ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: How To Identify Target Market | Target Market Examples
เลือกโหมดฝึก
แต่ละโหมดจะเปิดห้องฝึกแบบเต็มจอ
187 ประโยค
หากประโยคสั้นหรือยาวเกินไป กดที่ Edit เพื่อปรับแก้
1
If you fail to properly identify your target market, then none of your marketing will work.
2
Period.
3
Not your ads, not your content, not your website, not your social media, nothing.
4
It'll all just fail miserably.
5
And I don't want that for you.
6
Which is why in this episode, I'm going to be breaking down exactly how to identify your target market
7
and give you some real-life examples
8
so you can use them as reference in your business so you never make this mistake again.
9
Let's get to it.
10
Hey there, my name is Adam Erhardt, marketing strategist and welcome to The Marketing Show, where we help you grow your business and generate more leads, customers, and sales by making way better marketing.
11
So if you're interested in learning the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing and hitting that notification bell so you never miss a future episode.
12
Alright, let's talk about ideal target market
13
and specifically how to identify your ideal target market because
14
if you get this piece wrong then like I alluded to
15
before well pretty much nothing else is going to work
16
because this is the core foundational and key element that all of the rest of your marketing is built on.
17
So it's that important which is why I'm glad you're here now watching this here
18
so allow me to break down the exact steps
19
so you make sure that you always clearly identify and isolate
20
and then attract and really find them where they are online
21
and offline so you can put your message directly in front of them in the most clear
22
and concise and compelling way possible to get more leads and sales.
23
Alright, so it all starts with step number one, which is having an ideal customer avatar.
24
Now, if you've never heard of this before, what an ideal customer avatar is, is a kind of a composite or a fictional representation,
25
or it could even be built off a real customer that you've had in the past.
26
But essentially, this person or this sort of fictional representation makes up your most perfect and ideal customer.
27
The kind of customers that you absolutely love doing business with and the ones that love you back.
28
The ones that pay you for the value you provide.
29
They are not whiners.
30
They don't complain.
31
They don't make your life miserable.
32
Essentially, you want more of these people.
33
Well, in order to get more of these people, you first need to really clearly articulate what all these people have in common.
34
And I'm going to give you a few frameworks in just a minute, so stick with me.
35
But essentially, what we want to do is we want to build out three main core principles of your ideal customer avatar,
36
including their demographic details like what is their age, their gender, income, occupation, job title, things like that.
37
Their geographic details like what city or state or province
38
or country or basically where they live and then their psychographic details like their attitudes, their interests, their beliefs, their organizations or affiliations,
39
maybe even their political or religious views.
40
All of these things that sort of make up the head stuff of your ideal customers.
41
You also really want to dive deep into what I call their miracles and their miseries.
42
Their miracles being all of their wants and their dreams
43
and their aspirations and their goals and then their miseries being all their pains
44
and their frustrations and their fears and their nightmares.
45
All the things that keep them up laying awake at night when they can't fall back asleep.
46
The better that you understand them and are able to articulate their demographic, geographic and psychographic details and the better that you really understand their miracles
47
and their miseries and how all these play together well the better
48
that you're gonna be able to form this ideal customer avatar
49
which is gonna make all of the rest of the steps that much easier.
50
Now like I said before there are some frameworks here
51
that I want to share with you So let's dive into the first one now.
52
Now the first way to really identify an ideal target market
53
that you want to go after is to look at a framework called the PVP framework which basically stands for personal fulfillment,
54
value to market and profitability So let me break down each one of those for you now.
55
The first P is personal fulfillment.
56
And this is essentially just how much do you enjoy working with this type of market?
57
Do they share similar values?
58
Do you enjoy helping them?
59
Do they get value from you helping out?
60
Do you have a good relationship?
61
Do you enjoy talking with them?
62
Do you have shared interests?
63
That type of thing.
64
See, it's probably no surprise that you're going to be able to do a lot better
65
and you're going to be able to attract a lot higher quality customer
66
and someone that you actually enjoy working with
67
if you actually enjoy working with them and you've got similar characteristics
68
or commonalities or you're able to empathize with them and really kind of get on the same page.
69
The next letter is V and this is all about value to market or value to marketplace.
70
Basically is the product or the service or the offer
71
that you're putting out there of a high perceived value to the customer that you're trying to serve.
72
Basically if you've got something that's going to be really valuable to a certain segment of people, you're going to probably want to serve them rather than a
73
different segment of people who may have no interest at all in what you're trying to sell.
74
A good example here, and basically just because I've got one on the wall, would be say guitar strings.
75
Now, if you're trying to sell guitar strings to me, I'm going to be interested and it's going to provide a lot of value to me
76
because I'm going to need them for my guitar.
