Практика Shadowing: Why Impact First Deep Tech is our future | Philipp Buddemeier | TEDxESMTBerlin - Изучайте разговорный английский с YouTube
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The last 25 years I had the opportunity to work at NGOs and in consulting,
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The last 25 years I had the opportunity to work at NGOs and in consulting,
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safety children and McKinsey.
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And of course you will never guess which way to start.
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But additionally I had the opportunity to set up a circular economy incubator,
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launched with urban finance startup growing mushrooms on coffee waste,
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set up a sustainability-focused boutique advisory firm,
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co-authored two books on sustainability,
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and most recently, set up an investment firm.
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Now across these 25 years,
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I've known two main things.
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The first, business as usual is from farmstruck to environmental collapse,
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and that's to resolve the tide,
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you need a new paradigm paradigm,
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and that new paradigm is impact first.
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And that second, incremental innovation is going nowhere,
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and that to turn the tide we need a radically different solution,
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and that's the opportunity for DICTEC.
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So today I want to talk about impact first and DICTEC,
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or more specifically how impact first DICTEC is our future.
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And if you're wondering what DICTEC is, we'll get to that.
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But first, let me start where my journey began.
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It was unbelievably almost 40 years ago when I went to a Greenpeace exhibition board,
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and what may seem absurd today was still common practice back then.
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Racy states would dump their nuclear waste into the ocean,
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and companies, indeed, would dump their untreated toxic waste into the ocean as well.
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So that did not seem to make any sense,
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but what did seem to make sense was the Greenpeace pipeline
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that said our oceans don't have a dream to start polluting them.
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So I didn't expect in my journey to find different answers to that.
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But at university, I did not get any new answers.
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In fact, we were taught the very classic doctrine that nobody put more succinctly than Milton Friedman,
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who said the one and only social responsibility of business is to increase its pressures.
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Now, on my first job of management consulting,
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I did not get the nuances ahead.
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Incept, talking from the core was the mantra of today.
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So I took the first opportunity for a career break and went to business school.
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And besides the more classical curriculum,
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I started to get fresh perspectives.
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I think the lecturers, as you say in the building,
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have a lot of them.
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It's national team and theater.
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And I was just one of those peers,
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contributors and off-campers, not really stay with me,
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which is Steve Jobs, very famous commensurate address at Stanford,
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where he said, you've got to find what you like.
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And if you haven't found it yet, keep looking and setting.
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And so there's no reason to keep looking and to not setting.
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Don't set him.
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That must really stay with me.
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But one of the figuring things out,
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the environmental crisis, went from that to terrible.
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And in 2009, the planetary boundaries framework came out to scientifically assess the state of nature.
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And in 2009, seed out of the Earth,
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the systems were in the orange,
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in the back, and by today,
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in fact, 6.9 boundaries have been fixed.
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In fact, all realms of nature,
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climate, sexual, and allergies, all are in jeopardy.
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And these are just scientific data points.
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They have real-world implications.
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In our land system, we agree that we don't have enough to grow food.
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If fresh water is depleted,
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we don't have enough to irrigate our crops and drink.
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So this has real-world implications.
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For us, perhaps ten years ago,
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there was an opportunity to think that policymakers would fix it for us.
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With a Paris Agreement, set in motion,
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there was this window of hope.
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And yet the 1.5 degree country that was mentioned reached after that last year already.
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And current policy is on track for a 2.7 degree future world.
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And so, Wilha is reading,
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the news might agree that pining our hopes on enlightened policy makers does not seem a promising proposition.
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It's actually perhaps hope that business is fixing it for us,
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business as usual, incrementally improving what it does,
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when I think that's what gets here in the first place.
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And so I think it's a very new paradigm,
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and yet new paradigm is impact force.
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Instead of the traditional notion of maximizing profits now and relying on others to fix issues later,
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impact force flips that notion on its head,
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and it starts at the very opposite end.
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It starts with the question,
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does the economic activity I pursue,
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does that align with a future worth living,
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with a futuristic economy thriving within monetary boundaries to the benefits of all?
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And once that question is then addressed,
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then which afterwards makes an activity more economically accessible?
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Now of course this is very difficult for incumbent businesses embedded in a business-as-usual mode to pursue.
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But perhaps there are other companies who can do this.
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And one great example is Keith Stemper and Echodia,
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who planted with that very notion and vision of regenerating nature and planting trees.
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And to do so, he set up a search engine,
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Echodia, now the eighth-nest search engine in the world,
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to generate projects in order to plant tree and regenerate nature.
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And by now, it's planted well over 200 million trees.
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And so it demonstrates that the notion of impact source on the scalable business model came to exist.
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And so, mostly working in a permanent business,
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I noticed how difficult it is to change an existing system.
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And at the same time,
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I was starting to work with early-stage venture capital investors who were much more interested in disrupting a status quo.
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And so I started to wonder whether it wouldn't be exciting to apply an impact-first mindset to early-stage investing.
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And coincidentally, I met a serial entrepreneur and investor who was excited about this very same question.
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And so together, we set up an impact-first investment firm.
