Pratica di Shadowing: Englishpod day 10 - Impara a parlare inglese con i video
Creazione lezione...
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Welcome back English learners.
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My name is Marco and I am joined by...
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Erika.
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How are you Erika?
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I'm doing great Marco and you?
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Excellent.
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I'm doing really well and I'm really excited about our lesson for today.
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That's right.
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We've got an intermediate lesson today and we're gonna study some real English.
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English that you use every day, right?
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That's right.
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English that native speakers really use.
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Exactly.
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And today, as Erica mentioned, we have an intermediate lesson.
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And not only is it intermediate, but it's a business lesson.
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Yeah.
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So today we're listening in to a sales meeting
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and we're going to learn some great useful English to talk about sales strategies.
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So we're going to learn English for sales strategies, for making suggestions and for responding to suggestions.
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Great.
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So why don't we take a look at our vocabulary preview for today?
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vocabulary preview so our vocabulary preview is a part of our lesson
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when we teach you some really important words
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that will help you to understand the dialogue better okay great
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so that is what vocabulary preview is we have two words for you today
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and we can start off by looking at the first one
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our first word today is drive sales drive sales drive sales to drive sales
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and that means to increase sales right to sell more exactly
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so to drive sales okay so now let's look at our second word
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and it's an interesting one it's promotion promotion promotion promotion so erica what is a promotion exactly?
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Okay, so here we're not really talking about getting a better job, right?
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Okay, not like a job promotion.
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No, we're talking about a marketing strategy.
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Okay, so I can give you an example.
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Suppose that I want to buy shampoo.
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Uh-huh.
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And if I go to the supermarket and I see buy one and get one free.
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So that's a two for one.
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That's a two for one promotion.
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Yeah, okay.
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That's a sales promotion
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or perhaps the shampoo in the supermarket is less expensive than usual maybe yeah usually maybe it costs five dollars
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but today it costs four dollars that's a sales promotion great
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so that's a really good marketing strategy exactly
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and we'll hear this word in our dialogue today great
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so we are ready to listen to our dialogue it's gonna be pretty fast
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so it might be a little bit difficult to understand
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but don't worry if you don't understand everything
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because later in this lesson we're going to explain all the important words and phrases
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all right people we're holding this meeting today
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because we've got to do something about our sales and we need to do it now.
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I want concrete solutions.
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How do you plan to drive sales?
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Roger.
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Well, in fact, we're the most expensive in the market, so maybe we need to lower our prices to match the competitors?
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Lower our prices.
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Not very creative.
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It'll never fly with Swan.
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What kind of thinking is that, jeez?
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Anyone have a better plan?
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Natalie.
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Um, perhaps a promotion.
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Maybe a two-for-one offer or something like that.
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What?
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It's the same thing.
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Bad idea.
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Really bad idea.
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Damn it, people, come on.
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Think.
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The CEO will be here any minute.
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Hello, Mr. Swan.
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Oh, Mr. Swan.
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Hello, Mr. Swan.
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Do we have any ideas yet?
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Yes, Mr. Swan.
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We were kind of considering a two-for-one offer to get more competitive.
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A two-for-one promotion.
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Hmm.
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I kind of like the sound of that.
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It sounds like something we should consider.
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Yeah, exactly.
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That's just what I was thinking.
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In fact, it's a brilliant idea.
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I'm glad we thought of that.
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Very creative.
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OK, so an interesting manager, right?
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I don't know about interesting.
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Maybe I would think bad manager.
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We're going to talk about him later on in the show.
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But now let's take a look at our language takeaway.
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Language takeaway.
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Okay, so language takeaway is the part of our lesson where we teach you the most important words from the dialogue.
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All these words that we are going to focus on can be found in today's dialogue.
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Exactly.
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So we have three words for you today.
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Let's look at the first one.
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Match the competitors.
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Match the competitors.
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Match the competitors.
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Match the competitors.
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Great.
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So we have some examples for you so you can listen
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and try and see if you can figure out what match the competitors really means.
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Example one.
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We guarantee that we can match the competitors' lowest price.
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Example 2 It's impossible for us to match the competitors.
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Our costs are just too high.
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Example 3.
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Do you think we can match our competitors' prices and still keep our quality high?
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Ah, okay.
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So I see that match the competitors means to be as good as or better than other companies in the same industry.
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Exactly.
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Match the competitors.
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All right, so let's move to our second word today for language takeaways, and it is in the market.
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In the market.
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In the market.
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In the market.
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We heard this phrase in the dialogue, and it means in the industry.
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Exactly.
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I can say, for example, EnglishPod is the best language pod in the market.
