跟读练习: Unfortunately, YouTube Really Is This Simple - 通过视频学习英语口语

So YouTube is actually very simple when you realise it is just a mirror.

So let me show you how this way of thinking enabled me to generate millions of views.

And the best way to do this is to start with an example.

So I want you to imagine that you have a YouTube channel that is teaching people how to write a book.

Now you would think all you need to do, right, is go and make videos that teach people how to write a book.

But that is the exact reason your channel won't grow.

So let me go a little bit deeper now and I'll show you how this works.

So we're going to imagine that there's three types of viewers

that make up the audience of people who might want to write a book.

Type 1, they are age 60.

Excuse my awesome art.

And they have just retired.

They have had an amazing life, they've learned lots of things, and now they have all the time in the world.

And what they want to do is write a book about their life, otherwise known as a memoir. so the content

that they want to see reflected back at them is about memoirs not writing a book

but it doesn't just stop there we also want to drill

down a little bit deeper on what this type of viewer might want

so they have retired

that now means they have eight hours a day suddenly free as a result

that means they want to watch a lot of content

so you need to post three times a week because

that type of person is going to devour every single thing you want simply because they have the time.

They also will sit and listen because they have the time.

They're patient and they really want to do this.

So you don't need much editing.

You can keep things very simple.

You can make long videos that go on little tangents and maybe they don't even mind because, hey, they're in no rush, right?

Now, this is where it gets interesting because the second type of viewer,

Well, these guys are completely different and they want different things reflected back at them because they are 20.

So the things that they want reflected back at them, the things that they'll click on, the things that they'll watch, are not about writing memoirs.

These people want to know how to make their first dollar writing a book.

They also want to know about writing tips.

they have a part-time job they're at uni

so they have very little time

so the content they want to see reflected back at them needs to talk about these things instead, meaning you would make videos for this audience that look like this.

Now, there is another type of viewer.

These people, once again, want to write a book, but they want to see different things reflected back at them.

So they're 40.

They got kids.

They got a full-time job.

They have no time

whatsoever and they want to quit their job one day to become a full-time author

so every single thing you need to do needs to reflect back these things

so for example you would make a video about how to quit your job

and become a full-time author you would make videos about how to finish a book

when you have no time

and you wouldn't post tons of content you'd post one high quality video a week

that was optimized for someone who has no time.

Meaning you wouldn't go and ramble forever.

You'd treat every second very carefully.

Now you might be thinking to yourself, I don't want to do that.

I want to target everyone.

But let me show you exactly why that will stop your channel from growing.

Well, let me show you the problem with that.

So we have our three viewer types.

So we know we have a 60 year old, we have a 20 year old and we have a 40 year old.

And let's just say we make a video this is the intro this is the end

and somewhere around here you decide to give an example of how to write a book

and you make it about harry potter the six year old

who just wants to write a memoir even though they could

learn something from this is going to start to think i just want more specific examples

that are relevant to writing a memoir because

that is the thing they're interested in

that they want your content to reflect back at them

so they're gonna switch off now the 20 year old might turn around and go harry potter that's boomer nonsense

i'm too young and cool and hip for

that they might get switched off whereas the four year old might go i don't know i love harry potter

so these people become more engaged these aren't as engaged

and these people switch off meaning what you end up doing is putting off two thirds of your audience

because you try to appeal to everyone the thing is

if you try to appeal to all three of these at

once all of your examples become really watered down you don't really hook people

and as a your viewers won't gravitate towards you as much.

Whereas let's imagine a completely different scenario here where you have picked the 60 year old to write a video for, and this is specifically about writing a memoir,

the thing they want reflected back at them, and around here you decide to give an example of someone who wrote a killer memoir

and you go back 50 years to someone

that these guys looked up to when they were kids and you tell their story.

