쉐도잉 연습: Unfortunately, YouTube Really Is This Simple - 영상으로 영어 말하기 배우기

So YouTube is actually very simple when you realise it is just a mirror.

So let me show you how this way of thinking enabled me to generate millions of views.

And the best way to do this is to start with an example.

So I want you to imagine that you have a YouTube channel that is teaching people how to write a book.

Now you would think all you need to do, right, is go and make videos that teach people how to write a book.

But that is the exact reason your channel won't grow.

So let me go a little bit deeper now and I'll show you how this works.

So we're going to imagine that there's three types of viewers

that make up the audience of people who might want to write a book.

Type 1, they are age 60.

Excuse my awesome art.

And they have just retired.

They have had an amazing life, they've learned lots of things, and now they have all the time in the world.

And what they want to do is write a book about their life, otherwise known as a memoir. so the content

that they want to see reflected back at them is about memoirs not writing a book

but it doesn't just stop there we also want to drill

down a little bit deeper on what this type of viewer might want

so they have retired

that now means they have eight hours a day suddenly free as a result

that means they want to watch a lot of content

so you need to post three times a week because

that type of person is going to devour every single thing you want simply because they have the time.

They also will sit and listen because they have the time.

They're patient and they really want to do this.

So you don't need much editing.

You can keep things very simple.

You can make long videos that go on little tangents and maybe they don't even mind because, hey, they're in no rush, right?

Now, this is where it gets interesting because the second type of viewer,

Well, these guys are completely different and they want different things reflected back at them because they are 20.

So the things that they want reflected back at them, the things that they'll click on, the things that they'll watch, are not about writing memoirs.

These people want to know how to make their first dollar writing a book.

They also want to know about writing tips.

they have a part-time job they're at uni

so they have very little time

so the content they want to see reflected back at them needs to talk about these things instead, meaning you would make videos for this audience that look like this.

Now, there is another type of viewer.

These people, once again, want to write a book, but they want to see different things reflected back at them.

So they're 40.

They got kids.

They got a full-time job.

They have no time

whatsoever and they want to quit their job one day to become a full-time author

so every single thing you need to do needs to reflect back these things

so for example you would make a video about how to quit your job

and become a full-time author you would make videos about how to finish a book

when you have no time

and you wouldn't post tons of content you'd post one high quality video a week

that was optimized for someone who has no time.

Meaning you wouldn't go and ramble forever.

You'd treat every second very carefully.

Now you might be thinking to yourself, I don't want to do that.

I want to target everyone.

But let me show you exactly why that will stop your channel from growing.

Well, let me show you the problem with that.

So we have our three viewer types.

So we know we have a 60 year old, we have a 20 year old and we have a 40 year old.

And let's just say we make a video this is the intro this is the end

and somewhere around here you decide to give an example of how to write a book

and you make it about harry potter the six year old

who just wants to write a memoir even though they could

learn something from this is going to start to think i just want more specific examples

that are relevant to writing a memoir because

that is the thing they're interested in

that they want your content to reflect back at them

so they're gonna switch off now the 20 year old might turn around and go harry potter that's boomer nonsense

i'm too young and cool and hip for

that they might get switched off whereas the four year old might go i don't know i love harry potter

so these people become more engaged these aren't as engaged

and these people switch off meaning what you end up doing is putting off two thirds of your audience

because you try to appeal to everyone the thing is

if you try to appeal to all three of these at

once all of your examples become really watered down you don't really hook people

and as a your viewers won't gravitate towards you as much.

Whereas let's imagine a completely different scenario here where you have picked the 60 year old to write a video for, and this is specifically about writing a memoir,

the thing they want reflected back at them, and around here you decide to give an example of someone who wrote a killer memoir

and you go back 50 years to someone

that these guys looked up to when they were kids and you tell their story.

Suddenly the 60 year olds engagement raises, they are more hooked they start to feel nostalgia they start to think this creator gets me

and uses fantastic examples you might then go on to talk about one of your clients who just retired

and wrote a killer book

and your six-year-old client's going to be sitting there going this

is exactly what i want this person gets me results the thing is

if it's as simple as

that why do businesses continually struggle to be able to grow on youtube well the reason

that they do struggle is

because they never actually spend the time to ask well who is my viewer

and what are the things they want

so let me show you how you do this and

if i was to work with someone one-on-one this is the

thing i would probably spend all of my time obsessing over

so the first thing we need to do is is just start from something basic

and ask how old is our viewer

because age can change many things what's their location

because location can change many things what is their goal what are they looking to achieve

and then what are their problems what are the things

that stop them hitting that goal

when you know their age you know what kind of examples

to use in content you can also work out what style

of content to make older people generally like slower stuff the younger guys like more edited stuff

100

when you know their location you can talk about things more specific to location

101

so i'm english we have tons of slang i have to be very careful

102

that i don't drop that slang into this content

103

because most of my viewers are in the usa

104

so i'm constantly thinking wait do people in America actually know what that means.

105

Then you establish their goals.

106

So we know that people wanted to write a book, but then we needed to work out their problems.

107

And as we went deeper on this avatar, we established that, oh, actually the 60 year olds problems are not the same.

108

So you start with a rough educated guess.

109

And the easiest way to do this is actually to make your viewer you a few years ago.

110

And you think about what was the thing I really want to achieve?

111

What was stopping me from hitting it?

112

And then once you've got this filled out, you use it as a benchmark to make every decision.

