쉐도잉 연습: Why is LinkedIn so weird? - 영상으로 영어 말하기 배우기
레슨 만드는 중...
1
In some ways, the point of LinkedIn is obvious.
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It's not like Instagram, where you're supposed to look cool.
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It's not like Twitter, where you're supposed to be funny.
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And it's not like Facebook, where you're supposed to discover that Harry Styles is a government psyop to turn our kids gay.
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LinkedIn, however, is where you go to network.
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It should be pretty straightforward.
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So why the hell is it so weird?
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I'm outside the New York offices of LinkedIn, The preeminent career platform where people go for job listings, resume building, and toxic thought leadership.
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How microdosing helps me relate to the women in our office.
10
What Andrew Tate can teach us about team...
11
At what age should your child start dropshipping?
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It's earlier than you think.
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Let me explain.
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LinkedIn is far and away the most well -known site for hiring.
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Meanwhile, as a social network, its most successful users employ a very...
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Specific tone.
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LinkedIn is mega cringe.
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Cringe.
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Cringe.
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Cringe.
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Cringe.
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I feel like there's like two sides to LinkedIn.
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On one side there is the like digital resume, it's a place where you go to maybe find your next job.
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And then there's the other side of it which is more of a social network.
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Rachel Cardin is a social media consultant and author of the Lincoln Bio newsletter.
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And she had a pretty simple explanation as to why every viral LinkedIn post sounds like Tony Robbins Notes app.
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The LinkedIn algorithm is a lot to blame for that sort of personality.
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You know, celebrating the wins or highlighting a really engaging, you know, post that you did on social media and talking about it and bragging about it.
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The algorithm likes that content and so it feeds more of it.
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Which is how you end up with posts like this CEO crying after laying people off.
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Or this guy asking for a special place on the train for networking.
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Or this guy talking about how he wants to work even after he's won the lottery.
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Or this guy saying there's not a cost -of -living crisis, but a not -knowing -how -to -make -money crisis.
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So why in the hell would anyone want to go viral in this sea of cringe?
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You know, it's so important today for C -level executives to have a presence on LinkedIn, right?
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It's the world's biggest networking platform.
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Julie Livingston is a public relations strategist, host of the PR Pattern podcast, and LinkedIn ghostwriter.
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I think LinkedIn is very different than Facebook or Instagram or Twitter because somehow we take it more seriously.
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And again, I think that's because it was initiated.
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It was started as a business networking platform.
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Julie has built a career off of helping people grow their LinkedIn profiles.
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And she described to us the most effective way to communicate on the platform.
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It sounds like the person is speaking to you.
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Really?
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It sounds like their voice, like they're just having a conversation like you and I are having right now.
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Sure, but some would disagree.
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LinkedIn is where good content goes to die.
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It's the anti -social network where everybody has to be there, nobody wants to be there, and everybody has to post stuff that they don't really want to post there.
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And then a few people post stuff that they know will get engagement there.
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Jack Raines is a writer, business school student, and author of numerous viral LinkedIn posts that parody its cringe voice.
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I'm a curator of vibes.
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I live and die by my ability to post on the internet.
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And yeah, so I guess I'm a professional LinkedIn non -influencer.
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And what kind of quality content does a LinkedIn non -influencer put out?
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It was like a personal finance hack on how to save money living in New York City.
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So I said that every day I go to a different hotel in Manhattan
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and I go eat their continental breakfast and then I sign off on some random room number.
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I don't actually do this, but I wrote on LinkedIn like I did.
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Post it, go to sleep, wake up the next day, over a million views.
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It went viral.
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Jack's parody posts point out an underlying truth about LinkedIn thought leadership.
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Authenticity matters a lot less than being good at writing the specific type of posts that the algorithm is horny for.
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I feel like it exists in such an odd place because of the very obvious acting that happens on there.
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LinkedIn is a platform that's maybe even meant to be your most authentic self, and it feels like people are putting on a performance more than any other platform.
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So if this is the state of LinkedIn now, where is it headed?
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I mean, I think it's going to continue to grow in importance as, you know, we've become a global economy, right?
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I mean, so I think it's going to continue to grow.
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I don't think the algorithm will ever favor just like normal sort of storytelling.
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And so I think we'll see more people emulate the Adam Grants of the world
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and talk like they're experts and that's usually how it all starts it's like
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if you talk like you are a thought leader then you
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are a thought leader i think linkedin has the like it has the best longevity out of all of them
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because it literally won't die everybody on instagram could eventually go to tick tock
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or to another like photo video sharing app twitter could die
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because there could be another better version of twitter but with linkedin
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because it's so entrenched with like the professional job network side of it i do think
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that you're starting to see more and more people post regular content on linkedin so
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while linkedin is the worst social media side now it has
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the most potential to be like the biggest one for both the social platform
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and professional but it's not there yet
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so get ready working world much like dj collett
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and chlamydia linkedin isn't going away anytime soon and if the future of social media doesn't look like TikToks, reels, tweets, or YouTube shorts, at least it's something I'm familiar with.
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Cringe.
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From this conversation, do you think I have what it takes to be a thought leader?
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You know, Dan, I have to say I've been so incredibly impressed by you and the way you address this whole topic.
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I think you do have what it takes.
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Julie, thank you.
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Thank you for saying that.
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I'll pay you the $15 I promised you for saying that later.
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링크드인, 왜 이렇게 특이할까? 배경 이해하기
이 영상은 링크드인의 독특한 문화와 알고리즘에 대해 이야기합니다. 인스타그램이나 트위터와 달리 "네트워킹"이 주 목적인 링크드인인데, 왜 사람들이 "크링지"한 글을 올리는지, 알고리즘이 어떤 콘텐츠를 선호하는지 설명합니다. 이를 통해 비즈니스 영어의 특수한 톤과 표현을 배울 수 있어요. 영상 영어 공부에 좋은 자료로, 실제 비즈니스 환경에서의 대화 방식을 체험할 수 있습니다.
일상 대화에 쓸 수 있는 상위 5개 표현
- Networking: "네트워킹"이라는 뜻으로, 직장에서 중요한 용어입니다. 예: "링크드인은 네트워킹을 위한 플랫폼이에요."
- Toxic thought leadership: "독성 있는 리더십 이론"으로, 부정적인 영향을 미치는 지도자론을 말합니다.
- Algorithm: "알고리즘"으로, 소셜 미디어에서 콘텐츠를 추천하는 시스템입니다.
- Viral post: "바이럴 포스트"로, 많은 사람이 공유하는 글을 의미합니다.
- Ghostwriter: "유령 작가"로, 다른 사람 대신 글을 쓰는 사람을 말합니다.
영어 쉐도잉을 위한 단계별 가이드
이 영상은 발음과 억양이 자연스러워 영어 쉐도잉에 적합합니다. 다음 단계로 연습해 보세요:
- 1회 차: 영상을 2배속으로 듣고 전체 내용을 파악합니다. 주요 주제와 이야기 흐름을 이해하는 데 집중하세요.
- 2회 차: 1.25배속으로 듣고 각 문장을 따라 말합니다. "Networking"이나 "Algorithm"과 같은 단어의 발음을 확실히 하세요. shadowspeak 기법을 사용해 발음과 рит믹을 맞춰보세요.
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- 4회 차: 텍스트 없이 영상을 듣고 내용을 요약해 봅니다. 이를 통해 듣기 이해력과 말하기 능력을 동시에 향상시킬 수 있습니다.
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이 영상의 문법
화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.
| 문형 | 영상 속 표현 |
|---|---|
| 현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때 | has built · we've become · I've been |
| 수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점 | was initiated · was started |
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.