77
But if you try to sell them to some of my friends who don't play guitar, there's going to be pretty much no value at all.
78
Unless, of course, they're nice and just want to buy me some strings.
79
All right, moving right along to the third letter, which is P, and this is all about profitability.
80
This one is kind of obvious and goes without saying, but hey, let's say it anyways.
81
Basically, profitability is how profitable are these customers to your business?
82
Basically, when you take a look at all the different available markets that you could pursue, some of which are going to be in a better position to spend a whole lot more money than other people,
83
meaning you can probably provide a much higher quality service or product to them.
84
As a real rough example, let's just look at demographic details like age range.
85
Well, it's probably not surprising that someone who's, say, still in college or maybe who's retired
86
and trying to watch what they've trying to spend
87
and trying to save and basically on two complete opposite ends of the spectrum, they might have less discretionary or disposable income than, say, someone right in the middle of the spectrum who's in their prime working years
88
and making income and actively out in the workforce.
89
It doesn't mean that you don't go after students or retirees.
90
It just means that of those subsets, if we're looking at things strictly demographically, it's pretty obvious to see which subset is going to have, in general, more money to spend.
91
Alright, so that's the PVP framework and it's very important to keep in mind
92
and when you start to stack that on top of your ideal customer avatar framework, looking at demographic, geographic, and psychographic details, your target market starts to become really crystallized
93
and starts to become a whole lot easier to identify so you can go out there and locate them later.
94
But before we do that, there's another framework that I want to share with you
95
that can help add even more bang to your marketing buck and that's the RFM framework.
96
The RFM framework basically looks at recency, frequency, and monetary.
97
And it's kinda similar, but it's also kinda different.
98
So let's dive into it now.
99
Basically, what this framework helps you do is determine which subset
100
or which cohort or which area of your market is going to be the most valuable to you moving forward.
101
The R stands for recency.
102
Now, essentially, the more recently that someone has bought or done business with you or a competitor
103
or basically any kind of similar product, well, the more valuable they're going to be.
104
After all, if they've just bought something, the odds of them buying something similar or in a similar market
105
or whatever is basically a lot higher than someone who's never bought it before or hasn't bought in months or even years.
106
The next letter is F, and it's all about frequency.
107
Basically, if someone buys stuff a lot, it's probably no surprise
108
that they're going to be a better customer who's going to be more likely to buy a whole lot more.
109
I don't think there's too much to say on that one.
110
And then the M, of course, is monetary.
111
And this is very similar to the profitability that we talked about in the PVP framework.
112
But basically, the monetary is, well, how much did they spend?
113
And you can see if you've got a customer that's recently bought, they buy frequently, and they spend a large amount, these are the kind of people you want to go after.
114
All right, so now that I've broken down the frameworks for you, the next step is to go out there and try to find these people.
115
How do you do that?
116
How do you identify that ideal target market who's going to love you
117
and love what you do and pay you for the value you provide?
118
Well, if you've already got a business and you've got some sales under your belt, you're in a great position here because the very first thing you're gonna want to do is analyze your current customers.
119
Essentially, we're gonna want to take a look at the 80-20 distribution or the Pareto principle.
120
And basically, we want to look for the top 20% of your customers, which probably, statistically speaking, are gonna be responsible for around 80% of your revenue, depending on your business.
121
Well, when you analyze this top 20% of customers, you're going to want to look for all of the frameworks that I just talked about.
122
You're gonna want to look for similarities and commonalities in the demographic details
123
and geographic and psychographic details You're gonna want to look at personal fulfillment
124
and value to the market and the profitability
125
And of course RFM being recency frequency and monetary And
126
when you lay all these out and you look at
127
that top 20% of customers You should start to see some trends
128
and some commonalities between your best customers once you do
129
that well you pretty much have an ideal target market
130
that you've identified and some relatively sort of similar characteristics between them
131
so you can use this to go out and find more of them.
132
Now if you don't have a business or
133
if you're just launching a new product or a new service
134
or a new offer and you don't have a proven track record of sales basically behind you
135
that you can mine for data well you're gonna be in a bit of a different position
136
but still all of the concepts I shared with you still apply.
137
The alternative however to mining the data
138
that you already have is going out there and getting as much new data as possible and this means talking to people.
139
Basically that's it.
140
You want to have a conversation, you want to learn about them, you want to present your product or your service, you want to ask them questions, you want to see what their pains are,
141
you want to see what solutions they're looking for
142
and you want to make sure that you're basically designing your product
143
and service more to fit the needs of an ideal customer avatar than the other way around.
144
Let me elaborate on that in just a second.
145
You see one of the biggest mistakes you can make in
146
business is to come up Come up with a business
147
or a product or a service first
148
And then try to fit it into some area of the market and basically jam it in there.
