Shadowing Practice: How I Built A $100M Podcast - Learn English Speaking with Video

We've been in New York filming the podcast all week.

We've been indoors.

And then Spotify sent me these amazing pictures.

And I was like, oh, I'm in New York.

I might as well go see them.

But look at the weather.

Okay, we've got to go that side because it's up there.

Oh, here we go.

Here we go.

Spotify in the rain.

We did it.

Yes.

Seven years ago, I had a crazy idea to start a podcast.

Our first guest on the show is the number one person in my life.

Spotify has an estimated 4 .7 million podcasts.

Where now you have to invest in camera equipment.

We didn't have the budget for a talk show.

We didn't have a budget for the best lighting.

I was told by everyone that it wouldn't work.

And what I had was a bedroom that I could turn into a studio and then turn back into a bedroom.

I put everything I had at that point into the podcast, not knowing where it would go or what it would be.

Jay Shetty.

For three years, he traveled across India, Europe, and England living as a monk.

You've had great people on the podcast.

You had Kobe Bryant and Michelle Obama and Oprah.

At most viewed, you had $365 million.

His show is relaunching on Spotify.

For $100 million.

$100 million.

I'm about to share with you the three months build up to the launch on Netflix and Spotify.

These three months are crazy, and I'm about to take you on the journey with me.

this is a really exciting moment for on purpose this partnership with netflix

and spotify is a first of its kind it's crazy it's

crazy it's crazy yeah helena don't look into the lens it's

docu -style it's not it's not the office i remember going around town

and pitching this show idea saying

that it would be incredible to have people talk about mental health mindfulness and and everyone was just like, gay, no one really cares about that.

Like, there's no real market for that.

I was like, it doesn't matter if there's a market for that.

There's a mission for it.

And now when I look back at that, I'm like, I'm so glad I did it.

Yeah.

Oh yes, it's for me, perfect.

We started a shoot schedule, five days a month, two interviews a day.

For those five days, I get to just focus on being an interviewer.

As always, she might have to do it.

My granddaughter this morning said to me, I know you've never gone to a therapist, but this is gonna be your first therapy session.

So my team has created a document which has research, timeline about the guest.

I spend a lot of time listening to as many of their interviews as I possibly can

because I want to make sure that I'm asking them questions that they haven't been asked before.

What's the number one mistake we make in communication?

What's the one communication?

Which communication skill has the highest return on investment?

During the interview, I'm listening for notes specifically for the trailer.

The best little bites from the interview, but not like giving it all away

so you're leaving the audience wanting more hey how are you nice to meet you there's three types of guests

that we have on purpose a expert a celebrity

and then our third type of guest that we have is a cultural person

and we've really understood them as three different archetypes it's all

about practical questions i want all of you to get the best insights out of them

that are going to be practical that you can apply immediately

and so our questions focus less on their personal story

and our questions focus more on actionable insight

that you can implement into your life today so

when i'm on the road i usually arrive to the studio an hour in advance

and this is our new york studio so

if you saw our episode with millie barbie brown

which was our first episode on netflix this is where it

was shot how are you oh who's this hi hey kai how are you oh my Oh my gosh, thank you for bringing Kai.

It's nice to meet, it's such a pleasure.

We're with me.

We should definitely do a height shot.

Look what it is.

This time again, you know?

Come on up.

That's so funny, I love that.

What was a moment back then that you started to think it was going to be successful?

The show had been filming for around nine months.

It was doing good.

Then we got a call from Kobe Bryant's team.

They loved the show and they wanted him to have an interview where he wasn't talking about basketball, where he could actually talk about life.

The team of one of the biggest athletes in the world had reached out to us for exactly what our mission was, to give people like him an opportunity to teach his wisdom,

lessons, and insights that they said he couldn't do anywhere else.

I shared a room with Jay many years ago.

We were both broke and had just a lot of ambition, and we're just trying our luck out in LA.

With all his success and everything, he's still the great person he was back then except I

saw him drink coffee yesterday oh you drinking coffee yeah man I'm

so exhausted I'm so tired Wow Jesus I hope it works I'm so tired

crazy he's changed man you're such a he loves the camera

hello paul loves he loves the camera this picture was a

picture taken by paul in the hotel room we were sharing

and i was pitching my podcast idea to a company

that turned it down but i think it worked out

so the today show gave me my first ever interview

that i did on national tv and on

that day we actually announced the podcast

100

and one of the most prominent advocates for a positive headspace online this guy right here g shetty

101

so it's a full circle moment going back to the today

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show seven years later to talk about the podcast now going to spotify

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and netflix hopefully we bump into my good friend tom holland

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with your podcast i listen to it every single morning katie nice to meet you yeah I'm like, hey, what's up, dude?

