the most expensive in the market,
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so maybe we need to lower our prices to match the competitors.
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Lower our prices.
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Not very creative.
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It'll never fly with Swan.
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What kind of thinking is that?
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Jeez.
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Anybody else have a better plan?
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Natalie?
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Um, perhaps, um, a promotion.
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Maybe a two-for-one offer or something like that.
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What?
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That's the same thing.
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Bad idea.
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Really bad idea.
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Damn it, people, come on.
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Think!
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The CEO will be here any minute.
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Hello, Mr. Swan.
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Oh, Mr. Swan.
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Hello, Mr. Swan.
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Do we have any ideas yet?
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Yes, Mr. Swan.
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We were kind of considering a two-for-one offer to get more competitive.
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A two-for-one promotion?
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Hmm.
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I kind of like the sound of that.
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It sounds like something we should consider.
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Yeah, exactly.
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That's just what I was thinking.
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In fact, that's a brilliant idea.
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I'm glad we thought of that very creative.
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Okay, great.
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I hope everyone understands a lot better now.
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And I hope everyone could listen out for some of those key words.
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Right.
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So now it's time for us to take a look at Fluency Builder.
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Fluency Builder.
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So with Fluency Builder, we try to help you increase your fluency.
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We take a word or phrase that you already know and show you how to say it a little bit more naturally.
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A little bit more like a native English speaker.
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Right.
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And we have three of these words for you today.
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Yeah.
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Let's start with the first one.
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Okay, so often students will say something like...
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I'll be here soon. Or...
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I will arrive soon.
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Right.
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And these sentences are correct.
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They're totally fine, but I think there's a better way to say this.
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Right, and we heard it in the dialogue, so let's listen to what the person in the dialogue said.
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The CEO will be here any minute.
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The CEO will be here any minute.
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Okay, so be here any minute.
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He'll be here any minute.
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It just sounds a little bit more natural.
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Yeah, I think I use this phrase quite often.
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He'll be here any minute.
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He'll be here soon.
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Yeah.
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Great.
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Okay, so let's move on to our second phrase for Fluency Builder.
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So this phrase will help you to learn how to say, I'm thinking about something in a better sounding way.
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Right.
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So you can say something like, we are thinking about a sales strategy.
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Or that sounds like something we should think about.
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Right.
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And it's perfectly correct.
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Yeah, there's no problem with this.
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But in the dialogue, we heard something a little bit different.
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So let's listen to it.
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it sounds like something we should consider it sounds like something we should consider
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so consider sounds like a pretty natural way of saying it right yeah
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and you know what i think it sounds really kind of
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smart yeah it sounds more formal even a little more professional yeah yeah it's a good word yep okay brilliant
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so let's move on to our third word marco you already said our third word.
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Oh, yeah, I actually did.
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Brilliant.
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That's a great word right there.
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Yeah.
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A lot of people might say, that's a great idea or great.
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But in the dialogue, we heard another way of saying the same idea.
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That's a brilliant idea.
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That's a brilliant idea.
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Okay, so this is great, but I would have to say that it's a little bit more British English.
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Yeah, I'd agree with you there, but I also think it sort of gives more power to this idea that it's a good idea, brilliant idea.
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That it's really really good idea yeah yeah I like
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that word yeah okay so we're ready to listen to our dialogue again a third time but at its normal speed
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all right people we're holding this meeting today
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because we've got to do something about our sales and we need to do it now I want concrete solutions
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How do you plan to drive sales?
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Roger.
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Well, um, in fact, we're the most expensive in the market, so maybe we need to lower our prices to match the competitors?
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Lower our prices.
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Not very creative.
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It'll never fly with Swan.
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What kind of thinking is that?
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Geez.
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Anyone have a better plan?
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Natalie?
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Um, perhaps, um, a promotion.
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Maybe a two-for-one offer or something like that.
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What?
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It's the same thing.
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Bad idea.
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Really bad idea.
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Damn it, people, come on.
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Think.
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The CEO will be here any minute.
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Hello, Mr. Swan.
