Shadowing Practice: How I Built A $100M Podcast - Learn English Speaking with Video
Creating lesson...
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We've been in New York filming the podcast all week.
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We've been indoors.
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And then Spotify sent me these amazing pictures.
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And I was like, oh, I'm in New York.
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I might as well go see them.
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But look at the weather.
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Okay, we've got to go that side because it's up there.
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Oh, here we go.
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Here we go.
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Spotify in the rain.
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We did it.
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Yes.
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Seven years ago, I had a crazy idea to start a podcast.
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Our first guest on the show is the number one person in my life.
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Spotify has an estimated 4 .7 million podcasts.
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Where now you have to invest in camera equipment.
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We didn't have the budget for a talk show.
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We didn't have a budget for the best lighting.
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I was told by everyone that it wouldn't work.
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And what I had was a bedroom that I could turn into a studio and then turn back into a bedroom.
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I put everything I had at that point into the podcast, not knowing where it would go or what it would be.
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Jay Shetty.
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Jay Shetty.
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Jay Shetty.
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For three years, he traveled across India, Europe, and England living as a monk.
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You've had great people on the podcast.
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You had Kobe Bryant and Michelle Obama and Oprah.
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At most viewed, you had $365 million.
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His show is relaunching on Spotify.
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For $100 million.
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$100 million.
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$100 million.
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I'm about to share with you the three months build up to the launch on Netflix and Spotify.
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These three months are crazy, and I'm about to take you on the journey with me.
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this is a really exciting moment for on purpose this partnership with netflix
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and spotify is a first of its kind it's crazy it's
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crazy it's crazy yeah helena don't look into the lens it's
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docu -style it's not it's not the office i remember going around town
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and pitching this show idea saying
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that it would be incredible to have people talk about mental health mindfulness and and everyone was just like, gay, no one really cares about that.
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Like, there's no real market for that.
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I was like, it doesn't matter if there's a market for that.
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There's a mission for it.
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And now when I look back at that, I'm like, I'm so glad I did it.
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Yeah.
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Oh yes, it's for me, perfect.
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We started a shoot schedule, five days a month, two interviews a day.
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For those five days, I get to just focus on being an interviewer.
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As always, she might have to do it.
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My granddaughter this morning said to me, I know you've never gone to a therapist, but this is gonna be your first therapy session.
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So my team has created a document which has research, timeline about the guest.
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I spend a lot of time listening to as many of their interviews as I possibly can
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because I want to make sure that I'm asking them questions that they haven't been asked before.
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What's the number one mistake we make in communication?
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What's the one communication?
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Which communication skill has the highest return on investment?
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During the interview, I'm listening for notes specifically for the trailer.
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The best little bites from the interview, but not like giving it all away
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so you're leaving the audience wanting more hey how are you nice to meet you there's three types of guests
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that we have on purpose a expert a celebrity
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and then our third type of guest that we have is a cultural person
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and we've really understood them as three different archetypes it's all
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about practical questions i want all of you to get the best insights out of them
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that are going to be practical that you can apply immediately
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and so our questions focus less on their personal story
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and our questions focus more on actionable insight
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that you can implement into your life today so
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when i'm on the road i usually arrive to the studio an hour in advance
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and this is our new york studio so
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if you saw our episode with millie barbie brown
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which was our first episode on netflix this is where it
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was shot how are you oh who's this hi hey kai how are you oh my Oh my gosh, thank you for bringing Kai.
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It's nice to meet, it's such a pleasure.
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We're with me.
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We should definitely do a height shot.
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Look what it is.
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This time again, you know?
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Come on up.
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That's so funny, I love that.
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What was a moment back then that you started to think it was going to be successful?
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The show had been filming for around nine months.
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It was doing good.
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Then we got a call from Kobe Bryant's team.
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They loved the show and they wanted him to have an interview where he wasn't talking about basketball, where he could actually talk about life.
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The team of one of the biggest athletes in the world had reached out to us for exactly what our mission was, to give people like him an opportunity to teach his wisdom,
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lessons, and insights that they said he couldn't do anywhere else.
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I shared a room with Jay many years ago.
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We were both broke and had just a lot of ambition, and we're just trying our luck out in LA.
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With all his success and everything, he's still the great person he was back then except I
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saw him drink coffee yesterday oh you drinking coffee yeah man I'm
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so exhausted I'm so tired Wow Jesus I hope it works I'm so tired
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crazy he's changed man you're such a he loves the camera
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hello paul loves he loves the camera this picture was a
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picture taken by paul in the hotel room we were sharing
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and i was pitching my podcast idea to a company
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that turned it down but i think it worked out
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so the today show gave me my first ever interview
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that i did on national tv and on
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that day we actually announced the podcast
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and one of the most prominent advocates for a positive headspace online this guy right here g shetty
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so it's a full circle moment going back to the today
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show seven years later to talk about the podcast now going to spotify
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and netflix hopefully we bump into my good friend tom holland
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with your podcast i listen to it every single morning katie nice to meet you yeah I'm like, hey, what's up, dude?
