Shadowing Practice: PUBLIC RELATIONS vs. Advertising vs.Marketing - Learn English Speaking with Video

Hello ladies and gentlemen and welcome to my YouTube channel, Public Relations 101.

In this video, what we're going to discuss is the difference between advertising, marketing, and public relations.

I've walked into many client meetings and depending on who the client is, I've been called all three.

I've been called a member of their marketing team, a member of their advertising team, a member of their public relations team.

But what exactly am I?

The truth is, I am a public relations practitioner.

And while the three fields, advertising, marketing and public relations are all complementary, they all support one another in some way shape or form,

and they're all part of the family of communications, There are differences, and these differences are very important to understand.

Because if you're going to build a house, You don't just use one tool.

You use many tools and it's very important to know which tool does what.

Let's start off with some of the main differences between public relations, marketing, and advertising.

The first one, And one of the most important ones is that marketing and advertising In more cases than not,

are one way you are communicating your message to the public through mediums that are shared, maybe even public relations down the road.

But this is one -way messaging.

Public relations is not one -way messaging.

It allows for dialogue, it allows for engagement, it allows for for thought leadership and feedback, And that is one of the main differences.

that it is Two -way communication.

The second main difference is that the proof is in the pudding.

With advertising and marketing, the return is often sales.

It's not always sales, it's sometimes reputation building.

But more often than not, you advertise or you market a product to really sell it.

So by the end of your campaign, you can actually see a return on investment, your return on investment on advertising.

Public relations is a little bit different because the agenda is not necessarily to sell something, although it could be that, But the agenda is also to build a reputation.

It's more about building a report with your audiences, with the public, whoever your audiences might be.

The third main difference is payments.

So with public relations, you often are paying the public relations practitioners for their service of corporate reputation building.

However, you're not really paying for the deliverables in and of themselves.

So for example, if a PR practitioner hooks you up with a TV interview

or hooks you up with a press release that goes out to the newspapers, that goes out to digital portals, That...

Actual press release is not what is being paid for.

The service of writing it and sending it has been paid for, but not actually putting it out in the media.

So there's a good chance that the media does not pick it up.

However, with advertising and marketing, you're paying for that ad space.

You're paying to be there in those portals, on those newspapers, on those digital websites, on social media advertising, you're paying for that.

So you are a short that you will be carried.

With public relations, it's not so much so.

So in public relations, what really matters, if you're not paying for it, is the quality of your story.

So an advertising practitioner and a public relations practitioner can both use televisions.

But the way in which we use televisions are sometimes very, very, very different.

Let me give you an example.

So for example, advertising practitioners will create a TV corporate ad video.

It'll be specialized for television, so it'll run the right amount of length.

It'll include actors.

They'll create a nice little TV ad, TVC as it's called, a TV commercial.

And, Then they'll buy add space, In return for the money that they pay, they are guaranteed that broadcast time.

The way it works for public relations is a little bit different.

what we would do if we had a client who wanted to be on television, or if we recommended that they be on television to

to promote their views or to promote their thought leadership concepts then what we would do is we would phone in.

So we would phone in for example Fox News

or we would phone in CNN or we would phone in RT or Al Jazeera.

And what we would say is, look, our client has this terrific idea about, for example, public relations.

The way he views or she views public relations is going to change the world the way we know it.

Would you be interested?

and coming down or having our client come over to you an interview.

If they say yes, then the conversation moves on to the next step.

there's no money involved, there's no buying ad space.

The only buying that happens is them buying our idea.

And for them to buy our idea,

it better be solved.