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How you doing?

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What's the problem?

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Five, four, three, two.

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On Purpose podcast.

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And there's big news on that front coming up in a few minutes, Jay.

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Great to see you, my man.

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I love our colors.

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We're in the mental health warrior color code of whatever this is.

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And I just personally wanted to say thank you for all the light

114

and conversation that you've brought to the forefront for people all over the world who, like me, one of the 30 million Americans who suffered in silence with a mental health illness

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and you have broken that stigma and normalized that conversation on a level that we needed so bad.

116

So thank you so much for that.

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It's such a surreal moment to be going back

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and being partnered up with Spotify and Netflix and seeing Spotify video go live, seeing Netflix video go live.

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It's pretty insane. So surreal.

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This week, we're in Cannes.

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I'm here with Spotify.

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We're doing meetings with CMOs, CEOs, marketing directors, executives.

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I'll be doing a couple of panels, so I'll be live on stage with Kiki Palmer, who I love.

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Hey, Kiki, I'm good to see you.

125

I know, this is too much.

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It's like a Kiki phrase.

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Mmm, huh?

128

This one has a little sweetness to it.

129

I don't know why my flirty always goes 9 to the 30th.

130

Are you serious about Sean Evans?

131

Oh!

132

I love this.

133

First of all, I love Sean Evans.

134

I love Sean.

135

Hey, Sean.

136

That's my guy.

137

That was dope.

138

That was so good.

139

This is the best feeling in the world.

140

You get to hear real stories, real people, real journeys.

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get to look in people's eyes, hug people, hold people's hands, shake their hand.

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I mean, this is what you do it for.

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So, I'm blessed, I'm grateful, I'm very lucky.

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Whenever anyone says to me, Jay, you changed my life, I always like to remind them, no, you did that.

145

Like, I did not change your life, I do not have that power, you do.

146

Getting to remind people of the power that they have within themselves is easily my favorite thing.

147

Random one question.

148

Go for it, yeah.

149

I've always wanted to make, like, videos about, like, physics and, like, spirituality and stuff together.

150

Just like that.

151

Just start, man.

152

What did you start with? with videos, forming videos on Facebook and YouTube.

153

I'm so glad it's like 10 years ago.

154

You're gonna regret it if you don't start now.

155

When I started my podcast seven years ago, they said it was too saturated.

156

You can either listen to the market or you can listen to your intuition and your talent and your skill.

157

And I think the most successful people are the ones who ignore what the noise is saying

158

and find a way even when it seems impossible.

159

Now you have built On Purpose into one of the most streamed podcasts in the world.

160

What do you think people are actually looking for

161

when they press play on content for me we're so focused how people feel when they listen to us

162

and we've really built because so many people are feeling lonely

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and disconnected i think it's one of the reasons why everyone's listening more

164

because we used to keep the phone to our ear

165

and feel really heard and now you're on facetime but you're cooking

166

and then you're talking to someone and you're out with your dog

167

and you're kind of not there whereas

168

when you're listening to someone it almost felt like you were

169

so much more present and so i feel people turn to our podcast to feel seen, to feel heard, to feel understood.

170

And we're completely obsessed with helping people feel that way.

171

Thank you so much, everyone, for joining us.

172

It's been a lovely session.

173

We appreciate it.

174

But it's been a good week.

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Yeah, great meetings.

176

Can you actually just pass me the bioptimizers?

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The white tub.

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Yeah.

179

Yeah, that's it.

180

That's it.

181

This is literally the thing that's got me through these crazy schedules.

182

So it's magnesium, but it's called magnesium breakthrough it's incredible for better recovery so especially

183

when i'm in different time zones i'm traveling across the world

184

you know sleep schedules all over the place i first started taking it a year ago

185

when i was on tour

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and then since then it's become a part of my you

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know daily schedule watch how i make a mess now i'm gonna have to like clean there we go

188

but yeah no i take this because

189

when i'm on the move it helps me rest better helps me sleep better

190

so we We have a meeting in five minutes.

191

All right, let's do it.

192

Yeah, yeah, let's go a bit earlier.

193

Yeah, let's go a bit earlier.

194

Cool.

195

All right, thanks.

196

Let me clean this up.

197

We're kind of matching.

198

Are we on?

199

So I picked these up, so I was going to do just the red shoes, but then I was like, the jacket's fine.

200

No, it's good.

201

I like it.

