Shadowing Practice: PUBLIC RELATIONS vs. Advertising vs.Marketing - Learn English Speaking with Video

Hello ladies and gentlemen and welcome to my YouTube channel, Public Relations 101.

In this video, what we're going to discuss is the difference between advertising, marketing, and public relations.

I've walked into many client meetings and depending on who the client is, I've been called all three.

I've been called a member of their marketing team, a member of their advertising team, a member of their public relations team.

But what exactly am I?

The truth is, I am a public relations practitioner.

And while the three fields, advertising, marketing and public relations are all complementary, they all support one another in some way shape or form,

and they're all part of the family of communications, There are differences, and these differences are very important to understand.

Because if you're going to build a house, You don't just use one tool.

You use many tools and it's very important to know which tool does what.

Let's start off with some of the main differences between public relations, marketing, and advertising.

The first one, And one of the most important ones is that marketing and advertising In more cases than not,

are one way you are communicating your message to the public through mediums that are shared, maybe even public relations down the road.

But this is one -way messaging.

Public relations is not one -way messaging.

It allows for dialogue, it allows for engagement, it allows for for thought leadership and feedback, And that is one of the main differences.

that it is Two -way communication.

The second main difference is that the proof is in the pudding.

With advertising and marketing, the return is often sales.

It's not always sales, it's sometimes reputation building.

But more often than not, you advertise or you market a product to really sell it.

So by the end of your campaign, you can actually see a return on investment, your return on investment on advertising.

Public relations is a little bit different because the agenda is not necessarily to sell something, although it could be that, But the agenda is also to build a reputation.

It's more about building a report with your audiences, with the public, whoever your audiences might be.

The third main difference is payments.

So with public relations, you often are paying the public relations practitioners for their service of corporate reputation building.

However, you're not really paying for the deliverables in and of themselves.

So for example, if a PR practitioner hooks you up with a TV interview

or hooks you up with a press release that goes out to the newspapers, that goes out to digital portals, That...

Actual press release is not what is being paid for.

The service of writing it and sending it has been paid for, but not actually putting it out in the media.

So there's a good chance that the media does not pick it up.

However, with advertising and marketing, you're paying for that ad space.

You're paying to be there in those portals, on those newspapers, on those digital websites, on social media advertising, you're paying for that.

So you are a short that you will be carried.

With public relations, it's not so much so.

So in public relations, what really matters, if you're not paying for it, is the quality of your story.

So an advertising practitioner and a public relations practitioner can both use televisions.

But the way in which we use televisions are sometimes very, very, very different.

Let me give you an example.

So for example, advertising practitioners will create a TV corporate ad video.

It'll be specialized for television, so it'll run the right amount of length.

It'll include actors.

They'll create a nice little TV ad, TVC as it's called, a TV commercial.

And, Then they'll buy add space, In return for the money that they pay, they are guaranteed that broadcast time.

The way it works for public relations is a little bit different.

what we would do if we had a client who wanted to be on television, or if we recommended that they be on television to

to promote their views or to promote their thought leadership concepts then what we would do is we would phone in.

So we would phone in for example Fox News

or we would phone in CNN or we would phone in RT or Al Jazeera.

And what we would say is, look, our client has this terrific idea about, for example, public relations.

The way he views or she views public relations is going to change the world the way we know it.

Would you be interested?

and coming down or having our client come over to you an interview.

If they say yes, then the conversation moves on to the next step.

there's no money involved, there's no buying ad space.

The only buying that happens is them buying our idea.

And for them to buy our idea,

it better be solved.

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Woordenschat en spreektips bij deze les

Deze spreekles op niveau B2 is gebaseerd op de video “PUBLIC RELATIONS vs. Advertising vs.Marketing”. Deze woorden komen het vaakst terug: relations, advertising, marketing, difference, practitioner. Deze video bevat 59 zinnen en 831 woorden om na te spreken. Het gesproken deel duurt 5:05. De spreker praat in een natuurlijk tempo van ongeveer 164 woorden per minuut, dicht bij een alledaags gesprek. 91% van de woorden hoort bij de 3.000 meest gebruikte Engelse woorden, dus de woordenschat is goed te volgen.

