跟读练习: Performance Max campaigns: The basics explained - 通过视频学习英语口语
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Performance Max campaigns allow advertisers to access all Google Ads channels from a single campaign.
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Using Google's automation capabilities, Performance Max helps you drive better performance and convert more customers across all of Google's advertising surfaces.
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Performance Max uses your advertising objectives,
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conversion goals, and audience signals to ensure your ads reach the right audiences at the right time.
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Conversion goals help you to define and manage your conversion actions and flexibly choose which goals each campaign should optimize towards.
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Performance Max creates your ads from the images, videos, headlines, descriptions, logos, and audience signals that you add to your asset group.
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These assets are automatically mixed and matched to find the top performing combinations based on
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which Google Ads channel your ad is appearing on.
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You can see previews of how your ads may look and make any adjustments if needed.
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Audience signals allow you to add suggestions that guide automated targeting
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and ensure your ads show to audiences that have a strong likelihood of converting.
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Audience signals work best when you add your data and custom segments.
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Performance Max campaigns use automation to help you improve your results and grow your business across channels.
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Add your unique expertise such as your conversion goals, budget, and creative assets.
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Google Ads automation will find more customers and serve the most relevant ad to maximize campaign performance.
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For more information, go to the Google Ads Help Center.
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本课的词汇与口语要点
这节 B2 级别的口语课以视频“Performance Max campaigns: The basics explained”为素材。 视频中反复出现的词有：performance, audience, Max, campaign, conversion。 这段视频共有 16 个句子、236 个单词可供跟读。 讲话部分时长为 1:50。 说话人语速平稳，每分钟约 129 个词，很适合跟读。 只有 77% 的单词属于英语最常用的 3,000 词，词汇难度较高。
视频中的重点词汇
视频中最难的 9 个单词，附发音和释义：
| 单词 | 发音 | 释义 |
|---|---|---|
| automation 名词 | /ˌɔ.təˈmeɪ.ʃən/ | 自動化 /自动化 |
| advertiser 名词 | /ˈædvɚˌtaɪzɚ/ | 廣告主 /广告主 |
| automate 动词 | /ˈɔ.təˌmeɪt/ | 自動化 /自动化 |
| optimize 动词 | /ˈɑptɪmaɪz/ | 优化 |
| maximize 动词 | /ˈmæksəmaɪz/ | 最大化 |
| adjustment 名词 | /əˈd͡ʒʌst.mənt/ | 調整 /调整 |
| likelihood 名词 | /ˈlaɪklihʊd/ | 可能性 |
| headline 名词 | /ˈhɛd.laɪn/ | 標題 /标题 |
| expertise 名词 | /ˌɛkspɜːˈtiːz/ | 專門知識 /专门知识 |
需要注意的发音
- “sh” 和 “zh” 音: automation /ˌɔ.təˈmeɪ.ʃən/, combinations /kɑmbɪˈneɪʃənz/
- 长单词——注意重音位置: automation /ˌɔ.təˈmeɪ.ʃən/, advertiser /ˈædvɚˌtaɪzɚ/, combinations /kɑmbɪˈneɪʃənz/, capability /ˌkeɪ.pəˈbɪl.ɪ.ti/
中文母语者容易读错的音：
- /v/ — 不要读成 /w/，上齿轻触下唇: convert /kənˈvɝt/, advertiser /ˈædvɚˌtaɪzɚ/, preview /ˈpɹiːvjuː/
- 词尾辅音 — 要读清楚，后面不要加元音: convert /kənˈvɝt/, automate /ˈɔ.təˌmeɪt/, optimize /ˈɑptɪmaɪz/, maximize /ˈmæksəmaɪz/, combinations /kɑmbɪˈneɪʃənz/
- /æ/ — 嘴张大，不要读成 /e/: advertiser /ˈædvɚˌtaɪzɚ/, maximize /ˈmæksəmaɪz/
如何用这段视频练习
- 先完整听一遍视频，不要开口，记下不认识的单词。
- 用正常速度逐句跟读，每句重复到你的节奏与说话人一致为止。
- 录下自己的声音并与原声对比，特别注意 automation, advertiser, automate 这类单词。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。