Prática de Shadowing: PUBLIC RELATIONS vs. Advertising vs.Marketing - Aprenda a falar inglês com vídeo
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Hello ladies and gentlemen and welcome to my YouTube channel, Public Relations 101.
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In this video, what we're going to discuss is the difference between advertising, marketing, and public relations.
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I've walked into many client meetings and depending on who the client is, I've been called all three.
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I've been called a member of their marketing team, a member of their advertising team, a member of their public relations team.
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But what exactly am I?
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The truth is, I am a public relations practitioner.
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And while the three fields, advertising, marketing and public relations are all complementary, they all support one another in some way shape or form,
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and they're all part of the family of communications, There are differences, and these differences are very important to understand.
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Because if you're going to build a house, You don't just use one tool.
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You use many tools and it's very important to know which tool does what.
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Let's start off with some of the main differences between public relations, marketing, and advertising.
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The first one, And one of the most important ones is that marketing and advertising In more cases than not,
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are one way you are communicating your message to the public through mediums that are shared, maybe even public relations down the road.
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But this is one -way messaging.
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Public relations is not one -way messaging.
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It allows for dialogue, it allows for engagement, it allows for for thought leadership and feedback, And that is one of the main differences.
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that it is Two -way communication.
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The second main difference is that the proof is in the pudding.
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With advertising and marketing, the return is often sales.
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It's not always sales, it's sometimes reputation building.
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But more often than not, you advertise or you market a product to really sell it.
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So by the end of your campaign, you can actually see a return on investment, your return on investment on advertising.
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Public relations is a little bit different because the agenda is not necessarily to sell something, although it could be that, But the agenda is also to build a reputation.
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It's more about building a report with your audiences, with the public, whoever your audiences might be.
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The third main difference is payments.
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So with public relations, you often are paying the public relations practitioners for their service of corporate reputation building.
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However, you're not really paying for the deliverables in and of themselves.
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So for example, if a PR practitioner hooks you up with a TV interview
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or hooks you up with a press release that goes out to the newspapers, that goes out to digital portals, That...
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Actual press release is not what is being paid for.
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The service of writing it and sending it has been paid for, but not actually putting it out in the media.
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So there's a good chance that the media does not pick it up.
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However, with advertising and marketing, you're paying for that ad space.
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You're paying to be there in those portals, on those newspapers, on those digital websites, on social media advertising, you're paying for that.
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So you are a short that you will be carried.
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With public relations, it's not so much so.
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So in public relations, what really matters, if you're not paying for it, is the quality of your story.
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So an advertising practitioner and a public relations practitioner can both use televisions.
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But the way in which we use televisions are sometimes very, very, very different.
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Let me give you an example.
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So for example, advertising practitioners will create a TV corporate ad video.
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It'll be specialized for television, so it'll run the right amount of length.
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It'll include actors.
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They'll create a nice little TV ad, TVC as it's called, a TV commercial.
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And, Then they'll buy add space, In return for the money that they pay, they are guaranteed that broadcast time.
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The way it works for public relations is a little bit different.
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what we would do if we had a client who wanted to be on television, or if we recommended that they be on television to
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to promote their views or to promote their thought leadership concepts then what we would do is we would phone in.
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So we would phone in for example Fox News
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or we would phone in CNN or we would phone in RT or Al Jazeera.
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And what we would say is, look, our client has this terrific idea about, for example, public relations.
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The way he views or she views public relations is going to change the world the way we know it.
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Would you be interested?
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and coming down or having our client come over to you an interview.
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If they say yes, then the conversation moves on to the next step.
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there's no money involved, there's no buying ad space.
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The only buying that happens is them buying our idea.
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And for them to buy our idea,
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it better be solved.
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Sobre Esta Aula
Nesta aula, você vai explorar as diferenças entre relações públicas, publicidade e marketing. Por meio do vídeo, você praticará o vocabulário e as expressões utilizadas nesse contexto, além de aprender como as três áreas se complementam. Essa prática ajudará a melhorar suas habilidades de comunicação em inglês, tornando-o mais confiante na sua capacidade de discutir temas relacionados a negócios e comunicação. Usar vídeos do YouTube, como este, é uma ótima maneira de aprender inglês com YouTube.
Vocabulário e Frases Chave
- Public Relations: Relações Públicas
- Advertising: Publicidade
- Marketing: Marketing
- Two-way communication: Comunicação em duas vias
- Return on investment: Retorno sobre investimento
- Thought leadership: Liderança de pensamento
- Engagement: Envolvimento
- Corporate reputation: Reputação corporativa
Dicas de Prática
Para melhorar suas habilidades de shadow speak, ou sombra de fala, recomenda-se praticar a técnica de shadowing enquanto assiste ao vídeo. Tente seguir o ritmo do orador. Aqui estão algumas dicas específicas para você:
- Escute atentamente: Preste atenção no tom e na velocidade do orador enquanto discorre sobre relações públicas, publicidade e marketing.
- Repita em voz alta: Fale junto com ele, tentando imitar a pronúncia e a entonação. Isso ajuda na formação da sua própria voz em inglês.
- Pause e repita: Se necessário, pause o vídeo para repetir frases ou palavras que você achou desafiadoras. Isso facilita a retenção do vocabulário.
- Grave sua voz: Grave-se praticando as falas e compare com o vídeo. Isso ajudará a notar áreas onde você pode melhorar.
- Utilize o vocabulário aprendido: Tente incorporar as novas palavras e expressões enquanto fala sobre o tema, seja em conversas ou em um diário de aprendizado.
Ao dedicar tempo para praticar e refinar sua shadow speech, você desenvolverá suas capacidades de expressão em inglês de forma mais eficaz. Aprender inglês nunca foi tão acessível!
Gramática neste vídeo
As estruturas que o falante mais usa, com as palavras exatas do vídeo:
| Estrutura | No vídeo |
|---|---|
| Voz passiva be + particípio passado — o foco está no que acontece, não em quem faz | I've been called · are shared · being paid |
| Present perfect have/has + particípio passado — uma ação passada que ainda importa agora | I've walked · I've been called · has been paid |
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.