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Oh, Mr. Swan.
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Hello, Mr. Swan.
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Do we have any ideas yet?
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Yes, Mr. Swan.
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We were kind of considering a two-for-one offer to get more competitive.
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A two-for-one promotion.
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Hmm.
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I kind of like the sound of that.
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It sounds like something we should consider.
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Yeah, exactly.
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That's just what I was thinking.
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In fact, it's a brilliant idea.
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I'm glad we thought of that.
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Very creative.
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All right, so listening to this dialogue makes you think about this boss.
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I'm pretty sure everyone has had a manager or a supervisor that's similar to this guy.
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Yeah, this boss, Clark, I would have to say he sounds like a terrible person to work for.
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Yeah, that's true.
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If you're a manager, you want to motivate your employees.
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I think it's the most important thing a manager does is to encourage his
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or her employees and to help support them to grow and to be better people in the job.
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And this guy is totally not doing this.
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And you can tell because they are a little bit scared of talking and he cuts them off with saying, oh, it's a bad idea.
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Give me a better idea and stuff like that.
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Yeah, I could never work for a guy like this.
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You know, my first boss that I had when I first entered the workforce, I was in a very junior position and I was working for a large company and the general manager of the company,
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he was amazing.
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He was so encouraging.
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He knew every single employee's name, first name, and he would make an effort to stop and say hello and ask them how things were going.
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and you know what, this left me with such a good feeling about the company
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that I really wanted to work hard for this company
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and try my best and I think that I've never met such a great boss as this guy.
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No, I think that's true.
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Definitely, if you have a boss that's encouraging and motivating like that, it makes you work harder and makes you feel part of a really special team
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and that's something we can all agree on and I'm sure all our managers out there do the same.
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Well, you know what, I hope some of our listeners log on to our website
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and maybe they can tell us some experiences with bad managers or good managers, or if they are managers, how they handle things.
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Yeah, and hopefully they can use some of these great phrases that we talked about today.
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Great.
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So be sure, everyone, to visit our website at EnglishPod.com
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and where you can find a lot of other information and really good resources to continue improving your English.
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That's right.
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So thanks for listening today, everyone.
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And until next time, this is Goodbye.
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Bye.
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이 클립으로 달성할 수 있는 말하기 목표
이 비디오는 중급 레벨의 비즈니스 영어 실력을 키우고자 하는 학습자를 위한 것입니다. 특히 판매 전략을 논의하는 회의 상황에서 자연스럽게 의견을 제시하고 응답하는 능력을 기르는 것을 목표로 합니다. 일상적으로 사용되는 실제 영어 표현을 학습함으로써, IELTS 스피킹과 같은 시험뿐만 아니라 실제 비즈니스 현장에서도 자신감 있게 의사소통할 수 있게 됩니다.
재사용 가능한 표현 모음
- drive sales: 판매량을 늘리다 (예: "We need to find ways to drive sales this quarter.")
- promotion: 판매 촉진 전략 (예: "Buy one get one free is a popular promotion.")
- make suggestions: 의견을 제시하다 (대화에서 판매 전략을 논의할 때 자주 사용됨)
- respond to suggestions: 의견에 응답하다 (동료의 제안에 동의하거나 반박할 때 유용)
약점을 보완하는 방법
이 비디오는 빠른 속도의 대화를 통해 영어 발음 교정과 리듬을 연습하는 데 도움이 됩니다. 특히 "drive sales"에서 "drive"의 발음 (/draɪv/)과 "promotion"의 강세 위치 (프로-모-션이 아니라 프로-모션) 등을 주의깊게 들으세요. 영어 쉐도잉 기법을 사용해 대화를 따라 말하면서, native speaker의 발음과 억양을 모방해보세요. shadowing site를 이용해 반복 연습하면 더욱 효과적입니다. 또한, "we're holding this meeting today"와 같은 회의 시작 표현의 자연스러운 사용법을 익혀, 비즈니스 상황에서의 말하기 능력을 한 단계 업그레이드하세요.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.