跟读练习: How BTS Became A Major Moneymaker For South Korea - 通过视频学习英语口语

正在创建课程...
1
In 1964, an English boy band called The Beatles made its television debut and changed the face of the music industry forever.
2
More than 50 years later, another foreign import is doing it again.
3
Meet BTS, a seven-member South Korean boy band from Seoul.
4
The band has sold millions of albums and is one of the most-watched artists on YouTube.
5
Not to mention their stadium shows around the globe have quickly sold out.
6
It's estimated that BTS is worth about $3.6 billion per year to the economy of South Korea, and more than $1 billion in consumer exports.
7
The idols, as South Koreans call its megastars, were the reason that one in every 13 foreign tourists visited the country in 2017.
8
BTS even partnered with VisitSeoul on a tourism campaign.
9
Namsam Tower and Bangko Bridge, which were featured in videos for the campaign, have become hotspots for tourists.
10
Should BTS maintain their popularity, they could generate $37 billion in economic value for South Korea over the next 10 years.
11
So how did BTS break the mold in South Korea and jump to the top of the charts in the US?
12
BTS wasn't an overnight sensation.
13
Debuting in 2013, the K-pop group took its name from a Korean expression, Panktan Sonnyantan, which translates to bulletproof Boy Scouts.
14
Although the acronym has since morphed to stand for Beyond the Scene, a nod to how connected the band is to its loyal fans known as ARMY.
15
So what is K-pop anyway?
16
K-pop is short for Korean pop or Korean popular music.
17
It's a music genre that blends together electronic, hip-hop, pop, rock, R&B, and even rap.
18
The genre can be traced back to the early 90s, but rose to popularity in the 2000s.
19
It has since grown into a $5 billion global industry.
20
Typically, K-pop groups have gained a foothold in South Korea and throughout Asia before trying to expand to a global audience.
21
But when they did travel abroad, these trips were actually detrimental to many of their careers because it ripped them out of the spotlight in their home country.
22
So previous generation of K-pop idols career very much depended on TV as a platform,
23
whereas BTS used social media to really kind of make themselves available and visible.
24
And that can be done anywhere in the world.
25
But BTS did things a little differently.
26
The boys of BTS were signed to South Korean entertainment company Big Hit Entertainment, who had conducted the auditions that brought them together.
27
The group spent several years refining their dance moves and sound before debuting in 2013.
28
Two band members, Jimin and V, hailed from the Korean Arts High School in Seoul, a private educational institution that has many K-pop idols as alumni.
29
The school closed in February 2019, however, as it was unable to keep up with new and strict laws and decided to stop taking students.
30
Other performing arts high schools, sometimes called K-pop schools, remain.
31
Here, young South Korean students practice their dance moves and polish their vocal skills.
32
The boys hail from cities and towns from all over South Korea
33
and were brought together through a series of auditions in 2010 and 2011.
34
Big Hit Entertainment was on the brink of bankruptcy in 2007.
35
However, it wasn't until BTS' launch that Big Hit's financials really turned around.
36
By 2018, the company's profit soared 97% from the year prior, hauling in around $57 million.
37
Revenue rose 132% from 2017 to 2018, and the company's net income rose 105% year over year.
38
Much of this growth was due to how Big Hit first marketed BTS to the public.
39
BTS kind of circumvented traditional model of debuting on TV music shows and gaining visibility.
40
And rather, they took a route of reaching out to global fandom through social media directly.
41
So it is a band that gained fame and popularity overseas even before they became superstars in Korea itself itself.
42
The band was given full control of their social media presence and were encouraged to live blog their practices and daily lives.
43
Social media has been playing a tremendous role not only in the Korean wave
44
but also in the exchange and propagation of culture.
45
In fact, Korean wave, including K-pop, K-beauty, K-food, movies and games,
46
is a worldwide trend now because of the social media and the U.S market is no exception.
47
In recent years, the millennials spend enormous time on social media and the massive cultural content is being consumed.
48
Especially the expansion of Korean Wave on YouTube is the most powerful driving force.
49
Notably, none of the band members have their own individual accounts on social media.
50
There's just one band account, meaning the group's fan following is concentrated on one account per platform.
51
On Twitter, the band has more than 20 million followers.
52
On Instagram, more than 19 million.
53
And YouTube has just over 20 million as of July 2019.
54
This massive fanbase isn't concentrated in one country or region.
55
It's global.
56
And that has been a major factor in BTS' success.
57
Their record label even gave the boys latitude to create their own solo music.
58
BTS first arrived in America in 2014 to be part of a South Korean reality TV show called BTS American Hustle Life,
59
which aired on the South Korean network.
60
The show centered around the band living in LA
61
while learning more about Western culture and rap music from industry veterans Warren G and Coolio.
62
Later that year, BTS became the youngest artist to play LA's KCON, an annual festival that features the biggest K-pop superstars.
63
This performance garnered the group a lot of attention.
64
In 2017, BTS received its first Billboard Music Award for Top Social Artist.
65
Nominees are artists that fans engage with the most on social media.
66
The first win at the Billboard Music Awards in 2017 was a total shock to the majority of US media
67
because BTS captured the top social artists overtaking superstars such as Justin Bieber and Selena Gomez.
68
The Beatles were from Liverpool, not from a rich background.
69
BTS is very similar.
70
Their daily lives have been delivered to fans every day.
71
They show that their lives are not much different from ours.
72
They are the same as us.
73
They are real.
74
Otherwise, they would never be able to gain this level of popularity.
75
The band also gained notoriety for their show-stopping choreography and highly stylized music videos.
76
In May 2019 at MetLife Stadium in New Jersey, nearly 100,000 people showed up to watch the band perform,
77
shelling out between $55 and $250 per ticket.
78
Sales from the two shows reached more than $14 million.
79
Earlier that month in Chicago, attendance was around 88,000 at Soldier Field.
80
Over the two performances, the band hauled in $13.3 million in ticket sales.
81
For comparison, Taylor Swift also played at Soldier Field, earning $14.5 million for two performances in front of 105,000 fans each night.
82
Swift also played at MetLife Stadium, earning $22 million for three performances, playing to crowds of over 165,000.
83
In 2018, BTS earned its first platinum certification for its song Mic Drop and its first gold album for Love Yourself Answer.
84
Answer debuted number one on the Billboard 200 chart and was recognized as the best-selling album ever on South Korea's Gown Chart.
85
Their songs are not about love or broken hearts.
86
It is about identity, confidence, and loving oneself.
87
It is socially conscious message.
88
That's why we call their music the music of this generation.
89
This messaging is especially important, as the K-pop industry has become mired in scandal in recent years.
90
In early 2019, a number of prominent K-pop idols were named as being part of an online group
91
that shared sexually explicit videos of women, filmed without their knowledge or consent.
92
Many K-pop fans in Korea are discontent with labeling BTS as K-pop acts
93
because they think BTS is more than K-pop and beyond K-pop.
94
Particularly at this moment when K-pop world in general is mired in very severe scandal involving sex trade,
95
rape, allegations and illegal drug sales and what not.
96
BTS has partnered with UNICEF to stage campaigns against violence towards children and teens around the world.
97
Last November, BTS launched the Love Myself campaign with UNICEF, building on our belief that true love first begins with loving myself.
98
We've been partnering with UNICEF's End Violence program to protect children and young people all over the world from violence.
99
And our fans have become a major part of this campaign with their action and with their enthusiasm.
100
We truly have the best fans in the world.
101
In 2019, BTS continued to break records.
102
The group was the first K-pop band ever to perform on Saturday Night Live.
103
The band's most recent album, Map of the Soul Persona, had more than 3 million pre-orders internationally,
104
and upon release went to number one on iTunes album charts in 89 different countries.
105
Unlike other K-pop stars, who mainly target Southeast Asia or Chinese fans, BTS has targeted the U.S market directly.
106
The boy band has collaborated with a number of music heavyweights that are popular in America, including Nicki Minaj, Ed Sheeran, and Halsey.
107
And BTS isn't just taking the music industry by storm.
108
Toys, apparel and cosmetic companies are all benefiting from the band's global fame.
109
BTS has partnered with Converse, Coca-Cola, Huma and Hyundai in the form of clothing lines and advertisements.
110
Not to mention, BTS has collaborated with Funko on a set of seven Funko Pops.
111
All of the social media engagement we have with any property this year, BTS is number one.
112
And that's ahead of Game of Thrones, ahead of Avengers Endgame.
113
And so that's a surprise to us and it's a huge win.
114
And we got a little bit of how powerful the BTS brand could be at New York Toy Fair.
115
When we started to see that that was our number one, you know, Instagram tweeted Facebook item for the show.
116
So we're seeing diversity across who and what the K-pop fans are.
117
And I think that's one of the reasons why the products are resonating at different retailers.
118
I mean, you can't get any more diverse from Barnes & Noble to Hot Topic to Amazon.
119
Three very diverse retailers and all three are doing exceedingly well with the BTS brand.
120
It's clear, however, that BTS isn't just a passing fad.
121
The Love Yourself, Speak Yourself tour has reportedly made more than $100 million in ticket sales, averaging about $4.5 million per show.
122
The group has been prolific about releasing new music.
123
Since 2014, BTS has released 6 studio albums and 6 EPs.
124
For comparison, The Beatles released 12 studio albums and 13 EPs between 1962 and 1970.
125
Not to mention, BTS is the first band since The Beatles to have three
126
albums hit the number one spot in America in less than a year.

