Shadowing Practice: PUBLIC RELATIONS vs. Advertising vs.Marketing - Learn English Speaking with Video

Hello ladies and gentlemen and welcome to my YouTube channel, Public Relations 101.

In this video, what we're going to discuss is the difference between advertising, marketing, and public relations.

I've walked into many client meetings and depending on who the client is, I've been called all three.

I've been called a member of their marketing team, a member of their advertising team, a member of their public relations team.

But what exactly am I?

The truth is, I am a public relations practitioner.

And while the three fields, advertising, marketing and public relations are all complementary, they all support one another in some way shape or form,

and they're all part of the family of communications, There are differences, and these differences are very important to understand.

Because if you're going to build a house, You don't just use one tool.

You use many tools and it's very important to know which tool does what.

Let's start off with some of the main differences between public relations, marketing, and advertising.

The first one, And one of the most important ones is that marketing and advertising In more cases than not,

are one way you are communicating your message to the public through mediums that are shared, maybe even public relations down the road.

But this is one -way messaging.

Public relations is not one -way messaging.

It allows for dialogue, it allows for engagement, it allows for for thought leadership and feedback, And that is one of the main differences.

that it is Two -way communication.

The second main difference is that the proof is in the pudding.

With advertising and marketing, the return is often sales.

It's not always sales, it's sometimes reputation building.

But more often than not, you advertise or you market a product to really sell it.

So by the end of your campaign, you can actually see a return on investment, your return on investment on advertising.

Public relations is a little bit different because the agenda is not necessarily to sell something, although it could be that, But the agenda is also to build a reputation.

It's more about building a report with your audiences, with the public, whoever your audiences might be.

The third main difference is payments.

So with public relations, you often are paying the public relations practitioners for their service of corporate reputation building.

However, you're not really paying for the deliverables in and of themselves.

So for example, if a PR practitioner hooks you up with a TV interview

or hooks you up with a press release that goes out to the newspapers, that goes out to digital portals, That...

Actual press release is not what is being paid for.

The service of writing it and sending it has been paid for, but not actually putting it out in the media.

So there's a good chance that the media does not pick it up.

However, with advertising and marketing, you're paying for that ad space.

You're paying to be there in those portals, on those newspapers, on those digital websites, on social media advertising, you're paying for that.

So you are a short that you will be carried.

With public relations, it's not so much so.

So in public relations, what really matters, if you're not paying for it, is the quality of your story.

So an advertising practitioner and a public relations practitioner can both use televisions.

But the way in which we use televisions are sometimes very, very, very different.

Let me give you an example.

So for example, advertising practitioners will create a TV corporate ad video.

It'll be specialized for television, so it'll run the right amount of length.

It'll include actors.

They'll create a nice little TV ad, TVC as it's called, a TV commercial.

And, Then they'll buy add space, In return for the money that they pay, they are guaranteed that broadcast time.

The way it works for public relations is a little bit different.

what we would do if we had a client who wanted to be on television, or if we recommended that they be on television to

to promote their views or to promote their thought leadership concepts then what we would do is we would phone in.

So we would phone in for example Fox News

or we would phone in CNN or we would phone in RT or Al Jazeera.

And what we would say is, look, our client has this terrific idea about, for example, public relations.

The way he views or she views public relations is going to change the world the way we know it.

Would you be interested?

and coming down or having our client come over to you an interview.

If they say yes, then the conversation moves on to the next step.

there's no money involved, there's no buying ad space.

The only buying that happens is them buying our idea.

And for them to buy our idea,

it better be solved.

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Vocabulario y notas de pronunciación para esta lección

Esta lección de conversación de nivel B2 se basa en el vídeo “PUBLIC RELATIONS vs. Advertising vs.Marketing”. Las palabras que más se repiten: relations, advertising, marketing, difference, practitioner. Este vídeo tiene 59 frases y 831 palabras para practicar shadowing. La parte hablada dura 5:05. El hablante habla a un ritmo natural de unas 164 palabras por minuto, cercano a una conversación cotidiana. El 91 % de las palabras está entre las 3.000 más comunes del inglés, por lo que el vocabulario es fácil de seguir.

