Prática de Shadowing: Sales Tutorial - Customer problem-solving - Aprenda a falar inglês com vídeo

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(bright music) - I'd like to ask you a simple, but very important question.
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Do you sell a product or a solution?
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If you answered solution, then I have a very important follow-up question.
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What's the definition of a solution?
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Now if you said something that solves a problem, you get a prize.
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But here's the issue.
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Most salespeople think they're selling a solution, but the reality is they really only talk about their product.
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Now in order to make an impact with the C-suite, you have to be an expert at their problems, the cost of not solving those problems, and then how your product serves as a solution to those problems.
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If your customer doesn't believe or agree that they have a problem, guess what they're not looking for?
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That's right, a solution.
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Being perceived as a credible problem-solver means your customer perceives you as knowledgeable, skillful and capable of solving those problems.
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So how do you ensure that you drive that perception?
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Step one, understand exactly what your customer is trying to accomplish and the problems that may be preventing them now or in the future from accomplishing those objectives.
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Step two, search for third-party insights that highlight or underscore those problems and reinforces the urgency to solve them.
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Step three, help the customer quantify the cost to them and their organization should they not solve those problems or if they solve them incorrectly.
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And then finally, in step four, position your product or service as an ideal logical solution to those very problems.
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Now I recommend you spend as much time as possible talking about the customer's problems and the cost associated with them.
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The longer you can keep the customer discussing their problems, the more likely they are to desire a solution.
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Problems are personal and emotional to your customer and that's what drives urgency to change.
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Think beyond your products' features and benefits training and really try to understand your customer's point of view.
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Once you can do this regularly, you will naturally begin to speak their language and be viewed as someone who completely understands their business and the threats that prevent them from being successful.
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If you don't focus on your customer's problems, you will commoditize yourself and not be able to establish real value.
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Let me give you an example.
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If you sell elevators for commercial office buildings, your customer's problem is not that they need an elevator.
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Their problem is they're trying to design and build a Class A office building that generates top lease rates, operates as efficiently as possible and builds long-term value in the resale of the building.
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Now how does your elevator solve for those?
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Let's say you sell CRM systems.
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Your customer's problem isn't that they need one more database to manage with loads of bells and whistles.
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Their problem is they need to increase sales and find a better way to manage their customer conversations in the buyer journey.
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Now tell me how your CRM system solves for that.
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I think you get the point.
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Always remember, problem-solvers rule the world and the C-suite.
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Be one of those.
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(bright music)
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Por que praticar a fala com este vídeo?

Praticar a fala com vídeos como este é uma excelente maneira de aprender inglês com youtube, especialmente em um contexto de vendas e resolução de problemas. A habilidade de comunicar-se eficazmente em inglês é crucial para profissionais que desejam impactar a alta administração. Você não está apenas aprendendo a falar, mas também a entender a perspectiva do cliente. Isso ajuda a desenvolver competências essenciais na prática de conversação em inglês, permitindo que você se torne mais confiante e convincente em discussões sobre soluções e problemas.

Gramática e Expressões em Contexto

Os seguintes aspectos gramaticais e expressões são fundamentais no discurso do vídeo:

  • Do you sell a product or a solution? – Esta pergunta direta é uma boa prática para iniciar uma conversa. Praticar perguntas em inglês ajuda a desenvolver a confiança e a fluência.
  • Understand exactly what your customer is trying to accomplish – Aqui, o uso do presente contínuo destaca a importância da ação atual, algo essencial na comunicação eficaz.
  • Help the customer quantify the cost – A estrutura do verbo “help” seguida de um objeto e infinitivo (help + objeto + verb) é comum em contextos de aconselhamento e vendas.

Ao praticar essas expressões por meio de shadowing em inglês, você melhora a pronúncia e a fluência.

Armadilhas Comuns de Pronúncia

A pronúncia pode ser desafiadora em certas palavras e expressões. Preste atenção nas seguintes armadilhas:

  • Solution [səˈluːʃən] – Tente praticar a ênfase na segunda sílaba, que é muitas vezes negligenciada pelos falantes não nativos.
  • Accomplish [əˈkɑːmplɪʃ] – A pronúncia rápida pode levar à omissão do “a”, que é essencial para a clareza.
  • Perceive [pərˈsiːv] – A sonoridade do “c” pode ser complicada. Pratique a palavra em diferentes contextos para garantir que você a pronuncie com clareza.

Usar a técnica de shadow speech pode ser muito eficaz para melhorar a pronúncia em inglês, permitindo que você mapeie diretamente sua fala à linguagem natural usada no vídeo.

O que é a Técnica de Shadowing?

Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.

Técnica de shadowing: leia o guia completo passo a passo →