쉐도잉 연습: PUBLIC RELATIONS vs. Advertising vs.Marketing - 영상으로 영어 말하기 배우기

Hello ladies and gentlemen and welcome to my YouTube channel, Public Relations 101.

In this video, what we're going to discuss is the difference between advertising, marketing, and public relations.

I've walked into many client meetings and depending on who the client is, I've been called all three.

I've been called a member of their marketing team, a member of their advertising team, a member of their public relations team.

But what exactly am I?

The truth is, I am a public relations practitioner.

And while the three fields, advertising, marketing and public relations are all complementary, they all support one another in some way shape or form,

and they're all part of the family of communications, There are differences, and these differences are very important to understand.

Because if you're going to build a house, You don't just use one tool.

You use many tools and it's very important to know which tool does what.

Let's start off with some of the main differences between public relations, marketing, and advertising.

The first one, And one of the most important ones is that marketing and advertising In more cases than not,

are one way you are communicating your message to the public through mediums that are shared, maybe even public relations down the road.

But this is one -way messaging.

Public relations is not one -way messaging.

It allows for dialogue, it allows for engagement, it allows for for thought leadership and feedback, And that is one of the main differences.

that it is Two -way communication.

The second main difference is that the proof is in the pudding.

With advertising and marketing, the return is often sales.

It's not always sales, it's sometimes reputation building.

But more often than not, you advertise or you market a product to really sell it.

So by the end of your campaign, you can actually see a return on investment, your return on investment on advertising.

Public relations is a little bit different because the agenda is not necessarily to sell something, although it could be that, But the agenda is also to build a reputation.

It's more about building a report with your audiences, with the public, whoever your audiences might be.

The third main difference is payments.

So with public relations, you often are paying the public relations practitioners for their service of corporate reputation building.

However, you're not really paying for the deliverables in and of themselves.

So for example, if a PR practitioner hooks you up with a TV interview

or hooks you up with a press release that goes out to the newspapers, that goes out to digital portals, That...

Actual press release is not what is being paid for.

The service of writing it and sending it has been paid for, but not actually putting it out in the media.

So there's a good chance that the media does not pick it up.

However, with advertising and marketing, you're paying for that ad space.

You're paying to be there in those portals, on those newspapers, on those digital websites, on social media advertising, you're paying for that.

So you are a short that you will be carried.

With public relations, it's not so much so.

So in public relations, what really matters, if you're not paying for it, is the quality of your story.

So an advertising practitioner and a public relations practitioner can both use televisions.

But the way in which we use televisions are sometimes very, very, very different.

Let me give you an example.

So for example, advertising practitioners will create a TV corporate ad video.

It'll be specialized for television, so it'll run the right amount of length.

It'll include actors.

They'll create a nice little TV ad, TVC as it's called, a TV commercial.

And, Then they'll buy add space, In return for the money that they pay, they are guaranteed that broadcast time.

The way it works for public relations is a little bit different.

what we would do if we had a client who wanted to be on television, or if we recommended that they be on television to

to promote their views or to promote their thought leadership concepts then what we would do is we would phone in.

So we would phone in for example Fox News

or we would phone in CNN or we would phone in RT or Al Jazeera.

And what we would say is, look, our client has this terrific idea about, for example, public relations.

The way he views or she views public relations is going to change the world the way we know it.

Would you be interested?

and coming down or having our client come over to you an interview.

If they say yes, then the conversation moves on to the next step.

there's no money involved, there's no buying ad space.

The only buying that happens is them buying our idea.

And for them to buy our idea,

it better be solved.

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왜 이 비디오로 말하기 연습을 해야 할까요?

이 영상에서는 광고, 마케팅, 그리고 공공 관계의 차이점을 자세히 설명합니다. 이러한 주제들은 현대 비즈니스 환경에서 매우 중요한 요소입니다. 영어 회화 연습을 통해 소통의 기초를 다지며, 실제 사례를 통해 복잡한 개념을 말로 표현하는 능력을 키울 수 있습니다. 이는 IELTS 스피킹 준비에도 큰 도움이 됩니다. 이 비디오를 통해 명확한 표현과 자신감을 더욱 배양할 수 있습니다.

문맥 속의 문법 및 표현

단방향과 양방향 소통: "marketing and advertising are one way you are communicating your message"와 같은 표현은 정보 전달 방식을 이해하는 데 유용합니다.
투자 수익(Return on Investment): "the return is often sales"은 비즈니스 관련 대화에서 자주 사용되는 표현으로, 실제로 어떻게 돈이 흐르는지를 설명하는 데 유용합니다.
프레젠테이션 기법: "if we had a client who wanted to be on television"과 같은 문장 구조는 조건절 사용을 통해 상황을 설명할 때 유용합니다.

이러한 문장 구조를 연습하면 shadow speak 기술을 통하여 자연스럽게 이야기하는 능력을 향상시킬 수 있습니다.

공통 발음 함정

영상 속에서는 몇 가지 발음이 특히 주의가 필요합니다. public relations와 advertising는 외국어 학습자들에게 발음하기 어려운 단어입니다. 이러한 발음은 강세와 억양에 따라 의미가 달라질 수 있으므로 잘 연습하는 것이 중요합니다. 또한 "engagement"와 같은 단어는 발음 시 모음의 길이가 중요하므로, 주의 깊게 연습하세요. 이러한 요소들이 shadowspeaks 플랫폼을 통해 효과적으로 익혀질 수 있습니다.

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형	영상 속 표현
수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점	I've been called · are shared · being paid
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때	I've walked · I've been called · has been paid

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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왜 이 비디오로 말하기 연습을 해야 할까요?

문맥 속의 문법 및 표현

공통 발음 함정

이 영상의 문법

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법