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So, of all the podcasts that teach English, EnglishPod is the best.
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Of course, no doubt about it.
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I totally agree.
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Right.
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Or I can give you another example.
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iPods are the most popular MP3 players in the market.
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So of all the MP3 players in the world, iPods are the most popular.
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So let's move to our final word for today.
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And it is...
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It'll never fly.
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It'll never fly.
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It'll never fly.
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It will never fly.
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So this phrase sounds a little bit strange.
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I know.
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Fly?
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Are we talking about an airplane here?
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What's going on?
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Exactly, but we're not.
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So we're going to give you some examples and try and guess what It'll Never Fly really means.
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Example one.
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This marketing plan will never fly.
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It's just too expensive.
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Example two.
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What?
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You want to sell bikinis in Alaska?
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That'll never fly.
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Example 3.
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Brad told me his idea for a film script, but the story will never fly.
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It's not interesting enough.
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So it means it won't work.
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It won't work.
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It's not a good idea.
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They'll never agree.
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Exactly.
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Great.
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So now we've seen a lot of useful phrases, and we are ready to listen to our dialogue a second time.
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But this time it's going to be slow.
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So you'll be able to understand a little bit better, and you'll be able to hear the words and phrases we were just talking about.
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All right, people, we're holding this meeting today
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because we've got to do something about our sales and we need to do it now.
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I want concrete solutions.
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How do you plan to drive sales, Roger?
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Well, um, in fact, we're the most expensive in the market,
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so maybe we need to lower our prices to match the competitors.
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Lower our prices.
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Not very creative.
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It'll never fly with Swan.
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What kind of thinking is that?
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Jeez.
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Anybody else have a better plan?
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Natalie?
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Um, perhaps, um, a promotion.
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Maybe a two-for-one offer or something like that.
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What?
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That's the same thing.
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Bad idea.
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Really bad idea.
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Damn it, people, come on.
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Think!
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The CEO will be here any minute.
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Hello, Mr. Swan.
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Oh, Mr. Swan.
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Hello, Mr. Swan.
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Do we have any ideas yet?
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Yes, Mr. Swan.
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We were kind of considering a two-for-one offer to get more competitive.
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A two-for-one promotion?
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Hmm.
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I kind of like the sound of that.
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It sounds like something we should consider.
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Yeah, exactly.
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That's just what I was thinking.
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In fact, that's a brilliant idea.
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I'm glad we thought of that very creative.
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Okay, great.
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I hope everyone understands a lot better now.
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And I hope everyone could listen out for some of those key words.
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Right.
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So now it's time for us to take a look at Fluency Builder.
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Fluency Builder.
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So with Fluency Builder, we try to help you increase your fluency.
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We take a word or phrase that you already know and show you how to say it a little bit more naturally.
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A little bit more like a native English speaker.
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Right.
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And we have three of these words for you today.
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Yeah.
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Let's start with the first one.
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Okay, so often students will say something like...
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I'll be here soon. Or...
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I will arrive soon.
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Right.
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And these sentences are correct.
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They're totally fine, but I think there's a better way to say this.
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Right, and we heard it in the dialogue, so let's listen to what the person in the dialogue said.
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The CEO will be here any minute.
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The CEO will be here any minute.
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Okay, so be here any minute.
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He'll be here any minute.
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It just sounds a little bit more natural.
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Yeah, I think I use this phrase quite often.
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He'll be here any minute.
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He'll be here soon.
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Yeah.
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Great.
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Okay, so let's move on to our second phrase for Fluency Builder.
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So this phrase will help you to learn how to say, I'm thinking about something in a better sounding way.
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Right.
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So you can say something like, we are thinking about a sales strategy.
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Or that sounds like something we should think about.
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Right.
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And it's perfectly correct.
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Yeah, there's no problem with this.
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But in the dialogue, we heard something a little bit different.
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So let's listen to it.
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it sounds like something we should consider it sounds like something we should consider
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so consider sounds like a pretty natural way of saying it right yeah
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and you know what i think it sounds really kind of
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smart yeah it sounds more formal even a little more professional yeah yeah it's a good word yep okay brilliant
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so let's move on to our third word marco you already said our third word.
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Oh, yeah, I actually did.
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Brilliant.
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That's a great word right there.
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Yeah.
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A lot of people might say, that's a great idea or great.
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But in the dialogue, we heard another way of saying the same idea.
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That's a brilliant idea.
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That's a brilliant idea.
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Okay, so this is great, but I would have to say that it's a little bit more British English.
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Yeah, I'd agree with you there, but I also think it sort of gives more power to this idea that it's a good idea, brilliant idea.