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How you doing?
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What's the problem?
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Five, four, three, two.
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On Purpose podcast.
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And there's big news on that front coming up in a few minutes, Jay.
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Great to see you, my man.
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I love our colors.
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We're in the mental health warrior color code of whatever this is.
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And I just personally wanted to say thank you for all the light
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and conversation that you've brought to the forefront for people all over the world who, like me, one of the 30 million Americans who suffered in silence with a mental health illness
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and you have broken that stigma and normalized that conversation on a level that we needed so bad.
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So thank you so much for that.
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It's such a surreal moment to be going back
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and being partnered up with Spotify and Netflix and seeing Spotify video go live, seeing Netflix video go live.
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It's pretty insane. So surreal.
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This week, we're in Cannes.
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I'm here with Spotify.
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We're doing meetings with CMOs, CEOs, marketing directors, executives.
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I'll be doing a couple of panels, so I'll be live on stage with Kiki Palmer, who I love.
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Hey, Kiki, I'm good to see you.
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I know, this is too much.
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It's like a Kiki phrase.
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Mmm, huh?
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This one has a little sweetness to it.
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I don't know why my flirty always goes 9 to the 30th.
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Are you serious about Sean Evans?
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Oh!
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I love this.
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First of all, I love Sean Evans.
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I love Sean.
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Hey, Sean.
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That's my guy.
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That was dope.
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That was so good.
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This is the best feeling in the world.
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You get to hear real stories, real people, real journeys.
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get to look in people's eyes, hug people, hold people's hands, shake their hand.
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I mean, this is what you do it for.
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So, I'm blessed, I'm grateful, I'm very lucky.
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Whenever anyone says to me, Jay, you changed my life, I always like to remind them, no, you did that.
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Like, I did not change your life, I do not have that power, you do.
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Getting to remind people of the power that they have within themselves is easily my favorite thing.
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Random one question.
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Go for it, yeah.
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I've always wanted to make, like, videos about, like, physics and, like, spirituality and stuff together.
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Just like that.
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Just start, man.
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What did you start with? with videos, forming videos on Facebook and YouTube.
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I'm so glad it's like 10 years ago.
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You're gonna regret it if you don't start now.
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When I started my podcast seven years ago, they said it was too saturated.
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You can either listen to the market or you can listen to your intuition and your talent and your skill.
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And I think the most successful people are the ones who ignore what the noise is saying
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and find a way even when it seems impossible.
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Now you have built On Purpose into one of the most streamed podcasts in the world.
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What do you think people are actually looking for
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when they press play on content for me we're so focused how people feel when they listen to us
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and we've really built because so many people are feeling lonely
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and disconnected i think it's one of the reasons why everyone's listening more
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because we used to keep the phone to our ear
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and feel really heard and now you're on facetime but you're cooking
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and then you're talking to someone and you're out with your dog
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and you're kind of not there whereas
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when you're listening to someone it almost felt like you were
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so much more present and so i feel people turn to our podcast to feel seen, to feel heard, to feel understood.
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And we're completely obsessed with helping people feel that way.
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Thank you so much, everyone, for joining us.
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It's been a lovely session.
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We appreciate it.
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But it's been a good week.
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Yeah, great meetings.
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Can you actually just pass me the bioptimizers?
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The white tub.
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Yeah.
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Yeah, that's it.
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That's it.
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This is literally the thing that's got me through these crazy schedules.
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So it's magnesium, but it's called magnesium breakthrough it's incredible for better recovery so especially
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when i'm in different time zones i'm traveling across the world
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you know sleep schedules all over the place i first started taking it a year ago
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when i was on tour
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and then since then it's become a part of my you
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know daily schedule watch how i make a mess now i'm gonna have to like clean there we go
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but yeah no i take this because
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when i'm on the move it helps me rest better helps me sleep better
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so we We have a meeting in five minutes.
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All right, let's do it.
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Yeah, yeah, let's go a bit earlier.
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Yeah, let's go a bit earlier.
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Cool.
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All right, thanks.
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Let me clean this up.
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We're kind of matching.
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Are we on?
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So I picked these up, so I was going to do just the red shoes, but then I was like, the jacket's fine.
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No, it's good.
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I like it.
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Yeah, yeah, it's fine.
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We'll try it.
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I know, I know, I know.
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I was like, you guys definitely came up with the dress code.
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So this is ruler.
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Ruler has been in my life for seven, eight years.
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Ruler's been with me the longest out of anyone on my team.
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And so Ruler runs with Blair.
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So you can meet Blair.
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Blair and I met, what, four years ago?
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And so Ruler and Blair are co -partners, co -owners with me in our agency, House of 1212.
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So any partnership, any brand we work with, all goes through Ruler and Blair.
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And where are you guys based out of?
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LA.
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Do you guys live in LA?
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Oh, I'm surprised I've never seen you yet.
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I know.
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Well, we never come to the house.
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I don't get invited.
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Yeah.
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No, what are you doing with that?
