쉐도잉 연습: How BTS Became A Major Moneymaker For South Korea - 영상으로 영어 말하기 배우기

레슨 만드는 중...
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In 1964, an English boy band called The Beatles made its television debut and changed the face of the music industry forever.
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More than 50 years later, another foreign import is doing it again.
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Meet BTS, a seven-member South Korean boy band from Seoul.
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The band has sold millions of albums and is one of the most-watched artists on YouTube.
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Not to mention their stadium shows around the globe have quickly sold out.
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It's estimated that BTS is worth about $3.6 billion per year to the economy of South Korea, and more than $1 billion in consumer exports.
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The idols, as South Koreans call its megastars, were the reason that one in every 13 foreign tourists visited the country in 2017.
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BTS even partnered with VisitSeoul on a tourism campaign.
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Namsam Tower and Bangko Bridge, which were featured in videos for the campaign, have become hotspots for tourists.
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Should BTS maintain their popularity, they could generate $37 billion in economic value for South Korea over the next 10 years.
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So how did BTS break the mold in South Korea and jump to the top of the charts in the US?
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BTS wasn't an overnight sensation.
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Debuting in 2013, the K-pop group took its name from a Korean expression, Panktan Sonnyantan, which translates to bulletproof Boy Scouts.
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Although the acronym has since morphed to stand for Beyond the Scene, a nod to how connected the band is to its loyal fans known as ARMY.
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So what is K-pop anyway?
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K-pop is short for Korean pop or Korean popular music.
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It's a music genre that blends together electronic, hip-hop, pop, rock, R&B, and even rap.
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The genre can be traced back to the early 90s, but rose to popularity in the 2000s.
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It has since grown into a $5 billion global industry.
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Typically, K-pop groups have gained a foothold in South Korea and throughout Asia before trying to expand to a global audience.
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But when they did travel abroad, these trips were actually detrimental to many of their careers because it ripped them out of the spotlight in their home country.
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So previous generation of K-pop idols career very much depended on TV as a platform,
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whereas BTS used social media to really kind of make themselves available and visible.
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And that can be done anywhere in the world.
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But BTS did things a little differently.
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The boys of BTS were signed to South Korean entertainment company Big Hit Entertainment, who had conducted the auditions that brought them together.
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The group spent several years refining their dance moves and sound before debuting in 2013.
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Two band members, Jimin and V, hailed from the Korean Arts High School in Seoul, a private educational institution that has many K-pop idols as alumni.
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The school closed in February 2019, however, as it was unable to keep up with new and strict laws and decided to stop taking students.
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Other performing arts high schools, sometimes called K-pop schools, remain.
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Here, young South Korean students practice their dance moves and polish their vocal skills.
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The boys hail from cities and towns from all over South Korea
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and were brought together through a series of auditions in 2010 and 2011.
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Big Hit Entertainment was on the brink of bankruptcy in 2007.
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However, it wasn't until BTS' launch that Big Hit's financials really turned around.
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By 2018, the company's profit soared 97% from the year prior, hauling in around $57 million.
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Revenue rose 132% from 2017 to 2018, and the company's net income rose 105% year over year.
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Much of this growth was due to how Big Hit first marketed BTS to the public.
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BTS kind of circumvented traditional model of debuting on TV music shows and gaining visibility.
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And rather, they took a route of reaching out to global fandom through social media directly.
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So it is a band that gained fame and popularity overseas even before they became superstars in Korea itself itself.
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The band was given full control of their social media presence and were encouraged to live blog their practices and daily lives.
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Social media has been playing a tremendous role not only in the Korean wave
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but also in the exchange and propagation of culture.
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In fact, Korean wave, including K-pop, K-beauty, K-food, movies and games,
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is a worldwide trend now because of the social media and the U.S market is no exception.
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In recent years, the millennials spend enormous time on social media and the massive cultural content is being consumed.
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Especially the expansion of Korean Wave on YouTube is the most powerful driving force.
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Notably, none of the band members have their own individual accounts on social media.
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There's just one band account, meaning the group's fan following is concentrated on one account per platform.
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On Twitter, the band has more than 20 million followers.
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On Instagram, more than 19 million.
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And YouTube has just over 20 million as of July 2019.
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This massive fanbase isn't concentrated in one country or region.
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It's global.
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And that has been a major factor in BTS' success.
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Their record label even gave the boys latitude to create their own solo music.
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BTS first arrived in America in 2014 to be part of a South Korean reality TV show called BTS American Hustle Life,
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which aired on the South Korean network.
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The show centered around the band living in LA
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while learning more about Western culture and rap music from industry veterans Warren G and Coolio.
