쉐도잉 연습: The New Rules of Social Media (2026) - 영상으로 영어 말하기 배우기
레슨 만드는 중...
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We don't even live in social media anymore.
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We now live in interest media.
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Five years ago, you got content from the people you followed, even if you didn't give a shit what your cousin was doing today.
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I started a TikTok account.
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The first post on that account with zero followers got 8.2 million organic views.
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You better understand that every one of you now live in an AI world.
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This is only going to compound dramatically.
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Your third TikTok can fundamentally change the course of your career.
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This my friends is about adaptability.
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This is being prepared for the moment.
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Look, there's so much opportunity in social media and whether you make the content or somebody else makes the content, the one thing that we are all bound by is
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that we are all fighting for attention of a human being to then do the thing that you want them to do.
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And attention has moved.
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We now live in a world that is incredibly fragmented and I think we all know that.
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In fact, we don't even live in social media anymore.
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We now live in interest media.
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As many of you know that are on TikTok or Instagram or Facebook, five years ago, you got content from the people you followed, even if you didn't give a shit what your cousin was doing today.
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Today, when you opened up your TikTok or Instagram or Facebook, you're getting content of things you're currently interested in.
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The most intoxicating thing to me right now in the warfare of attention to build your actual business is
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that even if you've done nothing right for the last 15 years, the world we're in now allows you to close the gap very quickly.
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I've been making content now for 20 years.
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You've done nothing right, and your third TikTok can fundamentally change the course of your career.
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I'm just gonna leave, thank you.
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The point I'm making there is this is insane.
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I've literally worked my face off for 20 years, 15 hours a day to amass 50 million followers,
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and if you make a very good piece of content as your fourth piece of content ever, it can literally lead to 15 to 20 new clients
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or an employee that you're looking to hire or whatever you're up to.
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Run for mayor in your town.
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I don't give a shit.
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What I care about is you understanding the intoxicating nature of the merit of a single post now,
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not what you've done to get to that single post.
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How many of you tried a little bit and didn't get the results you were looking for?
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Let's raise your hands.
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Raise it high.
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So for the 80 or 90 of you, I have good news.
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It, as you just saw, works.
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You just suck at it.
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And that's good.
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That's not a bad thing, that's a good thing.
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Whatever you were doing was not working.
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It could be multiple things.
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You gave up too early because you didn't have the patience for how much content needed to be done to break through.
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If your content is completely selfish and it's only about like, hey, this is what I do and I'd like you to give me money so that I can do it for you, that is not going to work.
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It's like boxing.
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If every single post you have is a right hook, the audience starts getting used to it and they're able to duck.
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If you do not put out the jab content or the faint content to set it up, you will lose.
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In my world, with the hope to grow your business, the jab content and the faint content is basically information for free with the hopes that it helps.
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That value will create the karma and will create the energy that will lead to the sale.
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What has built my career and many people that I've watched, who's the most committed to bringing the most value to the audience
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and letting the residual effects of that value drive their actual business.
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Doing good things leads to good results.
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The issue that I have that's different than a year ago is this social media thing is free.
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Google AdWords, you pay for.
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Direct mail, you pay for.
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Print ads, pay for.
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Social is free.
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Now, you can spend ads on it, which I recommend.
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By the way, how many people here spend ad dollars on social to get business?
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Raise your hands.
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All right, I'm gonna give you a very nuanced thing this morning that I hope you listen to me.
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The days of taking and making a video or an ad
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or a picture and running media on Facebook or Instagram or TikTok to get clients are over.
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You should always post every piece of content you make for a sale or an ad organically first.
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If it does well in views compared to your norm, That's what you start running media on.
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Many of you are wasting a lot of money on social because it cannot get views unless the creative is relevant.
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How many pieces of content did you post in social yesterday?
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Raise your hand and show me in fingers how many you posted.
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Six, two, thank you.
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10, good shit big dog.
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I posted 432.
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I'm being serious.
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How many people here follow me on social?
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Raise your hands just to get a sense.
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Thank you.
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Have some of you that just raised your hands starting to notice
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that there's new accounts starting to pop up for me So it's not just Gary V.
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It's Gary V on podcast.
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It's uncle V on fucking tick-tock I will probably have by the end of the year over a thousand different accounts
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Because what I've been telling you that you don't need followers to get views.
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I started saying to myself I'm not gonna cry for myself that my 20 years of work have been commoditized.
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I'm just gonna go on the offense of the same thing.
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This, my friends, is about adaptability.
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This is being prepared for the moment.
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How many people here have seen the piece of content where I met that young girl after a talk and she said, I know one day I'm gonna be somebody.
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And I said, you're somebody now.
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I started a TikTok account called you're somebody now.
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The first post I posted on that account with zero followers
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was a slight edit on the video that did well for me, which is why many of you saw it.
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That video with zero followers got 8.2 million organic views.
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When every single person goes to an AI bot and says, I need a chiropractor now, who should I go with?
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You better understand that every one of you now live in an AI world.
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This is only gonna compound dramatically.
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And I need you to have a brand, because brand is going to be the only thing that's defensible in this extreme technology world.