关于本课

在这节课中，学习者将会练习与流行音乐及其对社会经济影响相关的英语表达。这段视频讲述了韩国男孩团体BTS如何改变了韩国的音乐产业，并成为全球现象。通过观看视频，学习者将接触到有关K-pop、社交媒体及其对经济影响的重要词汇和短语。此内容不仅帮助学习者提高口语能力，还能扩展他们对音乐产业及其商业模式的理解。

关键词汇与短语

  • BTS（防弹少年团）
  • K-pop（韩国流行音乐）
  • social media（社交媒体）
  • economic impact（经济影响）
  • foreign tourists（外国游客）
  • auditions（试镜）
  • global audience（全球观众）
  • fan base（粉丝基础）

练习建议

为了有效提高你的英语口语练习能力，建议你尝试shadowspeak练习。首先，选择视频中一个感兴趣的片段，反复播放并仔细听这些内容的语速和语调。可以尝试跟读每句话，模仿其发音。如果你觉得速度太快，可以先慢下来，再逐渐加快你的语速，以便更好地适应。记得使用shadow speak技术，注意语音的高低起伏，以及情感的表达。通过这种方式，不仅能让你的发音更标准，还可以提升你说英语时的自信心。此外，使用这些关键词汇，例如“K-pop”或“social media”，在日常对话中常常应用它们，能帮助你在雅思口语练习中获得更高分。

什么是跟读法？

跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。