113

So let's say, for example, with our book channel, we decided we want to pick an avatar who is 40

114

and we come up with this title and thumbnail we might look at it

115

and say hang on a sec is that really appealing to their goals

116

and their problems and i believe the answer is no

117

so we would change it to look more like this

118

and now we've got packaging for every single decision you make

119

from thumbnails titles to the examples you give to the stories

120

you tell to the way you reduce your content to the

121

time to the amount you post is impacted by this

122

but how do you continue to develop

123

that how do you learn more well this is where data comes into play

124

so every time you post a video I tell my clients

125

this it's not your goal to get views it's a goal to learn one lesson

126

so we can carry that lesson into the next video

127

so how do you learn a lesson well I'll give you

128

a couple of examples the first way is by looking at views

129

if you post a video and the views are down you look at the thumbnail

130

and title and ask does it appeal to the people on this list?

131

Did I actually hit one of their pain points or one of their goals?

132

And often the answer is no. The other way is the retention graph.

133

So when your retention loads, go and look at your graph and it will look something like this.

134

You'll have a big drop and then you might have something like this, right?

135

Now that is telling you something.

136

That is telling you did something in this part of your video

137

that the viewers who clicked on it didn't like so you go

138

and watch that part of the video and you ask why

139

and when you establish why you then carry that lesson over

140

so what we might have done let's say this is our

141

40 year old this part of the video might have been

142

a recap where we basically just re-explained what was here and

143

because these guys are in a rush they all skipped forward to this point and went yeah get it move on

144

it could have just been that we went too deep it could have just been

145

that we went on a tangent so you watch it back

146

and then you learn the lesson

147

and over time just by doing this you basically build up a big mental list

148

or one that's written down on paper

149

that tells you exactly what your viewers want and what they don't want

150

so that's why youtube's actually very simple

151

because all you have to do is work out who your viewer is

152

and what they want and then reflect that back in the content you make over and over again.

153

The thing is, if you are a business, there is another level of depth here because we don't want viewers, right?

154

We'd want buyers.

155

So watch this video next.

156

I'm going to show you exactly how to build a channel that turns viewers into buyers.

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이 레슨의 어휘와 말하기 포인트

가장 자주 반복되는 단어는 다음과 같습니다: viewer, example, content, write. 이 영상에는 섀도잉할 문장 156개와 단어 1929개가 있습니다. 말하는 구간의 길이는 9:27입니다. 화자는 분당 약 204단어로 빠르게 말하므로 연음과 약하게 발음되는 소리가 많습니다. 단어의 90%가 영어에서 가장 많이 쓰이는 3,000단어에 속해 어휘가 쉬운 편입니다.

이 영상의 핵심 어휘

영상에서 가장 어려운 단어 15개를 발음, 뜻과 함께 정리했습니다.

단어	발음	뜻
viewer 명사	/ˈvju.ɚ/	관람자
memoir 명사	/ˈmɛmˌwɑː/	회상록, 회고록
thumbnail 명사	/ˈθʌm.neɪl/	엄지손톱
retire 동사	/ɹəˈtaɪɹ/	퇴직하다
potter 명사	/ˈpɑtɚ/	도공, 도예가
tangent 명사	/ˈtæn.d͡ʒənt/	접선
avatar 명사	/ˌæv.əˈtɑː(ɹ)/	아바타
buyer 명사	/ˈbaɪ.əɹ/	사는 사람, 구매자
graph 명사	/ɡɹæf/	그래프, 도표
ton 명사	/tʌn/	톤
edit 동사	/ˈɛdɪt/	편집하다
nostalgia 명사	/nɑˈstæld͡ʒə/	향수, 노스탤지어
drill 명사	/dɹɪl/	드릴
scenario 명사	/sɪˈnɛəɹioʊ/	각본, 대본
nonsense 명사	/ˈnɒn.səns/	무의미, 어리석은 소리

영상에 나오는 구동사

단어	발음	뜻
switch off 동사		끄다
fill out 동사	/fɪl ˈaʊt/	기입하다
go back 동사		돌아가다
turn around 동사		회전하다

따라 말해 볼 만한 문장

영상에 나오는 짧고 완결된 문장으로, 일상 대화에서 그대로 쓸 수 있습니다:

Meaning you wouldn't go and ramble forever.
You'd treat every second very carefully.
What was stopping me from hitting it?

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형	영상 속 표현
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때	have just retired · they've learned · have retired
관계절 who / which + 절 — 사람이나 사물에 대한 추가 정보	people who might · someone who has · someone who wrote
수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점	was optimized · is impacted
“might / may” 가능성 might/may + 동사 — 가능하지만 확실하지 않은 일	might want · might be · might turn

주의할 발음

화자는 don't, they're, I'm 같은 축약형과 약화된 형태를 38번 사용합니다. 들리는 대로 짧게 발음하세요.

“sh”와 “zh” 소리: retention /ɹɪˈtɛnʃən/, benchmark /ˈbɛn(t)ʃmɑːk/
긴 단어 — 강세 위치에 주의: continually /kənˈtɪnjuəli/, whatsoever /ˌ(h)wʌtsoʊˈɛvɚ/

한국어 화자가 어려워하는 소리:

/v/ — ㅂ(/b/)과 구별하기: viewer /ˈvju.ɚ/, avatar /ˌæv.əˈtɑː(ɹ)/, devour /dɪˈvaʊɚ/, gravitate /ˈɡɹævɪteɪt/, whatsoever /ˌ(h)wʌtsoʊˈɛvɚ/
/z/ — ㅈ이 아니라 성대를 울리는 /s/: memoirs /ˈmɛmˌwɑɹz/, optimize /ˈɑptɪmaɪz/
/r/과 /l/ 구별하기: ramble /ˈɹæmbəl/, drill /dɹɪl/

이 영상으로 연습하는 방법

먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
자신의 목소리를 녹음해 원본과 비교하고, viewer, memoir, thumbnail 같은 단어에 특히 주의합니다.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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