Практика Shadowing: How BTS Became A Major Moneymaker For South Korea - Изучайте разговорный английский по видео

Создание урока...
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In 1964, an English boy band called The Beatles made its television debut and changed the face of the music industry forever.
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More than 50 years later, another foreign import is doing it again.
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Meet BTS, a seven-member South Korean boy band from Seoul.
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The band has sold millions of albums and is one of the most-watched artists on YouTube.
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Not to mention their stadium shows around the globe have quickly sold out.
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It's estimated that BTS is worth about $3.6 billion per year to the economy of South Korea, and more than $1 billion in consumer exports.
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The idols, as South Koreans call its megastars, were the reason that one in every 13 foreign tourists visited the country in 2017.
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BTS even partnered with VisitSeoul on a tourism campaign.
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Namsam Tower and Bangko Bridge, which were featured in videos for the campaign, have become hotspots for tourists.
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Should BTS maintain their popularity, they could generate $37 billion in economic value for South Korea over the next 10 years.
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So how did BTS break the mold in South Korea and jump to the top of the charts in the US?
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BTS wasn't an overnight sensation.
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Debuting in 2013, the K-pop group took its name from a Korean expression, Panktan Sonnyantan, which translates to bulletproof Boy Scouts.
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Although the acronym has since morphed to stand for Beyond the Scene, a nod to how connected the band is to its loyal fans known as ARMY.
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So what is K-pop anyway?
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K-pop is short for Korean pop or Korean popular music.
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It's a music genre that blends together electronic, hip-hop, pop, rock, R&B, and even rap.
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The genre can be traced back to the early 90s, but rose to popularity in the 2000s.
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It has since grown into a $5 billion global industry.
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Typically, K-pop groups have gained a foothold in South Korea and throughout Asia before trying to expand to a global audience.
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But when they did travel abroad, these trips were actually detrimental to many of their careers because it ripped them out of the spotlight in their home country.
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So previous generation of K-pop idols career very much depended on TV as a platform,
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whereas BTS used social media to really kind of make themselves available and visible.
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And that can be done anywhere in the world.
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But BTS did things a little differently.
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The boys of BTS were signed to South Korean entertainment company Big Hit Entertainment, who had conducted the auditions that brought them together.
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The group spent several years refining their dance moves and sound before debuting in 2013.
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Two band members, Jimin and V, hailed from the Korean Arts High School in Seoul, a private educational institution that has many K-pop idols as alumni.
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The school closed in February 2019, however, as it was unable to keep up with new and strict laws and decided to stop taking students.
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Other performing arts high schools, sometimes called K-pop schools, remain.
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Here, young South Korean students practice their dance moves and polish their vocal skills.
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The boys hail from cities and towns from all over South Korea
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and were brought together through a series of auditions in 2010 and 2011.
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Big Hit Entertainment was on the brink of bankruptcy in 2007.
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However, it wasn't until BTS' launch that Big Hit's financials really turned around.
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By 2018, the company's profit soared 97% from the year prior, hauling in around $57 million.
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Revenue rose 132% from 2017 to 2018, and the company's net income rose 105% year over year.
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Much of this growth was due to how Big Hit first marketed BTS to the public.
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BTS kind of circumvented traditional model of debuting on TV music shows and gaining visibility.
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And rather, they took a route of reaching out to global fandom through social media directly.
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So it is a band that gained fame and popularity overseas even before they became superstars in Korea itself itself.
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The band was given full control of their social media presence and were encouraged to live blog their practices and daily lives.
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Social media has been playing a tremendous role not only in the Korean wave
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but also in the exchange and propagation of culture.
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In fact, Korean wave, including K-pop, K-beauty, K-food, movies and games,
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is a worldwide trend now because of the social media and the U.S market is no exception.
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In recent years, the millennials spend enormous time on social media and the massive cultural content is being consumed.
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Especially the expansion of Korean Wave on YouTube is the most powerful driving force.
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Notably, none of the band members have their own individual accounts on social media.
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There's just one band account, meaning the group's fan following is concentrated on one account per platform.
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On Twitter, the band has more than 20 million followers.
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On Instagram, more than 19 million.
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And YouTube has just over 20 million as of July 2019.
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This massive fanbase isn't concentrated in one country or region.
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It's global.
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And that has been a major factor in BTS' success.
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Their record label even gave the boys latitude to create their own solo music.
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BTS first arrived in America in 2014 to be part of a South Korean reality TV show called BTS American Hustle Life,
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which aired on the South Korean network.
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The show centered around the band living in LA
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while learning more about Western culture and rap music from industry veterans Warren G and Coolio.
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Later that year, BTS became the youngest artist to play LA's KCON, an annual festival that features the biggest K-pop superstars.
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This performance garnered the group a lot of attention.
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In 2017, BTS received its first Billboard Music Award for Top Social Artist.
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Nominees are artists that fans engage with the most on social media.
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The first win at the Billboard Music Awards in 2017 was a total shock to the majority of US media
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because BTS captured the top social artists overtaking superstars such as Justin Bieber and Selena Gomez.
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The Beatles were from Liverpool, not from a rich background.
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BTS is very similar.
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Their daily lives have been delivered to fans every day.
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They show that their lives are not much different from ours.
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They are the same as us.
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They are real.
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Otherwise, they would never be able to gain this level of popularity.
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The band also gained notoriety for their show-stopping choreography and highly stylized music videos.
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In May 2019 at MetLife Stadium in New Jersey, nearly 100,000 people showed up to watch the band perform,
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shelling out between $55 and $250 per ticket.
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Sales from the two shows reached more than $14 million.
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Earlier that month in Chicago, attendance was around 88,000 at Soldier Field.
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Over the two performances, the band hauled in $13.3 million in ticket sales.
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For comparison, Taylor Swift also played at Soldier Field, earning $14.5 million for two performances in front of 105,000 fans each night.
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Swift also played at MetLife Stadium, earning $22 million for three performances, playing to crowds of over 165,000.
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In 2018, BTS earned its first platinum certification for its song Mic Drop and its first gold album for Love Yourself Answer.
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Answer debuted number one on the Billboard 200 chart and was recognized as the best-selling album ever on South Korea's Gown Chart.
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Their songs are not about love or broken hearts.
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It is about identity, confidence, and loving oneself.
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It is socially conscious message.
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That's why we call their music the music of this generation.
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This messaging is especially important, as the K-pop industry has become mired in scandal in recent years.
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In early 2019, a number of prominent K-pop idols were named as being part of an online group
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that shared sexually explicit videos of women, filmed without their knowledge or consent.
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Many K-pop fans in Korea are discontent with labeling BTS as K-pop acts
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because they think BTS is more than K-pop and beyond K-pop.
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Particularly at this moment when K-pop world in general is mired in very severe scandal involving sex trade,
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rape, allegations and illegal drug sales and what not.
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BTS has partnered with UNICEF to stage campaigns against violence towards children and teens around the world.
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Last November, BTS launched the Love Myself campaign with UNICEF, building on our belief that true love first begins with loving myself.
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We've been partnering with UNICEF's End Violence program to protect children and young people all over the world from violence.
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And our fans have become a major part of this campaign with their action and with their enthusiasm.
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We truly have the best fans in the world.
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In 2019, BTS continued to break records.
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The group was the first K-pop band ever to perform on Saturday Night Live.
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The band's most recent album, Map of the Soul Persona, had more than 3 million pre-orders internationally,
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and upon release went to number one on iTunes album charts in 89 different countries.
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Unlike other K-pop stars, who mainly target Southeast Asia or Chinese fans, BTS has targeted the U.S market directly.
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The boy band has collaborated with a number of music heavyweights that are popular in America, including Nicki Minaj, Ed Sheeran, and Halsey.
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And BTS isn't just taking the music industry by storm.
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Toys, apparel and cosmetic companies are all benefiting from the band's global fame.
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BTS has partnered with Converse, Coca-Cola, Huma and Hyundai in the form of clothing lines and advertisements.
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Not to mention, BTS has collaborated with Funko on a set of seven Funko Pops.
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All of the social media engagement we have with any property this year, BTS is number one.
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And that's ahead of Game of Thrones, ahead of Avengers Endgame.
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And so that's a surprise to us and it's a huge win.
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And we got a little bit of how powerful the BTS brand could be at New York Toy Fair.
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When we started to see that that was our number one, you know, Instagram tweeted Facebook item for the show.
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So we're seeing diversity across who and what the K-pop fans are.
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And I think that's one of the reasons why the products are resonating at different retailers.
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I mean, you can't get any more diverse from Barnes & Noble to Hot Topic to Amazon.
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Three very diverse retailers and all three are doing exceedingly well with the BTS brand.
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It's clear, however, that BTS isn't just a passing fad.
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The Love Yourself, Speak Yourself tour has reportedly made more than $100 million in ticket sales, averaging about $4.5 million per show.
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The group has been prolific about releasing new music.
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Since 2014, BTS has released 6 studio albums and 6 EPs.
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For comparison, The Beatles released 12 studio albums and 13 EPs between 1962 and 1970.
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Not to mention, BTS is the first band since The Beatles to have three
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albums hit the number one spot in America in less than a year.