Suddenly the 60 year olds engagement raises, they are more hooked they start to feel nostalgia they start to think this creator gets me

and uses fantastic examples you might then go on to talk about one of your clients who just retired

and wrote a killer book

and your six-year-old client's going to be sitting there going this

is exactly what i want this person gets me results the thing is

if it's as simple as

that why do businesses continually struggle to be able to grow on youtube well the reason

that they do struggle is

because they never actually spend the time to ask well who is my viewer

and what are the things they want

so let me show you how you do this and

if i was to work with someone one-on-one this is the

thing i would probably spend all of my time obsessing over

so the first thing we need to do is is just start from something basic

and ask how old is our viewer

because age can change many things what's their location

because location can change many things what is their goal what are they looking to achieve

and then what are their problems what are the things

that stop them hitting that goal

when you know their age you know what kind of examples

to use in content you can also work out what style

of content to make older people generally like slower stuff the younger guys like more edited stuff

100

when you know their location you can talk about things more specific to location

101

so i'm english we have tons of slang i have to be very careful

102

that i don't drop that slang into this content

103

because most of my viewers are in the usa

104

so i'm constantly thinking wait do people in America actually know what that means.

105

Then you establish their goals.

106

So we know that people wanted to write a book, but then we needed to work out their problems.

107

And as we went deeper on this avatar, we established that, oh, actually the 60 year olds problems are not the same.

108

So you start with a rough educated guess.

109

And the easiest way to do this is actually to make your viewer you a few years ago.

110

And you think about what was the thing I really want to achieve?

111

What was stopping me from hitting it?

112

And then once you've got this filled out, you use it as a benchmark to make every decision.

113

So let's say, for example, with our book channel, we decided we want to pick an avatar who is 40

114

and we come up with this title and thumbnail we might look at it

115

and say hang on a sec is that really appealing to their goals

116

and their problems and i believe the answer is no

117

so we would change it to look more like this

118

and now we've got packaging for every single decision you make

119

from thumbnails titles to the examples you give to the stories

120

you tell to the way you reduce your content to the

121

time to the amount you post is impacted by this

122

but how do you continue to develop

123

that how do you learn more well this is where data comes into play

124

so every time you post a video I tell my clients

125

this it's not your goal to get views it's a goal to learn one lesson

126

so we can carry that lesson into the next video

127

so how do you learn a lesson well I'll give you

128

a couple of examples the first way is by looking at views

129

if you post a video and the views are down you look at the thumbnail

130

and title and ask does it appeal to the people on this list?

131

Did I actually hit one of their pain points or one of their goals?

132

And often the answer is no. The other way is the retention graph.

133

So when your retention loads, go and look at your graph and it will look something like this.

134

You'll have a big drop and then you might have something like this, right?

135

Now that is telling you something.

136

That is telling you did something in this part of your video

137

that the viewers who clicked on it didn't like so you go

138

and watch that part of the video and you ask why

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and when you establish why you then carry that lesson over

140

so what we might have done let's say this is our

141

40 year old this part of the video might have been

142

a recap where we basically just re-explained what was here and

143

because these guys are in a rush they all skipped forward to this point and went yeah get it move on

144

it could have just been that we went too deep it could have just been

145

that we went on a tangent so you watch it back

146

and then you learn the lesson

147

and over time just by doing this you basically build up a big mental list

148

or one that's written down on paper

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that tells you exactly what your viewers want and what they don't want

150

so that's why youtube's actually very simple

151

because all you have to do is work out who your viewer is

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and what they want and then reflect that back in the content you make over and over again.

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The thing is, if you are a business, there is another level of depth here because we don't want viewers, right?

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We'd want buyers.

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So watch this video next.

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I'm going to show you exactly how to build a channel that turns viewers into buyers.

