ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: What is Procurement? Procurement Process Explained in 12 minutes
กำลังสร้างบทเรียน...
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Every product you touch, wear, eat, or use started with a decision.
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Who should we buy it from?
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How much will it cost?
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Will it arrive on time?
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That decision, it's called procurement.
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From a tech startup ordering software to a hospital sourcing life-saving equipment, procurement is the invisible superpower behind every successful business.
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But this isn't just about buying stuff.
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It's about the science and art of getting the right things from the right people
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at the right time and at the right price.
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So, let's dive in.
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First, what is procurement?
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At its core, procurement is the process of sourcing, negotiating, and acquiring goods or services from external suppliers to meet the organization's needs.
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This includes sourcing vendors, negotiating prices, signing contracts, tracking deliveries, ensuring quality, and finally, managing payment.
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Whether it's software for a startup or machines for a factory, procurement decides who delivers what, when, and how much it costs.
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For example, think of procurement like planning a big wedding.
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You don't just go buy food and flowers.
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You plan your guest list, find reliable caterers, compare quotations, ensure everything arrives on time, track the budget, sign contracts.
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That's procurement on a business scale.
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Let's take a real-world example.
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Tata Motors, one of India's largest automobile manufacturers.
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To build each vehicle, they need tires from Bridgestone, steel from Tata Steel, electronics from Bosch,
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paint, seats, dashboards, software systems, etc. Tata Motors doesn't manufacture all of this in-house.
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Instead, they procure parts from a global network of suppliers who specialize in those products.
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If even one part, like a microchip, doesn't arrive on time, production halts, deadlines are missed, and millions are lost.
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That's how powerful procurement is.
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Second, how procurement works.
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Now let's break down how procurement actually works.
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Here's a five-stage framework used by most global organizations.
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Step one, need identification.
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A business unit, say the HR team, needs 100 laptops for new employees.
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They raise a procurement request.
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Step 2, supplier sourcing.
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Procurement researches trusted vendors, Amazon Business, Dell, HP, etc. Step 3, quotation and evaluation.
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They invite bids, compare pricing, delivery, warranty, and customer service.
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Step 4.
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Contract and order.
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They finalize the best deal and place the order with terms locked in.
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Step 5.
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Receive, inspect, and pay.
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Laptops arrive, quality check, payment approved, order archived.
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This structured process helps businesses avoid overpaying, missing deadlines, or dealing with shady suppliers.
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Third, why procurement is so important.
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Procurement isn't just paperwork.
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It's a profit-driving, risk-reducing, strategy-boosting engine.
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Let's look at five reasons why.
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Number one, cost control.
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Procurement controls up to 70% of company expenses.
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Even small savings create big profits.
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Number two, ensures continuity.
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No materials, no production, no services, no sales.
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Procurement ensures that there are no delays in production due to missing materials.
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For example, during COVID-19, smart procurement helped hospitals like ApolloSource PPE kits when others couldn't.
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Number three, maintains quality.
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The right suppliers deliver the right results.
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Number four, reduces risk.
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Procurement teams assess suppliers for financial stability, reliability, and compliance.
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For example, airlines like Indigo build relationships with multiple fuel vendors to reduce over-dependence.
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Number five, boosts reputation.
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Ethical and green procurement builds public trust.
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For example, Starbucks supports small farmers and sustainable coffee sources through ethical procurement partnerships.
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Fourth, types of procurement.
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Procurement isn't one size fits all.
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There are four primary types depending on what you're buying.
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Number one, direct procurement, procurement of good services used directly in production.
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For example, a car company buying engines, seats, and tires.
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Number two, indirect procurement, supporting materials not part of the end product, but necessary to run the business.
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For example, office furniture, marketing software, security services.
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Number three, services procurement.
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External professionals hired for a project.
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For example, a company hiring a marketing agency or freelance graphic designer.
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Number four, strategic sustainable procurement.
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Sourcing focused on long-term value, environmental impact, and social or ethical benefits.
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For example, IKEA using FSC-certified wood from verified suppliers.
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Comparison table.
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Fifth, the procurement process.
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Let's go deeper.
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Here's the full 10-step procurement cycle used by large businesses globally.
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First, need identification.
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A department identifies what's required.
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Second, authorization management checks and approves the request.
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Third, market research, shortlist suppliers from directories or platforms.
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Fourth, RFQ or RFP creation, request for quote for simple needs or proposal for complex services.
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Fifth, evaluation of quotes, analyze pricing, terms, delivery.
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Sixth, negotiation, finalize favorable terms.
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7. Contract finalization.
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Sign a formal agreement.
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8. Purchase order.
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Send PO to supplier.
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9. Delivery and inspection.
