쉐도잉 연습: New era for Apple as names new boss to replace Tim Cook after 15 years | BBC News - YouTube로 영어 말하기 배우기

C1
Now let's talk about Apple.
⏸ 일시 정지
66 문장
문장이 너무 짧거나 길면 Edit를 눌러 조정하세요.
1
Now let's talk about Apple.
2
It has announced its chief executive, Tim Cook, is stepping down in September after 15 years in the top job.
3
He'll be replaced by John Ternus, who is currently president of hardware engineering and oversees all of Apple's physical products like the iPhone and the iPad.
4
Mr.
5
Cook will become the executive chairman of the company's board.
6
He said leading Apple has been the greatest privilege of his life.
7
Lily Jamali has more details.
8
Tim Cook has held the top job at Apple since 2011 when legendary co-founder Steve Jobs stepped down due to health reasons.
9
A huge day for Apple.
10
And Tim Cook has always been seen as a steady hand, somebody who helped remake Apple's supply chain to center much of it in China.
11
Since he's been at the helm, the company has released the Apple Watch and AirPods.
12
They have moved more deeply into services, but there also have been some notable flops, including the Apple Vision Pro, which never quite took off.
13
Still, since Cook has been CEO, the company has gone from a $350 billion market cap to a $4 trillion market cap.
14
So it is one of the most important companies easily in Silicon Valley.
15
He has also successfully navigated two administrations of U.S.
16
President Donald Trump, navigating Trump's tariff wars and geopolitical tensions between the U.S.
17
and China.
18
That has actually drawn some criticism from people who say that Tim Cook has been too cozy with the current U.S.
19
president.
20
John Ternus, on the other hand, is a new face to many people outside of Apple, but he's actually spent about half of his life at the company.
21
He's currently the Senior Vice President for Hardware Engineering.
22
And when you think of Apple, you think of hardware.
23
He has been instrumental in the company's telling of things in the release of products like the iPad and AirPods.
24
He has also been there for new generations of the iPhone, which is, of course, Apple's most important product.
25
The question is, will John Ternus make big, bold decisions?
26
And can he help Apple introduce that next blockbuster product that will make the company as culturally relevant as it once was.
27
Well, let's unpack that with Sunaina Sinhar-Haldea, who's Global Head of Private Capital Advisory at Raymond James.
28
Morning, Sunaina.
29
I do remember when Tim Cook took over from Steve Jobs, and you just think, man, those are huge shoes to fill.
30
And I would say for John Ternus, it's a similar scenario, would you?
31
Indeed, he does have gigantic screws to fill.
32
There's not that many CEOs that can almost 10 times, 11 times the valuation of a $350 billion company that he inherited from a legendary founder like Steve Jobs.
33
But that's what Tim Cook did.
34
And you're looking at one of the most valuable public companies on the planet in Apple.
35
But John has a huge task ahead of him, which is the pivot to AI.
36
Apple has been said to have been left behind in this AI reinvention of tech companies.
37
And it's done this major deal with Google's Gemini now.
38
And it's up to John to roll that out and stay ahead of the zeitgeist when it comes to AI.
39
And how do you do that when you're the CEO of such an enormous company?
40
I mean, Lily was just pointing out what that does involve, which includes geopolitics.
41
I mean, Tim Cook was criticized to a degree for being cozy with President Trump.
42
But isn't that true with all the tech bros?
43
It's kind of the way they've had to be.
44
Indeed, because they're so influential that that influence gets them unique access.
45
And they're able to use that access to, of course, advance their own company's agendas, but also to be able to influence policy.
46
And that's what they all have the opportunity to do.
47
The question is, how do they use that opportunity and that access that's given to them by the influence of their products?
48
And John will have that and more.
49
But the world in tech is changing so fast.
50
Apple has done an incredible job under Tim Cook of making it part of all of our zeitgeist, you guys, from products to content to subscription to wearables.
51
It's part of our healthcare routines for many people who use the Apple Watch and so on.
52
The question for John is, how do we continue to maintain that market share, but also stay up with all the AI invention that's happening and the move towards being smarter and more intelligent in those products.
53
That is a huge task.
54
But given that he's been at the forefront of that innovation at Apple for most of his career, I think he sounds like the Apple board is convinced that he's up for it.
55
Yeah, I was going to say, I mean, succession is so important, successful transition from one CEO to another.
56
And Apple have done this with Tim Cook already.
57
And I'm guessing that They have been preparing for this for quite some time.
58
I mean, he's been known as the man, John Ternus, that will be taking over for a little while.
59
Indeed, and I think all boards do a slow and methodical succession that want that succession to be successful, and that's what Apple's chosen to do.
60
Tim Cook isn't going anywhere.
61
He's stepping into an exec chair role.
62
Exec chair, by definition, means incredibly active in that role for a period of time before he hands the reins completely over.
63
So it is a gradual, very thoughtful succession at Apple.
64
Sunayna, thanks for your time.
65
We'll see you again soon.
66
Sunayna Sinha Chaldea there from Raymond James.

앱 다운로드

당신이 말하는 모든 문장을 AI가 채점

스캔하여 다운로드
스캔하여 다운로드
Download on theApp Store
Get it onGoogle Play
TRENDING

인기 동영상

이 비디오로 Speaking 연습을 해야 하는 이유

이번 비디오는 애플의 새로운 CEO가 임명되는 중요한 순간을 다루고 있습니다. 이런 역사적인 사건에 대한 대화는 영어로 소통하는 데 매우 유익합니다. 이 비디오를 통해, 시청자는 경영, 기술, 글로벌 경제 등 다양한 주제에 대한 영어 표현을 배울 수 있습니다. 비디오의 내용을 따라 말하고 요약하며, 자신의 의견을 표현하는 연습을 하세요. 이렇게 하면, IELTS 스피킹 및 인터뷰와 같은 실제 상황에서 유용하게 사용할 수 있는 영어 능력을 키울 수 있습니다. 영어 쉐도잉을 통해 자연스러운 억양과 발음을 익히세요.

문법 및 표현의 맥락

  • “He'll be replaced by John Ternus…”: 여기서 will과 be 동사를 활용하여 미래의 사건을 표현하고 있습니다. 이런 구조는 영어로 예측을 할 때 자주 사용됩니다.
  • “He has been instrumental in the company's telling of things…”: 현재 완료형을 사용하여 과거부터 현재까지의 연속성을 표현합니다. 이는 자신의 경험이나 관찰을 이야기할 때 유용합니다.
  • “The question is, will John Ternus make big, bold decisions?”: 의문을 통한 전환으로, 청중의 관심을 끌고 있습니다. 이런 표현은 토론이나 발표 상황에서 유용하게 사용될 수 있습니다.

일반적인 발음 오류

비디오를 시청하면서 몇 가지 발음 주의 사항을 확인해보세요. 특히, “Apple”, “CEO”, “Ternus”와 같은 단어는 어법에 따라 발음이 달라질 수 있습니다. 일반적으로 한국어 화자가 해당 단어를 발음할 때 어색하게 들릴 수 있으므로, 이를 반복해서 연습하는 것이 중요합니다. 영어 발음 교정을 위해, 이 비디오에서 각 단어를 어떻게 발음하는지 주의 깊게 들어보세요. 발음을 수정하면서 shadowspeaks 같은 리소스를 활용해보는 것도 좋습니다. 소리내어 읽는 연습과 함께, 실제 대화에서는 이러한 발음을 자연스럽게 사용할 수 있게 될 것입니다.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

☕ 커피 한 잔 사주기