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Later that year, BTS became the youngest artist to play LA's KCON, an annual festival that features the biggest K-pop superstars.
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This performance garnered the group a lot of attention.
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In 2017, BTS received its first Billboard Music Award for Top Social Artist.
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Nominees are artists that fans engage with the most on social media.
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The first win at the Billboard Music Awards in 2017 was a total shock to the majority of US media
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because BTS captured the top social artists overtaking superstars such as Justin Bieber and Selena Gomez.
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The Beatles were from Liverpool, not from a rich background.
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BTS is very similar.
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Their daily lives have been delivered to fans every day.
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They show that their lives are not much different from ours.
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They are the same as us.
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They are real.
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Otherwise, they would never be able to gain this level of popularity.
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The band also gained notoriety for their show-stopping choreography and highly stylized music videos.
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In May 2019 at MetLife Stadium in New Jersey, nearly 100,000 people showed up to watch the band perform,
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shelling out between $55 and $250 per ticket.
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Sales from the two shows reached more than $14 million.
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Earlier that month in Chicago, attendance was around 88,000 at Soldier Field.
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Over the two performances, the band hauled in $13.3 million in ticket sales.
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For comparison, Taylor Swift also played at Soldier Field, earning $14.5 million for two performances in front of 105,000 fans each night.
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Swift also played at MetLife Stadium, earning $22 million for three performances, playing to crowds of over 165,000.
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In 2018, BTS earned its first platinum certification for its song Mic Drop and its first gold album for Love Yourself Answer.
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Answer debuted number one on the Billboard 200 chart and was recognized as the best-selling album ever on South Korea's Gown Chart.
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Their songs are not about love or broken hearts.
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It is about identity, confidence, and loving oneself.
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It is socially conscious message.
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That's why we call their music the music of this generation.
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This messaging is especially important, as the K-pop industry has become mired in scandal in recent years.
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In early 2019, a number of prominent K-pop idols were named as being part of an online group
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that shared sexually explicit videos of women, filmed without their knowledge or consent.
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Many K-pop fans in Korea are discontent with labeling BTS as K-pop acts
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because they think BTS is more than K-pop and beyond K-pop.
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Particularly at this moment when K-pop world in general is mired in very severe scandal involving sex trade,
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rape, allegations and illegal drug sales and what not.
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BTS has partnered with UNICEF to stage campaigns against violence towards children and teens around the world.
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Last November, BTS launched the Love Myself campaign with UNICEF, building on our belief that true love first begins with loving myself.
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We've been partnering with UNICEF's End Violence program to protect children and young people all over the world from violence.
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And our fans have become a major part of this campaign with their action and with their enthusiasm.
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We truly have the best fans in the world.
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In 2019, BTS continued to break records.
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The group was the first K-pop band ever to perform on Saturday Night Live.
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The band's most recent album, Map of the Soul Persona, had more than 3 million pre-orders internationally,
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and upon release went to number one on iTunes album charts in 89 different countries.
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Unlike other K-pop stars, who mainly target Southeast Asia or Chinese fans, BTS has targeted the U.S market directly.
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The boy band has collaborated with a number of music heavyweights that are popular in America, including Nicki Minaj, Ed Sheeran, and Halsey.
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And BTS isn't just taking the music industry by storm.
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Toys, apparel and cosmetic companies are all benefiting from the band's global fame.
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BTS has partnered with Converse, Coca-Cola, Huma and Hyundai in the form of clothing lines and advertisements.
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Not to mention, BTS has collaborated with Funko on a set of seven Funko Pops.
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All of the social media engagement we have with any property this year, BTS is number one.
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And that's ahead of Game of Thrones, ahead of Avengers Endgame.
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And so that's a surprise to us and it's a huge win.
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And we got a little bit of how powerful the BTS brand could be at New York Toy Fair.
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When we started to see that that was our number one, you know, Instagram tweeted Facebook item for the show.
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So we're seeing diversity across who and what the K-pop fans are.
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And I think that's one of the reasons why the products are resonating at different retailers.
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I mean, you can't get any more diverse from Barnes & Noble to Hot Topic to Amazon.
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Three very diverse retailers and all three are doing exceedingly well with the BTS brand.
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It's clear, however, that BTS isn't just a passing fad.
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The Love Yourself, Speak Yourself tour has reportedly made more than $100 million in ticket sales, averaging about $4.5 million per show.
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The group has been prolific about releasing new music.
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Since 2014, BTS has released 6 studio albums and 6 EPs.
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For comparison, The Beatles released 12 studio albums and 13 EPs between 1962 and 1970.
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Not to mention, BTS is the first band since The Beatles to have three
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albums hit the number one spot in America in less than a year.

