Pratique du Shadowing: PUBLIC RELATIONS vs. Advertising vs.Marketing - Apprendre l'anglais à l'oral avec la vidéo

Hello ladies and gentlemen and welcome to my YouTube channel, Public Relations 101.

In this video, what we're going to discuss is the difference between advertising, marketing, and public relations.

I've walked into many client meetings and depending on who the client is, I've been called all three.

I've been called a member of their marketing team, a member of their advertising team, a member of their public relations team.

But what exactly am I?

The truth is, I am a public relations practitioner.

And while the three fields, advertising, marketing and public relations are all complementary, they all support one another in some way shape or form,

and they're all part of the family of communications, There are differences, and these differences are very important to understand.

Because if you're going to build a house, You don't just use one tool.

You use many tools and it's very important to know which tool does what.

Let's start off with some of the main differences between public relations, marketing, and advertising.

The first one, And one of the most important ones is that marketing and advertising In more cases than not,

are one way you are communicating your message to the public through mediums that are shared, maybe even public relations down the road.

But this is one -way messaging.

Public relations is not one -way messaging.

It allows for dialogue, it allows for engagement, it allows for for thought leadership and feedback, And that is one of the main differences.

that it is Two -way communication.

The second main difference is that the proof is in the pudding.

With advertising and marketing, the return is often sales.

It's not always sales, it's sometimes reputation building.

But more often than not, you advertise or you market a product to really sell it.

So by the end of your campaign, you can actually see a return on investment, your return on investment on advertising.

Public relations is a little bit different because the agenda is not necessarily to sell something, although it could be that, But the agenda is also to build a reputation.

It's more about building a report with your audiences, with the public, whoever your audiences might be.

The third main difference is payments.

So with public relations, you often are paying the public relations practitioners for their service of corporate reputation building.

However, you're not really paying for the deliverables in and of themselves.

So for example, if a PR practitioner hooks you up with a TV interview

or hooks you up with a press release that goes out to the newspapers, that goes out to digital portals, That...

Actual press release is not what is being paid for.

The service of writing it and sending it has been paid for, but not actually putting it out in the media.

So there's a good chance that the media does not pick it up.

However, with advertising and marketing, you're paying for that ad space.

You're paying to be there in those portals, on those newspapers, on those digital websites, on social media advertising, you're paying for that.

So you are a short that you will be carried.

With public relations, it's not so much so.

So in public relations, what really matters, if you're not paying for it, is the quality of your story.

So an advertising practitioner and a public relations practitioner can both use televisions.

But the way in which we use televisions are sometimes very, very, very different.

Let me give you an example.

So for example, advertising practitioners will create a TV corporate ad video.

It'll be specialized for television, so it'll run the right amount of length.

It'll include actors.

They'll create a nice little TV ad, TVC as it's called, a TV commercial.

And, Then they'll buy add space, In return for the money that they pay, they are guaranteed that broadcast time.

The way it works for public relations is a little bit different.

what we would do if we had a client who wanted to be on television, or if we recommended that they be on television to

to promote their views or to promote their thought leadership concepts then what we would do is we would phone in.

So we would phone in for example Fox News

or we would phone in CNN or we would phone in RT or Al Jazeera.

And what we would say is, look, our client has this terrific idea about, for example, public relations.

The way he views or she views public relations is going to change the world the way we know it.

Would you be interested?

and coming down or having our client come over to you an interview.

If they say yes, then the conversation moves on to the next step.

there's no money involved, there's no buying ad space.

The only buying that happens is them buying our idea.

And for them to buy our idea,

it better be solved.

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Vocabulaire et conseils d’expression pour cette leçon

Cette leçon d’expression orale de niveau B2 s’appuie sur la vidéo « PUBLIC RELATIONS vs. Advertising vs.Marketing ». Les mots qui reviennent le plus souvent : relations, advertising, marketing, difference, practitioner. Cette vidéo contient 59 phrases et 831 mots à répéter en shadowing. La partie parlée dure 5:05. Le locuteur parle à un rythme naturel d’environ 164 mots par minute, proche d’une conversation courante. 91 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc facile à suivre.

Vocabulaire clé de cette vidéo

Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :

Mot	Prononciation	Sens
relation nom	/ɹɪˈleɪʃ(ə)n/	relation
practitioner nom	/pɹækˈtɪʃənəɹ/	praticien
reputation nom	/ˌɹɛpjʊˈteɪʃən/	réputation, renommée
hook nom	/hʊk/	crochet, agrafe
agenda nom	/əˈd͡ʒɛn.də/	planning
portal nom	/ˈpɔːɹtl̩/	portail
necessarily adverbe	/ˌnɛs.əˈsɛɹ.ə.li/	absolument, nécessairement
guarantee nom	/ˌɡæɹ.ənˈtiː/	garantie
solve verbe	/sɒlv/	résoudre, régler
whoever	/huˈɛvɚ/	quiconque, qui que ce soit qui
broadcast nom	/ˈbɹɔːd(ˌ)kɑːst/	émission
feedback nom	/ˈfiːdˌbæk/	évaluation, réaction
dialogue nom	/ˈdaɪəˌlɑɡ/	dialogue, conversation
communicate verbe	/kəˈmjuːnɪkeɪt/	communiquer
depend verbe	/dɪˈpɛnd/	dépendre

Les verbes à particule que vous entendrez

Mot	Sens
come down verbe	descendre, tomber

La grammaire de cette vidéo

Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :

Structure	Dans la vidéo
Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait	I've been called · are shared · being paid
Present perfect have/has + participe passé — une action passée qui compte encore maintenant	I've walked · I've been called · has been paid

Prononciation à surveiller

Le locuteur utilise 17 contractions et formes réduites, comme you're, I've, it'll. Prononcez-les sous leur forme courte, telles que vous les entendez.

Les sons « sh » et « zh »: relation /ɹɪˈleɪʃ(ə)n/, practitioner /pɹækˈtɪʃənəɹ/, reputation /ˌɹɛpjʊˈteɪʃən/, specialize /ˈspɛʃəˌlaɪz/
Mots longs — placez bien l’accent: practitioner /pɹækˈtɪʃənəɹ/, reputation /ˌɹɛpjʊˈteɪʃən/, necessarily /ˌnɛs.əˈsɛɹ.ə.li/, communicate /kəˈmjuːnɪkeɪt/, complementary /ˌkɑmplɪˈmɛnt(ə)ɹi/

Les sons difficiles pour les francophones :

/h/ — il se souffle, il n’est pas muet: hook /hʊk/, whoever /huˈɛvɚ/
/tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: agenda /əˈd͡ʒɛn.də/, engagement /ɪnˈɡeɪd͡ʒ.mənt/, gentleman /ˈd͡ʒɛn.təl.mən/
/r/ anglais — langue recourbée, sans frotter la gorge: relation /ɹɪˈleɪʃ(ə)n/, practitioner /pɹækˈtɪʃənəɹ/, reputation /ˌɹɛpjʊˈteɪʃən/, portal /ˈpɔːɹtl̩/, necessarily /ˌnɛs.əˈsɛɹ.ə.li/

Comment s’entraîner avec cette vidéo

Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme relation, practitioner, reputation.

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.

Technique du shadowing : lire le guide complet étape par étape →

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