Vocabulario clave de este vídeo

Las 15 palabras más avanzadas del vídeo, con su pronunciación y significado:

Palabra	Pronunciación	Significado
relation sustantivo	/ɹɪˈleɪʃ(ə)n/	relación
practitioner sustantivo	/pɹækˈtɪʃənəɹ/	practicante, practicanta
reputation sustantivo	/ˌɹɛpjʊˈteɪʃən/	reputación, nombradía
hook sustantivo	/hʊk/	gancho, garfio
agenda sustantivo	/əˈd͡ʒɛn.də/	programa, plan
portal sustantivo	/ˈpɔːɹtl̩/	portada, portal
necessarily adverbio	/ˌnɛs.əˈsɛɹ.ə.li/	necesariamente
guarantee sustantivo	/ˌɡæɹ.ənˈtiː/	garantía, caución
solve verbo	/sɒlv/	resolver, solucionar
whoever	/huˈɛvɚ/	cualquier, cualesquiera
broadcast sustantivo	/ˈbɹɔːd(ˌ)kɑːst/	emisión, retransmisión
feedback sustantivo	/ˈfiːdˌbæk/	valoración, comentario
engagement sustantivo	/ɪnˈɡeɪd͡ʒ.mənt/	engagement
dialogue sustantivo	/ˈdaɪəˌlɑɡ/	diálogo, conversación
depend verbo	/dɪˈpɛnd/	depender/pender (de), ser dependiente (de)

Gramática en este vídeo

Las estructuras que más usa el hablante, con las palabras exactas del vídeo:

Estructura	En el vídeo
Voz pasiva be + participio pasado — importa lo que ocurre, no quién lo hace	I've been called · are shared · being paid
Present perfect have/has + participio pasado — una acción pasada que sigue importando ahora	I've walked · I've been called · has been paid

Pronunciación a tener en cuenta

El hablante usa 17 contracciones y formas reducidas, como you're, I've, it'll. Dilas en su forma corta, tal como las oyes.

Los sonidos de “sh” y “zh”: relation /ɹɪˈleɪʃ(ə)n/, practitioner /pɹækˈtɪʃənəɹ/, reputation /ˌɹɛpjʊˈteɪʃən/, specialize /ˈspɛʃəˌlaɪz/
Palabras largas — cuida el acento: practitioner /pɹækˈtɪʃənəɹ/, reputation /ˌɹɛpjʊˈteɪʃən/, necessarily /ˌnɛs.əˈsɛɹ.ə.li/, communicate /kəˈmjuːnɪkeɪt/, complementary /ˌkɑmplɪˈmɛnt(ə)ɹi/

Sonidos difíciles para hispanohablantes:

/v/ — no es /b/: los dientes tocan el labio inferior: solve /sɒlv/, whoever /huˈɛvɚ/, advertise /ˈædvɚˌtaɪ̯z/, deliverable /dɪˈlɪvɹəbəɫ/
/z/ — sonora, no /s/: advertise /ˈædvɚˌtaɪ̯z/, specialize /ˈspɛʃəˌlaɪz/
/dʒ/ — no es la “y” ni la “ch”: agenda /əˈd͡ʒɛn.də/, engagement /ɪnˈɡeɪd͡ʒ.mənt/, gentleman /ˈd͡ʒɛn.təl.mən/

Cómo practicar con este vídeo

Escucha el vídeo entero una vez sin hablar y anota las palabras que no conoces.
Empieza a velocidad 0,75×, haz shadowing frase por frase y vuelve a la velocidad normal cuando te resulte fácil.
Grábate y compara con el original, prestando atención a palabras como relation, practitioner, reputation.

¿Qué es la Técnica de Shadowing?

Shadowing es una técnica de aprendizaje de idiomas respaldada por la ciencia, desarrollada originalmente para la formación de intérpretes profesionales y popularizada por el políglota Dr. Alexander Arguelles. El método es simple pero poderoso: escuchas audio en inglés nativo y lo repites en voz alta de inmediato, como una sombra que sigue al hablante con solo 1-2 segundos de retraso. A diferencia de la escucha pasiva o los ejercicios de gramática, el shadowing obliga a tu cerebro y músculos de la boca a procesar y reproducir simultáneamente patrones de habla reales. Las investigaciones muestran que mejora significativamente la precisión de la pronunciación, la entonación, el ritmo, el habla conectada, la comprensión auditiva y la fluidez al hablar, convirtiéndola en una de las metodologías más efectivas para la preparación del IELTS Speaking y la comunicación en inglés en el mundo real.

Técnica de shadowing: lee la guía completa paso a paso →

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