跟读练习: New era for Apple as names new boss to replace Tim Cook after 15 years | BBC News - 通过YouTube学习英语口语
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Now let's talk about Apple.
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Now let's talk about Apple.
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It has announced its chief executive, Tim Cook, is stepping down in September after 15 years in the top job.
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He'll be replaced by John Ternus, who is currently president of hardware engineering and oversees all of Apple's physical products like the iPhone and the iPad.
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Mr.
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Cook will become the executive chairman of the company's board.
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He said leading Apple has been the greatest privilege of his life.
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Lily Jamali has more details.
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Tim Cook has held the top job at Apple since 2011 when legendary co-founder Steve Jobs stepped down due to health reasons.
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A huge day for Apple.
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And Tim Cook has always been seen as a steady hand, somebody who helped remake Apple's supply chain to center much of it in China.
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Since he's been at the helm, the company has released the Apple Watch and AirPods.
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They have moved more deeply into services, but there also have been some notable flops, including the Apple Vision Pro, which never quite took off.
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Still, since Cook has been CEO, the company has gone from a $350 billion market cap to a $4 trillion market cap.
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So it is one of the most important companies easily in Silicon Valley.
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He has also successfully navigated two administrations of U.S.
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President Donald Trump, navigating Trump's tariff wars and geopolitical tensions between the U.S.
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and China.
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That has actually drawn some criticism from people who say that Tim Cook has been too cozy with the current U.S.
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president.
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John Ternus, on the other hand, is a new face to many people outside of Apple, but he's actually spent about half of his life at the company.
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He's currently the Senior Vice President for Hardware Engineering.
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And when you think of Apple, you think of hardware.
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He has been instrumental in the company's telling of things in the release of products like the iPad and AirPods.
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He has also been there for new generations of the iPhone, which is, of course, Apple's most important product.
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The question is, will John Ternus make big, bold decisions?
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And can he help Apple introduce that next blockbuster product that will make the company as culturally relevant as it once was.
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Well, let's unpack that with Sunaina Sinhar-Haldea, who's Global Head of Private Capital Advisory at Raymond James.
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Morning, Sunaina.
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I do remember when Tim Cook took over from Steve Jobs, and you just think, man, those are huge shoes to fill.
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And I would say for John Ternus, it's a similar scenario, would you?
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Indeed, he does have gigantic screws to fill.
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There's not that many CEOs that can almost 10 times, 11 times the valuation of a $350 billion company that he inherited from a legendary founder like Steve Jobs.
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But that's what Tim Cook did.
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And you're looking at one of the most valuable public companies on the planet in Apple.
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But John has a huge task ahead of him, which is the pivot to AI.
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Apple has been said to have been left behind in this AI reinvention of tech companies.
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And it's done this major deal with Google's Gemini now.
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And it's up to John to roll that out and stay ahead of the zeitgeist when it comes to AI.
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And how do you do that when you're the CEO of such an enormous company?
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I mean, Lily was just pointing out what that does involve, which includes geopolitics.
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I mean, Tim Cook was criticized to a degree for being cozy with President Trump.
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But isn't that true with all the tech bros?
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It's kind of the way they've had to be.
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Indeed, because they're so influential that that influence gets them unique access.
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And they're able to use that access to, of course, advance their own company's agendas, but also to be able to influence policy.
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And that's what they all have the opportunity to do.
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The question is, how do they use that opportunity and that access that's given to them by the influence of their products?
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And John will have that and more.
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But the world in tech is changing so fast.
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Apple has done an incredible job under Tim Cook of making it part of all of our zeitgeist, you guys, from products to content to subscription to wearables.
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It's part of our healthcare routines for many people who use the Apple Watch and so on.
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The question for John is, how do we continue to maintain that market share, but also stay up with all the AI invention that's happening and the move towards being smarter and more intelligent in those products.
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That is a huge task.
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But given that he's been at the forefront of that innovation at Apple for most of his career, I think he sounds like the Apple board is convinced that he's up for it.
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Yeah, I was going to say, I mean, succession is so important, successful transition from one CEO to another.
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And Apple have done this with Tim Cook already.
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And I'm guessing that They have been preparing for this for quite some time.
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I mean, he's been known as the man, John Ternus, that will be taking over for a little while.
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Indeed, and I think all boards do a slow and methodical succession that want that succession to be successful, and that's what Apple's chosen to do.
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Tim Cook isn't going anywhere.
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He's stepping into an exec chair role.
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Exec chair, by definition, means incredibly active in that role for a period of time before he hands the reins completely over.
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So it is a gradual, very thoughtful succession at Apple.
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Sunayna, thanks for your time.
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We'll see you again soon.
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Sunayna Sinha Chaldea there from Raymond James.
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为什么要通过这个视频练习口语？
在学习英语的过程中，通过视频练习口语是一个极为有效的方法。这个视频讨论了苹果公司的新任CEO约翰·特纳斯（John Ternus）接替了长期担任CEO的蒂姆·库克（Tim Cook），生动呈现了商业环境中的变迁与挑战。练习讲述这些真实场景，可以帮助学习者掌握商业英语的表达，培养相关领域的口语能力。借助这个视频，你不仅能提高英语发音，还能学习到行业内的用语和行话，增强与他人的交流能力。
语法与上下文中的表达
- 被动语态：视频中提到“Tim Cook被称为稳定的手”，使用被动语态强调了蒂姆·库克在公司中的地位与成就，这样的结构帮助学习者理解如何在描述成就时运用被动语态。
- 时间状语从句：如“自2011年起”等时间状语的使用，清晰展示了动作的时间节点。这种句式在讨论历史事件或成就时特别有用。
- 条件句：“如果约翰能做出大胆的决定...”这种条件句结构促使学习者思考假设情况，使得表达更具挑战性和深度。
- 插入语：如“很大一部分人认为”，这种结构使得句子更为流畅，并能为学习者提供更复杂的句型搭配。
常见发音陷阱
在视频中，有几个单词可能对英语学习者构成发音挑战。例如，“CEO”的发音需要注意音节的重音，通常是 /ˌsiː.iːˈoʊ/。此外，“hardware”的发音 /ˈhɑːrd.wɛr/ 也可能难度较高，因为需要正确地连接元音及辅音。“政治”（politics）这个词的音节划分也可能让人困惑，正确发音是 /ˈpɑː.lɪ.tɪks/。为了提高英语发音，学习者可以通过影子跟读（shadow speech）进行练习，例如模仿视频中的发音，通过 shadowspeaks 等资源不断调整发音，掌握口诀。此外，回放视频中的关键句子，使用“shadowing site”的技术，可以让学习者更好地理解语调与节奏，从而在口语交流中更具信心。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。