쉐도잉 연습: How Marketers Manipulate Us: Psychological Manipulation in Advertising - 영상으로 영어 말하기 배우기
연습 모드 선택
각 모드는 전체 화면 연습실로 열립니다.
54 문장
문장이 너무 짧거나 길면 Edit를 눌러 조정하세요.
1
Everyone likes to think that they are not affected by advertisements, but unless you never seen a single advertisement in your life, your choices are influenced and affected by all the advertisements you’ve ever seen.
2
Every advertisement changes our opinion on the brand or product.
3
You may see some advertisements where you think “why would anyone decide to buy this product after seeing this”, but the purpose of advertisements is no longer to have the consumer immediately pick up the phone and buy the product.
4
The purpose of these advertisements is not to inform the consumer about the product and it’s features.
5
The reason companies like McDonalds, who have almost universal recognition, still advertise is because they are trying to build an opinion and corresponding “brand image” in their consumers minds.
6
There are two main psychological methods that marketers use nowadays for their advertisements.
7
The first method is called the “mere exposure” method.
8
These are those minimalist, bare bones advertisements that make you scratch your head and wonder why the company would spend thousands of dollars on them.
9
It’s because everybody is more comfortable in groups.
10
If one line at the bank is considerably longer than the other, people will almost always go in the longer line, because they think there must be a reason that people choose one line over the other.
11
They think that one line is better than the other, or one line is more correct than the other.
12
It’s just an easier and more comfortable decision.
13
It’s the same kind of idea in consumer psychology.
14
By exposing the consumer to the brand, the consumer starts to feel like they know it.
15
Because of this, when the consumer goes to the store to buy detergent, they can reach for Tide and be comfortable in this decision.
16
The Tide detergent might be a couple dollars more than the store brand detergent, but they know that this brand detergent will work well.
17
It wouldn’t be such a huge brand if it didn’t work well.
18
A greater example example of this phenomenon is painkillers and other over the counter drugs at the pharmacy.
19
The generic brand drugs are the exact same product as the name brand, with the exact same composition of ingredients.
20
If they had a different composition of ingredients, they would not be allowed to be called the same drug.
21
Advil and generic ibuprofen are the exact same product, with the exact same composition, but still people will buy Advil despite it’s steeper price.
22
It’s just easier to choose what everybody else chooses.
23
The consumer tends to be anxious to buy the cheaper, generic brand drug.
24
Does this mean that you should always buy the generic brand drugs?
25
Well not necessarily.
26
In a study by the University of Cincinnati, Parkinson's disease patients were given two drugs, one of which they were told was a more expensive, name brand drug, the other being a less expensive, off brand drug.
27
After taking the supposedly more expensive drug, the patients had a 28% greater increase in motor skills than after having taking the supposedly cheaper drug, while in reality both the injections were just saline solution.
28
The expectations were higher for name brand drug, therefore the patients felt better because of a placebo effect.
29
So sometimes spending more will make you feel better.
30
The other common psychological method used in marketing is the “classic conditioning” method.
31
The idea behind this technique came from a study done by Russian physiologist Ivan Pavlov in the 1890s.
32
Pavlov noticed that his dogs would start to salivate whenever he would enter the room even if he didn’t have food.
33
This was because the dogs had an expectation that they would receive food when Pavlov came into the room because every time he did have food he would walk into the room,.
34
Pavlov decided to start ringing a bell whenever he gave food to his dogs, and after a while the dogs would, whenever they heard the sound of a bell, start salivating.
35
This is because the dogs were trained to associate the sound of the bell with food coming.
36
They were trained to have the expectation of food.
37
The same psychological principle works with humans.
38
Brands will try to have certain feelings, reactions, or images associated with their product.
39
If in their advertisements they show certain images in conjunction with their product, the consumer will subconsciously relate the images to the product.
40
The best part of this technique is that it always works.
41
No matter how much you try to block out the advertisements, as long as you see them, you will start to subconsciously relate the two images.
42
Car brands are the biggest culprit of using this sneaky technique.