Об этом уроке

В этом уроке вы будете практиковать произношение и улучшить свои навыки разговорного английского, используя фрагменты из видео о группе BTS. Вы познакомитесь с основными моментами, которые сделали BTS популярными в международной музыкальной индустрии. Это позволит вам не только расширить ваш словарный запас, но и понять культурный контекст, связанный с феноменом K-pop. Практикуя «shadow speech», вы сможете улучшить произношение английского и уверенность в общении.

Ключевая лексика и фразы

  • K-pop - корейская поп-музыка, которая сочетает в себе различные музыкальные стили.
  • феномен - уникальное явление, которое привлекает внимание.
  • фэндом - группа фанатов, поддерживающих артиста или культурное явление.
  • социальные медиа - платформы для общения и обмена контентом, такие как Twitter и Instagram.
  • глобальная аудитория - зрители или слушатели из разных стран мира.
  • прибыль - доходность, финансовый успех компании или артиста.
  • популярные группы - музыкальные коллективы, которые достигли высоких позиций в чартах.

Советы по практике

Чтобы максимально эффективно использовать «shadowing» с данными аудио или видео, следуйте этим простым советам:

  • Слушайте отрывки по несколько раз, чтобы уловить интонацию и ритм носителей языка.
  • Повторяйте вслух за диктором, стараясь подстроиться под его тон и скорость произношения.
  • Обратите внимание на паузы в речи и старайтесь их воспроизводить, чтобы ваша речь звучала естественно.
  • Используйте возможности повышения скорости воспроизведения, если вы уверены в своих силах, чтобы тренироваться на более высоком уровне сложности.
  • Постарайтесь зафиксировать новые фразы и слова, записывая их, чтобы потом повторять самостоятельно.

Следуя этим рекомендациям, вы сможете улучшить произношение английского и развить свои разговорные навыки с помощью методов shadowing английского, что поможет вам чувствовать себя увереннее в общении на английском языке.

Что такое техника Shadowing?

Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.