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本课的词汇与口语要点

视频中反复出现的词有：viewer, example, content, write。这段视频共有 156 个句子、1929 个单词可供跟读。讲话部分时长为 9:27。说话人语速较快，每分钟约 204 个词，会出现较多连读和弱读。 90% 的单词属于英语最常用的 3,000 词，词汇容易理解。

视频中的重点词汇

视频中最难的 15 个单词，附发音和释义：

单词	发音	释义
viewer 名词	/ˈvju.ɚ/	觀眾 /观众, 看客
memoir 名词	/ˈmɛmˌwɑː/	回憶錄 /回忆录
thumbnail 名词	/ˈθʌm.neɪl/	拇指指甲
retire 动词	/ɹəˈtaɪɹ/	退休, 引退
potter 名词	/ˈpɑtɚ/	陶瓷工, 製陶工人 /制陶工人
sling 名词	/ˈslɪŋ/	投石索
tangent 名词	/ˈtæn.d͡ʒənt/	切線 /切线
avatar 名词	/ˌæv.əˈtɑː(ɹ)/	化身
retention 名词	/ɹɪˈtɛnʃən/	留用
buyer 名词	/ˈbaɪ.əɹ/	買主 /买主, 購買人 /购买人
graph 名词	/ɡɹæf/	圖表 /图表
ton 名词	/tʌn/	噸 /吨, 公噸 /公吨
edit 动词	/ˈɛdɪt/	編輯 /编辑
obsess 动词	/əbˈsɛs/	迷住, 著魔
optimize 动词	/ˈɑptɪmaɪz/	优化

视频中出现的短语动词

单词	发音	释义
switch off 动词		關 /关, 關掉 /关掉
work out 动词	/ˌwɝk ˈaʊt/	計算 /计算, 算出
come up with 动词		想出, 提出
end up 动词		到达
fill out 动词	/fɪl ˈaʊt/	填, 填寫 /填写
go back 动词		回去, 返回
look up to 动词		崇拜, 钦佩
make up 动词	/ˌmeɪk ˈʌp/	組成 /组成

值得反复跟读的句子

视频中简短而完整的句子，可以直接用在日常对话里：

Meaning you wouldn't go and ramble forever.
You'd treat every second very carefully.
What was stopping me from hitting it?

视频中的语法

说话人最常用的结构，并附上视频中的原话：

结构	视频中的用法
现在完成时 have/has + 过去分词 — 过去发生但与现在仍有关联的事	have just retired · they've learned · have retired
定语从句 who / which + 从句 — 补充说明人或事物	people who might · someone who has · someone who wrote
被动语态 be + 过去分词 — 强调发生了什么，而不是谁做的	was optimized · is impacted
用 “might / may” 表可能 might/may + 动词 — 有可能但不确定的事	might want · might be · might turn

需要注意的发音

说话人用了 38 次缩略和弱读形式，例如 don't, they're, I'm。请按听到的简短形式来说。

“sh” 和 “zh” 音: retention /ɹɪˈtɛnʃən/, benchmark /ˈbɛn(t)ʃmɑːk/
长单词——注意重音位置: continually /kənˈtɪnjuəli/, whatsoever /ˌ(h)wʌtsoʊˈɛvɚ/

中文母语者容易读错的音：

/v/ — 不要读成 /w/，上齿轻触下唇: viewer /ˈvju.ɚ/, avatar /ˌæv.əˈtɑː(ɹ)/, devour /dɪˈvaʊɚ/, gravitate /ˈɡɹævɪteɪt/, whatsoever /ˌ(h)wʌtsoʊˈɛvɚ/
词尾辅音 — 要读清楚，后面不要加元音: tangent /ˈtæn.d͡ʒənt/, memoirs /ˈmɛmˌwɑɹz/, graph /ɡɹæf/, edit /ˈɛdɪt/, gravitate /ˈɡɹævɪteɪt/
/r/ 和 /l/ 的区别: ramble /ˈɹæmbəl/, drill /dɹɪl/

如何用这段视频练习

先完整听一遍视频，不要开口，记下不认识的单词。
先用 0.75 倍速逐句跟读，熟练之后再回到正常速度。
录下自己的声音并与原声对比，特别注意 viewer, memoir, thumbnail 这类单词。

什么是跟读法？

跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。

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