シャドーイング練習: PUBLIC RELATIONS vs. Advertising vs.Marketing - 動画で英語スピーキングを学ぶ

Hello ladies and gentlemen and welcome to my YouTube channel, Public Relations 101.

In this video, what we're going to discuss is the difference between advertising, marketing, and public relations.

I've walked into many client meetings and depending on who the client is, I've been called all three.

I've been called a member of their marketing team, a member of their advertising team, a member of their public relations team.

But what exactly am I?

The truth is, I am a public relations practitioner.

And while the three fields, advertising, marketing and public relations are all complementary, they all support one another in some way shape or form,

and they're all part of the family of communications, There are differences, and these differences are very important to understand.

Because if you're going to build a house, You don't just use one tool.

You use many tools and it's very important to know which tool does what.

Let's start off with some of the main differences between public relations, marketing, and advertising.

The first one, And one of the most important ones is that marketing and advertising In more cases than not,

are one way you are communicating your message to the public through mediums that are shared, maybe even public relations down the road.

But this is one -way messaging.

Public relations is not one -way messaging.

It allows for dialogue, it allows for engagement, it allows for for thought leadership and feedback, And that is one of the main differences.

that it is Two -way communication.

The second main difference is that the proof is in the pudding.

With advertising and marketing, the return is often sales.

It's not always sales, it's sometimes reputation building.

But more often than not, you advertise or you market a product to really sell it.

So by the end of your campaign, you can actually see a return on investment, your return on investment on advertising.

Public relations is a little bit different because the agenda is not necessarily to sell something, although it could be that, But the agenda is also to build a reputation.

It's more about building a report with your audiences, with the public, whoever your audiences might be.

The third main difference is payments.

So with public relations, you often are paying the public relations practitioners for their service of corporate reputation building.

However, you're not really paying for the deliverables in and of themselves.

So for example, if a PR practitioner hooks you up with a TV interview

or hooks you up with a press release that goes out to the newspapers, that goes out to digital portals, That...

Actual press release is not what is being paid for.

The service of writing it and sending it has been paid for, but not actually putting it out in the media.

So there's a good chance that the media does not pick it up.

However, with advertising and marketing, you're paying for that ad space.

You're paying to be there in those portals, on those newspapers, on those digital websites, on social media advertising, you're paying for that.

So you are a short that you will be carried.

With public relations, it's not so much so.

So in public relations, what really matters, if you're not paying for it, is the quality of your story.

So an advertising practitioner and a public relations practitioner can both use televisions.

But the way in which we use televisions are sometimes very, very, very different.

Let me give you an example.

So for example, advertising practitioners will create a TV corporate ad video.

It'll be specialized for television, so it'll run the right amount of length.

It'll include actors.

They'll create a nice little TV ad, TVC as it's called, a TV commercial.

And, Then they'll buy add space, In return for the money that they pay, they are guaranteed that broadcast time.

The way it works for public relations is a little bit different.

what we would do if we had a client who wanted to be on television, or if we recommended that they be on television to

to promote their views or to promote their thought leadership concepts then what we would do is we would phone in.

So we would phone in for example Fox News

or we would phone in CNN or we would phone in RT or Al Jazeera.

And what we would say is, look, our client has this terrific idea about, for example, public relations.

The way he views or she views public relations is going to change the world the way we know it.

Would you be interested?

and coming down or having our client come over to you an interview.

If they say yes, then the conversation moves on to the next step.

there's no money involved, there's no buying ad space.

The only buying that happens is them buying our idea.

And for them to buy our idea,

it better be solved.

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このビデオで話す練習をする理由は？

このYouTubeビデオでは、広報、広告、マーケティングの違いについて解説しています。話されている内容は、ビジネスやコミュニケーションの基本的な概念を理解する上で非常に重要です。このようなコンテキストでの英語シャドーイングを行うことで、実践的な会話スキルを身につけることができます。また、ビデオに含まれる専門用語や表現を学ぶことで、ビジネス英語の理解も深まります。話すスキルを向上させ、効果的なコミュニケーションを取るためにこのビデオを利用しましょう。

文法と表現を文脈で分析する

「使い方」: 「You use many tools」を通して、「use」の使い方を理解します。様々な文脈で「使う」という概念を学ぶことができるので、多角的な表現力が養えます。
「売上の帰結」: 「the return is often sales」という表現は、マーケティングや広告の目的がどこにあるのかを明確に示しています。このような構造を学ぶことにより、英語でビジネスの目的を説明する能力が向上します。
「支払いの仕組み」: 「you are paying for that ad space」の部分では、実際の取引についての英語表現を知ることができます。実務に即した表現を習得することで、スムーズなコミュニケーションができるようになります。

よくある発音の罠

ビデオの中には聞き取りにくい単語やフレーズがいくつかあります。例えば、「public relations」というフレーズは、特に早口で話されると聞き取るのが難しいです。また、「two-way communication」も、スピードによっては耳に残りにくい表現です。英語を話す際には、キーワードやフレーズに注意を払いながら練習することが重要です。shadowspeaksの練習を通じて、こうした発音のコツを掴むことができます。

このように、ビデオを使った英語学習は多角的なアプローチが可能であり、特にYouTubeで英語学習をすることで、より生きた英語を体感できます。

この動画の文法

話し手がよく使っている文型を、動画の実際の表現とともに紹介します。

文型	動画での表現
受動態 be + 過去分詞 — 誰がするかより、何が起きるかに焦点を当てる	I've been called · are shared · being paid
現在完了形 have/has + 過去分詞 — 過去の出来事が今も関係している	I've walked · I've been called · has been paid

シャドーイングとは？英語上達に効果的な理由

シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。

シャドーイングのやり方: ステップ別の完全ガイドを読む →

シャドーイング練習: PUBLIC RELATIONS vs. Advertising vs.Marketing - 動画で英語スピーキングを学ぶ

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このビデオで話す練習をする理由は？

文法と表現を文脈で分析する

よくある発音の罠

この動画の文法

シャドーイングとは？英語上達に効果的な理由