이 비디오로 말하기 연습을 해야 하는 이유

이 비디오는 방탄소년단(BTS)이 어떻게 한국 경제에 큰 영향을 미쳤는지를 다룹니다. BTS의 성공 이야기는 여러분이 영어로 말할 때 다양한 주제에 대해 이야기할 수 있는 기회를 제공합니다. 이와 같은 비디오를 통해 영어 쉐도잉 연습을 하면서 그들의 음악적 성장, 문화적 영향력, 그리고 글로벌 팬덤의 형성 과정 등을 배우는 것은 매우 유익합니다. 그들의 이야기를 통해 여러분은 복잡한 주제를 자연스럽게 표현하는 능력을 키울 수 있습니다.

문맥 속 문법 & 표현

  • “was worth about 3.6 billion dollars” - 이 구문은 과거의 상황을 설명하는 데 유용합니다. 'worth'라는 단어는 '가치가 있다'는 의미로 사용됩니다.
  • “has sold millions of albums” - 현재완료 시제를 사용하여 과거부터 현재까지의 경험을 나타냅니다. 이 구조는 경과를 이야기하면서 감정이나 결과를 전달할 때 유용합니다.
  • “were featured in videos” - 수동태를 사용하여 주체가 아닌 객체에 중점을 둡니다. 이러한 표현은 다양한 문맥에서 자주 사용됩니다.
  • “jump to the top of the charts” - 비유적인 표현으로, 성공적인 성과를 전달하는 데 효과적입니다. 이와 같은 구르는 말은 일상 대화에서도 많이 쓰입니다.
  • “through social media” - 매체를 통해 소통하는 방법을 강조할 때 유용한 표현입니다. 특히 현대 사회에서의 소통 방식을 이해하는 데 도움이 됩니다.

일반적인 발음 함정

비디오에서 주의해야 할 발음으로는 “BTS” 및 “K-pop”이 있습니다. 한국어에서 영어 발음과 다르게 강조되는 부분이 있기 때문에, 발음을 연습할 때 특히 조심해야 합니다. 또한, “million”이라는 단어는 '밀리언'이 아닌 '밀리언'으로 정확히 발음해야 하며, “featured”는 '피처드'가 아닌 '피쳐드' 처럼 발음합니다. 유튜브에서 영어 공부를 할 때는 이러한 발음 함정을 피하는 것이 중요합니다.

위의 내용을 바탕으로 shadowspeak을 활용하여 더 나은 영어 말하기 실력을 갖출 수 있습니다. 다양한 비디오를 통해 shadow speech 연습을 해 보세요!

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.