Belangrijke woorden in deze video

De 15 moeilijkste woorden uit de video, met uitspraak en betekenis:

Woord	Uitspraak	Betekenis
relation zelfstandig naamwoord	/ɹɪˈleɪʃ(ə)n/	familielid, bloedverwant
practitioner zelfstandig naamwoord	/pɹækˈtɪʃənəɹ/	beoefenaar, practicus
reputation zelfstandig naamwoord	/ˌɹɛpjʊˈteɪʃən/	faam, naam
hook zelfstandig naamwoord	/hʊk/	haak
agenda zelfstandig naamwoord	/əˈd͡ʒɛn.də/	schema, programma
portal zelfstandig naamwoord	/ˈpɔːɹtl̩/	portaal
necessarily bijwoord	/ˌnɛs.əˈsɛɹ.ə.li/	nodig, noodzakelijk
guarantee zelfstandig naamwoord	/ˌɡæɹ.ənˈtiː/	garantie
solve werkwoord	/sɒlv/	oplossen
whoever	/huˈɛvɚ/	wie ook (dan)
broadcast zelfstandig naamwoord	/ˈbɹɔːd(ˌ)kɑːst/	transmissie, uitzenden
feedback zelfstandig naamwoord	/ˈfiːdˌbæk/	terugkoppeling
dialogue zelfstandig naamwoord	/ˈdaɪəˌlɑɡ/	dialoog, gesprek
communicate werkwoord	/kəˈmjuːnɪkeɪt/	meedelen, mededelen
depend werkwoord	/dɪˈpɛnd/	afhangen

Grammatica in deze video

De structuren die de spreker het meest gebruikt, met de exacte woorden uit de video:

Structuur	In de video
Lijdende vorm be + voltooid deelwoord — het gaat om wat er gebeurt, niet om wie het doet	I've been called · are shared · being paid
Present perfect have/has + voltooid deelwoord — iets uit het verleden dat nu nog telt	I've walked · I've been called · has been paid

Uitspraak om op te letten

De spreker gebruikt 17 samentrekkingen en verkorte vormen, zoals you're, I've, it'll. Spreek ze kort uit, zoals je ze hoort.

De klanken “sh” en “zh”: relation /ɹɪˈleɪʃ(ə)n/, practitioner /pɹækˈtɪʃənəɹ/, reputation /ˌɹɛpjʊˈteɪʃən/, specialize /ˈspɛʃəˌlaɪz/
Lange woorden — let op de klemtoon: practitioner /pɹækˈtɪʃənəɹ/, reputation /ˌɹɛpjʊˈteɪʃən/, necessarily /ˌnɛs.əˈsɛɹ.ə.li/, communicate /kəˈmjuːnɪkeɪt/, complementary /ˌkɑmplɪˈmɛnt(ə)ɹi/

Klanken die Nederlandstaligen lastig vinden:

Stemhebbende eindmedeklinker — /b/, /d/, /g/, /z/, /v/ niet verscherpen: solve /sɒlv/, dialogue /ˈdaɪəˌlɑɡ/, depend /dɪˈpɛnd/, advertise /ˈædvɚˌtaɪ̯z/, specialize /ˈspɛʃəˌlaɪz/
/æ/ — opener dan de Nederlandse “e”: practitioner /pɹækˈtɪʃənəɹ/, guarantee /ˌɡæɹ.ənˈtiː/, feedback /ˈfiːdˌbæk/, advertise /ˈædvɚˌtaɪ̯z/
/g/ — een harde plofklank, geen Nederlandse “g”: guarantee /ˌɡæɹ.ənˈtiː/, engagement /ɪnˈɡeɪd͡ʒ.mənt/, dialogue /ˈdaɪəˌlɑɡ/

Zo oefen je met deze video

Luister de hele video één keer zonder te spreken en noteer de woorden die je niet kent.
Begin op 0,75× snelheid, spreek zin voor zin na en ga terug naar normale snelheid zodra het makkelijk gaat.
Neem jezelf op en vergelijk met het origineel; let daarbij op woorden als relation, practitioner, reputation.

Wat is de Shadowing-techniek?

Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.

Shadowing-techniek: lees de volledige stap-voor-stap-gids →

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