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Bu dersin kelimeleri ve konuşma notları

Bu B2 seviyesindeki konuşma dersi “PUBLIC RELATIONS vs. Advertising vs.Marketing” videosuna dayanıyor. En çok tekrarlanan kelimeler: relations, advertising, marketing, difference, practitioner. Bu videoda gölgeleme çalışması için 59 cümle ve 831 kelime var. Konuşma bölümü 5:05 sürüyor. Konuşmacı dakikada yaklaşık 164 kelimeyle, günlük konuşmaya yakın doğal bir hızda konuşuyor. Kelimelerin %91’i İngilizcede en sık kullanılan 3.000 kelime arasında, bu yüzden kelime dağarcığını takip etmek kolay.

Bu videodaki önemli kelimeler

Videodaki en ileri düzey 14 kelime, telaffuzu ve anlamıyla:

Kelime	Telaffuz	Anlam
relation isim	/ɹɪˈleɪʃ(ə)n/	akraba
reputation isim	/ˌɹɛpjʊˈteɪʃən/	ün, şöhret
hook isim	/hʊk/	kanca, çengel
agenda isim	/əˈd͡ʒɛn.də/	ajanda
portal isim	/ˈpɔːɹtl̩/	portal
guarantee isim	/ˌɡæɹ.ənˈtiː/	garanti, güvence
solve fiil	/sɒlv/	çözmek, halletmek
broadcast isim	/ˈbɹɔːd(ˌ)kɑːst/	yayın
feedback isim	/ˈfiːdˌbæk/	geri bildirim
dialogue isim	/ˈdaɪəˌlɑɡ/	diyalog, sohbet
gentleman isim	/ˈd͡ʒɛn.təl.mən/	efendi, beyefendi
terrific sıfat		korkunç, dehşet
advertise fiil	/ˈædvɚˌtaɪ̯z/	duyurmak
pudding isim	/ˈpʊdɪŋ/	puding

Duyacağınız deyimsel fiiller

Kelime	Anlam
come down fiil	düşmek

Bu videodaki dil bilgisi

Konuşmacının en çok kullandığı yapılar, videodaki sözcüklerin aynısıyla:

Yapı	Videoda
Edilgen yapı be + fiilin üçüncü hâli — kimin yaptığı değil, ne olduğu önemli	I've been called · are shared · being paid
Present perfect have/has + fiilin üçüncü hâli — geçmişte olan ama şimdi de önemli olan bir eylem	I've walked · I've been called · has been paid

Dikkat edilecek telaffuzlar

Konuşmacı you're, I've, it'll gibi kısaltılmış biçimleri 17 kez kullanıyor. Bunları duyduğunuz gibi kısa söyleyin.

“sh” ve “zh” sesleri: relation /ɹɪˈleɪʃ(ə)n/, practitioner /pɹækˈtɪʃənəɹ/, reputation /ˌɹɛpjʊˈteɪʃən/, specialize /ˈspɛʃəˌlaɪz/
Uzun kelimeler — vurguyu doğru yere koyun: practitioner /pɹækˈtɪʃənəɹ/, reputation /ˌɹɛpjʊˈteɪʃən/, necessarily /ˌnɛs.əˈsɛɹ.ə.li/, communicate /kəˈmjuːnɪkeɪt/, complementary /ˌkɑmplɪˈmɛnt(ə)ɹi/

Türkçe konuşanların zorlandığı sesler:

Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: practitioner /pɹækˈtɪʃənəɹ/, broadcast /ˈbɹɔːd(ˌ)kɑːst/, specialize /ˈspɛʃəˌlaɪz/
/æ/ — “e”den daha açık: practitioner /pɹækˈtɪʃənəɹ/, guarantee /ˌɡæɹ.ənˈtiː/, feedback /ˈfiːdˌbæk/, advertise /ˈædvɚˌtaɪ̯z/

Bu videoyla nasıl çalışılır

Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
0,75× hızla başlayın, cümle cümle tekrar edin ve kolaylaşınca normal hıza dönün.
Kendinizi kaydedin ve orijinaliyle karşılaştırın; relation, reputation, hook gibi kelimelere özellikle dikkat edin.

Gölgeleme Tekniği Nedir?

Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.

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