शैडोइंग अभ्यास: PUBLIC RELATIONS vs. Advertising vs.Marketing - वीडियो के साथ अंग्रेजी बोलना सीखें

Hello ladies and gentlemen and welcome to my YouTube channel, Public Relations 101.

In this video, what we're going to discuss is the difference between advertising, marketing, and public relations.

I've walked into many client meetings and depending on who the client is, I've been called all three.

I've been called a member of their marketing team, a member of their advertising team, a member of their public relations team.

But what exactly am I?

The truth is, I am a public relations practitioner.

And while the three fields, advertising, marketing and public relations are all complementary, they all support one another in some way shape or form,

and they're all part of the family of communications, There are differences, and these differences are very important to understand.

Because if you're going to build a house, You don't just use one tool.

You use many tools and it's very important to know which tool does what.

Let's start off with some of the main differences between public relations, marketing, and advertising.

The first one, And one of the most important ones is that marketing and advertising In more cases than not,

are one way you are communicating your message to the public through mediums that are shared, maybe even public relations down the road.

But this is one -way messaging.

Public relations is not one -way messaging.

It allows for dialogue, it allows for engagement, it allows for for thought leadership and feedback, And that is one of the main differences.

that it is Two -way communication.

The second main difference is that the proof is in the pudding.

With advertising and marketing, the return is often sales.

It's not always sales, it's sometimes reputation building.

But more often than not, you advertise or you market a product to really sell it.

So by the end of your campaign, you can actually see a return on investment, your return on investment on advertising.

Public relations is a little bit different because the agenda is not necessarily to sell something, although it could be that, But the agenda is also to build a reputation.

It's more about building a report with your audiences, with the public, whoever your audiences might be.

The third main difference is payments.

So with public relations, you often are paying the public relations practitioners for their service of corporate reputation building.

However, you're not really paying for the deliverables in and of themselves.

So for example, if a PR practitioner hooks you up with a TV interview

or hooks you up with a press release that goes out to the newspapers, that goes out to digital portals, That...

Actual press release is not what is being paid for.

The service of writing it and sending it has been paid for, but not actually putting it out in the media.

So there's a good chance that the media does not pick it up.

However, with advertising and marketing, you're paying for that ad space.

You're paying to be there in those portals, on those newspapers, on those digital websites, on social media advertising, you're paying for that.

So you are a short that you will be carried.

With public relations, it's not so much so.

So in public relations, what really matters, if you're not paying for it, is the quality of your story.

So an advertising practitioner and a public relations practitioner can both use televisions.

But the way in which we use televisions are sometimes very, very, very different.

Let me give you an example.

So for example, advertising practitioners will create a TV corporate ad video.

It'll be specialized for television, so it'll run the right amount of length.

It'll include actors.

They'll create a nice little TV ad, TVC as it's called, a TV commercial.

And, Then they'll buy add space, In return for the money that they pay, they are guaranteed that broadcast time.

The way it works for public relations is a little bit different.

what we would do if we had a client who wanted to be on television, or if we recommended that they be on television to

to promote their views or to promote their thought leadership concepts then what we would do is we would phone in.

So we would phone in for example Fox News

or we would phone in CNN or we would phone in RT or Al Jazeera.

And what we would say is, look, our client has this terrific idea about, for example, public relations.

The way he views or she views public relations is going to change the world the way we know it.

Would you be interested?

and coming down or having our client come over to you an interview.

If they say yes, then the conversation moves on to the next step.

there's no money involved, there's no buying ad space.

The only buying that happens is them buying our idea.

And for them to buy our idea,

it better be solved.