43
Their advertisements rarely have anything to do with the actual car, but rather about someone driving the car.
44
Luxury car brands will show people in black tie pulling up to a red carpet event, while suv advertisements will show some adventurous looking couple with kayaks and bikes in tow driving on some dirt road.
45
At this point you’re barely buying a car, but rather a lifestyle.
46
You’re buying into the image of being someone that goes to black tie events, or spends their weekends being adventurous.
47
The car barely matters at that point, it’s the image that you’re buying.
48
Perhaps the greatest advertising success in recent memory is the beats headphones brand.
49
Beats controls 27% of the $1.8 billion headphone market, despite making, what are generally agreed upon to be mediocre sounding headphones.
50
The New York Times reported that the actual manufacturing cost of Beats headphones, which sell for upwards of 250 dollars, is about 14 dollars.
51
The reason Beats are considered such a premium product is because of their marketing and brand image.
52
From the beginning, Beats spent a huge amount of money to pay for celebrity sponsorships.
53
All the most famous athletes were wearing Beats in their interviews, so the consumer started to get the idea that these are these were fashionable, high priced headphones.
54
The high price; solid, heavy materials; sturdy packaging; and celebrity endorsements all raised people’s expectations, and likely psychologically made the headphones sound better, just like with the name brand medicines.
앱 다운로드
유창하게 말하는 데 필요한 모든 것
AI 발음 평가문장마다 점수 확인
IPA 발음 연습모든 소리 마스터
단어 학습나만의 단어장 만들기
단어 게임놀면서 외우기
📺 같은 채널
B22
Why American Houses Are So Flimsy
American AccentBusiness EnglishUniversity StudentsWorking Adults
C13
The Logistics of Living in Antarctica
American AccentIELTS PrepTOEFL PrepUniversity Students
C13
The Logistics of Natural Gas
American AccentBusiness EnglishUniversity StudentsWorking Adults
C1How Airlines Decide Which Plane to Use
Daily ConversationWorking Adults
C1The Logistics of Fruit
American AccentBusiness EnglishUniversity StudentsWorking Adults
✨ 추천 영상
B26
63 문장
How Commercials Get Us To Buy Crap We Don't Need
Business EnglishUniversity StudentsWorking Adults
B22
23 문장
How To Actually Generate Motivation
American AccentBusiness EnglishUniversity StudentsWorking Adults
B21
252 문장
Every Manipulation Technique & How To Combat It Explained
Business EnglishDaily ConversationUniversity Students
B21
252 문장
15 Psychological Marketing Triggers to MAKE PEOPLE BUY From YOU!
Business EnglishWorking Adults
B25
134 문장
I stopped outsourcing my life to other people’s opinions.
American AccentBusiness EnglishUniversity StudentsWorking Adults
B22
166 문장
My Best Sales Tactic (to Make a TON of Money)
American AccentBusiness EnglishWorking Adults
B23
59 문장
PUBLIC RELATIONS vs. Advertising vs.Marketing
Business EnglishUniversity StudentsWorking Adults
B22
99 문장
The Science of How Your Brain Forms Habits (and How to Take Control)
American AccentBusiness EnglishUniversity StudentsWorking Adults
B23
25 문장
Mad Men - Change the conversation
Business EnglishDaily ConversationUniversity Students
B22
52 문장
How Apple and Nike have branded your brain | Your Brain on Money | Big Think
Business EnglishUniversity StudentsWorking Adults
B22
154 문장
How to INSTANTLY be more attractive (without saying a word)
American AccentBusiness EnglishDaily ConversationUniversity Students
B24
186 문장
The psychology of color and its influence on marketing
Business EnglishUniversity StudentsWorking Adults
이 레슨의 어휘와 말하기 포인트
이 B2 수준 말하기 레슨은 영상 “How Marketers Manipulate Us: Psychological Manipulation in Advertising”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: brand, advertisement, drug, consumer, product. 이 영상에는 섀도잉할 문장 54개와 단어 1027개가 있습니다. 말하는 구간의 길이는 6:42입니다. 화자는 분당 약 153단어로, 일상 대화에 가까운 자연스러운 속도로 말합니다. 단어의 84%가 영어에서 가장 많이 쓰이는 3,000단어에 속합니다. 나머지는 연습 전에 미리 확인해 두세요.
