Shadowing Practice: PUBLIC RELATIONS vs. Advertising vs.Marketing - Learn English Speaking with Video

Hello ladies and gentlemen and welcome to my YouTube channel, Public Relations 101.

In this video, what we're going to discuss is the difference between advertising, marketing, and public relations.

I've walked into many client meetings and depending on who the client is, I've been called all three.

I've been called a member of their marketing team, a member of their advertising team, a member of their public relations team.

But what exactly am I?

The truth is, I am a public relations practitioner.

And while the three fields, advertising, marketing and public relations are all complementary, they all support one another in some way shape or form,

and they're all part of the family of communications, There are differences, and these differences are very important to understand.

Because if you're going to build a house, You don't just use one tool.

You use many tools and it's very important to know which tool does what.

Let's start off with some of the main differences between public relations, marketing, and advertising.

The first one, And one of the most important ones is that marketing and advertising In more cases than not,

are one way you are communicating your message to the public through mediums that are shared, maybe even public relations down the road.

But this is one -way messaging.

Public relations is not one -way messaging.

It allows for dialogue, it allows for engagement, it allows for for thought leadership and feedback, And that is one of the main differences.

that it is Two -way communication.

The second main difference is that the proof is in the pudding.

With advertising and marketing, the return is often sales.

It's not always sales, it's sometimes reputation building.

But more often than not, you advertise or you market a product to really sell it.

So by the end of your campaign, you can actually see a return on investment, your return on investment on advertising.

Public relations is a little bit different because the agenda is not necessarily to sell something, although it could be that, But the agenda is also to build a reputation.

It's more about building a report with your audiences, with the public, whoever your audiences might be.

The third main difference is payments.

So with public relations, you often are paying the public relations practitioners for their service of corporate reputation building.

However, you're not really paying for the deliverables in and of themselves.

So for example, if a PR practitioner hooks you up with a TV interview

or hooks you up with a press release that goes out to the newspapers, that goes out to digital portals, That...

Actual press release is not what is being paid for.

The service of writing it and sending it has been paid for, but not actually putting it out in the media.

So there's a good chance that the media does not pick it up.

However, with advertising and marketing, you're paying for that ad space.

You're paying to be there in those portals, on those newspapers, on those digital websites, on social media advertising, you're paying for that.

So you are a short that you will be carried.

With public relations, it's not so much so.

So in public relations, what really matters, if you're not paying for it, is the quality of your story.

So an advertising practitioner and a public relations practitioner can both use televisions.

But the way in which we use televisions are sometimes very, very, very different.

Let me give you an example.

So for example, advertising practitioners will create a TV corporate ad video.

It'll be specialized for television, so it'll run the right amount of length.

It'll include actors.

They'll create a nice little TV ad, TVC as it's called, a TV commercial.

And, Then they'll buy add space, In return for the money that they pay, they are guaranteed that broadcast time.

The way it works for public relations is a little bit different.

what we would do if we had a client who wanted to be on television, or if we recommended that they be on television to

to promote their views or to promote their thought leadership concepts then what we would do is we would phone in.

So we would phone in for example Fox News

or we would phone in CNN or we would phone in RT or Al Jazeera.

And what we would say is, look, our client has this terrific idea about, for example, public relations.

The way he views or she views public relations is going to change the world the way we know it.

Would you be interested?

and coming down or having our client come over to you an interview.

If they say yes, then the conversation moves on to the next step.

there's no money involved, there's no buying ad space.

The only buying that happens is them buying our idea.

And for them to buy our idea,

it better be solved.

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Why practice speaking with this video?

Engaging with the video "Public Relations vs. Advertising vs. Marketing" provides an excellent opportunity for English learners to practice their speaking skills in a relevant and professional context. By using the shadowing technique, viewers can mimic the speaker's tone and pace, enhancing their fluency. This particular video covers vital themes in communications, making it a rich source for vocabulary and phrases pertinent to the fields of public relations and marketing. As learners shadow the speaker, they will not only grasp the differences between these fields but also gain confidence in using industry-related language. This type of english speaking practice is essential for developing both comprehension and expression in a professional setting.

Grammar & Expressions in Context

“You are communicating your message” - This phrase illustrates the use of the present continuous tense, effective for describing ongoing actions. It's a useful structure for learners when discussing how information is conveyed in various contexts.
“The proof is in the pudding” - This idiomatic expression suggests that the value of something can only be judged by its results. Understanding such expressions can enrich learners' language and make their speech more relatable.
“It’s not necessarily to sell something” - This phrase introduces conditional conversation, allowing learners to explore nuances in speech. It’s a good example of discussing intentions or purposes in communication.

Common Pronunciation Traps

In the video, several words and phrases may pose pronunciation challenges for learners:

“Public relations” - Focus on the clear separation between the syllables, especially the 'relations'. Many learners tend to run the words together.
“Communicating” - The pronunciation of this word can be tricky due to its length and syllable structure. Pay close attention to the second syllable to ensure clarity.
“Engagement” - The 'g' in this word can often be mispronounced or softened, so emphasize the 'g' for clearer articulation.

By addressing these common pronunciation traps and practicing through the shadowspeaks method, learners can significantly improve english pronunciation and confidence in their speaking abilities. Regular practice with videos like this one can propel their communication skills to higher levels, enabling them to participate effectively in professional discussions.

Grammar in this video

The structures the speaker uses most, with the exact words from the video:

Structure	In the video
Passive voice be + past participle — the focus is on what happens, not who does it	I've been called · are shared · being paid
Present perfect have/has + past participle — a past action that still matters now	I've walked · I've been called · has been paid

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

Shadowing technique: read the full step-by-step guide →

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Why practice speaking with this video?

Grammar & Expressions in Context

Common Pronunciation Traps

Grammar in this video

What is the Shadowing Technique?