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That it's really really good idea yeah yeah I like
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that word yeah okay so we're ready to listen to our dialogue again a third time but at its normal speed
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all right people we're holding this meeting today
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because we've got to do something about our sales and we need to do it now I want concrete solutions
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How do you plan to drive sales?
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Roger.
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Well, um, in fact, we're the most expensive in the market, so maybe we need to lower our prices to match the competitors?
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Lower our prices.
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Not very creative.
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It'll never fly with Swan.
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What kind of thinking is that?
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Geez.
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Anyone have a better plan?
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Natalie?
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Um, perhaps, um, a promotion.
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Maybe a two-for-one offer or something like that.
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What?
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It's the same thing.
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Bad idea.
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Really bad idea.
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Damn it, people, come on.
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Think.
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The CEO will be here any minute.
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Hello, Mr. Swan.
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Oh, Mr. Swan.
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Hello, Mr. Swan.
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Do we have any ideas yet?
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Yes, Mr. Swan.
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We were kind of considering a two-for-one offer to get more competitive.
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A two-for-one promotion.
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Hmm.
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I kind of like the sound of that.
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It sounds like something we should consider.
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Yeah, exactly.
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That's just what I was thinking.
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In fact, it's a brilliant idea.
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I'm glad we thought of that.
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Very creative.
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All right, so listening to this dialogue makes you think about this boss.
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I'm pretty sure everyone has had a manager or a supervisor that's similar to this guy.
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Yeah, this boss, Clark, I would have to say he sounds like a terrible person to work for.
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Yeah, that's true.
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If you're a manager, you want to motivate your employees.
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I think it's the most important thing a manager does is to encourage his
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or her employees and to help support them to grow and to be better people in the job.
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And this guy is totally not doing this.
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And you can tell because they are a little bit scared of talking and he cuts them off with saying, oh, it's a bad idea.
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Give me a better idea and stuff like that.
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Yeah, I could never work for a guy like this.
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You know, my first boss that I had when I first entered the workforce, I was in a very junior position and I was working for a large company and the general manager of the company,
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he was amazing.
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He was so encouraging.
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He knew every single employee's name, first name, and he would make an effort to stop and say hello and ask them how things were going.
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and you know what, this left me with such a good feeling about the company
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that I really wanted to work hard for this company
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and try my best and I think that I've never met such a great boss as this guy.
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No, I think that's true.
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Definitely, if you have a boss that's encouraging and motivating like that, it makes you work harder and makes you feel part of a really special team
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and that's something we can all agree on and I'm sure all our managers out there do the same.
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Well, you know what, I hope some of our listeners log on to our website
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and maybe they can tell us some experiences with bad managers or good managers, or if they are managers, how they handle things.
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Yeah, and hopefully they can use some of these great phrases that we talked about today.
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Great.
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So be sure, everyone, to visit our website at EnglishPod.com
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and where you can find a lot of other information and really good resources to continue improving your English.
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That's right.
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So thanks for listening today, everyone.
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And until next time, this is Goodbye.
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Bye.
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Per chi è questo video?
Questo video è perfetto per gli studenti di inglese a livello intermedio che vogliono migliorare la loro competenza nella lingua commerciale, soprattutto nella comunicazione durante riunioni di vendita. Se vuoi imparare a parlare un inglese reale, usato quotidianamente dai madrelingua, e a gestire strategie di vendita, suggerimenti e risposte in contesti professionali, questo è il contenuto per te.
Parole e espressioni da rubare
Il video presenta due termini chiave per le vendite: drive sales e promotion. "Drive sales" significa "aumentare le vendite" (es. "We need to drive sales this quarter" = "Dobbiamo aumentare le vendite questo trimestre"). "Promotion" (in questo contesto) non è una promozione di carriera, ma una strategia di marketing: ad esempio, un "buy one get one free" o un prezzo ridotto. Questi termini sono essenziali per partecipare a riunioni commerciali in inglese.
Come migliorare la pronuncia inglese con il shadowing
Per assimilare bene l'intonazione e il ritmo del dialogo, usa la tecnica del shadowing in inglese (o "shadow speech"). Ripeti immediatamente dopo i parlanti, cercando di imitare la loro velocità, l'accento e le pause. Concentrati su "drive sales" (pronuncia: /draɪv seɪlz/) e "promotion" (/prəˈməʊʃn/): nota come "drive" ha una "i" aperta e "promotion" si conclude con una "sh" soft. Il shadow speak ti aiuterà a rendere la tua pronuncia più naturale e a capire meglio il parlato veloce, tipico delle riunioni professionali. Pratica ogni giorno per 10 minuti: il risultato sarà visibile in poche settimane!
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.