이 영상의 핵심 어휘
영상에서 가장 어려운 단어 15개를 발음, 뜻과 함께 정리했습니다.
| 단어 | 발음 | 뜻 |
|---|---|---|
| advertisement 명사 | /ˈædvɚˌtaɪzmənt/ | 광고 |
| headphones 명사 | /ˈhɛdfoʊnz/ | 헤드폰, 이어폰 |
| detergent 명사 | /dɪˈtɜːd͡ʒənt/ | 세제 |
| ingredient 명사 | /ɪnˈɡɹiːdi.ənt/ | 성분 |
| culprit 명사 | /ˈkʌlpɹɪt/ | 범인 |
| headphone 명사 | /ˈhɛdfoʊn/ | 헤드폰 |
| ibuprofen 명사 | /ˌaɪ.bju.ˈpɹoʊ.fən/ | 이부프로펜 |
| painkiller 명사 | /ˈpeɪnˌkɪlə(ɹ)/ | 진통제 |
| sturdy 형용사 | /ˈstɜrdi/ | 튼튼하다 |
| correspond 동사 | /ˌkoɹəˈspɑnd/ | 일치하다, 부합하다 |
| mediocre 형용사 | /ˌmidiˈoʊkəɹ/ | 평범하다 |
| pharmacy 명사 | /ˈfɑɹməsi/ | 약국, 약방 |
| conjunction 명사 | /kənˈd͡ʒʌŋk.ʃn̩/ | 결합, 연접 |
| steep 형용사 | /stiːp/ | 가파르다 |
| injection 명사 | /ɪnˈd͡ʒɛk.ʃən/ | 주사 |
영상에 나오는 구동사
| 단어 | 뜻 |
|---|---|
| pick up 동사 | 줍다 |
주의할 발음
화자는 you're, didn't, wouldn't 같은 축약형과 약화된 형태를 7번 사용합니다. 들리는 대로 짧게 발음하세요.
- “sh”와 “zh” 소리: expectation /ˌɛk.spɛkˈteɪ.ʃən/, fashionable /ˈfæʃənəbl̩/, conjunction /kənˈd͡ʒʌŋk.ʃn̩/, injection /ɪnˈd͡ʒɛk.ʃən/, anxious /ˈæŋkʃəs/
- 긴 단어 — 강세 위치에 주의: advertisement /ˈædvɚˌtaɪzmənt/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, adventurous /ædˈvɛn.t͡ʃɚ.əs/, ingredient /ɪnˈɡɹiːdi.ənt/, supposedly /səˈpoʊ̯.zɪd.li/
한국어 화자가 어려워하는 소리:
- /f/ — ㅍ(/p/)으로 바꾸지 말고 윗니를 아랫입술에 대기: headphones /ˈhɛdfoʊnz/, headphone /ˈhɛdfoʊn/, ibuprofen /ˌaɪ.bju.ˈpɹoʊ.fən/, fashionable /ˈfæʃənəbl̩/, pharmacy /ˈfɑɹməsi/
- /v/ — ㅂ(/b/)과 구별하기: advertisement /ˈædvɚˌtaɪzmənt/, adventurous /ædˈvɛn.t͡ʃɚ.əs/, salivate /ˈsæləveɪt/, advertise /ˈædvɚˌtaɪ̯z/
- /z/ — ㅈ이 아니라 성대를 울리는 /s/: advertisement /ˈædvɚˌtaɪzmənt/, headphones /ˈhɛdfoʊnz/, supposedly /səˈpoʊ̯.zɪd.li/, advertise /ˈædvɚˌtaɪ̯z/, upwards /ˈʌpwɚdz/
이 영상으로 연습하는 방법
- 먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
- 0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
- 자신의 목소리를 녹음해 원본과 비교하고, advertisement, headphones, detergent 같은 단어에 특히 주의합니다.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.