✨ अनुशंसित वीडियो

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संदर्भ और पृष्ठभूमि

इस वीडियो में, वक्ता ने सार्वजनिक संबंध, विज्ञापन और विपणन के बीच के अंतर को समझाने का प्रयास किया है। वक्ता एक सार्वजनिक संबंध व्यावसायिक हैं और उन्होंने यह बताया है कि कैसे ये तीनों क्षेत्र एक-दूसरे का समर्थन करते हैं लेकिन एक ही समय में, उनके कार्य और उद्देश्य अलग होते हैं। वीडियो में दी गई सूचनाएं न केवल पेशेवरों के लिए बल्कि अंग्रेजी बोलने के अभ्यास के लिए भी महत्वपूर्ण हैं। वक्ता के विचारों को समझना अंग्रेजी सीखने वालों के लिए संवाद कौशल विकसित करने में मदद कर सकता है, क्योंकि यह विषय संवादात्मकता के महत्व को दर्शाता है।

दैनिक संवाद के लिए 5 प्रमुख वाक्य

“मैं सार्वजनिक संबंध कार्यकर्ता हूं।”
“यह एकतरफा संवाद नहीं है।”
“इसके लिए गुणवत्ता की कहानी महत्वपूर्ण है।”
“मैं विपणन और विज्ञापन का उपयोग कैसे कर सकता हूं?”
“सार्वजनिक संबंध में साक्षात्कारों का सम्पर्क जरूरी है।”

चरण-दर-चरण शैडोइंग गाइड

इस वीडियो की सामग्री को समझने के लिए, आप निम्नलिखित चरणों का पालन कर सकते हैं:

पहला चरण: वीडियो को ध्यान से सुनें और समझें कि वक्ता क्या कह रहे हैं। एक कॉपी लिखें और महत्वपूर्ण बिंदुओं को नोट करें।
दूसरा चरण: वीडियो को एक बार और सुनें, इस बार इसे समझने की कोशिश करें कि सतही शब्दों के पीछे क्या भावनाएं और विचार हैं।
तीसरा चरण: वीडियो में उपयुक्त वाक्यों का चुनाव करें और उनके उच्चारण का अभ्यास करें। उदाहरण के लिए, “मैं विज्ञापन करता हूं” जैसा वाक्य लेकर उसका सही उच्चारण करें।
चौथा चरण: अब, उन वाक्यों का इस्तेमाल कर अपने विचारों को व्यक्त करने का प्रयास करें। इसे पहले खुद से बोलकर और फिर किसी साथी के साथ संवाद करके करें।
पांचवां चरण: नियमित रूप से इस प्रक्रिया का पालन करें। इसके साथ ही, अपनी आवाज़ रिकॉर्ड करें और इसे सुनकर अपने अंग्रेजी उच्चारण में सुधार करें।

इस प्रक्रिया के माध्यम से, आप अंग्रेजी बोलने का अभ्यास कर सकते हैं, जिससे आपका अंग्रेजी उच्चारण में सुधार होगा। साथ ही, यह shadow speech को भी बेहतर बनाने का एक बेहतरीन तरीका है। इस shadowing site पर अभ्यास करना, आप shadowspeaks पर ध्यान केंद्रित कर सकते हैं।

इस वीडियो का व्याकरण

वक्ता जिन संरचनाओं का सबसे अधिक प्रयोग करता है, वीडियो के असली शब्दों के साथ:

संरचना	वीडियो में
Passive voice be + past participle — ज़ोर इस पर कि क्या होता है, न कि कौन करता है	I've been called · are shared · being paid
Present perfect have/has + past participle — बीता हुआ काम जिसका असर अभी भी है	I've walked · I've been called · has been paid

शैडोइंग तकनीक क्या है?

शैडोइंग (Shadowing) एक विज्ञान-समर्थित भाषा सीखने की तकनीक है जो मूल रूप से पेशेवर दुभाषिया प्रशिक्षण के लिए विकसित की गई थी। विधि सरल लेकिन शक्तिशाली है: आप मूल अंग्रेज़ी ऑडियो सुनते हैं और तुरंत इसे ज़ोर से दोहराते हैं — जैसे वक्ता की छाया 1-2 सेकंड की देरी से। शोध से पता चलता है कि यह उच्चारण सटीकता, स्वर, लय, जुड़ी हुई ध्वनियाँ, सुनने की समझ और बोलने की प्रवाहशीलता में काफ़ी सुधार करता है।

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संदर्भ और पृष्ठभूमि

दैनिक संवाद के लिए 5 प्रमुख वाक्य

चरण-दर-चरण शैडोइंग गाइड

इस वीडियो का व्याकरण

शैडोइंग तकनीक क्या है?