149
Rarely is it gonna fit perfectly.
150
Some adaptations and basically tweaks are gonna need to be made.
151
Better solution is to first at least even roughly identify some target market, some basic sort of generalization based on some of the criteria
152
that we've already talked about and then try to design your product
153
or your service or at least tailor it to them rather than the other way around.
154
Way more profitable, way more fun.
155
All right, so now that I've got all of that covered, we've laid everything out on the table, let me give you a couple examples, both in the B2C industry,
156
business to consumer, and the B2B industry, the business to business.
157
Let's say that you're in the B2C space and you're selling direct from your business to consumers and you're selling, say, a weight loss supplement.
158
Well, let's say also that you've got two different target markets that you could pursue.
159
We'll call these cohorts.
160
And essentially what we want to do is we want to clearly identify a target market
161
or an avatar for each one of these cohorts
162
So we can make sure
163
that we're positioning our marketing accordingly Cohort one could be let's say men ages 18 to 25 They live in the US,
164
they like CrossFit and Muay Thai and maybe MMA and bodybuilding
165
So you could then use this information to go out there and create a campaign that's targeting them Speaking their specific language, being on platforms that they're going to be active and present on
166
and essentially making sure that you're really dialing in your marketing just to focus on them.
167
Another cohort you could try would be, say, new moms who are between the ages of, say, 25 and 35, also live in the U.S., who might enjoy watching shows like The Biggest Loser,
168
have probably tried different diets before, including keto or Atkins or paleo or whatever,
169
and basically are looking for that next solution or that next fix to help them get where they're trying to go.
170
Again, by clearly dialing in this cohort and this ideal target market, you can really start to structure your marketing and your messaging
171
and making sure you're ending up in the right places to
172
get directly in front of these people with your message and with your product.
173
Alright, and now a B2B or business to business example.
174
Let's say that you're selling coaching or consulting services and you're helping health-based practitioners grow their businesses.
175
Well, for starters, you'd probably want to set some kind of parameters around the business.
176
Maybe they're doing a million a year in revenue or above.
177
Also, because you're servicing health-based practitioners, you'd want to really ideally articulate kind of what kind of health-based practitioners.
178
Are we talking about chiropractors or physiotherapists or massage therapists or whatever?
179
When it comes to demographics, we could be looking at all sorts of different age ranges, but let's say for this one between the ages of 35 and 55.
180
Also, for psychographic details and who they follow, what kind of books they read, well, let's say that they enjoy watching TED Talks, they follow Tony Robbins, and they attend one to two seminars each year.
181
Again, these are fictional representations, but they're very important because what they allow you to do is really get into the mind
182
and into the shoes of your ideal target market, that person that you're really trying to serve.
183
And the better that you're able to understand what they're going through and where they're coming from, well, the better your marketing is going to be.
184
All right, the next thing you're going to want to do is make
185
sure to check out the video right here on the six pillars of marketing strategy, which is going to help ensure that you never create bad marketing again.
186
So check that out now.
187
Thanks so much for watching, and I'll catch you next time on The Marketing Show.
ดาวน์โหลดแอป
ทุกอย่างที่ต้องใช้เพื่อพูดได้คล่อง
AI ให้คะแนนการออกเสียงให้คะแนนทุกประโยค
ฝึก IPAเชี่ยวชาญทุกเสียง
คำศัพท์สร้างคลังคำของคุณ
เกมคำศัพท์เล่นไปเรียนไป
ช่องเดียวกัน
B21
Introduction To Marketing | Marketing 101
Business EnglishWorking Adults
B21
15 Psychological Marketing Triggers to MAKE PEOPLE BUY From YOU!
Business EnglishWorking Adults
B21
Advertising 101 - How To Advertise For A Small Business
Business EnglishWorking Adults
B21
This Business Has 12 Google Reviews. Here's the Free Audit I'd Send It ($297/Mo)
Business EnglishWorking Adults
B22
This ONE Psychological Trigger Gets Clients to Chase You
Business EnglishWorking Adults
B21
Disney’s BILLION Dollar Marketing & Branding Strategy
Business EnglishUniversity StudentsWorking Adults
B23
Digital Marketing 101 (A Beginner’s Guide To Marketing In 2026)
Business EnglishWorking Adults
FOR YOU
วิดีโอแนะนำ
B21
34 ประโยค
Sales Tutorial - Customer problem-solving
Business EnglishWorking Adults
B21
236 ประโยค
how I built a $2.7M brand using a.i (my actual product, website, ads, viral videos)
Business EnglishWorking Adults
B21
240 ประโยค
The 8 Hooks You Need To Go VIRAL on Social Media
Business EnglishWorking Adults
B21
198 ประโยค
How to keep people’s attention in work presentations as an expert in your domain
Business EnglishWorking Adults
B21
146 ประโยค
How and WHEN to HIRE People to Build your Business with Upwork? Outsourcing 101
Business EnglishWorking Adults
B21
179 ประโยค
Design The Perfect Offer in Under 10 Minutes
Business EnglishWorking Adults
B21
255 ประโยค
Don't build a social media account. Build a personal brand instead.