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Receive goods and check for quality.
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10. Invoice and payment.
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Pay after verification and archive records.
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Efficient organizations automate this flow with procurement software like SAP Ariba or Coupa to reduce errors and increase transparency.
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If you're watching and finding these procurement process helpful so far, make sure to like the video, share it with others who might benefit,
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and subscribe for more breakdowns on business, tech, and management.
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So, quick check-in for you.
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Have you ever been responsible for purchasing something important for your workplace or project?
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What would you look for in a supplier?
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Price, speed, quality?
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Drop your answers in the comments.
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We want to hear from you.
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Sixth, procurement versus purchasing.
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Now let's clear up a huge myth.
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Procurement is not just a fancy word for purchasing.
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Let's make the difference crystal clear.
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Scope.
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Procurement is a broad strategic process while purchasing is a narrow transactional activity.
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Focus.
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Procurement emphasizes value creation, risk mitigation, and supplier relationships, whereas purchasing is focused on buying goods and services.
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Process stage, procurement starts before and ends after purchasing, while purchasing starts with the order and ends with payment.
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Activities included, procurement involves sourcing, supplier evaluation, contracting, and compliance,
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while purchasing includes ordering, receiving, and paying.
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Timeframe.
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Procurement has a long-term focus, while purchasing involves short-term actions.
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Tools used.
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Procurement utilizes RFPs, supplier scorecards, and ERP systems, while purchasing uses purchase orders and invoices.
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People involved.
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Procurement engages cross-functional teams.
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Legal, finance, strategy.
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While purchasing typically involves the procurement-slash-purchasing department.
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Decision criteria.
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Procurement considers the total cost of ownership, risk, and innovation potential, while purchasing focuses on the lowest price and fastest delivery.
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Examples.
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Procurement might involve sourcing ethical coffee for one year, while purchasing could be buying coffee filters for this week.
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So remember, procurement is the strategy, purchasing is the action.
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Both matter, but procurement builds long-term value.
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Seventh, real-world procurement examples.
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Let's look at how big names across different industries use procurement to power their operations.
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Healthcare Apollo Hospitals procures medicine, equipment, patient food, staff uniforms, cleaning services, even ambulance fuel.
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Procurement ensures 24-7 availability of medical supplies.
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Equipment is sterile and certified.
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Staff have the tools they need.
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Aviation Indigo Airlines procures fuel contracts, airplane parts, catering services, ground staff equipment.
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Without procurement, flights are delayed, passengers are stranded, business loses millions.
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Construction L&T procures raw materials, steel, cement, software for 3D modeling, contracts with labor and transport vendors.
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TechZoho procures servers, cybersecurity vendors, cloud services, ad agencies, all coordinated globally.
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E-commerce, Misho, or Amazon procures packaging, warehousing, third-party delivery services, cloud storage,
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customer care services, food chains, Domino's Pizza, procures cheese, flour, packaging boxes, scooters for delivery, uniforms.
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Procurement ensures you get your pizza hot, fresh, and on time, every time.
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Every industry, from manufacturing to education, depends on efficient procurement.
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Eighth, challenges in procurement.
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Procurement isn't always smooth sailing.
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It's powerful, but it's not without its challenges.
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Common procurement challenges, internal fraud or unethical supplier practices, global supply chain disruptions, currency fluctuations,
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lack of transparency or poor record keeping, political instability in supplier countries, pressure to be cost effective without compromising quality.
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To overcome these, companies must invest in skilled procurement professionals and tech-driven procurement systems.
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Ninth, tech and trends in procurement.
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Modern procurement is being transformed by tech.
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Tech tools used in procurement.
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ERP systems, like SAP Oracle, integrates procurement with finance and logistics.
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E-procurement platforms, automate purchase orders and approvals.
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AI and predictive analytics, demand forecasting, and supplier evaluation.
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Blockchain ensures transparency and fraud prevention.
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Sustainable procurement systems choose suppliers that follow ethical, eco-friendly practices.
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Global supplier diversification.
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Post-COVID, companies are moving from just-in-time to just-in-case supply chains.
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Trend alert.
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More businesses are adopting green procurement, preferring vendors who are eco-conscious, ethical, and socially responsible.
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Tenth, roles and careers in procurement.
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Thinking of a career in procurement?
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If you enjoy negotiating, analyzing data, and working with people globally, procurement could be your dream career.
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The demand is booming.
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Popular job titles, procurement analyst, strategic sourcing manager, supply chain coordinator, vendor manager, procurement director.
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Skills you need communication, negotiation, financial literacy, supplier relationship management, legal knowledge, tech savviness, Excel,
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SAP, e-procurement tools, industries, hiring, FMCG, pharma, tech, retail, manufacturing, and government.