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You're going to learn a lot about Jay, traveling with him.
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That's great.
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What have you learned so far, Ryan?
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That's the coolest thing.
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I've learned that your life's pretty crazy.
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You wanted to go away.
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No, I don't like this.
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This is how it was it was.
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No, it wasn't.
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No, it wasn't.
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It was not.
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It was definitely not.
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You ruined it.
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You have camera everywhere.
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I'm body facing this way.
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Yep.
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I'm going to be over here, and you're looking back at me that way.
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Yeah, like this coming in and this coming out is the best.
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Yeah, correct, correct, correct, correct.
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Correct.
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Yeah.
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Correct. Did you hear that?
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This is the one time you've been writing in your life, so...
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Wait, Jay, just go back to the Netflix billboard.
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Yeah.
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I don't know if I agree with what you're saying.
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It's a Netflix billboard, so Netflix is saying it.
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So it's like, Jay Shetty, can we cry on your podcast?
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I just thought text to Jay Shetty feels like language people read.
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So we would say what?
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Text to Jay Shetty, please can I come cry on your podcast?
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I get it.
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Brian, do you get it?
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Yeah.
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Yeah, I think the comment would help the comma instead of colon
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makes it seem like you're the one yeah yeah that's exactly
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but we don't think it should read text to jay shetty
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no i think it's like over complicated like i think it needs to like be smart
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and just like that personally i used to believe
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that self -promotion was somewhat arrogant egotistic and maybe a bit uncomfortable
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and that's the fascinating thing about self -promotion is
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that worrying about how you're perceived is more egotistic than putting something out there and being okay, being cringe.
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And so constantly worrying about how you're seen
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and not thinking about the impact of your work is more self -centered than putting out great work and shouting about it, if that makes sense.
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We're filming a interview magazine feature and I'm having a great time because the crew is fun.
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We're having a good laugh.
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I'll hold you.
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That's terrible.
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Great.
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That's good.
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Not my color.
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Not my color. Did I break?
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Yeah, I'll pay for it.
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I broke something, I'll pay for it.
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Do you know what's the funniest thing?
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You know the lady near the mirror?
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I walked out and she looked at me and she goes, not your color.
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And then walked like, oh, it's amazing.
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What are you wearing?
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This.
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Oh, no. It was so funny.
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I was like, wow, the attitude is so good.
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Suzanne, what about this?
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Is this my color?
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Much better.
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Yeah?
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The reason I'm sharing all of this with you is because I believe that you want to bet on yourself, but you're feeling really anxious and nervous about getting started
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and i can empathize with that i felt exactly the same way
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and i'm hoping that me sharing my story is going to help you start your journey
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i'm
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so happy you all could do it in this i know
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anything for you guess where this was i was just a
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plum village oh no way yeah oh my gosh i wanted to visit the monks and the nuns Wow, that's incredible.
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They were so kind, they put in air conditioning for me, and they were telling me.
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I remember when I first moved to LA, everyone drives down Sunset, you see all these crazy billboards, and it's pretty surreal.
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This is awesome, I'm so grateful.
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Thank you, Netflix, for being an amazing partner, but yeah, this is pretty insane.
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I'm most grateful that I get to do what I love every day, and it allows me to take care of myself, build teams,
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hopefully take care of other people's dreams and visions and goals
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that they want to live up to in their life
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and I always say that to someone when they joins my company
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which is hey I want to make your dreams come true
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so let's make them come true here I get to do
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what I love with people I love people I care about and yeah there's nothing better than that
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Boost Your English Speaking with This Inspiring Podcast Journey
What You'll Learn
This video is a goldmine for IELTS speaking practice and everyday conversation skills. You'll pick up how to share personal stories with enthusiasm—notice how the speaker uses phrases like "I had a crazy idea" and "I'm so glad I did it" to connect emotionally. You'll also learn to talk about challenges and achievements, perfect for describing experiences in exams or casual chats. Plus, the natural flow of the dialogue helps with shadowspeaks—repeating phrases in real time to build fluency.
Listen For These Sounds
Pay attention to connected speech! The speaker often links words, like "turn into a studio" (sounds like "turnin'to a studio") and "put everything I had" (sounds like "put everythin'I had"). You'll also hear reductions, such as "I'm" instead of "I am" and "it's" instead of "it is." These small changes make your speech sound more native. Practice listening for these to improve your own pronunciation—great for learn english with videos sessions.
Say It Like a Native
To mirror the speaker's rhythm, focus on stress. Words like "crazy," "mission," and "incredible" are emphasized to show passion. Notice how the speaker pauses before big reveals, like "For $100 million," to build excitement. Try shadow speech—repeat the lines right after the speaker, matching their speed and tone. A shadowing app can help you practice, but even repeating aloud while watching the video works. This will make your English sound more natural and confident, whether you're prepping for IELTS or just chatting with friends.
Ready to start? Hit play, listen closely, and let this inspiring story guide your English practice. You've got this!
What is the Shadowing Technique?
Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.