Shadowing Practice: New era for Apple as names new boss to replace Tim Cook after 15 years | BBC News - Learn English Speaking with YouTube
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Now let's talk about Apple.
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Now let's talk about Apple.
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It has announced its chief executive, Tim Cook, is stepping down in September after 15 years in the top job.
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He'll be replaced by John Ternus, who is currently president of hardware engineering and oversees all of Apple's physical products like the iPhone and the iPad.
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Mr.
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Cook will become the executive chairman of the company's board.
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He said leading Apple has been the greatest privilege of his life.
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Lily Jamali has more details.
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Tim Cook has held the top job at Apple since 2011 when legendary co-founder Steve Jobs stepped down due to health reasons.
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A huge day for Apple.
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And Tim Cook has always been seen as a steady hand, somebody who helped remake Apple's supply chain to center much of it in China.
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Since he's been at the helm, the company has released the Apple Watch and AirPods.
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They have moved more deeply into services, but there also have been some notable flops, including the Apple Vision Pro, which never quite took off.
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Still, since Cook has been CEO, the company has gone from a $350 billion market cap to a $4 trillion market cap.
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So it is one of the most important companies easily in Silicon Valley.
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He has also successfully navigated two administrations of U.S.
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President Donald Trump, navigating Trump's tariff wars and geopolitical tensions between the U.S.
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and China.
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That has actually drawn some criticism from people who say that Tim Cook has been too cozy with the current U.S.
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president.
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John Ternus, on the other hand, is a new face to many people outside of Apple, but he's actually spent about half of his life at the company.
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He's currently the Senior Vice President for Hardware Engineering.
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And when you think of Apple, you think of hardware.
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He has been instrumental in the company's telling of things in the release of products like the iPad and AirPods.
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He has also been there for new generations of the iPhone, which is, of course, Apple's most important product.
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The question is, will John Ternus make big, bold decisions?
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And can he help Apple introduce that next blockbuster product that will make the company as culturally relevant as it once was.
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Well, let's unpack that with Sunaina Sinhar-Haldea, who's Global Head of Private Capital Advisory at Raymond James.
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Morning, Sunaina.
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I do remember when Tim Cook took over from Steve Jobs, and you just think, man, those are huge shoes to fill.
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And I would say for John Ternus, it's a similar scenario, would you?
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Indeed, he does have gigantic screws to fill.
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There's not that many CEOs that can almost 10 times, 11 times the valuation of a $350 billion company that he inherited from a legendary founder like Steve Jobs.
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But that's what Tim Cook did.
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And you're looking at one of the most valuable public companies on the planet in Apple.
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But John has a huge task ahead of him, which is the pivot to AI.
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Apple has been said to have been left behind in this AI reinvention of tech companies.
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And it's done this major deal with Google's Gemini now.
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And it's up to John to roll that out and stay ahead of the zeitgeist when it comes to AI.
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And how do you do that when you're the CEO of such an enormous company?
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I mean, Lily was just pointing out what that does involve, which includes geopolitics.
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I mean, Tim Cook was criticized to a degree for being cozy with President Trump.
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But isn't that true with all the tech bros?
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It's kind of the way they've had to be.
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Indeed, because they're so influential that that influence gets them unique access.
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And they're able to use that access to, of course, advance their own company's agendas, but also to be able to influence policy.
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And that's what they all have the opportunity to do.
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The question is, how do they use that opportunity and that access that's given to them by the influence of their products?
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And John will have that and more.
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But the world in tech is changing so fast.
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Apple has done an incredible job under Tim Cook of making it part of all of our zeitgeist, you guys, from products to content to subscription to wearables.
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It's part of our healthcare routines for many people who use the Apple Watch and so on.
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The question for John is, how do we continue to maintain that market share, but also stay up with all the AI invention that's happening and the move towards being smarter and more intelligent in those products.
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That is a huge task.
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But given that he's been at the forefront of that innovation at Apple for most of his career, I think he sounds like the Apple board is convinced that he's up for it.
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Yeah, I was going to say, I mean, succession is so important, successful transition from one CEO to another.
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And Apple have done this with Tim Cook already.
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And I'm guessing that They have been preparing for this for quite some time.
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I mean, he's been known as the man, John Ternus, that will be taking over for a little while.
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Indeed, and I think all boards do a slow and methodical succession that want that succession to be successful, and that's what Apple's chosen to do.
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Tim Cook isn't going anywhere.
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He's stepping into an exec chair role.
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Exec chair, by definition, means incredibly active in that role for a period of time before he hands the reins completely over.
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So it is a gradual, very thoughtful succession at Apple.
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Sunayna, thanks for your time.
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We'll see you again soon.
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Sunayna Sinha Chaldea there from Raymond James.
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About This Lesson
In this lesson, learners will focus on improving their English pronunciation and speaking skills through the analysis of a current event involving Apple Inc. As we explore the recent leadership change at Apple, featuring Tim Cook's transition and John Ternus's new role, learners will practice listening and speaking by mimicking the phrases and tones used in the video. This will enhance their ability to discuss technology and business topics fluently and confidently.
Key Vocabulary & Phrases
- Chief Executive Officer (CEO) – the highest-ranking person in a company, responsible for making major corporate decisions.
- Market Cap – the total value of a company's outstanding shares of stock.
- Hardware Engineering – the branch of engineering that deals with the physical components of devices.
- Pivot to AI – the strategic shift towards incorporating artificial intelligence into business operations or product lines.
- Geopolitical Tensions – political issues and conflicts between countries that affect international relations.
- Blockbuster Product – a product that is highly successful in the market, generating significant sales and profits.
- Cozy Relationships – having a close and friendly relationship, often implying an advantage or influence.
Practice Tips
To effectively improve your English pronunciation while using this video as a resource, try the following techniques:
- Utilize a shadowing app that allows you to play the video at a slower speed. This gives you the opportunity to catch every word and replicate the speaker's tone and rhythm.
- Focus on mimicking the intonation and stress of the phrases, especially with complex vocabulary related to technology and business. This will enhance your English speaking practice.
- Practice repeating segments of the video multiple times. Start with shorter clips to build confidence, then gradually increase the length of what you repeat.
- Record yourself speaking after each repetition to compare with the original audio. This feedback loop will help you pinpoint areas for improvement.
- Engage with the content by summarizing key points aloud, discussing them with a partner, or writing about them to reinforce your learning and speaking skills.
By combining these strategies, you can effectively learn English with YouTube and enhance your ability to converse confidently about contemporary issues like those involving major tech companies. Remember, consistent practice is key to mastery!
What is the Shadowing Technique?
Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.
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