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Every sector needs strong procurement minds.
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So the next time you see finished product, from a car to a coffee machine, remember the invisible chain that made it possible.
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Procurement.
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But wait, we're not done just yet.
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To test your understanding of everything you've learned today, head over to our website, Thinkaduka.com, and take a quick,
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interactive, multiple choice quiz on this topic.
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Thank you for watching, and remember, smart procurement builds smarter businesses.
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And check out our next video on supply chain management.
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It's directly connected to procurement.
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Click here to watch it next.
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คำศัพท์และข้อสังเกตด้านการพูดสำหรับบทเรียนนี้
วิดีโอนี้มี 175 ประโยค และ 1564 คำ สำหรับฝึกพูดตาม ช่วงที่มีเสียงพูดยาว 12:39 ผู้พูดพูดด้วยความเร็วสม่ำเสมอ ประมาณ 124 คำต่อนาที เหมาะกับการฝึกพูดตาม มีเพียง 68% ของคำที่อยู่ใน 3,000 คำที่ใช้บ่อยที่สุดในภาษาอังกฤษ คำศัพท์จึงค่อนข้างยาก
คำศัพท์สำคัญในวิดีโอนี้
คำที่ควรเรียนรู้ 15 คำจากวิดีโอ พร้อมคำอ่านและความหมาย:
| คำศัพท์ | คำอ่าน | ความหมาย |
|---|---|---|
| supplier คำนาม | /səˈplaɪə/ | ผู้ให้, ผู้ผลิต |
| vendor คำนาม | /ˈvɛn.dɚ/ | ผู้ขาย |
| arrive คำกริยา | /əˈɹaɪv/ | มา, ถึง |
| strategic คำคุณศัพท์ | /stɹəˈti.dʒɪk/ | ยุทธศาสตร์ |
| hire คำกริยา | /ˈhaɪɹ/ | จ้าง |
| negotiate คำกริยา | /nəˈɡəʊ.ʃi.eɪt/ | ต่อรอง, เจรจา |
| cloud คำนาม | /ˈklaʊ̯d/ | เมฆ |
| package คำนาม | /ˈpæk.ɪd͡ʒ/ | หีบห่อ, ห่อ |
| compare คำกริยา | /kəmˈpɛɚ/ | เปรียบเทียบ |
| pizza คำนาม | /ˈpi.tsə/ | พิซซ่า |
| boost คำกริยา | /buːst/ | เพิ่ม, ส่งเสริม |
| delay คำนาม | /dɪˈleɪ̯/ | ดีเลย์ |
| sixth คำคุณศัพท์ | /sɪksθ/ | ที่หก |
| fraud คำนาม | /ˈfɹɔːd/ | การฉ้อโกง, การโกง |
| uniform คำนาม | /ˈjunɪˌfɔɹm/ | เครื่องแบบ, ยูนิฟอร์ม |
การออกเสียงที่ควรระวัง
ผู้พูดใช้รูปย่อและรูปลดเสียง 12 ครั้ง เช่น isn't, doesn't, you're ให้พูดแบบสั้นตามที่ได้ยิน
- เสียง “th”: ethical /ˈɛθɪkəl/, sixth /sɪksθ/, smooth /smuːð/, seventh /ˈsɛvənθ/, eighth /eɪtθ/
- เสียง “sh” และ “zh”: evaluation /ɪˌvæljuˈeɪʃn̩/, negotiate /nəˈɡəʊ.ʃi.eɪt/, efficient /ɪˈfɪʃənt/, identification /aɪˌdɛn(t)ɪfɪˈkeɪʃn̩/, negotiation /nɪˌɡəʊ.ʃiˈeɪ.ʃən/
- คำยาว — ลงเสียงหนักให้ถูกพยางค์: evaluation /ɪˌvæljuˈeɪʃn̩/, sustainable /səˈsteɪnəbəl/, negotiate /nəˈɡəʊ.ʃi.eɪt/, transparency /tɹænsˈpæɹənsi/, identification /aɪˌdɛn(t)ɪfɪˈkeɪʃn̩/
วิธีฝึกกับวิดีโอนี้
- ฟังวิดีโอให้จบหนึ่งรอบโดยยังไม่ต้องพูด แล้วจดคำที่ยังไม่รู้จัก
- พูดตามทีละประโยคด้วยความเร็วปกติ ทำซ้ำแต่ละประโยคจนจังหวะของคุณตรงกับผู้พูด
- อัดเสียงตัวเองแล้วเทียบกับต้นฉบับ โดยสังเกตคำอย่าง supplier, vendor, arrive เป็นพิเศษ
เทคนิค Shadowing คืออะไร?
Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