Практика Shadowing: Why is LinkedIn so weird? - Изучайте разговорный английский по видео
Создание урока...
1
In some ways, the point of LinkedIn is obvious.
2
It's not like Instagram, where you're supposed to look cool.
3
It's not like Twitter, where you're supposed to be funny.
4
And it's not like Facebook, where you're supposed to discover that Harry Styles is a government psyop to turn our kids gay.
5
LinkedIn, however, is where you go to network.
6
It should be pretty straightforward.
7
So why the hell is it so weird?
8
I'm outside the New York offices of LinkedIn, The preeminent career platform where people go for job listings, resume building, and toxic thought leadership.
9
How microdosing helps me relate to the women in our office.
10
What Andrew Tate can teach us about team...
11
At what age should your child start dropshipping?
12
It's earlier than you think.
13
Let me explain.
14
LinkedIn is far and away the most well -known site for hiring.
15
Meanwhile, as a social network, its most successful users employ a very...
16
Specific tone.
17
LinkedIn is mega cringe.
18
Cringe.
19
Cringe.
20
Cringe.
21
Cringe.
22
I feel like there's like two sides to LinkedIn.
23
On one side there is the like digital resume, it's a place where you go to maybe find your next job.
24
And then there's the other side of it which is more of a social network.
25
Rachel Cardin is a social media consultant and author of the Lincoln Bio newsletter.
26
And she had a pretty simple explanation as to why every viral LinkedIn post sounds like Tony Robbins Notes app.
27
The LinkedIn algorithm is a lot to blame for that sort of personality.
28
You know, celebrating the wins or highlighting a really engaging, you know, post that you did on social media and talking about it and bragging about it.
29
The algorithm likes that content and so it feeds more of it.
30
Which is how you end up with posts like this CEO crying after laying people off.
31
Or this guy asking for a special place on the train for networking.
32
Or this guy talking about how he wants to work even after he's won the lottery.
33
Or this guy saying there's not a cost -of -living crisis, but a not -knowing -how -to -make -money crisis.
34
So why in the hell would anyone want to go viral in this sea of cringe?
35
You know, it's so important today for C -level executives to have a presence on LinkedIn, right?
36
It's the world's biggest networking platform.
37
Julie Livingston is a public relations strategist, host of the PR Pattern podcast, and LinkedIn ghostwriter.
38
I think LinkedIn is very different than Facebook or Instagram or Twitter because somehow we take it more seriously.
39
And again, I think that's because it was initiated.
40
It was started as a business networking platform.
41
Julie has built a career off of helping people grow their LinkedIn profiles.
42
And she described to us the most effective way to communicate on the platform.
43
It sounds like the person is speaking to you.
44
Really?
45
It sounds like their voice, like they're just having a conversation like you and I are having right now.
46
Sure, but some would disagree.
47
LinkedIn is where good content goes to die.
48
It's the anti -social network where everybody has to be there, nobody wants to be there, and everybody has to post stuff that they don't really want to post there.
49
And then a few people post stuff that they know will get engagement there.
50
Jack Raines is a writer, business school student, and author of numerous viral LinkedIn posts that parody its cringe voice.
51
I'm a curator of vibes.
52
I live and die by my ability to post on the internet.
53
And yeah, so I guess I'm a professional LinkedIn non -influencer.
54
And what kind of quality content does a LinkedIn non -influencer put out?
55
It was like a personal finance hack on how to save money living in New York City.
56
So I said that every day I go to a different hotel in Manhattan
57
and I go eat their continental breakfast and then I sign off on some random room number.
58
I don't actually do this, but I wrote on LinkedIn like I did.
59
Post it, go to sleep, wake up the next day, over a million views.
60
It went viral.
61
Jack's parody posts point out an underlying truth about LinkedIn thought leadership.
62
Authenticity matters a lot less than being good at writing the specific type of posts that the algorithm is horny for.
63
I feel like it exists in such an odd place because of the very obvious acting that happens on there.
64
LinkedIn is a platform that's maybe even meant to be your most authentic self, and it feels like people are putting on a performance more than any other platform.
65
So if this is the state of LinkedIn now, where is it headed?
66
I mean, I think it's going to continue to grow in importance as, you know, we've become a global economy, right?
67
I mean, so I think it's going to continue to grow.
68
I don't think the algorithm will ever favor just like normal sort of storytelling.