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But to just start, we took the time,
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took the step back to think about and synthesize our learnings across innovation, entrepreneurship and investing.
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And we both engulfed down into two core beliefs.
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The first, that we want to align everything,
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everything we invest into with our vision for a future fit economy that within planetary boundaries to the benefits of all.
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And second, that we want to fast-track deep-pick disruption,
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so not implementing innovation, but deep-pick disruption to build radically new solutions.
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And then you can think about first investors who also ask the question what deep-pick of course is,
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and this is something I want to briefly answer now.
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And Deep Deep is the result of scientific breakthroughs requiring intensive R&D.
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But I think most importantly is the question, what can it do?
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And when I think about what it can do,
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I really think about a metaphor that was shared with me by William McDonough,
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the co-founder of Co-Dip Trader,
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that I had the pleasure to interview for my first book on research here, Equinomy.
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And he said, if you go to Mexico,
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but you're heading towards Canada,
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slowing down is not enough.
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You have to turn around.
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And so incremental innovation is exactly that, slowing down.
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It lessens the destruction.
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It lessens the damage from business as usual.
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That's what incremental innovation, energy is making things less bad.
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However, if you build something new,
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like Ecosia, like deep-text solution,
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new materials, waste-custaining, If you build something new,
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you have the opportunity to come on now.
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Now, the deep-pack first, investors,
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we then ask, where should we apply deep-pack?
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The fluxing.
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Now, we started with a familiar perspective from which bacteria data is available, CO2 emissions.
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We very clearly provide this a two-plus of all emissions arise from energy use.
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We for good reasons, investors set 4 caliums into the new world.
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We wanted to address the ecological crisis,
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not just climate, but hedge funds and planet for this which we learned you to ocean health.
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And surprisingly, there weren't any data explaining which sector did destroy the most and which solutions,
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accordingly to help us, could carry the tide.
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So we did to that and analyzed which sector is drawing environmental destruction and what we found it was tight.
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It's amazing.
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In fact, we found that almost 50% of all environmental destruction is caused by the food system, but agriculture.
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So it really matters what we eat.
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And next is industry and construction.
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So if you think, every part of the world cuts or we're eating,
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that's not just climate impacts,
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it's water, dangers, driving biodiversity loss.
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Equally, if you think about forestry,
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to look for action in the structure of paper and other industrial applications.
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And that's starting not just private impacts,
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but fresh water and land use and biodiversity.
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Yes, the reduced key sector really became the focus of our investigation.
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And of course the next question then was,
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are there any exciting deep tech phenomena?
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By now, we've made our first investment,
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and I'm excited to share that we started with the construction industry thinking about how to reinvent insulation.
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In fact, we invested in a Cambridge spinner that touches the problem of today's insulation repair,
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which is not just thick and heavy,
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it's also poor performance of molecular producers, toxic, non-desitable waste waste.
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Whereas instead, the biobased algaes that produce out of biological waste stream underbodies chemo,
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the acid can sound better,
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and of course, they buy bad grade and can safely be returned to a biosecid after use.
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We are now looking into other issues that will impact the agricultural survey chain,
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and now we're screening an up-told spin on it that turns agricultural waste into a power substitute.
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And as you know, that power is the most damaging a cultural commodity after me and Gary,
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you would be as excited as we are to produce a substitute of potato tea.
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And so this is the opportunity to take waste, turn that into value.
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Similarly, sewage sludge, something that today is decilibrated,
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and instead what is the component into fertile soil?
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If you can produce fumig matter that we bring in our fields to improve soil health,
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improve water retention, and as result, boost agricultural yield.
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There are really interesting opportunities to speak that today they're not available in cost-compositive yet.
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They're not available at scale.
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But it does take upon us that we take low-valued waste streams,
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unwanted waste streams, and we can only do high-value desirable solutions.
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Now, the question then for investors,
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of course, is can we escape,
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can we grow the prices, can we achieve prosperity?
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And the cost very clearly is yes.
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We do have the playbook.
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Of course, we know there is a storage.
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We've seen 90% or more costecreens over the last 50 years.
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And by now, solar is one-third cheaper than any other fossil fuel anywhere globally,
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globally, and to that we do that class,
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we should achieve prosperity and petropower comes.
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Now, solutions exist at night,
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but we need investment to scale it.
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And to be in the market,
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I think I've no better quote than what Bookman Stachiller said.
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He said, you never change something by fighting to existing reality.
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You change something by a a new model that makes the existing model obsolete.
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So impact first is that new model,
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and it will make today's business as usual system of pay, make, waste, obsolete.
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We know that solutions exist at last day,
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and we know what it takes to scale them,
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it takes investment, but we also know that our opportunities,
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the time to carry it, is rapidly diminishing.
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Business as usual is on a fast track to environmental disruption,
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And now is the time to turn the tide to invest and scale impact solutions for global impact.
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So this, I believe, is at the moment.
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Let's not waste it.
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Let's not check it.
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Let's innovate, let's celebrate impact,
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and let's together to create a future worth again.
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Thank you.
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