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I'm gonna take you to the complete other extreme, and I believe this has the capacity to grow your business dramatically.
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I am asking all of you to call, text, write to every client you've ever had.
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All I am asking you is to reach out to them and see how they're doing, nothing else.
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I'm not telling you to do it because I think they're gonna re-up with you and you're gonna remind them, and it'll be like, oh, I need you.
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I think if you really do it the way I'm saying, which is just be a good person and just say hello, when you reach out, you are not looking for a transaction.
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You are looking to say hello.
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And this is the whole game that we're about to go into, friends.
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The whole world is about to be a barbell.
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Extreme technology over here, AI, robots, weird ass shit that we're not ready for.
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And then all the way over here, 1950s.
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And this is an opportunity because now you have nothing to complain about or cry.
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You don't want to be on this new technology kick with me?
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Mazel tov.
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But you better be on some old grandpa shit from the 1940s.
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And if you don't do one of the two, well, you're a bitch.
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You're going to have to pick one.
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And for whoever's a psycho enough to actually have their actions map their ambitions
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or the words that come out of their mouth, you need to do both.
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There's another platform that has really caught my attention and is gaining incredible steam.
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How many people here do not make social media content
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because they don't like the way they look on video or they're awkward when they're recorded on video.
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Raise your hands.
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It's okay.
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Be vulnerable, please.
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Raise your hands.
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I'm empathetic to that.
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I will say one quick thing to all of you.
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We are not in seventh grade anymore.
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People saying you're ugly or not interesting.
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You do not need to be over the top and high energy.
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You can be monotone.
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There's many different ways to deliver information.
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I would like to ask you to try to get out of high school, but I won't even push you to that even though that's what I think.
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You must get very serious about spending five to ten hours of doing homework on sub stack
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Sub stack is one of the most important new platforms of information.
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It's written content You go into chat GPT and you're like Gary V just talked about sub stack.
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I'm a chiropractor What do I need to know enter?
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Information is now useless.
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It is literally a commodity It is not valuable yet people will pay for it
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if they connect with the person if you are a good writer It will be a lead gen to your business.
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You will do the jabbing not the right hooks You will show up
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and write things that people should do tips and tricks things
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that you've observed
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and being in this business for 20 years My friends preparation
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the theme of this being ready for the moment is very very interesting
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and exciting mentally But
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if you are not practicing you could be mentally prepared for running the New York Marathon
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But if you do not train for it only
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so much is gonna happen take 2026
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and make it an action year not a thinking year You want to grow
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or fix your business or make yourself bulletproof or be prepared for the moment?
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Well guess what good news everyone They picked a great theme
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because the moment's coming you can take it
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and control it like one of those weird stories Where the swords more fucking powerful than the person
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and you can tame the sword and weaponize it for you or you can have it slice your fucking head off.
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That's up to you.
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I'd pick the first one.
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Thank you.
이 수업에 대하여
이번 영상에서는 소셜 미디어의 새로운 규칙에 대해 배웁니다. 빠르게 변화하는 디지털 환경에서 사람들이 어떤 콘텐츠를 소비하고 어떤 방식으로 주목을 끌어내는지를 이해하는 것이 중요해졌습니다. 사용자는 더는 단순히 친구들이나 가족이 올린 게시물을 보지 않고 자신이 흥미를 느끼는 내용만을 소비합니다. 이러한 변화 속에서 자아를 드러내고 주목을 받는 방법에 대해 연습할 것입니다.
주요 어휘 및 구문
- 관심 미디어 (interest media) - 사용자의 흥미에 기반한 콘텐츠 배급을 의미합니다.
- 적응력 (adaptability) - 변화에 유연하게 대응하는 능력을 나타냅니다.
- 주목 (attention) - 사람들이 어떤 콘텐츠에 집중하는 것을 의미합니다.
- 포스트 (post) - 소셜 미디어에 업로드된 콘텐츠를 의미합니다.
- 정보 제공 (information for free) - 가치를 제공하여 신뢰를 구축하는 행위를 의미합니다.
- 크리에이터 (creator) - 콘텐츠를 제작하는 사람을 뜻합니다.
- 비즈니스 성장 (business growth) - 기업의 발전과 성장을 의미합니다.
연습 팁
이번 영상의 속도와 톤을 고려할 때, 영어 쉐도잉 연습 시 다음과 같은 팁을 참고하세요. 영상에서 말하는 내용을 따라 하면서 자신의 목소리로 소리 내어 읽어보세요. shadowspeaks 기법을 활용하여 구문을 반복하며 자연스럽게 익힙니다. 영상 속 인물의 억양과 감정을 살려 보세요. IELTS 스피킹 준비에도 큰 도움이 될 것입니다. 가능한 한 입에 붙게 연습하는 것이 중요하며, 배운 어휘를 대화 중 자연스럽게 사용하게 되는 것도 목표입니다. 또한, 한 번에 모든 내용을 완벽히 하려 하지 말고, 점진적으로 연습해 나가세요. 이렇게 하면 더욱 효과적으로 자신의 영어 실력을 향상시킬 수 있습니다.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.