69
And so I think we'll see more people emulate the Adam Grants of the world
70
and talk like they're experts and that's usually how it all starts it's like
71
if you talk like you are a thought leader then you
72
are a thought leader i think linkedin has the like it has the best longevity out of all of them
73
because it literally won't die everybody on instagram could eventually go to tick tock
74
or to another like photo video sharing app twitter could die
75
because there could be another better version of twitter but with linkedin
76
because it's so entrenched with like the professional job network side of it i do think
77
that you're starting to see more and more people post regular content on linkedin so
78
while linkedin is the worst social media side now it has
79
the most potential to be like the biggest one for both the social platform
80
and professional but it's not there yet
81
so get ready working world much like dj collett
82
and chlamydia linkedin isn't going away anytime soon and if the future of social media doesn't look like TikToks, reels, tweets, or YouTube shorts, at least it's something I'm familiar with.
83
Cringe.
84
From this conversation, do you think I have what it takes to be a thought leader?
85
You know, Dan, I have to say I've been so incredibly impressed by you and the way you address this whole topic.
86
I think you do have what it takes.
87
Julie, thank you.
88
Thank you for saying that.
89
I'll pay you the $15 I promised you for saying that later.
📺 Тот же канал
B2Does Wall Street do drugs anymore?
Business EnglishDaily ConversationUniversity Students
B22
The fight over the Federal Reserve
Business EnglishDaily ConversationUniversity Students
C1What do accountants actually do?
Business EnglishUniversity StudentsWorking Adults
B22
The perfect technology for creeps?
Business EnglishDaily ConversationUniversity Students
✨ Рекомендуемое видео
B21
116 предложений
Brutally Honest Advice About Social Media in 7 mins
Business EnglishWorking Adults
B21
79 предложений
How AI Is Ruining Job Interviews
Business EnglishInterview EnglishUniversity Students
B21
335 предложений
PerfectTed's LinkedIn Culture, Currys' Employee Content and Grace Beverley's Personal Brand Empire
Business EnglishUniversity StudentsWorking Adults
B2274 предложений
17 Normal Jobs that People Actually Like
Business EnglishDaily ConversationUniversity Students
B21
22 предложений
I'm an ex-Google interviewer. You're doing LeetCode wrong.
Business EnglishInterview EnglishUniversity Students
B21
55 предложений
How to Write a Cover Letter That Actually Gets Read | Indeed
Business EnglishInterview EnglishUniversity Students
B21
212 предложений
Self-Help: What Went Wrong?
Business EnglishUniversity StudentsWorking Adults
B21
321 предложений
How One of NYC’s Fastest-Growing Startups Scaled to $5 Billion
Business EnglishUniversity StudentsWorking Adults
B24
326 предложений
The Strait of Hormuz is Why You're Still Single
American AccentBusiness EnglishDaily ConversationUniversity Students
B21
208 предложений
Graphic Designers Were Trained to Be Replaceable
Business EnglishUniversity StudentsWorking Adults
B22
278 предложений
AI Food Slop is Here
Business EnglishUniversity StudentsWorking Adults
B22
144 предложений
If Companies Are Desperate For Workers... Why Can Nobody Find A Job?
Business EnglishInterview EnglishUniversity Students
Цели разговорной практики на этом клипе
Этот видеоролик поможет вам улучшить разговорный английский, работая над естественной интонацией и темпом речи в неформальных дискуссиях. Цель — научиться выражать мысли свободно, как на повседневные темы, так и на более специфические (о социальных сетях, карьере). Это отличная возможность для shadow speak — техники повторения речи после носителя, чтобы улучшить произношение английского и чувство ритма.
Банк фраз для повседневного использования
- "networking platform" — платформа для сетевого общения (важное слово для темы карьеры и бизнеса)
- "viral post" — вирусный пост (полезно для обсуждения социальных медиа)
- "digital resumé" — цифровое резюме (современный термин для онлайн-профилей)
- "toxic thought leadership" — токсичное "лидерство мыслей" (ироничная фраза, описывающая чрезмерно амбициозные посты)
- "cringe content" — стыдливый/нелепый контент (популярное слово среди молодежи)
Исправляем слабые места в речи
Основная сложность в диалоге — это смешение официального и неформального стиля. Например, слова "preeminent career platform" (престижная карьерная платформа) соседствуют с фразами вроде "why the hell is it so weird?" (почему же это так странно?). Практикуя shadow speak, вы научитесь чувствовать границы стиля и правильно использовать интонацию: повышать голос на вопросах, снижать на эмоциональные высказывания. Также обратите внимание на произношение слов с длинными слогами, like "algorithm" (алгоритм) или "consultant" (консультант) — повторяйте их после спикеров, чтобы улучшить произношение английского.
Этот клип — отличный материал для практики разговорного английского: он содержит живую речь, современные термины и разнообразные эмоции. Учите английский по видео, повторяя фразы вслух, и вы заметите прогресс в кратчайшие сроки!
Грамматика в этом видео
Конструкции, которые говорящий использует чаще всего, с точными словами из видео:
| Конструкция | В видео |
|---|---|
| Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас | has built · we've become · I've been |
| Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает | was initiated · was started |
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.