202

Yeah, yeah, it's fine.

203

We'll try it.

204

I know, I know, I know.

205

I was like, you guys definitely came up with the dress code.

206

So this is ruler.

207

Ruler has been in my life for seven, eight years.

208

Ruler's been with me the longest out of anyone on my team.

209

And so Ruler runs with Blair.

210

So you can meet Blair.

211

Blair and I met, what, four years ago?

212

And so Ruler and Blair are co -partners, co -owners with me in our agency, House of 1212.

213

So any partnership, any brand we work with, all goes through Ruler and Blair.

214

And where are you guys based out of?

215

LA.

216

Do you guys live in LA?

217

Oh, I'm surprised I've never seen you yet.

218

I know.

219

Well, we never come to the house.

220

I don't get invited.

221

Yeah.

222

No, what are you doing with that?

223

You're going to learn a lot about Jay, traveling with him.

224

That's great.

225

What have you learned so far, Ryan?

226

That's the coolest thing.

227

I've learned that your life's pretty crazy.

228

You wanted to go away.

229

No, I don't like this.

230

This is how it was it was.

231

No, it wasn't.

232

No, it wasn't.

233

It was not.

234

It was definitely not.

235

You ruined it.

236

You have camera everywhere.

237

I'm body facing this way.

238

Yep.

239

I'm going to be over here, and you're looking back at me that way.

240

Yeah, like this coming in and this coming out is the best.

241

Yeah, correct, correct, correct, correct.

242

Correct.

243

Yeah.

244

Correct. Did you hear that?

245

This is the one time you've been writing in your life, so...

246

Wait, Jay, just go back to the Netflix billboard.

247

Yeah.

248

I don't know if I agree with what you're saying.

249

It's a Netflix billboard, so Netflix is saying it.

250

So it's like, Jay Shetty, can we cry on your podcast?

251

I just thought text to Jay Shetty feels like language people read.

252

So we would say what?

253

Text to Jay Shetty, please can I come cry on your podcast?

254

I get it.

255

Brian, do you get it?

256

Yeah.

257

Yeah, I think the comment would help the comma instead of colon

258

makes it seem like you're the one yeah yeah that's exactly

259

but we don't think it should read text to jay shetty

260

no i think it's like over complicated like i think it needs to like be smart

261

and just like that personally i used to believe

262

that self -promotion was somewhat arrogant egotistic and maybe a bit uncomfortable

263

and that's the fascinating thing about self -promotion is

264

that worrying about how you're perceived is more egotistic than putting something out there and being okay, being cringe.

265

And so constantly worrying about how you're seen

266

and not thinking about the impact of your work is more self -centered than putting out great work and shouting about it, if that makes sense.

267

We're filming a interview magazine feature and I'm having a great time because the crew is fun.

268

We're having a good laugh.

269

I'll hold you.

270

That's terrible.

271

Great.

272

That's good.

273

Not my color.

274

Not my color. Did I break?

275

Yeah, I'll pay for it.

276

I broke something, I'll pay for it.

277

Do you know what's the funniest thing?

278

You know the lady near the mirror?

279

I walked out and she looked at me and she goes, not your color.

280

And then walked like, oh, it's amazing.

281

What are you wearing?

282

This.

283

Oh, no. It was so funny.

284

I was like, wow, the attitude is so good.

285

Suzanne, what about this?

286

Is this my color?

287

Much better.

288

Yeah?

289

The reason I'm sharing all of this with you is because I believe that you want to bet on yourself, but you're feeling really anxious and nervous about getting started

290

and i can empathize with that i felt exactly the same way

291

and i'm hoping that me sharing my story is going to help you start your journey

292

i'm

293

so happy you all could do it in this i know

294

anything for you guess where this was i was just a

295

plum village oh no way yeah oh my gosh i wanted to visit the monks and the nuns Wow, that's incredible.

296

They were so kind, they put in air conditioning for me, and they were telling me.

297

I remember when I first moved to LA, everyone drives down Sunset, you see all these crazy billboards, and it's pretty surreal.

298

This is awesome, I'm so grateful.

299

Thank you, Netflix, for being an amazing partner, but yeah, this is pretty insane.

300

I'm most grateful that I get to do what I love every day, and it allows me to take care of myself, build teams,

301

hopefully take care of other people's dreams and visions and goals

302

that they want to live up to in their life

303

and I always say that to someone when they joins my company

304

which is hey I want to make your dreams come true

305

so let's make them come true here I get to do

306

what I love with people I love people I care about and yeah there's nothing better than that

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Wat is de Shadowing-techniek?

Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.

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