쉐도잉 연습: Performance Max campaigns: The basics explained - 영상으로 영어 말하기 배우기
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Performance Max campaigns allow advertisers to access all Google Ads channels from a single campaign.
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Using Google's automation capabilities, Performance Max helps you drive better performance and convert more customers across all of Google's advertising surfaces.
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Performance Max uses your advertising objectives,
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conversion goals, and audience signals to ensure your ads reach the right audiences at the right time.
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Conversion goals help you to define and manage your conversion actions and flexibly choose which goals each campaign should optimize towards.
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Performance Max creates your ads from the images, videos, headlines, descriptions, logos, and audience signals that you add to your asset group.
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These assets are automatically mixed and matched to find the top performing combinations based on
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which Google Ads channel your ad is appearing on.
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You can see previews of how your ads may look and make any adjustments if needed.
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Audience signals allow you to add suggestions that guide automated targeting
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and ensure your ads show to audiences that have a strong likelihood of converting.
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Audience signals work best when you add your data and custom segments.
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Performance Max campaigns use automation to help you improve your results and grow your business across channels.
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Add your unique expertise such as your conversion goals, budget, and creative assets.
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Google Ads automation will find more customers and serve the most relevant ad to maximize campaign performance.
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For more information, go to the Google Ads Help Center.
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Vocabulary and speaking notes for this lesson
This B2 speaking lesson is built on the video “Performance Max campaigns: The basics explained”. The speaker keeps coming back to these words: performance, audience, Max, campaign, conversion. This video has 16 sentences and 236 words to shadow. The speech runs for 1:50. The speaker talks at a steady 129 words per minute, a comfortable pace for shadowing. Only 77% of the words are among the 3,000 most common in English, so the vocabulary is demanding.
Key vocabulary in this video
The 14 most advanced words in the video, with pronunciation and meaning:
| Word | Pronunciation | Meaning |
|---|---|---|
| automation noun | /ˌɔ.təˈmeɪ.ʃən/ | The act or process of converting the controlling of a machine or device to a more automatic system, such as computer or electronic controls. |
| convert verb | /kənˈvɝt/ | To transform or change (something) into another form, substance, state, or product. |
| advertiser noun | /ˈædvɚˌtaɪzɚ/ | One who advertises. |
| automate verb | /ˈɔ.təˌmeɪt/ | To replace or enhance human labor with machines. |
| flexibly adverb | In a flexible manner. | |
| optimize verb | /ˈɑptɪmaɪz/ | To act optimistically or as an optimist. |
| maximize verb | /ˈmæksəmaɪz/ | To make as large as possible. |
| combinations noun | /kɑmbɪˈneɪʃənz/ | A one-piece form of underwear, being a combination of a vest or chemise and underpants. |
| adjustment noun | /əˈd͡ʒʌst.mənt/ | The action of adjusting something. |
| likelihood noun | /ˈlaɪklihʊd/ | The probability of a specified outcome; the chance of something happening; probability; the state or degree of being probable. |
| preview noun | /ˈpɹiːvjuː/ | An experience of something in advance. |
| headline noun | /ˈhɛd.laɪn/ | The heading or title of a magazine or newspaper article. |
| expertise noun | /ˌɛkspɜːˈtiːz/ | Great skill or knowledge in a particular field or hobby. |
| capability noun | /ˌkeɪ.pəˈbɪl.ɪ.ti/ | The power or ability to generate an outcome. |
Pronunciation to watch
- The “sh” and “zh” sounds: automation /ˌɔ.təˈmeɪ.ʃən/, combinations /kɑmbɪˈneɪʃənz/
- Long words — get the stress right: automation /ˌɔ.təˈmeɪ.ʃən/, advertiser /ˈædvɚˌtaɪzɚ/, combinations /kɑmbɪˈneɪʃənz/, capability /ˌkeɪ.pəˈbɪl.ɪ.ti/
How to practise with this video
- Listen to the whole video once without speaking and note the words you do not know.
- Shadow it sentence by sentence at normal speed, repeating each one until your rhythm matches the speaker.
- Record yourself and compare with the original, paying attention to words like automation, convert, advertiser.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.