跟读练习: PUBLIC RELATIONS vs. Advertising vs.Marketing - 通过视频学习英语口语
选择练习模式
每种模式都会打开全屏练习室。
59 句
如果句子过短或过长，请点击 Edit 进行调整。
1
Hello ladies and gentlemen and welcome to my YouTube channel, Public Relations 101.
2
In this video, what we're going to discuss is the difference between advertising, marketing, and public relations.
3
I've walked into many client meetings and depending on who the client is, I've been called all three.
4
I've been called a member of their marketing team, a member of their advertising team, a member of their public relations team.
5
But what exactly am I?
6
The truth is, I am a public relations practitioner.
7
And while the three fields, advertising, marketing and public relations are all complementary, they all support one another in some way shape or form,
8
and they're all part of the family of communications, There are differences, and these differences are very important to understand.
9
Because if you're going to build a house, You don't just use one tool.
10
You use many tools and it's very important to know which tool does what.
11
Let's start off with some of the main differences between public relations, marketing, and advertising.
12
The first one, And one of the most important ones is that marketing and advertising In more cases than not,
13
are one way you are communicating your message to the public through mediums that are shared, maybe even public relations down the road.
14
But this is one -way messaging.
15
Public relations is not one -way messaging.
16
It allows for dialogue, it allows for engagement, it allows for for thought leadership and feedback, And that is one of the main differences.
17
that it is Two -way communication.
18
The second main difference is that the proof is in the pudding.
19
With advertising and marketing, the return is often sales.
20
It's not always sales, it's sometimes reputation building.
21
But more often than not, you advertise or you market a product to really sell it.
22
So by the end of your campaign, you can actually see a return on investment, your return on investment on advertising.
23
Public relations is a little bit different because the agenda is not necessarily to sell something, although it could be that, But the agenda is also to build a reputation.
24
It's more about building a report with your audiences, with the public, whoever your audiences might be.
25
The third main difference is payments.
26
So with public relations, you often are paying the public relations practitioners for their service of corporate reputation building.
27
However, you're not really paying for the deliverables in and of themselves.
28
So for example, if a PR practitioner hooks you up with a TV interview
29
or hooks you up with a press release that goes out to the newspapers, that goes out to digital portals, That...
30
Actual press release is not what is being paid for.
31
The service of writing it and sending it has been paid for, but not actually putting it out in the media.
32
So there's a good chance that the media does not pick it up.
33
However, with advertising and marketing, you're paying for that ad space.
34
You're paying to be there in those portals, on those newspapers, on those digital websites, on social media advertising, you're paying for that.
35
So you are a short that you will be carried.
36
With public relations, it's not so much so.
37
So in public relations, what really matters, if you're not paying for it, is the quality of your story.
38
So an advertising practitioner and a public relations practitioner can both use televisions.
39
But the way in which we use televisions are sometimes very, very, very different.
40
Let me give you an example.
41
So for example, advertising practitioners will create a TV corporate ad video.
42
It'll be specialized for television, so it'll run the right amount of length.
43
It'll include actors.
44
They'll create a nice little TV ad, TVC as it's called, a TV commercial.
45
And, Then they'll buy add space, In return for the money that they pay, they are guaranteed that broadcast time.
46
The way it works for public relations is a little bit different.
47
what we would do if we had a client who wanted to be on television, or if we recommended that they be on television to
48
to promote their views or to promote their thought leadership concepts then what we would do is we would phone in.
49
So we would phone in for example Fox News
50
or we would phone in CNN or we would phone in RT or Al Jazeera.
51
And what we would say is, look, our client has this terrific idea about, for example, public relations.
52
The way he views or she views public relations is going to change the world the way we know it.
53
Would you be interested?
54
and coming down or having our client come over to you an interview.
55
If they say yes, then the conversation moves on to the next step.
56
there's no money involved, there's no buying ad space.
57
The only buying that happens is them buying our idea.
58
And for them to buy our idea,
59
it better be solved.
✨ 推荐视频
C11
218 句
Introduction to Marketing: The Marketing Mix
Business EnglishUniversity StudentsWorking Adults
B222
195 句
How to Develop Better Communication Skills – Jim Rohn Motivation
Business EnglishUniversity StudentsWorking Adults
B21
230 句
Alexa Chung: How PR Works & Normcore | S2, E2 | Future of Fashion | British Vogue
Business EnglishUniversity StudentsWorking Adults
B21
267 句
ALL OF BUSINESS Explained in 20 Minutes
Business EnglishUniversity StudentsWorking Adults
B23
10 句
The Data-Driven Decision Framework Every Marketer Needs
Business EnglishUniversity StudentsWorking Adults
B23
25 句
Mad Men - Change the conversation
Business EnglishDaily ConversationUniversity Students
B26
92 句
How to be a RECRUITER with no EXPERIENCE?! Explained by Recruiter
Business EnglishInterview EnglishUniversity Students
B21
74 句
PTE Retell Lecture July 2026 | Real Exam Questions With Answers | 4K Ultra HD Video
TOEFL PrepBusiness EnglishUniversity Students
C13
406 句
#03 Strategic Types of Human Resources Management
Business EnglishUniversity StudentsWorking Adults
B24
115 句
College vs. University: What’s the Real Difference?
Business EnglishUniversity StudentsWorking Adults
B24
186 句
The psychology of color and its influence on marketing
Business EnglishUniversity StudentsWorking Adults
B21
161 句
Advertising 101 - How To Advertise For A Small Business
Business EnglishWorking Adults
关于本课
在这一节中，学习者将实践公共关系、广告和市场营销之间的区别。我们将探讨这三者如何相互补充，并且加深对双向沟通的重要性理解。通过理解它们的不同，学习者能够更清晰地掌握有效的沟通技巧。这对那些希望提高英语口语能力的学习者，尤其是在雅思口语练习中，将大有裨益。
关键词汇与短语
- 公共关系 (Public Relations) - 通过建立与受众的对话和参与来塑造公司形象。
- 市场营销 (Marketing) - 通过推广产品以达到销售目的的活动。
- 广告 (Advertising) - 通过付费媒介传播的信息，以达到可预见的商业回报。
- 双向沟通 (Two-way communication) - 允许反馈和互动的沟通方式。
- 信誉建立 (Reputation building) - 创建和维护公司形象的过程。
- 媒体发布 (Press release) - 向媒体发布新闻，以吸引公众关注。
- 广告空间 (Ad space) - 在媒体上购买以展示广告的区域。
- 叙事质量 (Quality of the story) - 一段新闻或信息的吸引力和有效性。
练习提示
在观看视频时，尝试在理解视频内容的同时进行shadowing练习。此方法不仅可以提高你对发音和语调的理解，还能帮助你增强英语口语练习的流利度。此视频的语速适中，适合shadow speech练习。你可以反复听某些段落，通过模仿其语气和节奏来提高你的表达能力。记得在每次回放中，专注于视频中的关键概念，这将对你的雅思口语练习尤其有用。
此外，可以在做笔记的同时记录下有趣的用法和表达，以便在日后加强记忆和运用。在shadowspeaks上，会有更多相关的练习，对提升你的英语交流能力非常有帮助。
视频中的语法
说话人最常用的结构，并附上视频中的原话：
| 结构 | 视频中的用法 |
|---|---|
| 被动语态 be + 过去分词 — 强调发生了什么，而不是谁做的 | I've been called · are shared · being paid |
| 现在完成时 have/has + 过去分词 — 过去发生但与现在仍有关联的事 | I've walked · I've been called · has been paid |
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。