Business EnglishDaily ConversationWorking Adults
B2131 ประโยค
How to ACTUALLY Make Money on Facebook Pages in 2026
Business EnglishWorking Adults
B21
163 ประโยค
Brand Identity Design Challenge - Part 2 - How to create a full Behance Portfolio project
Business EnglishWorking Adults
B21
58 ประโยค
Marketing made easy: Create assets with AI | Google AI Professional Certificate
Business EnglishWorking Adults
สิ่งที่คุณจะได้เรียนรู้
ในวิดีโอนี้คุณจะได้เรียนรู้เกี่ยวกับการระบุตลาดเป้าหมายที่เหมาะสมและวิธีการที่จะทำให้การตลาดของคุณมีประสิทธิภาพมากขึ้น โดยเฉพาะการสร้างโปรไฟล์ลูกค้าในอุดมคติ ซึ่งรวมถึงการวิเคราะห์รายละเอียดประชากรศาสตร์ เช่น อายุ เพศ รายได้ และอาชีพ นอกจากนี้ยังมีการศึกษารายละเอียดทางภูมิศาสตร์และจิตวิทยา เพื่อให้คุณเข้าใจความต้องการและความเจ็บปวดของลูกค้าได้ดียิ่งขึ้น นี่จะช่วยให้คุณปรับปรุงการออกเสียงภาษาอังกฤษและสามารถสื่อสารได้อย่างชัดเจนและมีประสิทธิภาพมากขึ้น
ฟังเสียงเหล่านี้
ในการสนทนานี้มีการใช้การเชื่อมเสียงที่ช่วยให้การพูดฟังดูเป็นธรรมชาติ เช่น การลดเสียงในคำบางคำหรือการเชื่อมคำระหว่างกัน ตัวอย่างเช่นคำว่า "going to" มักจะถูกพูดว่า "gonna" และคำว่า "want to" จะกลายเป็น "wanna" ซึ่งเป็นการใช้ที่คุณควรฝึกฝนเพื่อให้การออกเสียงของคุณฟังดูเป็นธรรมชาติมากขึ้น ด้วยวิธีการ shadowspeak คุณจะสามารถปรับปรุงการออกเสียงภาษาอังกฤษของคุณได้อย่างรวดเร็ว
พูดเหมือนเจ้าของภาษา
เพื่อให้คุณสามารถจับจังหวะและการเน้นเสียงได้ มันสำคัญมากที่คุณจะต้องฝึกพูดตามเสียงในวิดีโอ ด้วยการทำ shadow speech คุณจะสามารถเลียนแบบจังหวะและน้ำเสียงของผู้พูดได้ คุณควรให้ความสนใจกับการเน้นเสียงในคำและประโยค เพื่อให้ได้ผลลัพธ์ที่ดีที่สุด แน่นอนว่าสิ่งนี้จะช่วยให้คุณมั่นใจขึ้นในการสื่อสารภาษาอังกฤษ และสามารถเชื่อมโยงกับผู้ฟังได้ดียิ่งขึ้น
การปรับปรุงการพูดของคุณจะไม่ใช่เรื่องยาก หากคุณฝึกฝนตามเสียงในวิดีโอนี้อย่างสม่ำเสมอ และใช้เทคนิค shadowspeaks อย่างมีประสิทธิภาพ คุณจะเห็นความก้าวหน้าในเวลาอันรวดเร็ว!
ไวยากรณ์ในวิดีโอนี้
โครงสร้างที่ผู้พูดใช้บ่อยที่สุด พร้อมคำพูดจริงจากวิดีโอ:
| โครงสร้าง | ในวิดีโอ |
|---|---|
| Present perfect have/has + กริยาช่อง 3 — เหตุการณ์ในอดีตที่ยังเกี่ยวข้องกับปัจจุบัน | you've never heard · you've had · have shared |
| Relative clauses who / which + อนุประโยค — ข้อมูลเพิ่มเติมเกี่ยวกับคนหรือสิ่งของ | important which is · one, which is · people who may |
| Passive voice be + กริยาช่อง 3 — เน้นสิ่งที่เกิดขึ้น ไม่ใช่ผู้กระทำ | is built · be built · be made |
เทคนิค Shadowing คืออะไร?
Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